Too Smart For This

Alexis Barber

This show is for ambitious material girls learning how to turn chaos into an intentional lifestyle without abandoning their sparkle. From career leverage frameworks to debriefing the latest TikTok hot takes, we untangle society’s expectations around drive, money, beauty, wellness, and culture so you can curate your own full life. Hosted by Alexis Barber—entrepreneur, influencer, Wharton MBA, and ex-Googler—this is where lived experience meets tangible strategy. Don’t be stupid—subscribe to Too Smart For This. toocollective.substack.com

  1. You can't build a big life in a body you're ignoring — the alignment edit, week 2

    3D AGO

    You can't build a big life in a body you're ignoring — the alignment edit, week 2

    ABOUT THIS EPISODE Welcome to Part 2 of the Alignment Edit, where we're tackling health and wellness. But this isn't about becoming an Olympic-level athlete or a wellness queen, this is about shifting from viewing wellness as punishment to seeing it as a practice that protects your mind, your energy, and your ability to show up for the life you're building. After all, we are nothing without our health. In this episode, Alexis gets honest about her relationship with her body — from being diagnosed with MS at 15 and deprioritizing her health for years, to finally learning how to nourish herself from a place of love instead of control. We're talking winter wellness routines, the alter ego effect for stubborn habits, eating patterns that need major editing (hi, entire box of Ritz crackers for dinner), and why scheduling your preventive health appointments is an act of self-trust. This isn't about perfection, angels, it's about building a better baseline so your health can hold the big life you're dreaming of. What You'll Learn: Why wellness needs to shift from punishment to practice The alter ego effect: how to embody a different version of yourself for stubborn habits Why your eating habits might be stuck in an old identity (and how to edit them) The importance of scheduling preventive health appointments as an act of self-trust How to approach wellness from a place of nourishment, not optimization Winter wellness essentials: steps, supplements, and small rituals that actually work EPISODE CHAPTERS [00:30] - Welcome to Week 2: why health is the foundation that holds everything else [03:22] - You are nothing without your health (and what MS taught me about control) [05:25] - Shifting from punishment to practice: reframing your wellness why [07:58] - The alter ego effect: embodying a different version of yourself [12:55] - Eating habits that need editing (those Ritz crackers for dinner are doing nothing for us, sister) [15:02] - Letting go of old identities around food and movement [16:40] - Preventive health appointments: gynecologist, dentist, blood work, and more [18:15] - Winter wellness essentials: steps, supplements, and small upgrades [20:07] - Week 2 wrap-up: finding alignment without becoming a wellness perfectionist WHERE TO FIND ALEXIS & TOO COLLECTIVE Follow along with Alexis: Instagram: @alexisbarber: https://www.instagram.com/alexisbarber/?hl=en @toocollective: https://www.instagram.com/toocollective/?hl=en Substack: Too Smart For This Newsletter: https://toocollective.substack.com/ TikTok: @alexisbarber_: https://www.tiktok.com/@alexisbarber_ YouTube: Subscribe here: http://www.youtube.com/@alexis_barber Shop the Episode: https://shopmy.us/shop?Curator_id=250549 Book Office Hours: Work with Alexis Here: https://app.acuityscheduling.com/schedule.php?owner=22112790&appointmentType=79833937 Get the Journal: Too Smart For This: A Guided Journal Here: https://www.penguinrandomhouse.com/books/761193/too-smart-for-this-by-alexis-barber/ Questions, thoughts, or want to collaborate with Alexis or Too Collective? Email Alexis at alexis@alexisbarber.com ABOUT TOO SMART FOR THIS You're ambitious. You're overwhelmed. And you're definitely too smart to keep sacrificing your well-being for someone else's definition of success. Too Smart For This is the show for ambitious material girls just like you who are learning how to channel their chaotic energy into a more intentional and fun life. Join your host, Alexis Barber (author, Wharton MBA, former Google/YouTube strategist, and certified ambitious material girl), every Monday for the frameworks, authentic conversations, and tangible tools you need to build a life that's both driven and deeply enjoyable. Because self-care is part of the business plan—and you're too smart to settle for anything less. Subscribe now and follow @alexisbarber and @toocollective for more. ABOUT YOUR HOST Hello, love! I'm an ambitious material girl obsessed with wellness, business, consumer culture, and the creator economy. I write from New York City, where I'm busy enjoying being young, gifted, and Black, oversharing online, and remembering that self-care is part of the business plan. My career TLDR: Bounced from Google Marketing to YouTube creator strategy before getting my MBA from The Wharton School at The University of Pennsylvania. Started and ran a premium bathrobe brand that collaborated with Rare Beauty & Bumble, and I'm the author of Too Smart for This: A Journal to Build Self-Trust and Stop Settling for Less Than You Deserve, published by Tarcher Books. Been a lifestyle influencer for 5 years, collaborating with 75+ brands across TikTok, Instagram, and YouTube, and was named by the American Influencer Council as a Trailblazer in the microinfluencer category. This show is supported by Other Kind Media — otherkindmedia.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit toocollective.substack.com/subscribe

