Optimal Aging

Jay Croft

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming back Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week. 💡 Topics include: • Fitness marketing for adults 50+• Email, video, and blog content that actually works• Branding, storytelling, and building trust• Retention strategies for gyms and training studios• Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: https://primefitcontent.com

  1. How to Host a Fitness Event That Converts Over-50 Prospects

    -4 J

    How to Host a Fitness Event That Converts Over-50 Prospects

    Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season. You’ll learn: Why older prospects prefer low-pressure, educational events over discounts or sales pitchesHow to plan, promote, and host a small but mighty eventThe best way to convert attendees into paying clients without being pushyHow to make the most of your event with content, follow-up, and partnershipsJay also breaks down a simple five-step action plan to help you pick a date, choose a topic, and start generating new leads this week. If you serve the 50+ market, this is your playbook for ending the year strong—and heading into 2026 with momentum. 📝 Episode Highlights 🎯 Why Host a Fitness Event Now? The holidays create urgency and reflection for your over-50 audience.Events offer trust-building opportunities that discounts can’t.📆 Planning Your Event Pick a topic with seasonal relevance and strong appeal (e.g., “Stay Strong Through the Holidays”)Make it experiential: mix teaching, light participation, and Q&ACollaborate with local health professionals to boost reach📣 Promotion Tips Treat it like a campaign: email, social posts, flyers, personal invitesOffer an exclusive, low-barrier next step (e.g., a “Holiday Tune-Up” package)🛠️ Post-Event Follow-Up Send personalized emails to attendeesRepurpose photos, video, and quotes into evergreen contentBuild an event cadence (quarterly rhythm)🎤 Host: Jay Croft Jay is the founder of Prime Fit Content and host of The Optimal Aging Podcast. He helps fitness professionals grow their businesses by connecting with the over-50 market through powerful storytelling and authentic content. 🌐 Podcast Website: https://primefitcontent.com 📬 Contact Jay: jay@primefitcontent.com 📱 Follow on Instagram: @primefitcontent 🔗 LinkedIn: Jay Croft 👍 Rate the show on Apple Podcasts  📥 Join the email list – https://primefitcontent.com Loved this episode? Share it with a friend or tag us using #OptimalAgingPodcast.

    18 min
  2. From Struggling to $30K Months: How Seth Scrimo Grew His Fitness Business with Books and a Podcast

    23 OCT.

    From Struggling to $30K Months: How Seth Scrimo Grew His Fitness Business with Books and a Podcast

    In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Seth Scrimo, a former Marine and now a thriving fitness business owner in Wooster, Ohio. Just a few years ago, Seth was barely scraping by—earning around $4,000/month. Today, he regularly brings in up to $30,000 per month. How did he do it? By writing books that build trust and launching a local podcast that spotlights other business owners in his small town. It’s a grassroots, connection-driven approach that proves old-school community building still works—especially for serving people over 50. Seth shares the mindset shifts, tactics, and systems that helped him grow—and how you can apply the same strategy in your business. 🧑‍💼 Guest Info Guest Name: Seth Scrimo Bio: Seth is a Marine veteran turned fitness entrepreneur who went from struggling to make ends meet to generating $30K+ months—all from his rural Ohio town. His tools? Books that build credibility and a local podcast that puts him in front of movers and shakers. He’s a proud co-author of Thrive: The New Rules of Lasting Health and Fitness and runs Scrimo Fitness. Links: Website: https://scrimofitness.com/Facebook: https://www.facebook.com/seth.scrimoBooks: https://www.amazon.com/s?k=seth+scrimo 🧭 Episode Outline From Marine to Fitness Pro Seth’s post-military journey and starting Screamo Fitness in a small town.Writing Books to Build Trust How contributing a chapter in a collaboration book changed everything.The launch of “Slimming Secrets of Super Parents.”Launching the “Best of Wooster” Podcast How he used a local podcast to build relationships and grow referrals.His clever system for guest referrals and follow-ups.Books as Lead Magnets Giving books away in person, tagging local businesses, and building buzz.Community + Content = Clients Seth’s boots-on-the-ground approach that brought massive returns.How business owners started referring family members to train with him.📘 Resources Mentioned: Thrive – The New Rules of Lasting Health and Fitness: https://a.co/d/bYZe4be Screamo Fitness: https://screamofitness.com Best of Wooster Podcast: [VERIFY LINK]🎤 Host: Jay Croft Jay helps fitness professionals grow by reaching more people over 50. Learn more at https://primefitcontent.com 👍 Rate the show on Apple Podcasts  📱 Follow us on Instagram – https://www.instagram.com/primefitcontent 📬 Join the newsletter – https://primefitcontent.com Loved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast

