The Speaker Lab Podcast

The Speaker Lab
  • 4.8 (31)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY

Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from TSL CEO Dan Irvin, The Speaker Lab coaches, and some of the world's most successful speakers. You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!

  1. 7 HRS AGO

    What Should I Charge to Speak? The 3 Things That Drive Your Fee

    "If you don't know your number before the conversation, the buyer will pick the number for you." Welcome back to The Speaker Lab Podcast! In this solo episode, host Dan Irvin tackles one of the most common — and most avoided — questions in the speaking business: what should I charge? Everyone asks it. Almost nobody answers it straight. You've probably heard "charge what you're worth" or "it depends" — which, while technically true, isn't much help when you're about to hop on a discovery call and you know the question is coming. Dan breaks it down with the three things that actually drive your speaker fee, shares the exact way he handles pricing conversations, and gets real about the moments he's had to decide whether to hold his number or adjust. Whether you're just figuring out your first fee or you've been leaving money on the table for years, this episode will help you walk into your next pricing conversation with clarity and confidence. You'll learn: The 3 things Dan always considers when setting his speaker fee: audience, budget, and outcomeWhy "charge what you're worth" isn't helpful — and what to think about insteadThe real reason most speakers underprice themselves (hint: it's not what you think)Why every discovery call should be on video — no exceptionsHow to bring up budget without it being awkward — and what to do when they won't give you a numberWhy Dan never sends a proposal the same day as the discovery callThe factors that should move your price up or down: travel, sessions, repeat clients, and long-term opportunityThe story of a $22K ask that became $15K — and why that decision led to three more eventsWhy pricing to the outcome (not the talk) is the shift that changes everythingWhat to do when your heart rate spikes the moment someone asks, "so what's your fee?"  And much, much more! "I want to walk away from that conversation with a number that actually excites me, that takes care of my family, and reflects the impact I know I'm going to have in that room." Not sure what to charge? Book a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA — Dan and the team will walk through your audience, pipeline, and revenue model to help you get clear on your number and confident in the conversation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    22 min

  2. 5D AGO

    The SPEAK Framework: How to Build a Speaking Business AI Can't Touch

    "Your story told honestly is your edge." Welcome back to The Speaker Lab Podcast! In this solo episode, TSL CEO Dan Irvin opens with a story about a factory worker named Gary — a man who worked hard, gave everything, and still got left behind when the game changed. It's a story from 1975, but it's happening right now, and Dan thinks you need to hear it. Because the premium is shifting again. This time it's moving toward the things AI can't replicate: lived experience, presence, perspective, and trust. That's exactly where speaking lives. And if you've been sitting on the sidelines wondering whether now is the right time to build a speaking business — this is the episode for you. Dan walks through the full SPEAK Framework that The Speaker Lab has used to coach thousands of speakers — not as theory, but as what's actually working in this environment right now. He ties each step to what's changing in the world and why human speakers are more valuable than ever. You'll learn: The story of Gary — and why working harder inside a system that's already changed is the real riskWhy Dan's own layoff in 2019 (and a hayride with his son) led to a decision that changed everythingWhy AI can generate a talk in seconds — but can never replace the speaker who's lived itS — How to select the right problem to solve (and why the thing you think disqualifies you is actually your advantage)P — How to prepare a signature talk that event planners actually want to bookE — Why establishing your expertise isn't about convincing yourself — it's about translating your credibility to the people who hire speakersA — How Dan is acquiring paid gigs right now through direct, human, intentional outreach (not automation)K — When and how to scale: keynotes, workshops, books, consulting, and beyondWhy "false positive" bookings can fool you into skipping the foundation — and how to build for real consistencyWhy the second best time to start building your speaking business is right now, this week And much, much more! "Never again will I build something for someone else without building something for me." Ready to stop waiting? Head to thespeakerlab.com/SBA for a free 15-minute Speaker Business Assessment with Dan — a real diagnostic review of your audience, pipeline, and revenue. No pitch, just clarity on exactly where to start. Episode Resources: Get Your 15 Minute Speaker Business AssessmentCalculate Your Speaking Fee Join The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    25 min