    22 min
  2. The enemy of great is good: how to turn your B+ life into an A+

    3D AGO

    The enemy of great is good: how to turn your B+ life into an A+

    ABOUT THIS EPISODE Your problem isn't that your life is a disaster. Your problem is that you have a pretty good situation, and you want a great one. Welcome to Week 1 of the Alignment Edit, where we're tackling personal systems — the foundation for everything else. Most of you are already killing it. You're smart, you're capable, and you're checking all the boxes. But you're stuck in what Gay Hendricks calls the "zone of excellence" — doing what you're good at instead of what you're meant for. You've got the curse of competence, and it's keeping you comfortable but not fulfilled. In this episode, Alexis breaks down why "good enough" is the real enemy, how to do an energy audit on your life, and the practical systems you need to clear out the mental clutter and make room for what you actually want. We're talking digital decluttering, building a second brain (yes, even if you think Notion is too hard), and creating routines that make your day feel as good as it possibly can. This is for the ambitious material girls who are ready to turn their B+ life into an A+. Let's get aligned. What You'll Learn: Why the enemy of great is good — and how "pretty good" keeps you stuck The difference between operating in survival mode vs. contributing to greatness How to conduct an energy audit and identify what's draining you Practical steps to clear your digital space and refresh your brain How to build a second brain (even if you're not a Notion girlie) Why the curse of competence is blocking your next level The ambitious material girl commandment: you work hard so you can enjoy your life EPISODE CHAPTERS [1:01] - Welcome to the Alignment Edit: why you're already killing it (but want more) [2:02] - The enemy of great is good — Melody Hobson on choosing greatness over "getting it done" [5:50] - Good vs. great: when things feel functional but not fulfilling [7:44] - The curse of competence and the zone of excellence [11:44] - How to do an energy audit on your life [17:29] - Personal systems 101: clearing your digital space [17:52] - Building a second brain (yes, even if Notion scares you) [19:09] - Wrapping up Week 1 + what's coming next in the Alignment Edit WHERE TO FIND ALEXIS & TOO COLLECTIVE Follow along with Alexis: Instagram: @alexisbarber: https://www.instagram.com/alexisbarber/?hl=en @toocollective: https://www.instagram.com/toocollective/?hl=en Substack: Too Smart For This Newsletter: https://toocollective.substack.com/ TikTok: @alexisbarber_: https://www.tiktok.com/@alexisbarber_ YouTube: Subscribe here: http://www.youtube.com/@alexis_barber Shop the Episode: https://shopmy.us/shop?Curator_id=250549 Book Office Hours: Work with Alexis Here: https://app.acuityscheduling.com/schedule.php?owner=22112790&appointmentType=79833937 Get the Journal: Too Smart For This: A Guided Journal Here: https://www.penguinrandomhouse.com/books/761193/too-smart-for-this-by-alexis-barber/ Questions, thoughts, or want to collaborate with Alexis or Too Collective? Email Alexis at alexis@alexisbarber.com ABOUT TOO SMART FOR THIS You're ambitious. You're overwhelmed. And you're definitely too smart to keep sacrificing your well-being for someone else's definition of success. Too Smart For This is the show for ambitious material girls just like you who are learning how to channel their chaotic energy into a more intentional and fun life. Join your host, Alexis Barber (author, Wharton MBA, former Google/YouTube strategist, and certified ambitious material girl), every Monday for the frameworks, authentic conversations, and tangible tools you need to build a life that's both driven and deeply enjoyable. Because self-care is part of the business plan—and you're too smart to settle for anything less. Subscribe now and follow @alexisbarber and @toocollective for more. ABOUT YOUR HOST Hello, love! I'm an ambitious material girl obsessed with wellness, business, consumer culture, and the creator economy. I write from New York City, where I'm busy enjoying being young, gifted, and Black, oversharing online, and remembering that self-care is part of the business plan. My career TLDR: Bounced from Google Marketing to YouTube creator strategy before getting my MBA from The Wharton School at The University of Pennsylvania. Started and ran a premium bathrobe brand that collaborated with Rare Beauty & Bumble, and I'm the author of Too Smart for This: A Journal to Build Self-Trust and Stop Settling for Less Than You Deserve, published by Tarcher Books. Been a lifestyle influencer for 5 years, collaborating with 75+ brands across TikTok, Instagram, and YouTube, and was named by the American Influencer Council as a Trailblazer in the microinfluencer category. This show is supported by Other Kind Media — otherkindmedia.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit toocollective.substack.com/subscribe

