Therapy For Your Money

Julie Herres

Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her successful career as an accountant, discusses financial topics with a wide variety of guests, and help her listeners make data driven decisions to help their businesses.

  1. 2D AGO

    Episode 211: Clinician to CEO: The Financial Leadership Shift to Scale with Brian Gallagher

    What does it actually take to grow from clinician to CEO? In this episode, Julie sits down with Brian Gallagher to unpack the financial leadership shifts required to scale a private practice—without burning out or building a business that runs you into the ground. They dive into why so many practice owners stay stuck in a “household money mindset,” how to think like a true CEO, and what it really looks like to build a profitable, sustainable group practice. From hiring decisions to expansion strategy to the infamous “danger zone” of growth, this episode is packed with practical insights you won’t want to miss. 3 Reasons to Listen You’ll learn why your current money mindset might be holding your practice back. If you’re treating your business finances like your personal finances, it could be limiting your growth more than you realize. You’ll understand exactly when (and how) to hire without breaking your cash flow. Brian breaks down a simple, actionable framework for hiring that removes the guesswork (and fear).You’ll discover the “danger zone” of scaling—and how to avoid it. Not all growth is good growth. Learn why 4–8 locations can be risky—and what to do instead.Links & Resources Learn more about Brian Gallagher & MEG Business: https://www.megbusiness.comMoney for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/AcademyWatch Therapy For Your Money on YouTube: Watch on YouTubePodcast Production, Audio Mixing, and Youtube Video Production by James Marland

    26 min

  2. APR 10

    Episode 210: Replace Panic With Process: Using KPIs to Lead Your Practice

    You’re tracking your KPIs… but what do you actually do with them? In this episode, I’m walking you through how to move beyond just looking at your numbers and start using them to lead your practice. Because tracking KPIs isn’t leadership—using them to drive decisions, assign ownership, and take action is. We’ll talk about leading vs. lagging indicators, how to set up a simple system for reviewing your numbers, and how to create clear next steps so you’re not reacting in panic mode. The goal is simple: replace panic with process so you can run your practice proactively instead of constantly putting out fires. 3 Reasons to Listen You’re tracking your numbers… but not sure what to do with themYou want to feel more in control of your practice instead of reacting to surprisesYou’re ready to build simple systems that turn data into clear, confident decisionsLinks and Resources Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/AcademyPodcast Production, Audio Mixing, and YouTube Video Production by James Marland

    15 min

  3. APR 3

    Episode 209: How Much Financial Transparency Is Too Much in Private Practice?

    How Much Financial Transparency Is Too Much in Private Practice? Transparency with your team can be a great leadership quality. But when it comes to your practice finances, sharing too much information can sometimes create confusion, pressure, and unintended consequences. In this episode of Therapy for Your Money, Julie explores a topic that can feel a little controversial for practice owners: how much financial information should you actually share with your team? Many practice owners share financials because they want to build trust, be transparent, or reduce the feeling of carrying the business alone. But once financial information is shared, it can’t be taken back—and without the right context, those numbers can easily be misunderstood. Julie breaks down when it makes sense to share financial information, when it doesn’t, and how to create healthy boundaries around your numbers while still being a transparent and supportive leader. Need Someone to Talk Through Your Numbers With? Running a private practice can feel lonely, especially when it comes to financial decisions. If you have been wanting to talk through your practice finances with someone who understands the business side and can stay objective, reach out to a GreenOak Accounting team member. Sometimes you just need to talk to someone unbiased about your practice's financials. Our team helps practice owners understand their numbers, protect their profit, and make confident financial decisions. Links and Resources Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/AcademyPodcast Production, Audio Mixing, and Youtube Video Production by James Marland

    17 min

  4. MAR 27

    Episode 208: Why Your Practice Shouldn’t Be Your Only Retirement Plan

    Many private practice owners assume their business will eventually fund their retirement. After all, you’ve spent years building it, surely it will be worth enough someday to carry you through your later years. But relying solely on your practice as your retirement strategy can be risky. In this episode, Julie sits down with financial planner Eric Miller, CEO of Econologics, to talk about why practice owners should think beyond the eventual sale of their business when planning for long-term wealth. They explore common misconceptions about practice valuation, why diversification matters, and practical ways owners can start building multiple income streams while their practice is still growing. If you want to build a practice that supports both your business goals and your household’s long-term financial health, this conversation is a must-listen. 3 Reasons to Listen to This Episode 1. Many practice owners overestimate what their practice will be worth. Eric explains why emotional attachment and optimism often lead owners to assume their business will sell for more than it realistically will. 2. Selling your practice doesn’t mean you keep the full amount. Taxes, debt, and other factors can dramatically reduce what you actually walk away with after a sale. 3. Practice owners have unique opportunities to build multiple income streams. From retirement plans to real estate to brokerage accounts, there are several ways to create long-term financial stability beyond your practice. Links and Resources  Learn more about Eric Miller and Econologics: https://econologics.comMoney for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/AcademyPodcast Production, Audio Mixing, and Youtube Video Production by James Marland

    26 min

  5. MAR 20

    Episode 207: Missed Calls = Missed Revenue: Using AI to Convert Inquiries into Appointments

    When inquiry volume slows down, every single call matters. In today’s private practice landscape, you can’t afford to miss opportunities simply because you didn’t respond fast enough. Research shows that the first practice to respond often wins the client — even if they weren’t the client’s first choice. In this episode of Therapy for Your Money, Julie sits down with Uriah Guilford of Productive Therapist to talk about how AI-powered intake tools are helping solo and group practices answer every call, respond instantly, and convert more inquiries into booked appointments. We’re breaking down what AI can (and can’t) do, how it impacts your bottom line, and why speed might be your biggest competitive advantage in 2026. If you’ve ever wondered whether AI belongs in your private practice, this conversation is for you. Why You’ll Want to Tune In Why being “first to respond” often matters more than being the “best fit”How missed calls directly impact your revenueWhat an AI intake assistant actually does (and how it hands off to a human)The real cost comparison: human call centers vs. AI answering systemsHow solo practices and large group practices can both use AI strategicallyWhat happens when AI goes wrong (and how to avoid frustrating your clients)How faster follow-up can increase conversion rates without increasing marketing spendLinks and Resources Productive Therapist: https://productivetherapist.comExplore Simple Intake AI: https://productivetherapist.com/simpleintake/ Subscribe on YouTube: https://www.youtube.com/@GreenOakAccountingMoney for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/AcademyPodcast Production, Audio Mixing, and Youtube Video Production by James MarlandIf this episode got you thinking about where money might be slipping through the cracks in your practice, share it with a fellow practice owner. Because missed calls don’t just mean missed connections. They mean missed revenue. And every practice deserves to be profitable. 💚

    23 min

  6. MAR 13

    Episode 206: How Much Is Too Much? The Rent Equation That Can Make or Break Your Profit

    The Rent Equation That Can Make or Break Your ProfitRent usually isn’t your biggest expense — payroll almost always takes that spot. But rent is one of the biggest long-term commitments you’ll ever make in your practice. When you sign a 5- or 10-year lease, that decision follows you. And I’ve seen it go both ways. I’ve seen beautiful spaces help practices grow efficiently and profitably. And I’ve seen gorgeous offices turn into financial anchors that are almost impossible to escape. In this episode, I’m walking you through the simple math that determines whether your space supports your profit… or slowly squeezes it. Because every practice deserves to be profitable — and the math has to math. In This Episode, You’ll Discover: 1️⃣ The ideal percentage your rent should fall within (And why 3–10% of gross income is your guardrail.) 2️⃣ How to reverse engineer your space before you sign the lease We break down real examples so you can calculate exactly how many sessions your space needs to generate. 3️⃣ Why utilization matters more than square footage Just because you’re open 40 hours doesn’t mean you can only schedule 40 hours — and that mindset shift can completely change your profitability. Final Thoughts It’s easy to fall in love with a space. It smells good. It looks beautiful. You can picture your dream practice there. But this is business. Before you sign anything, run the math. Reverse engineer it. Stress test it at 85% utilization. Ask yourself what happens if hiring takes longer than expected. Your space should support your profit — not strangle it. Ready to Run the Numbers? If you want to walk through the calculations step-by-step, I’ve written a detailed blog post that breaks everything down: 👉 Read the full blog here: https://www.greenoakaccounting.com/post/maximizing-your-space-how-to-make-physical-therapy-clinic-real-estate-work-for-your-bottom-line Do the math before you sign. Your future self — and your profit margin — will thank you. And remember… every practice deserves to be profitable. Links and Resources Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production, Audio Mixing, and YouTube Video Production by James Marland

