Life Beyond the Briefs Brian Glass

Lawyers, listen up! Want to explode your firm's presence online just like Ethen Ostroff, the TikTok legal star?
Ethen, a lawyer who's a social media whiz, will share how he used TikTok to build a massive following of over 200,000 people looking for legal advice. 
He'll reveal his secret sauce for creating engaging content that keeps viewers entertained and informed, even when explaining complex legal stuff.
But this episode goes beyond social media! We'll also dive into building your dream legal team for the digital age. Learn how Ethen Ostroff Law turns social media buzz into happy clients with a smooth system for handling leads.
Plus, he also shared about tips for connecting with your audience and managing a virtual assistant team to free up your time. It's all about creating a winning combination of authenticity and efficiency, and completely changing how you attract new clients.
Thinking bigger? We'll also chat about the power of teamwork. Ethen will explain how he works with his team members to achieve amazing results.
Want to take your practice to the next level? There's a sneak peek at the Future Firm Mastermind program designed to help legal leaders revolutionize their practices with delegation, marketing, and systematization.
This episode is packed with valuable insights for any lawyer who wants to attract more clients, work smarter, and finally achieve that work-life balance you deserve.

Want to learn more? Ethen invites you to keep the conversation going beyond the podcast! Check out the Future Firm Mastermind and connect with him directly for more information on how they can help your team become the dream team! Reach out via email: eo@attorneyassistant.com or eo@ethenostrofflaw.com
____________________________________
Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

The Bad News: The climb will be harder and take longer than you ever thought it would.

The Good News: Most people will quit.

In this episode we dive into how to make sure that the goals you are chasing actually serve you and how to persevere when the road gets tough.

Does this episode make you say "I WANT THAT"?  You need to be at the 2024 Great Legal Marketing Summit.
____________________________________
Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Feeling stuck between work and life? This episode explores how to find fulfillment in your career. We chat with Jenn Deal, a former BigLaw Attorney who became a life and career coach.
Burnout in the legal world is real. Jenn shares her own story of long hours and the toll it took on her. Sound familiar? We delve into the pressure of billable hours and how to find a career that aligns with your passions.


Imagine law school with a "survival skills" class! Jenn and I discuss how coaching can empower young lawyers. We explore the challenges lawyers face, where success can feel confusing and undefined. We'll also talk about the positive impact coaching can have on your legal career.


Mentorship matters in law firms. We discuss how to build trust and grow as a lawyer, both at large firms and smaller practices. By the end, you'll see how coaching can revolutionize the legal industry, creating a place where lawyers not only work hard, but also thrive.


Want to learn more? Jenn invites you to keep the conversation going beyond the podcast! Check out her Website and Connect with her in LinkedIn for more insightful and practical tips on thriving in the Legal Industry!
____________________________________
Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ever felt like a small fish in the vast ocean of legal marketing? We're here to reassure you that finding your unique niche is not only possible but exhilarating! Broadcasting from the sunny state of Florida and the energized atmosphere of the 10 Golden Rules live event, I share an honest confession about the allure of chasing the varied success strategies paraded at conferences. Instead, we'll celebrate what sets each of us apart, finding joy and strength in the practice areas we love. Listen closely as I recount the story of a cost-effective referral program that's punching well above its weight class in returns - and, as promised, I'll let you in on my top conference tip for lawyers before we wrap up.

Then, join Ben and me as we lift the curtain on an exclusive two-day affair at our Fairfax office, designed to supercharge our internal operations. Scheduled for the dog days of summer on August 1st and 2nd, we're on a mission to streamline our workflows and patch up any service leaks, ensuring every client receives nothing short of extraordinary care from first contact to case close. Before we pour more into outbound media marketing, we're tightening the bolts and greasing the gears. Take a peek behind the scenes and glean insights to revolutionize your firm's efficiency and marketing prowess.

Get your tickets to the Great Legal Marketing Summit.
____________________________________
Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ever wonder how a philosophy student ends up revolutionizing digital marketing for law firms? That's the intriguing story of Gyi Tsakalakis, our guest and the brain behind AttorneySync. With a candid look at his own unexpected journey from trial lawyer to marketing maven, Gyi shares the lessons learned from his brief legal career and how Stoicism prepared him for the digital trenches. His insights illuminate the path from skepticism to embracing innovative strategies, tailored specifically for the legal industry, where ethics and effectiveness must go hand-in-hand.

This episode peels back the layers of SEO, PPC, and social media, revealing how these tools can be woven into a cohesive framework elevating law firm performance. Gyi emphasizes the necessity of clear success indicators and the importance of adjusting marketing strategies to the firm's growth stage. As we unpack the importance of integrating offline conversion data into marketing analysis, listen closely for stories that highlight the power of brand recognition and engagement through non-digital and digital means alike. 

Wrapping up, we explore the fine art of generating referrals and maintaining visibility in your community—digital and otherwise. Gyi imparts the essence of cultivating authentic community relationships and building a digital presence that keeps your law firm top-of-mind. We also tackle effective link-building through genuine community engagement rather than dubious SEO tactics. For a comprehensive guide to navigating the digital marketing landscape as a law firm, this conversation with Gyi Tsakalakis is not to be missed.
____________________________________
Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Get the inside scoop on my law firm's most recent grassroots referral based marketing play which generated a 5900% ROI.

See Brian at Ten Golden Rules Live in Boca Raton April 26.

Want a copy of all of the letters Brian used in the mailer sequence from this episode?  Click here.
____________________________________
Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn