100 Folgen

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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    • Marketing

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

    The Omni-Channel Retailer

    The Omni-Channel Retailer

    Jewelry brand and retailer PANDORA grew rapidly in the US, but lately has come up against new competitors - both digital and traditional. Charisse Hughes, CMO Americas, talks about the company's renewed focus on the consumer and its own brand identity. 

    • 29 Min.
    How To Use Ad Tech Properly

    How To Use Ad Tech Properly

    With third-party cookies on the run, publishers are well positioned to show their value. Dotdash's SVP Programmatic, Sara Badler, offers a roadmap for media companies to use their unique data and close marketer relationships to enable a streamlined programmatic buy.

    • 34 Min.
    Let's Get Vertical

    Let's Get Vertical

    One path forward for ad tech lies in industry specialization. In this episode, Audience Town CEO Ed Carey discusses the opportunity to create value for clients through bid strategies and algorithms that are unique to an industry such as auto, real estate, finance or pharma/health. 

    • 42 Min.
    China.

    China.

    China and the US are inextricably linked, through trade relationships, consumer habits and, increasingly, technology (see: TikTok). In this episode, Humphrey Ho, US Managing Director of China-based agency Hylink Digital, talks about Chinese tech, AI and marketing and its future impact for American citizens and businesses. 

    • 48 Min.
    A World Without One-to-One Targeting

    A World Without One-to-One Targeting

    With the fate of third-party cookies officially sealed, AdExchanger regular Belinda Smith asserts the contrarian view that user-level marketing has never proven its value and marketers are better off without it. 

    • 30 Min.
    Attention, Not Impressions

    Attention, Not Impressions

    CEO Eric Wheeler has steered 33Across through many upheavals in programmatic advertising over his 13 years with the company. In this episode he talks about that journey, the important distinction between ads and attention, changes to third party cookies and the continued opportunity to innovate in ad tech.

    • 44 Min.

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