    23 min
  3. 3D AGO

    9 Rules Ambitious Material Girls Follow for Smart, Stylish & Savvy Lives

    ABOUT THIS EPISODE She's so back, angels. After 186 episodes and a 10-month break, Alexis is returning to the mic for good, and we're all the better for it. After burning out hard and spending the last 10 months writing on Substack, Alexis learned some things. Actually, she learned a lot of things. About what it means to run toward something you want to enjoy versus running away from what scares you, about why agency determines everything, and about the core commandments that make ambitious material girls successful without sacrificing their sanity. In this episode, Alexis breaks down the Ambitious Material Girl Commandments that are shaping this next era of Too Smart For This. We're talking about never looking like your problems (and why that's about reminding yourself who you want to be, not vanity), the "isn't this fun?" commandment (because you work hard so you can actually enjoy your life), and why women need to stop apologizing for wanting more when we've literally always run the world. Plus, Alexis introduces the six weeks of refinement we all need — AKA The Alignment Edit — a six-week series designed to help you turn your "good enough" life into "great" with intentional ambition. This one's for the ambitious material girls rebuilding their foundations and refusing to settle for less than extraordinary. See you every Monday at 5am ET! What You'll Learn: Why "never look like your problems" is Alexis's #1 rule for ambitious living The real reason she took 10 months off from podcasting (and what she learned from her Substack era) How to shift from running away from your circumstances to running toward something you want to enjoy The difference between agency and victimhood — and why this determines everything Why wanting material things doesn't make you shallow (and why Alexis stopped beating herself up about it) What's coming in the Alignment Edit series and how to follow along EPISODE CHAPTERS [00:25] - Welcome back: 186 episodes, 10 months, and why I disappeared [03:00] - What I learned from my Substack era + the articles you need to read [16:44] - Never look like your problems: the #1 rule for ambitious women [21:55] - Running from vs. running toward: what really drives ambition [29:35] - Commandment: "Isn't this fun?" — you work hard so you can enjoy your life [32:05] - Agency is everything: how successful people think differently about problems [37:20] - Women have always run the world — it's time to stop apologizing for wanting more [39:17] - Introducing the Alignment Edit series + how to follow along on Substack, Apple Podcasts, Spotify & YouTube WHERE TO FIND ALEXIS & TOO COLLECTIVE Follow along with Alexis: Instagram:  @alexisbarber: https://www.instagram.com/alexisbarber/?hl=en @toocollective: https://www.instagram.com/toocollective/?hl=en Substack:  Too Smart For This Newsletter: https://toocollective.substack.com/ TikTok:  @alexisbarber_: https://www.tiktok.com/@alexisbarber_ YouTube:  Subscribe here: http://www.youtube.com/@alexis_barber Shop the Episode: https://shopmy.us/shop?Curator_id=250549 Book Office Hours: Work with Alexis Here:  https://app.acuityscheduling.com/schedule.php?owner=22112790&appointmentType=79833937 Get the Journal: Too Smart For This: A Guided Journal Here: https://www.penguinrandomhouse.com/books/761193/too-smart-for-this-by-alexis-barber/ Questions, thoughts, or want to collaborate with Alexis or Too Collective? Email Alexis at hello@alexisbarber.com ABOUT TOO SMART FOR THIS You're ambitious. You're overwhelmed. And you're definitely too smart to keep sacrificing your well-being for someone else's definition of success. Too Smart For This is the show for ambitious material girls just like you who are learning how to channel their chaotic energy into a more intentional and fun life. Join your host, Alexis Barber (author, Wharton MBA, former Google/YouTube strategist, and certified ambitious material girl), every Monday for the frameworks, authentic conversations, and tangible tools you need to build a life that's both driven and deeply enjoyable. Because self-care is part of the business plan—and you're too smart to settle for anything less. Subscribe now and follow @alexisbarber and @toocollective for more. ABOUT YOUR HOST Hello, love! I'm an ambitious material girl obsessed with wellness, business, consumer culture, and the creator economy. I write from New York City, where I'm busy enjoying being young, gifted, and Black, oversharing online, and remembering that self-care is part of the business plan. My career TLDR: Bounced from Google Marketing to YouTube creator strategy before getting my MBA from The Wharton School at The University of Pennsylvania. Started and ran a premium bathrobe brand that collaborated with Rare Beauty & Bumble, and I'm the author of Too Smart for This: A Journal to Build Self-Trust and Stop Settling for Less Than You Deserve, published by Tarcher Books. Been a lifestyle influencer for 5 years, collaborating with 75+ brands across TikTok, Instagram, and YouTube, and was named by the American Influencer Council as a Trailblazer in the microinfluencer category. This show is supported by Other Kind Media — otherkindmedia.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit toocollective.substack.com/subscribe