    34 min
  3. How Row House Found Its Over-40 Marketing Niche, with Noel Miller

    16 OCT.

    How Row House Found Its Over-40 Marketing Niche, with Noel Miller

    What happens when a national fitness brand realizes its best members are over 40? For Row House, it sparked a powerful new direction—and a brand refresh rooted in vitality, community, and smart training. In this episode of the Optimal Aging Podcast, Jay Croft chats with Noel Miller, Row House's Manager of Training and a 30-year fitness pro. Noel shares how the indoor rowing franchise took a close look at its data, saw who was showing up, and leaned all the way into a smart, low-impact, high-intensity training model that's ideal for midlife adults. This is more than a business case study—it's a roadmap for fitness professionals who want to grow by speaking directly to people over 40 in ways that are authentic, inclusive, and deeply motivating. 👤 Guest: Noel Miller Bio: Noel Miller is a longtime group fitness instructor and coach who now serves as the Manager of Training at Row House, a growing boutique fitness brand with more than 40 studios across the U.S. His passion for community, music-driven workouts, and lifelong vitality fuels his mission to make fitness accessible—and exciting—for people at every stage of life. Links: Row House: https://www.therowhouse.comInstagram: https://www.instagram.com/noelmilleratl/🧭 Episode Highlights 00:00 – Vitality at any age Noel and Jay discuss redefining fitness as you age, and what it really means to feel “vital.” 02:00 – Meet Noel A 30-year industry veteran, Noel shares his journey from aerobics classes in college to national leadership at Row House. 05:00 – From pandemic pivot to passion How a job search in 2021 led Noel to Row House and eventually into a leadership role. 06:30 – The breakthrough research Row House hired an agency to evaluate its brand, audience, and growth strategy — and found their core customer was over 40. 08:00 – Rowing as a longevity tool Why rowing is ideal for people with joint issues, recovering from injuries, or wanting sustainable fitness. 10:00 – The full-body workout myth Jay shares his surprise at how demanding rowing really is, and Noel explains why it works 85% of your muscles. 13:00 – Creating a campaign How Row House launched a marketing refresh rooted in real testimonials, vitality, and inclusivity. 17:00 – HILIT: High-Intensity, Low-Impact Training Why this training style is gaining ground and is ideal for midlife adults. 21:00 – From vanity to vitality Jay and Noel reflect on shifting motivations for exercise, from looks to lifestyle. 25:00 – Social proof matters Why Row House’s marketing now features real clients over 40 — and what other businesses can learn from it. 30:00 – The path forward How Row House plans to keep growing with authenticity and purpose. 📚 Resources Mentioned Row House: https://www.therowhouse.com🎤 Host: Jay Croft Jay helps fitness professionals grow their businesses by serving the over-50 market with clarity, confidence, and proven messaging. 🌐 Podcast Website: https://primefitcontent.com 📬 Contact: jay@primefitcontent.com 📱 Follow Jay: Instagram: https://www.instagram.com/primefitcontent LinkedIn: https://www.linkedin.com/in/croftjayLoved this episode? Share it with a friend or tag us on social using #OptimalAgingPodcast.

