#32-Part 2: Big Data, Identity Stitching, and what communication behaviour reveals about us.

What can be measured digitally will be measured. We learned in the first part of our conversation with Charles Godfrey that even beyond the voluntary sharing of data, a good profile of us can be created from the sum of our digital actions. But do companies even want that? How transparent do we have to be in order to provide useful information? We'll talk about this and a lot more in the second part.