    40 min
  4. 2025-03-04

    185. the secret weapon is you: how to finally unlock the answers within yourself

    According to my extremely hyperbolic mother, I was a “child genius” who taught myself to read when I was three. According to childhood developmental statistics, I highly doubt that this was true, but I do have proof that I listed “author” as my dream job in kindergarten. By second grade, I took great pride in my daily struts to the fifth-grade classroom to get new chapter books, sporting pigtails and purple wire glasses. Having devoured everything from The Hunger Games to Anna Karenina by my teenage years, I thankfully developed some handy critical thinking and storytelling skills undoubtably crucial to success in my life and career. But when I pull back the curtain on why I was constantly nose deep in a novel, the picture isn’t very pretty. I turned to books to avoid my chaotic childhood. Plenty of kids do this, regardless of their circumstances, but I immersed myself in books so I wouldn’t have to confront the difficulties of living in a 2 bedroom house with 7 other people in a dangerous St. Louis neighborhood. The librarian was always my best friend, and the characters in books like Magic Tree House, The Mysterious Benedict Society, and The Clique gave me a much-needed escape from the chaos I faced at home. As an adult, I left fiction behind for biographies and personal development books, searching for any skill or trick that would help me pull myself out of the environment I grew up in. Even today, in particularly overwhelming moments, my body’s autopilot navigates me to a library or bookstore, where I can scan titles for hours, looking for the answers to my problems. Five years ago, staring at a pile of self-help books I’d panic ordered during the pandemic, I felt a sharp knowing that none of them would solve my problems this time (not even The Secret!) I’d checked off the boxes and gotten into my dream college, sorority, clubs, and internships, and was heading to work at Google after graduating that upcoming June. But after an uncharacteristic outburst and a traumatic event amidst an unprecedented global pandemic, I internally rocked, and my psyche was begging me to go within. So, I picked up a journal. It was one of many I’d excitedly written in for three days and forgotten about in a failed attempt to be a consistent diarist. Luckily, that didn’t stop me, because I will never forget the day I sat cross-legged in my Evanston apartment and poured everything on the page. Even though I didn’t know where to start, I got really real. I questioned my family, career, friendships, and future. After suppressing my feelings for the sake of my external performance, it was the first time in 21 years that I honestly reconciled with my anxieties, frustrations, and fears. I finally (!) faced my reality. I’d spent my whole life avoiding the present and searching for how to feel fulfilled or happy through stories and self-help tips, but without going inward, I was blind to the beauty I’d actually created in my polished external world. Somehow, through the honesty in each word I wrote, the answers I’d been searching for started piecing themselves together. I found a strong sense of self and began making choices aligned with the values I identified in my long reflection sessions. I journaled consistently after that, often for hours, developing a dialogue with myself that helped me unlock the gratitude, confidence, and strength that are core to my essence now. Today, a drawer of black spiral journals in my living room holds the ins and outs of every emotion, relationship, decision, and setback I’ve navigated in my twenties. With unlimited access to information in today’s world, it’s overwhelming to decide who you are and what you care about. But you aren’t going to figure it out by mindlessly consuming and reacting to everything. When you’re confused, you have to go within. The secret weapon is within you, it’s just up to you to find it. The more you can be honest with yourself, the more you can harness and alchemize the beautiful insights around you to create a life aligned with the truest version of yourself. Today, the Too Smart For This journal is available for purchase everywhere. I wrote this over my first year at business school, crafting a journey that I wish the frazzled 21-year-old me would’ve had access to when she hit rock bottom five years ago. We start by uncovering your past and childhood beliefs before diving into the fun part: dreaming about your ideal future. But we don’t stop there: the journal devotes an entire section to creating a handbook for you: how you best rest, recover and relate to others. Then, we dig into frameworks for real life, helping you identify how you’ll piece through inevitable setbacks that come with being an ambitious person. In today’s episode, we dive into the importance of self-reflection amidst a difficult climate. I hope this inspires you not to be more numb to the injustices in the world but to get more in touch with yourself and transmit the magic within you into communities that need it now more than ever. You’re too smart to not know yourself (and love yourself!) xx Alexis Get the Too Smart For This Guided Journal here: https://www.penguinrandomhouse.com/books/761193/too-smart-for-this-by-alexis-barber/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit toocollective.substack.com/subscribe