  3. APR 9

    10 Gigs in 10 Weeks: The 5 Mindset Shifts That Made It Happen with Dan Irvin

    "Clarity feels slower in the beginning until confusion costs you months." Welcome back to The Speaker Lab Podcast! In this solo episode, host Dan Irvin gets candid about what it actually took to complete 10 paid speaking gigs in 10 weeks — and why none of it was accidental. This wasn't luck, and it wasn't a hot streak. It was the result of five specific mindset shifts that Dan applied deliberately to his speaking business — the same shifts he coaches Speaker Lab students on every day. From getting crystal clear on who he serves, to showing up in every client conversation as a partner rather than a performer, Dan walks you through the mental framework behind consistent, predictable bookings. Whether you're just getting started or you've been speaking for years but can't seem to find your rhythm, this episode will help you identify exactly where your business needs tightening — and what to do about it. You'll learn: Why clarity is your fastest path to speed — and what happens to your outreach when you skip itThe difference between doing a lot of outreach and doing the right outreach (hint: you need volume AND targeting)Why gigs come from conversations, not content — and how to stop being a "tinkerer"How thinking like a partner instead of a speaker completely changed Dan's businessWhat event planners are actually looking for — and why another generic speaker one sheet isn't itThe 85/15 rule (and why Dan thinks it's actually closer to 95/5)How 90% of Dan's last 10 gigs came from referrals — and how to build toward thatWhy momentum is engineered, not accidental — and how to start building it from wherever you are right nowHow to give yourself grace during the slow stretches without losing your rhythmWhy the gap in most speaking businesses isn't talent — it's structureAnd much, much more! "The gap wasn't the talent. It was the structure." Want Dan to look at your speaking business? Head to thespeakerlab.com/SBA for a free 15-minute Speaker Business Assessment — a real diagnostic review of your audience clarity, pipeline, and revenue. No pitch, just clarity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    34 min

  4. APR 2

    How Erick Rheam Booked A $900,000 Speaking Engagement

    "If you can get one paid gig, you can build an empire off that." Welcome back to The Speaker Lab Podcast! In this episode, Dan Irvin (the newly minted TSL CEO and new host of the TSL podcast!) sits down with Erick Rheam — The Speaker Lab's own resident speaker and lead coach — to unpack one of the most remarkable client stories we've ever told: how Erick turned a single speaking relationship into a three-year, $900,000 contract. But here's the thing — the $900,000 didn't come from being the best speaker in the room. It came from being the most intentional. Erick breaks down a 12-year journey that started with a chance conversation at a vendor booth, a coaching nudge to lean into his niche, and a decision to consistently deliver more value than any client expected. His story is a masterclass in how speakers who think like business owners — not performers — build something that lasts. Whether you just landed your first $1,000 gig or you're wondering how to turn a great client relationship into something bigger, this episode is packed with practical wisdom you can use right now. You'll learn: How Erick stumbled into speaking from the utility industry — and why that "detour" made him millionsWhy leaning into your existing niche (instead of running from it) is one of the fastest paths to credibilityThe counterintuitive reason Erick gave away content rights early on — and how it paid off over a decade laterHow to build talks your audience actually wants by listening first and pitching secondThe role Speaker Lab coaching played as a critical inflection point in Erick's careerHow a simple exit interview after every gig opened the door to consulting, workshops, and eventually that $900K contractWhy $900,000 had much less to do with what Erick did on stage — and everything to do with what he did around itThe four things Erick would tell his younger self: niche, audience problem, system, and coachingHow Erick closed $68,000 in gigs in a single week — prospecting just one hour a dayWhat to focus on when you land your first $1K–$5K gig so you don't miss the opportunity right in front of youAnd much, much more! "I think I'm an average speaker at best, maybe above average. I do alright. However, I'm organized, and I follow a system. And the system is not that hard. It's duplicatable. It's scalable." -- Ready to build your own predictable speaking business? Click the link below to claim your free Speaker Business Assessment — a real diagnostic review of your audience, niche, pipeline, and revenue model. No pitch, just clarity. 👉 Get Your Free Speaker Business Assessment See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    46 min

