The Max Revenue Show

Max Revenue
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Never take advice from someone who inherited their book from daddy. Listen to this podcast instead. Every week Trey Shields and Micah Salas talk prospecting, sales, and productivity for growth-minded Producers building their book from scratch.

  1. 5d ago

    State of the P&C Market Mid Year 2026 with Brandon Schuh

    In this episode Micah and Trey talk with Mega Producer and Insurance Nerd, Brandon Schuh. Brandon explains where the market is, why it is where it is, and maybe even more importantly, where it's going. Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠ https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠ 👕Check out our Max Revenue merch: https://max-revenue-store.printful.me/

    39 min

  2. Jun 30

    80% of Insureds Aren't Interested, Here's How to Move Them

    In this episode, Micah breaks down his curiosity-based approach to moving those "I'm happy with my agent" prospects without resorting to pressure or manipulation. Topics covered: Why the "low-hanging fruit" 10-20% isn't where the real money isHow to tell if a prospect is truly loyal or just avoiding confrontationThe curiosity framework for getting insureds to take a second lookHow hard-selling a "happy" client can backfireStaying top-of-mind without coming across as pushy If you got value out of this episode, subscribe, follow, and leave a review — it helps us out a ton. ........Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠ https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠ 👕Check out our Max Revenue merch: https://max-revenue-store.printful.me/

    47 min

  3. Jun 23

    Top 10 Lessons We Learned From Interviewing Top Producers

    Resources & Links: 📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: ⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

    45 min

  4. Jun 18

    QUICKY: 3 Proven Talk Tracks to Win More BORs

    Resources & Links: 📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: ⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

    11 min

  5. Jun 17

    The Social Selling Playbook for Insurance Producers with Sims Tillirson

    ........ Resources & Links: 📕 Sims' Social Selling Playbook: https://www.maxrevenuegroup.com/products/social-selling-playbook 📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: ⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠

    49 min

  6. Jun 16

    How To Write $350k a Year By Just Dropping In | David Steenstra

    In this episode, Trey and Micah sit down with David Steenstra of Christensen Group, a commercial insurance producer who wrote over $900K in new business in 2.5 years entirely through drop-ins.If you've been wondering whether face-to-face prospecting still works in today's world, this one's for you. David breaks down his entire drop-in playbook: how he structures his days, what he says when he walks in the door, how he handles gatekeepers, and how he wins business on coverage and service, not price. ........ Resources & Links: 📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: ⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠ ........ Timestamps:00:00 — Intro & meet David Steenstra02:31 — How Federated shaped David's drop-in foundation05:00 — The "howdy call" philosophy & why small talk isn't dead07:18 — Micah on the "bring value" debate & what buyers actually want10:41 — Do you need X-dates before dropping in?12:20 — Handling gatekeepers & who to ask for14:08 — Cadence: how often should you drop in?16:04 — Why the hard-to-crack prospects are David's favorites17:02 — Asking questions you'll need answers to later18:36 — How much of his $900K came from drop-ins vs. other methods?38:49 — BOR vs. quoting: how David decides which path to take43:15 — Coverage, service, or price? What's actually driving David's wins45:41 — "Are you ready to fire your agent?" — a bold close that worked48:06 — The loss call: what to do after you don't get the business51:47 — How David organizes his territory using Google Maps55:00 — Advice for a $500K producer who wants to start dropping in58:02 — In 12.5 years, only kicked out twice — just walk in the door

    59 min

  7. Jun 11

    2026 Mid Year State of Benefits Address | Luke Berry

    In this episode, Trey Shields and Luke Barry discuss the evolving landscape of employee benefits, market shifts, and innovative strategies to stay ahead. They explore topics like fiduciary risk, pharmacy drug costs, and the impact of AI on brokerage practices. ........ Key Topics Market structural shifts and leverage trend in healthcareFiduciary risk and data ownership for employersThe rising cost and complexity of specialty drugsThe role of AI in insurance analysis and client managementReinsurance market volatility and broker strategiesThe Future of Employee Benefits: Market Shifts and StrategiesHow AI is Transforming Insurance Brokerage"Employers need a five-year cost basis.""Specialty drugs are the central driver in benefits strategy.""E plus R equals O — your response determines your outcome."........ Chapters 00:00Introduction and Market Overview 04:49Structural Shifts in Employee Benefits 13:13The Role of Specialty Drugs 17:12Stop Loss Dynamics and Data Quality 25:10Fiduciary Risk and Employer Responsibilities 30:42Navigating Difficult Conversations and Future Trends

    37 min

  8. Jun 9

    How To Write $1,000,000 a Year (Yes, Revenue)

    In this episode, Micah and Trey talk with industry expert Larry Linne. Larry shares how top insurance producers can scale their revenue from six figures to seven figures a year!

    47 min
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About

Never take advice from someone who inherited their book from daddy. Listen to this podcast instead. Every week Trey Shields and Micah Salas talk prospecting, sales, and productivity for growth-minded Producers building their book from scratch.

Information

  • Creator
    Max Revenue
  • Years Active
    2023 - 2026
  • Episodes
    174
  • Rating
    Explicit
  • Copyright
    © Max Revenue

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