6 Figure Creative Brian Hood

"I need more clients".
That's the #1 problem our community has in every single poll we run.
The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist.
That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awareness and growing your business.
Creatives have to learn this stuff if they ever want to get out of the "feast or famine" lifestyle.

In this episode you’ll discover:

How to make an offer so good people feel stupid saying no

How to harness three of the six different lead sources

The thousand true fans model

How you can advertise for free

Why an email list is crucial to more and more freelancers

The importance of cleaning your mailing list

For full show notes, visit https://6figurecreative.com/320

Here are the two rules for attracting your dream clients.
Rule #1: Be attractive.
Rule #2: Don't be unattractive.
That's literally it.
The hard part comes when you actually look at what is "attractive" to your dream clients.
I'd bet you have a long list of alllll the things you want to see in their dream clients/projects, but very few people take the time to look at themselves and ask the most important question...
"Am I the type of person that would attract this sort of dream client/project?"
In many cases, that answer is, unfortunately, no. You're not anywhere close to being attractive to your dream clients.
In other cases, you might be attractive to them, but you're doing little to nothing when it comes to communicating all the attractive things you have to offer them.
In this continuation of our Client Acquisition Series, we dive into what it takes to attract your dream clients.
In this episode you’ll discover:

Why Guitar Center is the worst place to buy gear (unless they sponsor us)

How Mark closed a half-million-dollar deal

Why different clients need different approaches

Setting expectations in advance

High ticket vs. low ticket sales

How to become attractive to your dream clients

How to stay top of mind without being cringy

Why red ocean businesses struggle

For full show notes, visit https://6figurecreative.com/319

Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you?
Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice.
What we CAN help you with is the client equivalent of that situation. Here’s what I mean...
You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you.
There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level).
This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world.
In this episode you’ll discover:

How to help your clients better by determining their needs

When closing a deal comes down to good timing

What to do if a client isn't sure they want to hire you

Why being open and honest with clients is the only way to run a healthy business

How to discuss your workflow and delivery with clients before closing a deal

Why it's vital that clients trust you implicitly

For full show notes, visit https://6figurecreative.com/318

Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients.
While the idea is simple, our freelance community seems to be deathly allergic to client acquisition.
I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative.
Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow.
The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you.
If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle.
In this episode you’ll discover:

Why people will never hire you if they don't know you

How to build trust with potential customers

When it's time to be yourself

How dating and business are closely related

Why Mark is was more of a ladies' man than Brian

How adding value in the long term sets you up for success

Why our "comfort zone" is holding us back

Why we need to be ourselves and not be afraid of alienating some people

How appealing to everyone is a bad thing for our businesses

For full show notes, visit https://6figurecreative.com/317

Ever been offered a gig where a company or agency is hiring you on as a contractor (or subcontractor)?
To anyone desperate for work it an sound like a dream, but here's the catch – it's actually a trap.
In our latest podcast episode, I break down why contracting can seem like a godsend for freelancers desperate for gigs, but it often becomes a nightmare that's impossible to escape.
So, what’s the alternative? This week I dive into:

The 10% rule every freelancer should follow.

The illusion of security in contracting gigs

A stable freelancing model with diversified income streams, stackable projects, and flat-rate pricing

For anyone who's currently contracting under another company, I hope by the end of this episode, you get away from the "dark side" and learn how much better a stable freelancing model can work for you.
For full show notes, visit https://6figurecreative.com/316

Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets.
We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan.
In this week's episode of the 6 Figure Creative Podcast, I'm hitting you with some tough love to break that cycle and give you the real "secret" to consistent clients and income. (Hint: It's not a magic trick.)
The secret to earning consistent income and landing premium clients isn’t what you think. It won’t be found in sporadic social media posts or half-baked marketing efforts. It’s about changing who you are.
This episode is for YOU if:

You're tired of the inconsistent income struggle.

You're ready to take your freelancing seriously and build a real business.

You're open to ditching the "dream client" fantasy and attracting clients who are a perfect fit.

Ready to finally ditch the feast or famine cycle?
For full show notes, visit https://6figurecreative.com/315