    33 min
  4. What I’m Learning About Consistency—Even When I Fall Short

    9 OCT.

    What I’m Learning About Consistency—Even When I Fall Short

    In this solo episode of The Optimal Aging Podcast, host Jay Croft opens up about the powerful, often misunderstood topic of consistency—and why it matters more than intensity in fitness, business, and life. Jay shares how showing up steadily over time—through writing, podcasting, and growing his business—has led to meaningful progress. But he also gets candid about where he’s falling short, particularly in emailing his prospects. If you're a gym owner or coach feeling stuck or impatient, this episode offers a refreshing reminder: Slow growth is not no growth. You’ll learn: Why consistency beats intensity in fitness and marketingHow Prime Fit Content is growing through steady effortWhere even seasoned pros struggle with follow-throughTactics for getting back on track with grace and strategyWhy self-compassion might be the key to long-term successThis is a must-listen for anyone building a business to serve people over 50—and anyone who’s ever felt like they’re not doing “enough.” 🕒 Timestamps 0:00 – Why consistency matters more than intensity  1:00 – The fitness lesson every coach knows  3:00 – Jay’s wins in 2025: book, podcast, YouTube  4:30 – Growth through daily habits, not viral hits  5:00 – Where Jay’s falling behind: his own email list  7:00 – Lessons from Pat Rigsby’s accountability system  8:30 – Compassion for yourself and your clients  10:00 – Progress isn’t always visible—track it smartly  11:00 – Final thoughts on consistency and mindset  12:00 – Takeaways: show up, imperfectly but persistently 👤 Host: Jay Croft Jay helps fitness professionals grow their businesses by marketing to the over-50 crowd through his company, Prime Fit Content. He brings honesty, experience, and practical strategies to every conversation. 🌐 Website: https://primefitcontent.com 📬 Contact: jay@primefitcontent.com 📱 Instagram: https://www.instagram.com/primefitcontent 💼 LinkedIn: https://www.linkedin.com/in/croftjay 📢 Calls to Action 👍 Rate & review on Apple Podcasts 📱 Follow on Instagram: @primefitcontent 📥 Got consistency tips? Email Jay!

    13 min
  5. Friendship, Reinvention & Resilience: What a College Reunion Taught Me About Aging Well

    2 OCT.

    Friendship, Reinvention & Resilience: What a College Reunion Taught Me About Aging Well

    Reconnecting with old college friends after 40 years might sound nostalgic, but in this solo episode of The Optimal Aging Podcast, host Jay Croft uncovers deeper insights about aging well — insights that can reshape how you approach your business and connect with clients over 50. Jay reflects on a recent reunion at Colorado State University and the three big takeaways that emerged: the power of lifelong friendships, the need for reinvention after disruption, and facing mortality with joy and purpose. This is a heartfelt, thoughtful episode full of lessons on how connection, resilience, and perspective can enrich the aging experience — and how fitness professionals can use those insights to better serve their clients. 🔍 Episode Highlights: 💬 Lifelong Friendship & Health How social connection supports longevity and wellnessWhy gyms and fitness businesses must create community🔄 Reinvention After Disruption Newspaper careers upended — and what that teaches about adapting with ageHow older clients may be navigating life reinventions when they come to you⏳ Mortality Without Morbidity Honest reflections on aging and loss — without becoming morbidWhy purpose, laughter, and joy matter in your message⏰ Timestamps: 00:00 – Intro & personal message  01:00 – The reunion at Colorado State University  03:20 – Lifelong friendships and healthy aging  05:10 – The role of community in fitness for older adults  06:40 – Reinvention after career disruption  08:30 – Reinvention and resilience in fitness as we age  10:00 – Mortality and mindset: acknowledging without fear  11:30 – Final 3 takeaways for fitness professionals  12:10 – Wrap-up: gratitude, purpose, and reflection 🎤 Host: Jay Croft Jay is the founder of Prime Fit Content and host of The Optimal Aging Podcast, helping fitness pros market effectively to the over-50 population. 🌐 Podcast Website: https://www.primefitcontent.com 📬 Contact Jay: jay@primefitcontent.com 📱 Instagram: https://www.instagram.com/primefitcontent 🔗 LinkedIn: https://www.linkedin.com/in/croftjay 👍 Love the show? Rate us on Apple Podcasts and share this episode with a friend who’d appreciate it.