    17 min

  7. MAR 6

    Episode 205: Divorce as a Practice Owner: What You Need to Know

    Divorce is hard. It’s emotional. It’s overwhelming. And when you own a private practice, it can feel even more complicated. Your practice isn’t just a job—it’s an asset. It’s a cash flow machine. It’s how you pay your bills, support your family, and serve your clients. So what happens to it in a divorce? How is it valued? Could you lose it? What about taxes, debt, or access to your bank accounts? In this episode, I’m walking you through what you need to know about divorce as a practice owner—from business valuation to protecting your income-generating asset—so you can move forward with clarity and confidence. If this is something you’re going through (or even just want to be prepared for), this episode will help you understand the financial realities and protect what you’ve built. In This Episode, You’ll Learn: How your private practice is treated as an asset in a divorce Why business value is not the same as cash in handWhat happens with taxes, joint returns, and past tax debtPractical steps to protect your business access and systemsWhy your practice can be your rebuilding plan on the other sideDivorce is never easy. But if you get to keep your practice, you are keeping the very thing that allows you to rebuild. Listen to this episode for practical guidance, calm perspective, and clear next steps. And if you know another practice owner who could benefit from this conversation, share this episode with them. They don’t have to navigate this alone. Links and Resources GreenOak Accounting: greenoakaccounting.com – Book a free consultation or explore services for practice owners.Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production, Audio Mixing, and Youtube Video Production by James Marland YouTube

    21 min

  8. FEB 27

    Episode 204: Looking Back at 2025, Ahead to 2026 with Jacquie & Julie

    In this quarterly review episode, Julie and Jacquie reflect on what private practice owners experienced in 2025 and what to expect in 2026. From staffing challenges and rising expenses to burnout and big leadership transitions, they share what they are seeing behind the scenes with real practices. If you want clarity, stability, and a plan for navigating uncertainty, this conversation will help you focus on what you can control and build a business that lasts. 3 Reasons to Listen Learn what is actually happening in private practices right now. Get real insights from end-of-quarter reviews with dozens of practice owners. Avoid the most common financial mistakes owners are making.From lifestyle creep to overpaying clinicians to stepping back too quickly, they break down where practices are getting into trouble and how to prevent it.You will learn why emergency funds, intentional growth, and strong leadership habits matter more than ever in a changing economy.Highlights [00:01:31] Private practice is still viable Success remains possible across models. [00:02:43] Awareness, intention, attention Three traits of stable practices. [00:03:23] Clinician pay expectation mismatch High pay, low caseload tension. [00:04:14] Benefits must match revenue Sustainability over generosity alone. [00:05:35] Owner draws under pressure Lifestyle creep creates hidden risk. [00:06:56] Emergency funds are essential Risk planning protects your practice. [00:07:41] Something will always happen Plan for inevitable disruptions. [00:08:57] Ten years of steady growth Slow growth beats flashy scaling. [00:09:51] Strong foundations matter most Structure supports long-term success. [00:10:21] The power of saying no Alignment over shiny opportunities. [00:11:23] Advisors prevent bad decisions Outside perspective adds clarity. [00:13:47] Owners want to step back Burnout driving leadership changes. [00:14:26] Gradual clinical director transition Shift responsibilities slowly. [00:16:54] One-year transition timeline Stability requires patience. [00:17:19] Never abdicate responsibility Stay engaged with your numbers. [00:18:35] Protect yourself from surprises Keep access to key systems. [00:20:23] 2026 uncertainty ahead Insurance and intake instability. [00:21:16] Control what you can Focus on efficiency and accountability. [00:22:27] Hard conversations are necessary Actionable steps over blame. [00:23:29] You always have choices Ownership means responsibility. Resources & Links Schedule a free consultation with GreenOak Accounting: https://www.greenoakaccounting.com/consultationMoney for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production, Audio Mixing, and YouTube Video Production by James Marland

    27 min
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About

Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her successful career as an accountant, discusses financial topics with a wide variety of guests, and help her listeners make data driven decisions to help their businesses.

Information

  • Creator
    Julie Herres
  • Years Active
    2020 - 2026
  • Episodes
    212
  • Rating
    Clean
  • Copyright
    © 2026 Therapy For Your Money
  • Show Website
    Therapy For Your Money

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