The Ridiculously Good Virtual Assistant Show

Tracey D'Aviero, Confidence Coach for Virtual Assistants
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Helping Virtual Assistants Build Confidence, Attract Better Clients, and Grow a Profitable Business You've already started your virtual assistant business… but something still feels harder than it should. Maybe you're undercharging, working with the wrong clients, or struggling to find consistent, higher-quality work. You know you're capable of more, but you're not sure how to get there. The Ridiculously Good VA Show is for virtual assistants who are ready to move beyond low-paying tasks and start building a more confident, profitable business. Each week, you'll learn how to attract better clients, raise your rates, and create services that reflect the value you actually bring. We focus on simple strategies, clear direction, and the confidence you need to take consistent action without overthinking everything. Because growing your VA business isn't about doing more. It's about doing the right things, at the right level. I'm Tracey D'Aviero, Confidence Coach for Virtual Assistants, and I'll show you how to stop settling and start building a business that feels solid, sustainable, and aligned with where you want to go. Need my help? I offer training, group coaching, private coaching and I run events from time to time too! Check out my programs and services here: https://YourVAMentor.com/links Visit my website: https://YourVAMentor.com Email me: tracey@yourvamentor.com

  1. Is Being a Virtual Assistant Right For You?

    3D AGO

    Is Being a Virtual Assistant Right For You?

    Today, we're talking about whether becoming a virtual assistant is actually the right fit for you. If you are here listening it is probably because you are teying to figure outbwhether becoming a virtual assistant is the right decision for you. Because the truth is, it's an incredible opportunity, but it's not for everyone. And my goal today is to give you the clarity you need to decide. There are a lot of things to think about, and I hope to cover all the most important ones today! Now, if we haven't met before, my name is Tracey D'Aviero. I am The Confidence Coach for Virtual Assistants, and I've been working from home for over twenty five years. I've been training and coaching VAs since 2010, helping people just like you start and grow their businesses. And through all of that, what I've really become known for is helping VAs build confidence. Confidence in their services, their pricing, their marketing, and their ability to actually run a business. Because here's what I've learned. Most people don't struggle with ability. They struggle with belief. And that's what keeps them stuck. Most of the VAs who come to me for help don't need to learn anything new, they just need to know why someone should work with them. They need the confidence to connect with the clients who need them, and to make good decisions in their business. But let's not get ahead of ourselves yet. You need the confidence to believe that you CAN do this (you can!). So today, we're going to walk through a few key things. What a virtual assistant actually does, what you need to know before you start, what you don't need to know, and most importantly, how to decide if this is right for you. Now, if you're feeling excited about this, but also a little overwhelmed, that's completely normal. And it's exactly why I created my Getting Started as a Virtual Assistant program. This program walks you through everything we talked about today in a clear, simple, step-by-step way. It helps you create your business plan, set your rates, define your services, and start finding clients. It's designed to help you stop overthinking and start taking action. And one of the things I'm really proud of is that it doesn't just give you information. It helps you build confidence as you go. Because again, that's the piece that makes the biggest difference. So if you're ready to move forward, I would absolutely love to support you inside that program. It's just $97CAD. It is a self paced program that you go through at your own speed. You can do it quickly if you have some decisions made already. You can take your time if you are just starting. By the end of the program you will have the framework you need to start your VA business. And if you're not quite there yet, that's okay too. Take what you learned today. Think about it. Reflect on your why. Look at your skills. And ask yourself honestly, is this something I want to pursue? It is a big decision to start a business. But if the answer is yes, you don't need to have it all figured out. You just need to take the first step. And the first step is picking up my Getting Started as a VA Self Study. It has helped hundreds of VAs just like you get their business off the ground, confidently and quickly. Go to GetStartedVA.com to register today! And if you still aren't sure if being a VA is right for you, get in touch with me to talk about it. I'd love to chat with you soon!

