The Truth About Ag

Kristjan Hebert, Evan Shout
  • 4.4 (36)
  • MANAGEMENT
  • UPDATED BIWEEKLY

A raw, off-the-cuff discussion on the real time issues in agriculture today.

  1. 2D AGO

    The Truth About Building Value in Canadian Ag with David Marit

    After catching up with Kristjan and Evan on their recent travels and conversations, Saskatchewan’s Minister of Agriculture, David Marit, joins them on this episode of The Truth About Ag. David reflects on his path from farming near Fife Lake to municipal politics, leadership within the rural municipalities association, and ultimately cabinet. He speaks candidly about mentorship, the importance of surrounding yourself with strong people, and the responsibility that comes with representing agriculture at the federal-provincial table. The conversation quickly shifts to what is pressing on producers right now. Cost of production, return on investment, and the impact of trade disruptions sit at the centre. They discuss value-added processing and why expanding crush and processing capacity inside Saskatchewan changes the math for farmers. The discussion expands into research capacity, infrastructure gaps, and how Canada scales agricultural companies beyond small and mid-sized operations. There is also a clear focus on telling a better story about production practices, emissions performance, and the competitive advantage Western Canada already holds. Bank lending structures, grain storage capacity, business risk programs, crop insurance design, and how large farms fit within existing rules all come under the microscope. David shares his concerns about regulatory bottlenecks at the federal level and their impact on innovation and livestock movement.

    1h 27m

  2. FEB 11

    The Truth About Prairie Politics with Scott Moe

    Premier Scott Moe joins Evan and Kristjan for a wide-ranging conversation that connects farming roots, political leadership, and Canada’s place in a rapidly shifting global economy. Moe reflects on growing up on a mixed farm in Saskatchewan, what drew him into politics, and why thick skin, long-term thinking, and collaboration matter in public life. He shares how early experiences shaped his belief that provinces, communities, and industries succeed together or not at all. The discussion moves from COP28 to China, unpacking how Saskatchewan approached global trade conversations with a practical, unapologetic focus on food, fuel, and fertilizer. Moe explains why relationships still matter in international trade, how recent efforts helped restore agricultural market access, and why working with federal governments you may not agree with is sometimes essential to getting real outcomes for producers. They dig into the rising cost of production, business risk management, regulatory drag, and the long-term opportunity in value-added agriculture. Moe lays out why exporting ingredients instead of raw commodities is key to stability, how rural and urban Saskatchewan are more connected than people think, and why, despite uncertainty, he remains bullish on agriculture’s future when Canada shows up prepared and in the room.

    1h 18m

  3. JAN 21

    The Truth About Starting 2026 Without a Clear Playbook

    The first recording of 2026 opens with a realistic read on the mood coming out of Crop Production Week. Many producers are still coming to grips with what 2025 actually looked like once yield met real pricing, and the optimism some were hoping for hasn’t fully shown up. The conversation walks through what that means for grain marketing right now, why so much grain remains unsold, and how flat spreads and cautious buyers are leaving more acres exposed than many are comfortable with. Evan and Kristjan discuss the pressure points showing up inside farm businesses. Fertilizer prices haven’t reset as expected, booking levels are low, and there are real questions about how the system will handle the spring push. They also dig into logistics and grain movement, highlighting how managing trucks and timing can be just as challenging as growing the crop, and why 2026 is forcing more producers to truly understand their numbers. The episode wraps with a wider look at the industry and the year ahead, pulling in takeaways from Texas and a candid discussion on land, capital, trade uncertainty, and what the next 12 months could mean financially. Things may get tighter before they get easier, but for farms willing to stahttps://podcasts.apple.com/us/podcast/the-truth-about-ag/id1740590178y engaged and strategic, opportunity can still show up in tough cycles.

    1h 2m

  4. JAN 7

    The Truth About Building a Farm Worth Working For with April Nichol

    In this episode, Evan and Kristjan sit down with first-generation farmer and long-time ag industry leader April to explore what it really takes to build both a business and a life on the farm. April and her husband Chad started their operation from scratch east of Regina over 20 years ago, and she’s spent much of that time balancing “church and state” – growing a farm, raising a family, and leading big teams in corporate agriculture. They dig into how boots on the ground experience shapes better decisions in head offices, and how boardroom skills like hiring, benefits, leadership, and meeting cadence come back to make the farm stronger. They discuss why communication with retailers and grain buyers is a competitive advantage, and how simple things like pre-planning, targets, and asking better questions can change those relationships completely. The conversation also goes bigger-picture: optimism about agriculture, the growing weight of policy risk, volatility in inputs and capital, and why the real line between controllable and uncontrollable risk has shifted. April opens up about the decision to step away from a demanding corporate career, come back to the farm full-time, and design a life in balance. From multi-year plans and farm meeting cadence to culture, guilt, and kids growing up fast, this one hits both the business and the human side of modern farming.

