The Katie Lance Podcast

Katie Lance
  • 5.0 (6)
  • MARKETING
  • COMPLETE

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

  1. YouTube for Realtors: The Simple Strategy That Actually Works in 2026

    1D AGO

    YouTube for Realtors: The Simple Strategy That Actually Works in 2026

    If YouTube has been on your list but you’re not sure where to start, this episode breaks it down in a simple, doable way. I’m sharing key takeaways from my recent YouTube Masterclass, including what to post, how to get found with local and niche content, and how to stay consistent without overcomplicating the process. The big shift? You don’t need to go viral  -  you just need to show up when people are searching. With the right strategy, YouTube can help you build your brand, stay top of mind, and generate opportunities over time! 🔗 Links Mentioned 🎥 YouTube Masterclass Replay + Workbook  🎓 #GetSocialSmart Academy 📺 Subscribe on YouTube  📸 Let's connect on Instagram 📝 Free resource library

    9 min
  2. Simple Video Editing for Realtors: How to Create Videos Fast (No Overwhelm)

    APR 21

    Simple Video Editing for Realtors: How to Create Videos Fast (No Overwhelm)

    If video editing has been slowing you down… this episode is for you. In this episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie training all about simple video editing for busy real estate agents. Because let’s be honest - most agents know they should be creating video… but the editing part? That’s where things get stuck. I’m breaking down a few of the biggest takeaways from the class, including how to simplify your workflow, save time, and create polished videos without overthinking every step. In this episode, we cover: • A simple 5-step video editing workflow • The “3 cuts” that instantly improve your videos • How to film smarter to make editing easier • How to turn one video into multiple pieces of content • Easy tools like CapCut and Descript to speed things up If you’ve been feeling overwhelmed with video… this will give you a practical, doable approach to finally get consistent.  🎥 Want the full training? The replay is available now and goes much more in-depth with step-by-step demos, examples, and a complete system you can follow. 👉 Grab the replay here >> or, join the #GetSocialSmart Academy for all of our training and resources!Questions? DM me!

    14 min
  3. B-Roll for Realtors: What to Film So Video Doesn’t Feel Awkward

    APR 14

    B-Roll for Realtors: What to Film So Video Doesn’t Feel Awkward

    If video feels awkward or you never know what to film… this will help. In this episode, I’m breaking down one of the easiest ways to create video content without the pressure of being on camera -  using simple B-roll. B-roll is all about capturing the “in-between” moments of your day - and when you know what to look for, it becomes one of the fastest ways to create engaging, consistent content. In this quick training-style episode, you’ll learn: • What B-roll actually is (in simple terms) • Easy B-roll ideas you can film today • How to make your videos feel natural (not forced) • How to turn a few clips into multiple pieces of content • Why you don’t need to be on camera all the time If you’ve been overthinking video or putting it off… this is your starting point. Want the full 75-minute class + bonuses (slides + B-Roll Playbook for Realtors)? Click here to grab the replay >> 🔗 Resources: Join the #GetSocialSmart AcademyFree Content Grid18-Month Social Media PlannerSubscribe on YouTubeFollow on Instagram

    10 min
  4. The Easiest Video Strategy for Realtors (Even If You Hate Being on Camera)

    APR 7

    The Easiest Video Strategy for Realtors (Even If You Hate Being on Camera)

    If getting on camera has been holding you back from video… this episode is for you. In this episode, I’m giving you a sneak-peek into this week's #CoffeeWithKatie - breaking down one of the easiest ways to create consistent video content without the pressure of being on camera - voiceover videos. I’ll walk you through a simple 3-step framework, what to say, and how to use clips you already have on your phone to create engaging content fast. If you’ve been overthinking video or putting it off, this will help you finally get started! Resources & LinksJoin the #GetSocialSmart AcademyVoiceover Videos Made Easy (Even If You Hate Being on Camera) - check out this class for an in-depth tutorial on this subject!Free Content GridLet's connect on IG @katielance

    9 min
  5. Special Episode: Behind the Scenes at the First-Ever NAR Influencer Summit

    APR 1 ·  BONUS

    Special Episode: Behind the Scenes at the First-Ever NAR Influencer Summit

    In this special episode, I’m taking you behind the scenes of the first-ever NAR (National Association of Realtors) Influencer Summit at NAR Headquarters in Chicago. I’m sharing my biggest takeaways from conversations with NAR leadership -  and what it all means for you as a real estate professional right now. From trust and communication to industry changes and advocacy, there’s a lot happening behind the scenes. But at the end of the day, your success still comes down to how you show up, build relationships, and communicate your value. 🔗 Resources + Links: 👉 Free Content Grid 👉 #GetSocialSmart Academy 👉 Book Katie for Speaking 👉 Free Resources 👉 Let's Connect on IG! @katielance👉 The Realtors AI Prompt Guide Questions? Email me katie@katielance.com!