    14 min
  2. Why Your VA Business Is Not Growing (And How To Fix It)

    4D AGO

    Why Your VA Business Is Not Growing (And How To Fix It)

    In today's episode I want to talk about something that I know so many of you are experiencing right now. You're putting in the effort. You've started your VA business, or maybe you've been at it for a little while, and you genuinely want this to work. You like the idea of having your own clients, making your own schedule, and building something that actually fits your life. But despite all of that, things just aren't growing the way you expected. Or the way you want. Maybe you're not getting consistent clients. Maybe the clients you are getting aren't paying what you'd hoped. Or maybe you feel like you're doing all the right things, but nothing is really clicking yet. And that's frustrating. It can also be really discouraging, especially when you start wondering if you're missing something that everyone else seems to understand. If you're anything like I was, you don't talk yo anyone about it. You just beat yourself up. You keep trying to find your own way. And that makes it even harder. So, I want to walk you through a few of the real reasons your VA business might not be growing right now. Not from a place of judgment, but from a place of clarity. Because when you understand what's actually going on, you can start to fix it in a way that feels doable and realistic. If you listen to this and recognize yourself in some of these areas, I want you to know that this is normal. It doesn't mean you're failing. It doesn't mean this isn't going to work for you. It simply means that you've likely reached a point where you need more clarity, more structure, and more intentional action. You don't need to do more. You need to do the right things, in the right way, consistently. And that's exactly why I created Booked & Busy Bootcamp. This is a 90-day program starting in April, where we focus on helping you clarify your services, start attracting better clients, and build real confidence through action. Not by overwhelming you, but by giving you a simple, structured approach that you can actually follow. So instead of spinning your wheels and wondering what to do next, you have a clear path forward and the support to keep going.  I'll be sharing more details about the program very soon, and I would love to have you in it. Working together for 12 weeks can help you get where you want to go, where you should be! I'd love to help you move those feet forward. It's the only reason I'm here at all, to help you become a ridiculously good virtual assistant! I appreciate you tuning in today. I'm Tracey D'Aviero, The Confidence Coach for VAs. I'll see you next time! Work with me: https://YourVAMentor.com/links

    11 min
  3. The VA Industry Is Not Saturated - Here's Why You Aren't Finding Great Clients

    MAR 11

    The VA Industry Is Not Saturated - Here's Why You Aren't Finding Great Clients

    I'm Tracey D'Aviero, your Confidence Coach for Virtual Assistants, and today we're talking about a question I hear all the time: "Where do I find good clients?" Not just any clients. Not the draining ones. Not the $25-an-hour ones who question every invoice. The best clients. The respectful ones. The ones who value what you do. The ones who pay properly and stick around. I'm going to say something that might surprise you. It's not about the platform. It's about the positioning. Let's talk about it in today's episode. A lot of VAs think there is a secret place where all the amazing clients are hiding. They think: If I just get on the right job board… If I just join the right Facebook group… If I just sign up for the right freelancing platform… They ask in the VA groups where do I find clients (and they really do mean tell me where to go to find them) Then want that magic place named, and then they think suddenly the best clients will appear. I'm not making fun of you if you have asked this question before, but it's important that if you have asked this question in the past that you lean in and listen to this episode. There are good clients everywhere. And there are bad clients everywhere. If you keep attracting low-paying or difficult clients, it's not because that's all that exists. Even if you feel like that's all there are out there. I have heard Virtual Assistants that the market is saturated with VAs. Like the whole market could be! Impossible. Because there will always be more business owners than there are VAs. And every single one of those business owners should be getting support for their business - many in the form of a VA. f you are newer in your VA business and you want help setting up your services properly, pricing confidently, and positioning yourself so you attract quality clients from the beginning, my Getting Started as a Virtual Assistant self-study program walks you through that step by step. If you are already in business, the Getting Started program is still very beneficial because it helps you get those basics, that foundation in place, to build the VA business that you visualized when you first got started. The one you dreamed about that you haven't quite been able to build yet. And finally if you are stuck, or don't know how to fix some of those things that we talked about today, please feel free to book a Cut to the Chase call with me to talk about it. I'm here to help! Grab a time in my calendar here: https://yourvamentor.com/links