    56 min

  5. 2025-12-10

    The Truth About Family Offices and the New Farm Legacy

    It’s a catch-up Christmas special on The Truth About Ag. With nearly 50 episodes behind them, Evan and Kristjan look back at the conversations that shaped the show. From CEOs who started on the ground floor to guests who opened up about health, mindset, and the realities of modern farming. They revisit the moments that stuck, the one-liners they still use, and the guests who shifted how they think about leadership and life. The conversation moves into the big issues farmers are facing now: grain dryer grants and why infrastructure, not price, is the real bottleneck; rising land values and the wave of recent farm sales; and why some operations are choosing to exit at the top. They dig into succession, working capital pressures, and the growing need for farmers to think beyond the next season and start planning for the next decade. They wrap with a look at growth, hiring before you’re drowning, performance reviews that don’t blindside anyone, and the mentors and books that shaped their own paths. It’s a reflective, honest episode that sets the stage for where agriculture and the show is headed next.

    1h 4m

  6. 2025-11-26

    The Truth About Turning Volatility into Opportunity with Ken Seitz

    Evan and Kristjan sit down with Ken Seitz, CEO of Nutrien, whose journey from a Saskatchewan dairy farm to leading one of the world’s largest ag companies is a story rooted in humility, hard work, and curiosity. Ken shares how growing up on the farm shaped his leadership approach, the mentors who taught him the value of truth, discipline, and community, and how those early experiences continue to influence his perspective on business and community. The conversation covers everything from global fertiliser trade flows and market volatility to the future of technology and talent in agriculture. Ken explains how Nutrien adapts to geopolitical uncertainty, why flexibility is the only way forward, and how Canadian farmers can use data, discipline, and bold thinking to stay competitive. Through it all, he returns to the same theme that Saskatchewan values, curiosity and commitment to compete are what drive progress in both farming and business.

    1h 15m

  7. 2025-11-12

    The Truth About Leading with Purpose with Bryce Eger

    In this episode of The Truth About Ag, Kristjan and Evan are joined by longtime friend and Canadian agriculture executive Bryce Eger. They get into how their small-town roots shaped the people and professionals they’ve become, despite all three of them ending up in careers they were once told not to pursue. Bryce’s leadership has guided teams through mergers, cultural shifts, and major innovations in seed technology and commercialization. Today, Bryce continues to bring his trademark people-first approach to an industry that’s constantly evolving. The conversation ranges from leadership and business advice to technology and personal fulfillment. They also discuss the realities of technology adoption, the ongoing debate between generic and non-generic products, and how purpose and happiness shift as careers mature. Bryce offers thoughtful insights on the fundamentals of leadership and the role that lifelong learning plays in both professional success and personal balance. It’s a candid, thoughtful conversation about growth, perspective, and finding meaning in the work you do - on the farm, in the boardroom, and everywhere in between.

    1h 25m

  8. 2025-10-29

    The Truth About Generations in Ag Business with John Heimbecker

    John Heimbecker of Parrish & Heimbecker joins Kristjan and Evan to share what four decades in Canadian agriculture have taught him about leadership, diversification, and long-term thinking. From his start in a Toronto trading office to leading one of the country’s largest family-owned agribusinesses, John talks about how P&H develops people from the ground up, why family members start at the bottom, and how empowering non-family managers has kept the company moving forward. The conversation dives into marketing discipline, hedging strategies, and the role diversification plays in managing volatility across grain, feed, flour, and eggs.  John also breaks down the supply chain challenges that hold Canadian agriculture back - rail monopolies, port inefficiencies, and the policy changes that could fix them. It’s a candid look at legacy, leadership, and the mindset required to build a business that lasts beyond a single generation.

    1h 17m
See All (49)

4.4
out of 5
36 Ratings

About

A raw, off-the-cuff discussion on the real time issues in agriculture today.

Information

  • Creator
    Kristjan Hebert, Evan Shout
  • Years Active
    2024 - 2026
  • Episodes
    49
  • Rating
    Explicit
  • Show Website
    The Truth About Ag

You Might Also Like