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Advance Copy

Advance Copy
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Welcome to Advance Copy a space for independent thinkers in fashion. Our guests are founders of courageous companies reimagining the future of fashion. Together, we’ll look deep inside and outside the industry for ways of growing fashion brands based on instinct and philosophy, in any corner of the world. Join us on advance-copy.com

  1. 23.10.2025

    P1. Natasha Mead on How Good Brands Only Reflect What’s True

    A two-part conversation with Natasha Mead, a New Zealand-based Art Director and Founder of 1of1 Studio. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. Her collaborators and projects include: Lesse, Binu Binu, F. Miller, Reome, Baina, J. Hannah, Anyone Girl, Moon Lists.  In Part 1 of this conversation, we’ll learn about: The role of naivety and isolation on the development of Natasha’s studioUtilitarian and archival references inspiring her workNatasha’s approach to craft as a commitment to expressing careThe 1of1 Studio client filter Welcome to Advance Copy:  Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark Smith Music & post-production: Emmanuel Corre

    38 Min.

  2. 23.10.2025 • NUR ABONNENT:INNEN

    P2. Natasha Mead on How Good Brands Only Reflect What’s True

    Natasha Mead is a New Zealand-based Art Director and Founder of, 1of1 Studio. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. In this second, more strategic, part of the conversation we turn to Natasha’s insights on: What makes a brand’s visual signature distinct How to connect with your instinct The trap of over-curation Her relationship with social media

    25 Min.

  3. 12.10.2025

    Radical Refinement, how to define a brand philosophy in a turbulent market reality

    Preview of Radical Refinement: a paid workshop on how to define a brand philosophy to see you through a turbulent market reality and beyond. Purchase the full workshop here.  DESIGNED FOR: Brand-owners & aspiring brand-ownersDecision-makers in fashion & creative industriesBranding, marketing and copywriting expertsTOPICS: Why it’s important to set a strong philosophy nowAre your brand values genuine?Establishing what makes your work uniqueTranslating your philosophy to sales, communication and visual strategies  Welcome to Advance Copy:  Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark Smith Music & post-production: Emmanuel Corre

    12 Min.

  4. 10.10.2025 • NUR ABONNENT:INNEN

    Jess Hannah on Growth, Degrowth and "Honest Capitalism"

    An uncut workshop with the Los Angeles-based designer, Jess Hannah. Recorded in London in May 2024 and joined online by 10 diverse business owners, we discussed Jess's decade of learnings with her brand, J.Hannah, and reflected on mindful growth, de-growth, and “honest capitalism.” Topics - How Jess’s social media following grew - What lays beneath the social media numbers - Non-linear financial reality - Off-line marketing - Wholesale post-covid - Prioritising profitability over growth - "Honest capitalism"

    1 Std. 22 Min.

  5. 10.10.2025

    Preview: Jess Hannah on Growth, Degrowth and "Honest Capitalism"

    A preview of an uncut workshop with the Los Angeles-based designer, Jess Hannah. Recorded in London in May 2024 and joined online by 10 diverse business owners, we discussed Jess's decade of learnings with her brand, J.Hannah, and reflected on mindful growth, de-growth, and “honest capitalism.” Become a paid Apple Subscriber to enjoy the full conversation, Episode 28. Topics A decade of opportunitiesWhat lays beneath the numbersNon-linear financial realityOff-line marketingWholesale post-CovidProfitability over growth"Honest capitalism" Welcome to Advance Copy:  Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark Smith Music & post-production: Emmanuel Corre

    4 Min.

  6. 05.05.2025

    Lee Mathews on Navigating an Independent Fashion Brand

    To mark 2024 Melbourne Design Week and the release of Advance Copy’s book, Growing Independent Fashion Brands, the iconic Australian fashion designer Lee Mathews and publisher and creative director Beth Wilkinson, gathered a small group of fashion industry insiders and admirers of the brand for an intimate conversation. In this characteristically frank reflection, Lee delved into her founding principles, offshore production, the pricing conundrum and so much more. Take a moment to sit down and tune in to this much-needed personal account of an iconic independent brand owner. Enjoy!   Welcome to Advance Copy:  Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark Smith Music & post-production: Emmanuel Corre

    57 Min.

  7. 05.09.2024

    Carmen Amsterdam a Fresh Perspective on Being Small

    Carmen de Baets reflects on how she met her husband and business partner Joris ter Meulen Swijtink, establishing their guest house, shop and kitchen Carmen Amsterdam and the much respected visual signature of their company. Welcome to Advance Copy:  Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark Smith Music & post-production: Emmanuel Corre

    1 Std. 8 Min.

  8. 08.03.2024

    Casa Shop on Thoughtful Growth

    Casa Shop's Emi Moore and Jacqueline Davis, reflect on how their paths crossed, the company's trajectory since its establishment in 2016 and the origin of their distinct Instagram aesthetic. With a little help of a marine biologist, we’ll also talk about how the definition of “development” has been misunderstood and why “less is better” best symbolises Casa Shop’s idea of growth. Guests Emi Moore Jacqueline Davis Quote from "Ladders, trees, Complexity, and Other metaphors in Evolutionary Thinking"  by Andreas Hejnol in Arts of Living on a Damaged Planet - Ghosts and Monsters of the Anthropocene, pp.G87–G102. Available to purchase here. Welcome to Advance Copy:  Consulting MembershipBookInstagramSubstackWebsiteNewsletterPost-production & editing: Mark Smith Music & post-production: Emmanuel Corre

    38 Min.
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Welcome to Advance Copy a space for independent thinkers in fashion. Our guests are founders of courageous companies reimagining the future of fashion. Together, we’ll look deep inside and outside the industry for ways of growing fashion brands based on instinct and philosophy, in any corner of the world. Join us on advance-copy.com

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