  5. MAR 25

    A New Chapter For TSL + The Future of the Speaking Industry with Dan Irvin

    "So you can speak to it from a very professional level of here's what I'm seeing right now, grassroots, I'm in it, I'm doing the thing. And that's what makes this transition of you taking over and leading TSL really, really exciting. Because again, you're on the front lines, you're doing the thing." WE'RE BACK. Welcome to a very special episode of The Speaker Lab podcast! Today, Grant Baldwin is here to share a massive update about the future of TSL and talk about the future of the speaking industry. After more than a decade building The Speaker Lab into one of the most trusted resources for aspiring professional speakers, Grant is passing the baton — and today, he's here to talk about it with the person taking the reins: Dan Irvin. Dan isn't new to the TSL world. He's been with the company for over five years, has hosted hundreds of webinars, and personally enrolled nearly 500 students into the program. But more than that, he's a full time professional speaker himself (who is right now in a stretch of doing ten paid gigs in ten weeks!). He knows this world from the inside out, both as a coach and as someone actively speaking to dozens of audiences every year. But what's important isn't just the future of TSL — it's also the future of the speaking industry as a whole. Dan and Grant believe that right now is an incredible opportunity for paid speakers, and they're here to tell you why — and how you can take advantage. In this conversation, Grant and Dan get candid about the transition, reflect on what's made The Speaker Lab work, and tackle the question many speakers are asking right now: what does AI actually mean for this industry? You’ll learn: Why Grant Baldwin is passing the reins of The Speaker Lab after 10+ years — and who's taking overHow Dan Irvin went from corporate COO to full-time speakerWhy Dan believes speaking is AI-proof — and the 3 reasons human speakers can't be replacedHow AI is changing the speaking business (efficiency tools, not stage replacement)Why information alone won't grow your speaking career — and what actually willHow to design your speaking business around your own life and goalsA sneak peek at a $900,000 speaking partnership story coming in the next episodeAnd much, much more! "The Speaker Lab honestly changed my life. It changed my family's life. We want to continue to be that impact for other individuals and other families. And we know that when we really serve speakers well, they can go out and have a massive impact on audiences all over the place." Episode Resources Calculate Your Speaking Fee (And Join The Email List)Join The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    31 min

  6. JAN 20

    Building Your Off Ramp: From Corporate to Full-Time Speaking with Velera Wilson

    “Sometimes in today’s society, there’s a pressure to do entrepreneurship the right way. Others have the Instagram businesses that everybody makes look good, but I think everyone has their own particular situation and scenarios.” Welcome to another episode of The Speaker Lab Podcast! In this episode, host Grant Baldwin welcomes speaker and author Velera Wilson, a remarkable leader who candidly shares her journey from corporate executive to building a thriving full-time speaking business. Velera opens up about the pivotal moments that led her to pursue her passion, from years of speaking in executive roles and nonprofit associations, to leaping into an unexpected corporate layoff. She discusses the behind-the-scenes reality: building her “off ramp” while juggling executive responsibilities, the importance of being selective with dream-sharing, and developing the grit to keep moving forward despite doubts and dry spells. Through her story, Velera reveals practical strategies for anyone considering a similar path: how to parlay your existing skills and network into new opportunities, why having a book is helpful but not essential to get booked, and the necessity of treating speaking like a business. She also emphasizes the need for community, highlighting the crucial role The Speaker Lab played in providing mentorship, camaraderie, and real-world advice about the unpredictable cycles of this industry. Whether you’re a seasoned speaker or just contemplating your first paid gig, this episode is packed with actionable wisdom on marketing yourself, managing your mindset, and designing a transition that fits your life and goals! You’ll learn: Managing hesitation from financial insecurityAnalyzing the value of writing a book versus focusing on speaking gigsFinancial considerations of books versus paid speaking engagementsHow books are “nice to have” for credibility, but not a “must-have”Business development tactics: LinkedIn and email outreachThe importance of daily effort versus waiting passivelyBeing intentional with “chunking” time to balance demandsBuilding a strategic off-ramp versus jumping into entrepreneurshipAnd much, much more! “I work for a company, but I am my own brand. I’m an individual…I take that with me [when I leave].” Episode Resources Velera’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    39 min