    12 min
  6. How to Help Prevent Alzheimer’s: Mayo Clinic’s Latest Research with Dr. Jonathan Graff-Radford

    25 SEPT.

    How to Help Prevent Alzheimer’s: Mayo Clinic’s Latest Research with Dr. Jonathan Graff-Radford

    In this episode of the Optimal Aging Podcast, Jay Croft speaks with Dr. Jonathan Graff-Radford, a Mayo Clinic neurologist and co-author of the new edition of the Mayo Clinic Guide to Alzheimer’s and Other Dementias. They discuss how Alzheimer’s disease begins 20 years before symptoms appear, what can be done to prevent or delay it, and what health and fitness professionals working with people over 50 need to know now. Dr. Radford shares powerful new insights on early detection tools, lifestyle factors like exercise and hearing loss, and how fitness protocols can support cognitive health. You'll also hear how dual-tasking workouts, VO2 max, and neuroplasticity play a role in long-term brain health. If you serve older adults in health, fitness, or wellness, this is a must-listen. 👤 Guest: Dr. Jonathan Graff-Radford Bio: Dr. Jonathan Graff-Radford is a neurologist at the Mayo Clinic and co-author of Mayo Clinic on Alzheimer’s Disease and Other Dementias. His research focuses on early detection, prevention, and treatment of neurodegenerative diseases. Resources & Links: Mayo Clinic Guide to Alzheimer’s: https://mcpress.mayoclinic.org/product/mayo-clinic-on-alzheimers-and-other-dementias/ Mayo Clinic Brain Health Tips: https://www.mayoclinic.org/healthy-lifestyle/healthy-aging/in-depth/brain-health-tips/art-20555198 Mayo Clinic Alzheimer’s Disease Resources: https://www.mayo.edu/research/centers-programs/alzheimers-disease-research-center/research-activities/mayo-clinic-study-aging/patients-families/resources 🧠 Topics Covered What Is Alzheimer’s Really? Difference between Alzheimer’s and general dementiaAmyloid and tau proteins in the brainWhy Prevention Starts Now Alzheimer’s can start 20 years before symptoms40–45% of dementia may be preventableLifestyle Factors That Matter Exercise, diet, sleep, stress, and social connectionHearing loss as a major (and treatable) risk factorHow Exercise Affects the Brain Growing the hippocampus with aerobic exerciseVO2 max and brain resilience studiesThe Role of Neuroplasticity How the brain adapts and rewires itselfDual-tasking in fitness for cognitive engagementNew Tools and Treatments Blood tests with 90% accuracyTwo new FDA-approved drugs slow progressionEarly detection through the Ahead & Trailblazer studies📱 Follow Jay Croft Instagram: https://www.instagram.com/primefitcontent LinkedIn: https://www.linkedin.com/in/croftjay 🌐 Website: https://primefitcontent.com 📬 Contact: jay@primefitcontent.com 👍 Like this episode? Share it with a friend or leave a review on Apple Podcasts!

    34 min
  7. Resistance Snacks with Dr. Alan Rozanski: The Cardiologist’s Secret to Aging Well

    18 SEPT.

    Resistance Snacks with Dr. Alan Rozanski: The Cardiologist’s Secret to Aging Well