    16 min
  4. How VAs Get Long-Term High-Quality Clients

    FEB 18

    How VAs Get Long-Term High-Quality Clients

    Today we're talking about how virtual assistants get the best, long-term, high-quality clients. And keep them. Getting hired is one thing. Getting kept on long-term is another. Because there are a lot of virtual assistants who can land a client. But far fewer who keep that client long term, grow the relationship, and become the VA the client never wants to lose. That's what we want. High quality clients that we can work with for a long time. What is different about the VAs that the clients never want to lose? They're not necessarily more talented. They don't know more tools or stuff.  They don't work more hours. The difference is how they show up once the contract is signed. So today I want to walk you through the difference between a VA who gets hired and a VA who gets kept long-term, and more importantly, how you can start positioning yourself as the second one. Long-term clients don't happen by accident. They happen when you build your VA business with structure, confidence, and clarity from the beginning. That's one of the reasons I created my Getting Started as a Virtual Assistant self-study program. It walks you through how to set up your services properly, position yourself professionally, and attract the kinds of clients you actually want to work with. Not just whoever says yes first, as tempting as that may be! Whether you want to get started the right way, or stop all the guessing and uncertainty and start building your VA business the right way, check it out. Check out the program here: https://getstartedva.com Start strong. Build smart. And set yourself up to work with clients who stay. That's all I've got for you this week. I'm Tracey DAviero, The Confidence Coach for Virtual Assistants. Thanks so much for tuning in. I'll see you next time!

    9 min
  5. Raising Your VA Rates Without Burning Bridges

    FEB 11

    Raising Your VA Rates Without Burning Bridges

    Here is our fourth and final episode in our four-part series on rates. And of course, it is about how to raise yours if and when you need to … or want to! Raising your rates does not require a dramatic announcement, a bold personality shift, or a confrontational conversation. If you are stuck charging a rate you aren't happy with, you probably feel all three of those things. And if so, then I'm glad you are listening in today. Today let's talk about how raising your rates can feel calm, professional, and grounded when it is done from the right place. Over this mini series, we have talked about: Why your rates are not the real problem What clients actually think about your pricing The hidden cost of undercharging And now, how to raise your rates without burning bridges. If pricing has been a recurring struggle for you, this is your sign to start looking at yours. For a sustainable business you need solid rates. So now is the time! If you have been taking lots of notes throughout this four-part podcast series, that should tell you something important! I want to remind you too, that just because you are struggling with rates it doesn't mean you are doing something wrong. All it means is your rates don't match your services. Or your level of expertise. That's why I'm running a live Packages Workshop in a few weeks. In this workshop, we're going to work on your actual rates. Your best services. How to price those so you can speak really confidently to clients about them. So you can sign them. If you're ready for pricing to feel simpler, clearer – and much more in line with the value you provide to your clients, you need to register for this workshop. You can find all the details right here - or drop me a DM and I'll send you the link. I'm here to help – it's the only reason I'm here at all – to help you become a ridiculously good virtual assistant. I'll leave you here for this week, thanks so much for tuning in. I'm Tracey D'Aviero, The Confidence Coach for VAs - and I'll see you next time!

    12 min
  6. The Cost of Not Charging Enough For Your VA Sevices

    FEB 5

    The Cost of Not Charging Enough For Your VA Sevices

    This is the third episode in my four part series on rates. Thanks for tuning in. If you haven't listened to the other two yet, make sure to jump back and do that! Are you simply tolerating what you are earning as a virtual assistant? Most VAs don't intentionally tolerate a low rate of pay. Most often they don't even realize they are undercharging - or tolerating it - until someone like me questions them on it. You are probably just trying to be practical, maybe cautious, and limely realistic. And you also might be undercharging. And undercharging has a cost. And that cost is much higher than most VAs realize. So today I want to talk about what undercharging is really costing you, beyond the number on the invoice or in your bank account. Not charging enough affects more than just today. It delays your growth, your confidence, your specialization, and your ability to attract the high-level clients that you can really support well. It's time for you to grow! And guess what? You can change your rates TODAY. I changed mine in a day. I went from charging $25/hr one day to $50/hr the next – because I was able to define who I helped and specifically I helped them – and then I got in touch with those people and signed them. I was aligned with that decision. Of course I got help from my business coach to do it. And you don't need to double your rates, but you might be able to if yours are really too low! The point is you can raise them and get ready to build the business that you really want to have. In the next and final episode of this four part rates series, we are going to talk about how to raise your rates without burning bridges, losing clients, or second-guessing yourself. Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing. That's why I'm running a live Packages Workshop in a few weeks. In this workshop, we're going to work on your actual rates. Your best services. How to price those so you can speak really confidently to clients about them. So you can sign them. If you're ready for pricing to feel simpler, clearer – and much more in line with the value you provide to your clients, you need to register for this workshop. You can find all the details right here - or drop me a DM and I'll send you the link. I'm here to help – it's the only reason I'm here at all – to help you become a ridiculously good virtual assistant. I'll leave you here for this week, thanks so much for tuning in. I'm Tracey D'Aviero, The Confidence Coach for VAs - and I'll see you next time!