    11 min
  6. AI Doesn’t Have to Be Overwhelming (Here’s What Actually Works for Realtors)

    MAR 31

    AI Doesn’t Have to Be Overwhelming (Here’s What Actually Works for Realtors)

    In this episode, I’m giving you a behind-the-scenes look at one of our recent #CoffeeWithKatie community calls inside the #GetSocialSmart Academy. We’re diving into one of the biggest topics right now - AI - and breaking it down in a way that actually feels simple and doable. If you’ve been thinking, “I know I should be using AI… but I’m not sure how,” you’re not alone.  I’m sharing real conversations from agents, practical ways to use tools like ChatGPT and Canva AI in your day-to-day business, and why the goal isn’t to replace you - it’s to support you. We also talk about why authenticity matters more than ever, how to create a simple content workflow, and how to turn one idea into multiple pieces of content without feeling overwhelmed. Plus, I’m sharing details about a special limited-time AI bundle designed to help you get started quickly - with no guesswork. And as always, a reminder that while AI is powerful… community is everything. ❤️ Links mentioned:The Realtor AI Content System 2026#GetSocialSmart Academy If you’re ready to work smarter (not harder) and simplify your content and marketing, this episode is for you. Let's connect!

    6 min
  7. Canva AI for Realtors: Save Time, Create Faster + What You Missed From This Live Class

    MAR 24

    Canva AI for Realtors: Save Time, Create Faster + What You Missed From This Live Class

    If content creation feels like it takes way too long… this episode is for you. In today’s episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie live training on Canva AI - and wow, the response was incredible. From “my mind is spinning with possibilities” to “this was so valuable,” it’s clear this topic is hitting home for so many agents right now. In this episode, I break down a few of the biggest takeaways from the class and how you can start using Canva AI to simplify your content creation, save time, and stop starting from scratch. We talk about how to: Quickly generate content ideas using Canva AITurn those ideas into posts in minutes (not hours)Use Magic Layers to edit and improve anythingBatch and repurpose content to stay consistentBuild a simple system that actually works for your businessIf you’ve ever opened Canva and felt stuck… or like content just takes too long… this will give you a fresh, practical perspective. 🎧 Want the Full Training Canva AI Training? The full class is now available as a replay and includes: ✔ 70-minute step-by-step training✔ Presentation slides✔ A Canva AI cheat sheet (my favorite!)✔ 60 days of access 💡 Academy Members: If you’re part of the #GetSocialSmart Academy, this class is already included for you inside your dashboard—along with a full library of trainings, templates, and resources. Are you using Canva AI yet? I’d love to hear what you’re trying or what questions you have.📩 Send me a DM on Instagram: @katielance📸 Screenshot this episode, share it, and tag me so I can say hi! P.S. Also, check out our free resources here!

    12 min
  8. How to Turn One Video Into 10 Pieces of Content with Descript

    MAR 17

    How to Turn One Video Into 10 Pieces of Content with Descript

    In this episode of The Katie Lance Podcast, I’m sharing highlights from a recent #CoffeeWithKatie class all about Descript and AI video editing. If video editing feels like the part that slows you down, this episode is for you. I’m walking through why video still matters so much for real estate, the biggest mistakes agents make when it comes to editing and repurposing content, and how I use Descript to save time and get more mileage from the videos I already create. In this episode, I cover: Why video is still one of the best ways to build trustThe real reason most agents get stuck with videoHow to edit video by editing textHow to improve your audio and remove filler words with AIHow to turn one video into multiple clips and postsBest practices for batching, repurposing, and keeping things simpleThe goal is not to create more content from scratch. The goal is to work smarter, not harder and get more results from the videos you are already recording. If you’d like the full class, replay, slides, and checklist, you can grab the training here.  And if you’re a member of the #GetSocialSmart Academy, this class is included along with all of our weekly trainings, replays, and resources. Learn more about the Academy here! Let's connect on Instagram @katielance

    11 min
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5
out of 5
6 Ratings

About

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

Information

  • Creator
    Katie Lance
  • Years Active
    2019 - 2026
  • Episodes
    215
  • Rating
    Clean
  • Copyright
    © Katie Lance 2025
  • Show Website
    The Katie Lance Podcast

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