    In this episode of the Optimal Aging Podcast, Jay Croft talks with Dr. Alan Rozanski, a New York City cardiologist with five decades of experience in cardiac rehab and prevention. Dr. Rozanski introduces the concept of "resistance snacks"—short, simple bursts of resistance training that anyone can incorporate into their day. Whether you're a fitness professional or a healthcare provider, this conversation breaks down how micro-movements can build strength, prevent decline, and serve as an accessible gateway for deconditioned adults over 50. Dr. Rozanski explains why resistance training is often overlooked in traditional medical advice—and what needs to change. He also shares how even soup cans and wall pushups can be powerful tools for building resilience later in life. 🧑‍⚕️ Guest: Dr. Alan Rozanski Bio: Dr. Alan Rozanski is a renowned cardiologist based in New York City, with over 50 years in preventive cardiology and cardiac rehabilitation. He is a national leader in lifestyle medicine and passionate advocate for incorporating strength training into everyday health routines for older adults. Links: Website: https://alanrozanski.comLinkedIn: https://www.linkedin.com/in/alan-rozanski-md 📌 Episode Highlights The Resistance Snack Revolution What resistance snacks are and why they matterExamples of snackable exercises anyone can doMuscle Loss, Longevity & Prevention Sarcopenia’s silent effect on older adultsHow doctors can better guide patients toward strengthBreaking the “Too Old” Mindset How to reframe aging and vitalityWhy even minimal movement yields maximum results🎧 Resources & Links Prime Fit Content: https://primefitcontent.com Contact Jay: jay@primefitcontent.com 🎤 Host: Jay Croft Jay helps fitness and health professionals reach more people over 50 with better marketing, storytelling, and engagement. 🌐 Podcast Website: https://primefitcontent.com 👍 Rate us on Apple Podcasts  📱 Follow @primefitcontent on Instagram  📬 Join our email list: https://primefitcontent.com 📢 Loved this episode? Share it with a friend or tag us using #OptimalAging

    37 min
  8. Can You Prevent Dementia? Angela Lunde from Mayo Clinic Explains the New Science

    11 SEPT.

    Can You Prevent Dementia? Angela Lunde from Mayo Clinic Explains the New Science

    Alzheimer’s disease and related dementias now affect more than 55 million people worldwide — and that number is growing fast. But is cognitive decline inevitable? Not anymore. In this episode, Jay Croft speaks with Angela Lunde, a 24-year Mayo Clinic veteran and co-author of the newly revised Mayo Clinic on Alzheimer’s Disease and Other Dementias. Angela shares powerful insights on how lifestyle choices, early detection, and caregiver support are reshaping the landscape of brain health. You’ll learn: How lifestyle factors like exercise and social connection impact brain functionThe latest in dementia risk reduction, including the POINTER study’s findingsWhat new treatments are showing promise — and what still isn’t possibleThe emotional reality for caregivers, and how they can build resilienceHow fitness and wellness pros can guide clients over 50 toward better brain healthThis conversation is both deeply informative and inspiring for anyone concerned about aging, dementia, and long-term wellbeing. 👤 Guest: Angela Lunde Bio: Angela Lunde is a dementia care expert and advocate at Mayo Clinic’s Alzheimer’s Disease Research Center. She has worked for over two decades to support individuals and families impacted by cognitive decline and is the co-author of Mayo Clinic’s definitive book on the topic. Links: 🔗 Mayo Clinic Book: https://a.co/d/0QBlUNh 🧠 Episode Outline: What’s New in Dementia Research Angela explains how imaging and biomarkers are reshaping early diagnosisNew anti-amyloid treatments and their potential (and limits)Risk Reduction Through Lifestyle Review of the 2024 Lancet Commission findingsPOINTER study confirms that 4 habits — exercise, diet, social connection, and checkups — make a differenceWhat This Means for Wellness Pros Jay and Angela explore how health/fitness pros can play a crucial role in prevention and supportThe Caregiver Experience Why caregivers are “invisible second patients”Angela’s 4-part “recipe for resilience” every caregiver should know🎤 Host: Jay Croft Jay is a content marketing strategist helping fitness and wellness professionals engage the over-50 market. 🌐 https://primefitcontent.com 📣 CTAs: 📬 Join our email list – https://primefitcontent.com 📱 Follow on Instagram – https://www.instagram.com/primefitcontent 📥 Contact – jay@primefitcontent.com

    34 min
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À propos

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming back Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week. 💡 Topics include: • Fitness marketing for adults 50+• Email, video, and blog content that actually works• Branding, storytelling, and building trust• Retention strategies for gyms and training studios• Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: https://primefitcontent.com

Informations

  • Créateur
    Jay Croft
  • Années d’activité
    2020 - 2025
  • Épisodes
    179
  • Classement
    Tout public
  • Copyright
    © 2025 Optimal Aging
  • Site Web de l’émission
    Optimal Aging

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