    24 min
  5. 184. 26th birthday reflections: 7 lessons from a year of chaos

    2024-12-13

    184. 26th birthday reflections: 7 lessons from a year of chaos

    They say going to grad school in your 20s is a cop-out. Maybe it is: the shield of academic prestige has certainly been a comfort, but today I can say that the whirlwind of personal growth my master’s degree has prompted has left me with no choice but to surrender. Yeah, it’s that bad, but that’s (unfortunately for my nervous system, fortunately for the stories my home friends get to hear) ultimately, good. The year my frontal lobe developed I was in business school, surrounded by people largely my senior. I’ve met exactly 3 people younger than me and even then, only by weeks. I’ve faced friendship breakups, racial confrontations, career crises, an election and political unrest at a school and in a city central to massive political debates, and I entertained every type of toxic situationship you could imagine. I give thanks to God alone for getting me through this because, girl. Why??? Ok, welllll….I guess I asked for it! Becoming single for the first time in the midst of jumping into a brand new social scene full of overachievers, confronting my biggest academic insecurity (that I was bad at math: NOW PROVEN FALSE!!!), and thinking I could run two businesses while I learned what business really was-ok like let’s be very serious-WAY too tall of an order, even for the delusional. The thing is, even though 25 was insane, I was comforted by the lessons from year 24, when I learned to stop settling and to say no to the things that weren’t serving me. In addition to ending my relationship, removed my birth control against the advice of my doctors, prompting a bodily transformation that has been critical to my mental and physical health. I left my (literally cannot express enough how great it was) amazing job at YouTube to pursue my own dreams and further my education. In each realm of my life, I saw what I needed, and I stopped pretending I didn’t need it. I don’t know why, but I guess the frustration with being under-satisfied was so great that it prompted my welcoming of the unknown. Could the labels and the “you should be grateful”s really be fulfillment? Could I survive without feeling disconnected to my body, unchallenged in my job, or unseen in a relationship? 25 was the year to answer those questions. Yes. I could. And I did. Professionally and socially, at least, I thrived. I got a book deal, worked with dream brands, grew my social following, and travelled to several countries. I flirted, partied, and failed almost hourly. It was an awe-inspiring year full of fabulous outfits (you already know) and utter social chaos (one day I’ll share the tea - it could be an HBO series so I might save it for that!) At 25 I lived. I really lived. I had successes. I made mistakes. I built a new bond with myself I didn’t know was possible. And I learned probably more than I ever have. And in today’s episode, I’m sharing what I learned into 7 key lessons. Real ones, you’ve probably heard a bunch of them on the show over the last few months, but today I’m really distilling it. I hope that by hearing me go through this, you’re either comforted that you aren’t alone, or somehow more prepared via perspective for when you encounter these battles on your own journey. It’s a process, and I’m just going through it with you. It was my birthday last Saturday, and I felt more grateful for life than I ever have. Nothing was perfect, except I could see the good in everything, even the bad. 26, for me, will be about feeling gratitude and fully recieving the love and abundance that’s all around. It’s sooooo easy to latch on to pessimism. And I’ve been there - until somewhere along the line (at 24) I saw that it wasn’t good enough, and I loved myself enough to want more. I love myself enough now to believe I deserve more. And today’s podcast dives into why. Preorder the Too Smart For This Journal: https://www.penguinrandomhouse.com/books/761193/too-smart-for-this-by-alexis-barber/ Get custom embroidered robes for a perfect holiday gift: https://toocollective.com/collections/all/products/too-classic-robe Subscribe to the Too Smart For This Substack: https://alexisbarber.substack.com/ Shop Too Collective: https://toocollective.com/ Follow Too Collective on Instagram: https://www.instagram.com/toocollecti... Follow Alexis on Instagram: https://www.instagram.com/alexisbarbe... Follow Alexis on TikTok: https://www.tiktok.com/@alexisbarber_... This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit toocollective.substack.com/subscribe