  7. JAN 13

    Forging a Path to Purpose-Driven Speaking with Shannon GaNun

    “There’s a huge amount of progress that comes from pitching yourself and putting information out there and having discovery calls and doing events and speaking at events and fielding questions and posting on social media and seeing what people want.” Welcome to another episode of The Speaker Lab Podcast! Today, host Grant Baldwin welcomes Shannon GaNun, a former communications professional, college professor, and now a thriving full-time speaker who’s built an inspiring business around helping others communicate with purpose and confidence. In this conversation, Shannon takes us through her remarkable journey, starting from her roots in a small Wisconsin town, through her early career on Capitol Hill, and onto the classroom at Georgia Southern University. She shares how her lifelong passion for effective communication eventually led her to pitch herself, land gigs, and build programs that empower leaders at corporations and associations to strengthen their impact through better speaking skills. This episode dives deep into the realities of launching a speaking business later in life, the challenges of making a mid-career pivot, and the process of turning decades of both work and life experience into a valuable, marketable service. Shannon gets candid about overcoming imposter syndrome, learning the business side of speaking through The Speaker Lab, and tackling the not-so-glamorous parts. If you’re someone who wonders if you’re “special enough” to be on stage, or if you’ve wrestled with questions of timing, self-doubt, or financial security in pursuing your passion, you’ll walk away with encouragement to start where you are, leverage your experience, and take that next step! You’ll learn: Starting before you’re 100% readyTransitioning from learning to pitching, discovery calls, and social media outreachRecognizing value in communication versus sharing it on stageOvercoming fears or doubts about speaking in front of groupsThe misconception that speakers need unique backgroundsSolving a specific problem for a specific audiencePackaging expertise into a sellable productAnd much, much more! “Everybody, even though we’re all kind of ordinary, normal, what I consider middle class Americans, we all have a unique experience and so we can take what we have experienced and teach others.” Episode Resources Shannon’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    40 min

  8. JAN 6

    Overcoming Speaker Slumps and Building Momentum: Live Coaching with Erick Rheam

    “If you’re consistent, you may miss the event with that event planner this round, but you’re going to get it the next round, and you’re going to get the next round too because you’re going to stay on top.” In this episode of The Speaker Lab Podcast, Erick Rheam, professional speaker and author, opens the doors to a behind-the-scenes coaching session as Connor Wentling and Michael Hidalgo join him to unpack the realities of building a speaking career from the ground up. Connor shares his journey transitioning from free gigs to landing paid opportunities within the municipal association market. Despite finding traction, he’s faced with the anxiety and uncertainty that accompany a slower season, prompting a deep dive with Erick into sustaining momentum. They dig into the nitty-gritty of keeping the pipeline full, leveraging referrals, and making strategic tweaks based on feedback. Michael, meanwhile, discusses the challenge of prospecting habits and mastering the art of following up with potential clients. Together with Erick, he explores tangible ways to stay in the game, even when faced with delays and rejections. Erick also shares insights about the power of consistency, the importance of tracking your outreach, and why even a “not interested” is a positive sign. Throughout the conversation, you’ll hear actionable advice on everything from upgrading your presentation skills to maintaining discipline with prospecting “Power Hours,” and understanding why the speaking business takes patience and resilience. If you’re ready for some coaching wisdom and inspiring reminders to keep moving forward, this conversation is for you! You’ll learn: The idea of an inflection point in every speaker’s careerImportance of leveraging each gig for referralsFollowing up and tracking email opens and responsesUsing event surveys to gauge authentic feedbackRule of Three: pipeline should have three times the number of desired gigsThe Power Hour methodHow to communicate with prospects post-eventAnd much, much more! “When it comes to speaking, there’s always an inflection point for every speaker’s journey. The problem is we don’t know what it is.” Episode Resources Erick’s WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    43 min
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4.8
out of 5
31 Ratings

About

Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from TSL CEO Dan Irvin, The Speaker Lab coaches, and some of the world's most successful speakers. You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!

Information

  • Creator
    The Speaker Lab
  • Years Active
    2016 - 2026
  • Episodes
    630
  • Rating
    Clean
  • Copyright
    © 2022
  • Show Website
    The Speaker Lab Podcast

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