TechCheck CNBC

As Nvidia turns lower today, Softbank's Masayoshi Son expressed regret over selling his shares too soon - a stake that would have been worth $160B today. He also doubled down on the narrative that he's now going on the AI offensive, with a new strategy built around the company’s crown jewel and largest holding, Arm.

Retail investors have been crowding into a few pockets of big tech, including the Mag 7, Nvidia, and riskier, turbo-charged Nvidia plays through long-leveraged semiconductor ETFs like NVDL and SOXL, according to new data from Vanda. So far, this narrow strategy has been working, with retail outperforming the S&P, but there is risk in being so indexed to big tech and the AI story, and could add to volatility in these names.

The U.S. Surgeon General is now calling for a warning label to be applied to social media apps, similar to those on alcohol and tobacco products. He says immediate action is needed to protect young people from the potential mental health harms of social media. But the demand would require congressional action, which historically has not acted to curb social media usage in the past. Plus, political deepfakes are now circulating online as election campaigns heat up. We discuss with former North Dakota senator Heidi Heitkamp and a professional of artificial intelligence.

Apple has now leapfrogged leaders Microsoft and Google in the high-stakes AI race by promising the first killer use of AI - a true personal assistant, in the form of.... the iPhone. Even the stock, once a laggard, has jumped to historic highs, anchored by Apple's singular combination of hardware, software and data. But its biggest edge over AI devices like the Humane pin and Rabbit R1 is that it's already in billions of consumers' pockets. This week on TechCheck, Apple takes the AI lead.

Shares of Apple are hitting fresh highs today after showcasing at WWDC that it is not only catching up to the other megacaps, but may actually have leapfrogged the leaders. Its edge is its 2.2 billion install base and its focus on making AI usable by integrating it with your personal information. A slew of bullish commentary from the Street is also helping sentiment, outlining how Apple’s AI features will drive hardware sales later this year.

Shares of Apple are hitting fresh highs today after showcasing at WWDC that it is not only catching up to the other megacaps, but may actually have leapfrogged the leaders. Its edge is its 2.2 billion install base and its focus on making AI usable by integrating it with your personal information. A slew of bullish commentary from the Street is also helping sentiment, outlining how Apple’s AI features will drive hardware sales later this year.