    30 min
  6. 183. My 2024 favorites + gift guide

    2024-12-06

    183. My 2024 favorites + gift guide

    As the eldest sister of eight, I pride myself on being a master gift-giver, and in this episode, I’m sharing my TOP picks and all-time favorites—perfect gifts for everyone on your list this holiday season! Preorder the Too Smart For This Journal here Buy one get one 50% on all too collective robes until 12/7 Get custom embroidered robes as a perfect holiday gift Skincare * Sulwhasoo Gentle Cleansing Oil Makeup Remover * Caudalie Vinoclean Instant Foaming Cleanser * Josie Maran Vanilla Bean Whipped Argan Oil Body Butter * Skinfix Barrier+ Niacinamide Activating Serum * Daily UV Defense Sunscreen by Innisfree * Summer Fridays Jet Lag Mask * Summer Fridays Jet Lag Deep Hydration Serum * Shea Moisture Body Wash * CurrentBody Skin LED Light Therapy Mask * Glow Recipe Watermelon Glow Niacinamide Dew Drops Makeup * Kosas Revealer Concealer * Kosas Cloud Set * Makeup Gift Set by Dior Haircare * Shark Hair Dryers * Cecred Reconstructing Treatment Mask * Amika Smooth Over Frizz-Fighting Treatment Mask Clothing & Accessories * Lululemon Align Mini Flare Pants * Lululemon Cropped Define Jacket * Alo Yoga Straight Leg Sweatpant * Dolce Vita Sandals * Puma Speedcat OG Sneakers * En Route Jewelry * Caitlyn Minimalist Jewelry Home * Harlem Candle Company * Forvr Mood Candles * Silk pillow * Be Rooted Deck of Cards Books * How to Build a Fashion Icon by Law Roach * Africa's Fashion Diaspora Tech * Beats Fit Pro Earbuds * ChatGPT * Claude * Poppy AI Follow Too Collective on Instagram Follow Alexis on Instagram Follow Alexis on TikTok This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit toocollective.substack.com/subscribe

