Apptivate: App Marketing Explained

Remerge
  • 5,0 (4)
  • MARKETING
  • ZWEIWÖCHENTLICH
Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

  1. App marketing with data-based storytelling - Drew Hampton (Varo Bank)

    11. DEZ.

    App marketing with data-based storytelling - Drew Hampton (Varo Bank)

    Drew Hampton is the Director of Performance Marketing for Varo Bank and an expert at digging into data to uncover stories and insights that aren’t always found at the surface level. In this episode, you’ll hear about practical recommendations for presenting data effectively to your organization and some of the common pitfalls to avoid. Drew is also passionate about leadership and shares his perspective on how to be a good manager.

    28 Min.
  2. Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)

    4. DEZ.

    Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)

    In this episode of our Apptivate podcast, app founders, developers, and aspiring product developers can learn about how apps are acquired. We speak to Josh Peleg, the Head of Business Development and Mergers & Acquisitions for BlueThrone, a company that buys and scales consumer apps. Find out how to increase the odds of your app being acquired, what acquisition companies might be looking for in your app, and what you should consider when evaluating potential buyers.

    21 Min.
  3. The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash)

    20. NOV.

    The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash)

    In this episode, Apptivate host Taylor Lobdell interviews returning guest Toby Espinosa, the Vice President of DoorDash Ads, about the company’s tremendous growth – from serving local restaurants to enterprise chains and eventually expanding into non-restaurant categories. You’ll learn more about DoorDash’s CPA advertising model that has been key to its success, their newest ad solutions, and the challenges and opportunities that lie ahead.

    34 Min.
  4. Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)

    6. NOV.

    Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)

    Apptivate: App Marketing Explained

    25 Min.
  5. Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)

    16. OKT.

    Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)

    In this live edition of the Apptivate podcast, Remerge CEO and co-founder, Pan Katsukis, interviews the Vice President of DoorDash Ads, Toby Espinosa, about the company’s advertising journey – live on stage at the App Growth Summit in San Francisco. DoorDash is now one of the largest marketplaces in the world for delivering food, goods and more, generating over 80 billion in Gross Merchandise Value (GMV). Hear about their humble beginnings in Palo Alto, how they flipped the paradigm for helping restaurants and small businesses to grow through their advertising platform, and where they are today with their retail media network.

    26 Min.
  6. Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat)

    2. OKT.

    Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat)

    How do you know you’re on the best path to growing your app? Michelle Murcia, the Head of Growth at Storybeat (a comprehensive image-editing app for social content), unpacks this question for mobile marketers. Michelle discusses the stages, frameworks, and methodologies that she considers essential for driving growth and revenue on mobile.

    27 Min.
  7. CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)

    18. SEPT.

    CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)

    Apptivate: App Marketing Explained

    29 Min.
  8. Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)

    11. SEPT.

    Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)

    Apptivate: App Marketing Explained

    31 Min.
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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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