    13 min
  7. What Clients Really Think About Your Rates

    JAN 28

    What Clients Really Think About Your Rates

    This is our second episode in our four part series about your rates. Today, I want to talk about what clients really think about your rates, and why so many virtual assistants are worrying about the wrong things when it comes to pricing. Most VAs tell themselves stories – maybe not out loud, but they are there, in the back of their minds. Clients are worried about price. Clients want the cheapest option. If I charge more, they will say no. If they hesitate, that means my rate is too high. We are always so worried about the client and what they think, and we don't want to ask them what they think. People tell us not to worry about what they think. It's this carousel of thoughts, and they aren't really based in anything real. These stories feel logical. They feel protective. They feel like they are helping you avoid rejection. But most of the time, they are assumptions, not facts. If this sounds familiar to you, these assumptions are probably shaping how you show up in your conversations about pricing. In the next episode of this mini series, we are going to talk about the hidden cost of undercharging, and why staying at "safe" rates may be costing you far more than you realize. If pricing has been coming up for you as you listen to this mini series, that's not an accident. Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing. If that's you, check out my Packages Workshop that I'm running in February. In this workshop, we're going to focus on turning your services into clear, confident packages that make pricing easier to communicate and easier for clients to say yes to. This is a hands-on workshop with your actual services – not templates. Together we will create packages that reflect your experience, set clear work scope and boundaries, and help you stop feeling awkward around price discussions. If you're ready for your pricing to feel simpler and more aligned, I'd love to support you inside that workshop. You can find all the details and register here! Or send me a DM and I'll send it over for you. That's all I've got for you this week, I'll see you next time!

    12 min
  8. Why Your VA Rates Are Not The Problem

    JAN 21

    Why Your VA Rates Are Not The Problem

    If you are struggling with your rates as a virtual assistant, it probably feels like a pricing problem. Naturally. We are talking about rates so it seems like that's the culprit if things aren't going right. You might be thinking you need a better number, a better structure, or more proof that you are allowed to charge more. But ... your rates are not the real problem. They are a symptom. And until you address what is underneath them, no pricing strategy will ever feel solid or sustainable. It starts with figuring it out, then understanding it, and finally totally believing it. It helps to have the first client say yes, of course, but you've got this! I'm here to help. It's the only reason I'm here at all, to help you become a ridiculously good virtual assistant. In the next episode of this mini series, we are going to talk about what clients really think about your rates, and why most VAs are worrying about the wrong things entirely. Because once you understand that, pricing conversations become a lot less scary. If pricing has been coming up for you as you listen to this mini series, that's not an accident. Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing. That's why I'm running a live Packages Workshop next month - check it out here: https://YourVAMentor.com/va-packages In this workshop, we're going to focus on turning your services into clear, confident packages that make pricing easier to communicate and easier for clients to say yes to. This is not about templates or scripts you have to force yourself to use. It's about creating packages that: ✓ reflect your experience ✓ support sustainable income ✓ set clear boundaries ✓ and help you stop undercharging without feeling awkward If you're ready for pricing to feel simpler and more aligned, I'd love to support you inside that workshop. You can register here or drop me a DM for more details! I'd love to have you join me. That's all I've got for you this week. See you next time!

    13 min
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About

Helping Virtual Assistants Build Confidence, Attract Better Clients, and Grow a Profitable Business You've already started your virtual assistant business… but something still feels harder than it should. Maybe you're undercharging, working with the wrong clients, or struggling to find consistent, higher-quality work. You know you're capable of more, but you're not sure how to get there. The Ridiculously Good VA Show is for virtual assistants who are ready to move beyond low-paying tasks and start building a more confident, profitable business. Each week, you'll learn how to attract better clients, raise your rates, and create services that reflect the value you actually bring. We focus on simple strategies, clear direction, and the confidence you need to take consistent action without overthinking everything. Because growing your VA business isn't about doing more. It's about doing the right things, at the right level. I'm Tracey D'Aviero, Confidence Coach for Virtual Assistants, and I'll show you how to stop settling and start building a business that feels solid, sustainable, and aligned with where you want to go. Need my help? I offer training, group coaching, private coaching and I run events from time to time too! Check out my programs and services here: https://YourVAMentor.com/links Visit my website: https://YourVAMentor.com Email me: tracey@yourvamentor.com

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