    49 min
  7. 2024-11-26

    182. audacity: what we can learn from men about getting what we want

    Listen, I’m not above a petty internet trend that allows you to bash your ex. I am (I think?) Gen Z after all!!! When I first saw the “women in male fields” TikToks, I immediately resonated and hopped on to make my own. Social media is nothing if not a reinforcement that none of us have ever had a unique experience ever, evidenced by my group chats exchanging countless versions of this trend with “NO LITERALLY” and “lmfao this is so you” over DM this week. If you haven’t seen them yourself, the trend includes women sharing things men have done to them in their perspective and captioning it #WomeninMaleFields. Some examples: I audibly cackled while making my way through the hashtag: if one toxic behavior hadn’t been done to me, it had been done to one of my girlfriends. As the trend grew and spread to Twitter, I stopped scrolling when I saw a comment: “if we really want men to start acting different, then we actually need to start giving them a taste of their own medicine.” Bam!!! An internet trend helped me integrate a lesson I’d been mulling over since a startup bootcamp session with two former Wharton bros running an almost $100M company. Picture the stereotypical founder nerd, akin to Mark Zuckerberg in The Social Network: smart, often clad in Uniqlo basics, uninterested in appearances, spending their days Citibiking around NYC and coding late into the night. They candidly chronicled the background of their startup taking off: classic stories of grit, running out of money, products failing, faking it until they made it, and bold negotiation tactics with investors. Many of their stories were things I’d never do, especially since much of the time they’d had nothing but an idea to stand on. After the session, I caught the eye of the only other woman in the accelerator, and we shared an unspoken moment of disbelief. It wasn’t that these guys had done anything wrong—their business was undeniably smart and impactful—but it was impossible to ignore how much higher the standards were that we, as women, had been holding ourselves to. We’d been taught to put our heads down and work. We had to perfect our products before bringing them to market. We had to be kind, pay our dues, look perfect (of course), and have a stellar resume that undeniably includes working at the top firm in your industry. We wouldn’t dare approach an investor without a billion-dollar idea. We never would think to play hardball with investors or not have data to back up our decisions. When less than 3% of VC funding goes to women, it doesn’t feel like there’s a lot of room for imperfections, right? Of course, the standards we hold ourselves to are not unfounded. At Wharton’s end-of-year pitch competition last year, three of us were influencers pitching our startups. The other two were male food and travel influencers who got great feedback, but after my pitch for Too Collective (the only startup that already had any revenue, and 6 figures at that) the first question an investor asked me was “why not just be an influencer?” You guessed it: neither of the male influencers got that question. It makes sense that we over-index on being perfect - we are literally held to different standards. Looking back on the startup bootcamp session, it wasn’t hubris that triggered me, but rather these founders’ unfazed belief in themselves despite not really knowing what they were doing. The hard truth is that no one really knows what they’re doing—literally, no one. I certainly don’t! Yet the women we idolize are expected to “have it all together” and never let anyone down, while the men we look up to will break every rule and disregard others’ feelings to get what they want. (Just look at the presidential election, for crying out loud!) We feel like we have to know and do it all to get what we want. But no one actually knows it all, and the people (men!) who hold the wealth and power in this country aren’t letting not knowing hold them back. As we discussed last week, financial independence is key to protecting ourselves from exploitation. And if we want to thrive in a world largely designed by men, sometimes we have to play by their rules. In today’s episode, I dive into three lessons we can take from men to help us get what we want: asking for what we want, finding evidence that our dreams are possible, and believing in ourselves unapologetically. I challenge you to try out these small shifts in your own life—you might just surprise yourself and laugh at ever doubting your own power. xx Alexis Preorder the Too Smart For This Journal Get custom embroidered robes for a perfect holiday gift Follow Too Collective on Instagram: Follow me on Instagram Follow me on TikTok This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit toocollective.substack.com/subscribe

    35 min
5
out of 5
16 Ratings

About

This show is for ambitious material girls learning how to turn chaos into an intentional lifestyle without abandoning their sparkle. From career leverage frameworks to debriefing the latest TikTok hot takes, we untangle society’s expectations around drive, money, beauty, wellness, and culture so you can curate your own full life. Hosted by Alexis Barber—entrepreneur, influencer, Wharton MBA, and ex-Googler—this is where lived experience meets tangible strategy. Don’t be stupid—subscribe to Too Smart For This. toocollective.substack.com

You Might Also Like