The Application with Allison Turcio Allison Turcio
-
- Education
The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve.
This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode.
The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
-
Leveraging Creator Marketing in Higher Education: Insights from the Front Lines
In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.
-
Breaking Enrollment Records: How University of Idaho Did It
In this episode, Allison chats with Adam Stoltz, the Director of Enrollment Marketing at University of Idaho, about the groundbreaking strategies and collaborative efforts that led to record-breaking enrollment numbers. Discover the importance of teamwork, innovative projects like virtual tours, and the big-picture strategies that keep Idaho at the forefront of higher education marketing.
-
Harnessing AI to Innovate Higher Ed Marketing
In this thought-provoking episode, Allison speaks with RJ Thompson about the intersection of artificial intelligence and higher education marketing. They explore how AI can serve as a powerful tool for data analysis and creative processes, helping institutions stand out in a crowded market. RJ shares insights from his extensive experience, highlighting the potential of AI to support and enhance human creativity rather than replace it.
-
Listening Louder: A New Era of Enrollment Marketing
This conversation with Katie Mills-Erickson from the University of Iowa delves deep into the transformative power of listening in higher education marketing. Katie shares compelling insights and experiences on engaging with prospective students in a way that's both authentic and impactful, especially amid the uncertainties of the pandemic. By adopting a listening-first approach, Katie and her team have been able to develop content and campaigns that genuinely resonate with students' concerns, fostering a connection that goes beyond traditional marketing tactics.
-
Beyond the Buzz: Real Stories of DEI Impact in Higher Education
This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.
-
From the Inside Out: Building Your College’s Brand with Employee Impact