Tenor

Geoffrey Colon

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Signals Before Surface.

-3 j

Transmission 6 : Judgment Debt - The Debt Nobody's Tracking

Season Two begins with the debt nobody's tracking. For 20 years, organizations eliminated the middle layer. They called it efficiency. What they actually eliminated was judgment infrastructure — the tier where accumulated wisdom lived, where patterns got recognized, where someone could tell a decision from an approval. What replaced it was the approval economy. Frameworks. Playbooks. Decision trees that produce documentation instead of judgment. Organizations that can execute but can't read the room. That's judgment debt. Unlike technical debt, it leaves no artifacts. You can't audit it. You can't run a sprint to address it. You can't hire your way out of it. It compounds in the absence of the pipeline that was supposed to build it — and it only becomes legible when something goes badly wrong in a way that could have been prevented. In transmission one of season two Geoffrey Colon names it. Traces where it came from. And asks what it would actually cost to begin paying it down. Tenor FM. Signals before surface. Season Two. New episodes every Sunday at Tenor.FM.

13 min
27 juin

Transmission 5: The Receiver — What It Actually Takes to Get Through

For four episodes, Tenor stayed on the transmission side of the signal — what broke, why, and what replaces it. This week, the lens turns around. What's actually happening inside the person on the other end? Geoffrey Colon closes Season One by naming three filters standing between any signal and the person it's meant to reach — and lands on the line that's been sitting underneath the whole season: the attention recession was never about attention. Attention was just the resource that ran out first. This is Tenor. Signals Before Surface. Find Tenor at tenor.fm, or wherever signals reach you.

14 min
21 juin

Transmission 4: Signal Logic

Broadcast logic is breaking. So what replaces it? In Transmission Four, Geoffrey Colon answers the question he left open last week: if signal is what comes after broadcast, what does it actually take to build one? Not theoretically — specifically. Drawing on the inverse square law, the real lesson behind the Substack exodus, the podcasts that shouldn't work but do, and Patagonia's quiet $3 billion letter, this episode lays out five concrete moves for shifting from broadcast logic to signal logic. Depth over reach. Resonance over impressions. This is the engineering discipline behind the philosophy. Tenor. Signals Before Surface. New transmissions every Sunday. Join us at Tenor.FM.

13 min
14 juin

Transmission 3: End of Transmission

The Attention Recession has a root cause. And it's not bad content, bad actors, or too much noise. It's something more fundamental: the infrastructure we built to carry signal was never designed to move meaning. In Transmission Three, Geoffrey Colon traces the collapse of broadcast — not as a format, but as the organizing logic of communication. From Facebook's fabricated video metrics to the optimization loop that replaced transmission with reaction, this is the episode where the diagnosis gets specific. Dead air isn't the end. It's the signal that the frequency is about to change.

13 min
7 juin

Transmission 2: The First Fractures

The attention recession isn't abstract anymore. It shows up in your CPL. Your mid-funnel conversion. Your content program that produces more and returns less. Three sectors are going to feel it first — and most people won't connect the dots until it's already in the numbers. New episode of Tenor is out. Tenor.fm Tenor FM is a weekly fifteen minute podcast. The underlying signal, before it surfaces.

14 min
3 juin

Tenor. Signals Before Surface. Listen Now on Spotify.

We're living through an attention recession. Content is everywhere, but real signal is getting harder to find. Tenor is a weekly transmission on where culture, media, and markets are heading — before it's obvious. No noise. No hot takes. Just one idea, explored fully, in about fifteen minutes. I'm Geoffrey Colon. New episodes drop every Sunday. Follow Tenor on Spotify so you never miss a transmission.

1 min
3 juin

Signals Before Surface. Find Us at Tenor.FM

Most people are drowning in content and calling it being informed. Tenor is different. One idea. Fifteen minutes. Every week. Signals before surface. Find us at Tenor.FM or wherever you listen to podcasts.

20 s
2 juin

Transmission 1 : The Attention Recession

The signal this weekThe brands and creators who win the next chapter of the attention economy are not the ones who get better at capturing attention cheaply. They're the ones who get good at earning it. Everyone talks about the attention economy like it's still expanding. More content, more platforms, more ways to reach people. The numbers seem to agree. But the numbers are lying. The quality of attention is collapsing. People are technically watching, technically scrolling, technically present — but nobody's actually there. And that gap between eyeballs and genuine engagement? That's the recession. In episode one of Tenor FM, we dig into the signal underneath the noise — why the attention economy is deflating in ways most people haven't named yet, what's driving it, and what it means for the brands, creators and businesses paying attention right now. Support the showTenor FM is independent and member-supported. If this was worth fifteen minutes of your actual attention, consider becoming a member. Become a member → Tenor FM is a weekly fifteen minute podcast. The underlying signal, before it surfaces.

14 min

8 épisodes

Signals Before Surface.

Création

Geoffrey Colon
Années d’activité

2 k
Épisodes

8
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© Copyright 2026 Geoffrey Colon
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