The FMCG Guys

Dwyer Partners
  • 5,0 (3)
  • Management
  • Wöchentlich

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

  1. vor 3 Tagen

    339. Maurits Priem, FMCG, Retail & Media Leader: Responsible Advertising (Emissions, Data, Content and Context), FMCG since 11, Influence vs Power

    Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he's joined us as panelist, moderator and "Event Dean". We've finally brought him to the podcast to chat with him about a series of articles he's posted on LinkedIn about his point of view on Advertising (find them HERE). The current picture, the good, the bad and the ugly and, ultimately, how that trillion dollar force can be a force for good.  Tune in to hear about: Maurits' passion for Consumer Goods and Retail from a very young age How the balance between Power and Influence market his career Why advertising can become a force for positive change The four pillars of responsible advertising: emissions, data, content and context How digital advertising creates carbon emissions The importance of privacy, integrity and data sovereignty Why brands should consider what they advertise and where their ads appear How advertising budgets can influence media platforms, social media and AI Why responsible advertising can strengthen performance, trust and brand reputation More Follow us on Instagram: https://www.instagram.com/fmcgguys/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    339. Maurits Priem, FMCG, Retail & Media Leader: Responsible Advertising (Emissions, Data, Content and Context), FMCG since 11, Influence vs Power

  2. vor 6 Tagen

    338. Ronnie Kwesi Coleman, CEO and Co-Founder at PunttAI: AI Packaging Reviews, Faster Go-to-Market, Serial Entrepreneurship, Agentic Search

    Ronnie Kwesi Coleman is a serial entrepreneur whose career has centred on using technology to solve complex, labour-intensive problems. After building a global creative marketplace that created more than 100,000 jobs across Africa, scaling content operations for Fortune 500 marketing teams and co-founding a workforce platform that exited for $40 million, he turned his attention to one of the most overlooked bottlenecks in consumer goods: the manual review of packaging and marketing content. Ronnie founded PunttAI after seeing companies spend millions on repetitive checks for brand consistency, claims, legal requirements and regulatory compliance—and watching talented people become frustrated by the work. In this episode, he explains how AI can reduce rework, accelerate approvals and free teams to focus on more strategic decisions, sharing tangible results including review cycles shortened from one week to two hours and accuracy improving from 70% to 95% in just three weeks. Tune in to hear about: Why manual packaging reviews are slowing down time to market How AI can reduce costly rounds of rework Improving review accuracy from 70% to 95% Reducing approval cycles from one week to two hours Supporting legal and regulatory teams without replacing human judgment Preparing packaging for AI search and the new digital shelf More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    338. Ronnie Kwesi Coleman, CEO and Co-Founder at PunttAI: AI Packaging Reviews, Faster Go-to-Market, Serial Entrepreneurship, Agentic Search

  3. 25. Juli

    337. Thiago Maia, GM LATAM and Mexico at Wella Company: Beauty, Cultural Transformation, Leadership Styles, Moving with Family, Self-Awareness

    Watch on YouTube: https://youtu.be/RQk7EXKzVKo  Thiago Maia is the General Manager for Mexico and Latin America at Beauty Leader Wella Company. In this episode, recorded at Wella's Mexico City office, he reflects on a career spanning Unilever, Reckitt, L'Oréal, Netshoes, Coty and Wella, and explains how working across different industries, corporate cultures and Latin American markets shaped his leadership style. Thiago discusses leading business and cultural transformations, adapting his approach when moving from Brazil to Mexico, building high-performing teams and remaining authentic while navigating demanding environments. He also shares his perspective on family, personal wellbeing and why leaders should be kinder to themselves and take the time to enjoy the journey. Building a career across consumer goods, beauty, retail and e-commerce Leading turnarounds, integrations, scale-ups and cultural transformations How Latin America develops adaptable and resourceful leaders Understanding the cultural differences between Brazil and Mexico Adapting your leadership style without compromising your values Creating trust, autonomy and accountability within high-performing teams Balancing professional ambition with family and personal wellbeing Learning to celebrate achievements, trust the process and control the controllables More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    337. Thiago Maia, GM LATAM and Mexico at Wella Company: Beauty, Cultural Transformation, Leadership Styles, Moving with Family, Self-Awareness

  4. 22. Juli

    336. Sandra Wagner (AuraVeo), Roisin Devine (Kellanova) and Amy Andrews (Mars United Commerce) Live from Cannes: The Package is the Channel, How FMCG Brands are Turning Every Product into a Direct Consumer Touchpoint

    In this podcast recorded Live during Cannes on 23 June 2026, Efrain and Daniel where joined live in by Sandra Wagner, CEO at AuraVeo, a company that transforms products into intelligent brand assets; Roisin Devine, Senior Digital Manager Pringles at Kellanova; and Amy Andrews, President at Mars United Commerce.  Watch on Youtube: https://youtu.be/oBOLZN01QL0  Product Packaging is an often overlooked aspect of FMCG Marketing. And now, a part from being that first impression consumers get, it is now evolving from a physical container into a powerful media, data and engagement channel. In the conversation, we discuss how brands can use connected packaging, QR codes and AI to stand out on crowded shelves, continue the consumer conversation after purchase and create more personalized experiences. From Pringles' always-on digital platform to AI-powered product companions, the conversation reveals why the future of packaging lies in connecting the physical and digital worlds. Tune in to hear about: Why packaging remains one of the most influential touchpoints in the purchasing journey How brands can turn products into interactive, intelligent brand assets The role of QR codes in delivering games, content, promotions and personalized experiences How connected packaging can generate valuable first-party consumer data The importance of having that one-to-one dialog with your consumer Why packaging must appeal to humans while also being readable and recommendable by AI The importance of cross-functional collaboration between brand, design, digital, legal and supply-chain teams More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    336. Sandra Wagner (AuraVeo), Roisin Devine (Kellanova) and Amy Andrews (Mars United Commerce) Live from Cannes: The Package is the Channel, How FMCG Brands are Turning Every Product into a Direct Consumer Touchpoint

  5. 18. Juli

    335. Rudolf Schneider (Amazon Ads) and Marlies Gebetsberger (Philips) LIve in Cannes: Branding, Culture, Targetting Audiences, Retail Media

    View on YouTube: https://youtu.be/jNUoov9EBfM  Rudolf (Rudi) Schneider is the Head of Ads Europe at Amazon and Marlies Gebetsberger is the SVP Western Europe Personal Care at Philips (recently promoted to SVP and Chief of Staff to CEO). These two repeat guests (appeared on the podcast in 2025 and 2024 respectively) joined Efrain and Daniel live in Cannes.  The conversation covers cultural relevance, interactive media and the importance of meeting audiences within the communities and platforms where they already spend their time. From Philips OneBlade's Fortnite activation to the companies' long-term approach to connected commerce, the panel examines how consumer insight, creative experimentation, data and close collaboration can build brands while also driving measurable business results. Tune in to hear about: Why brands must contribute to culture rather than simply borrow from it How Philips integrated OneBlade into Fortnite, Twitch and gaming communities Moving measurement from passive reach towards active consumer intent The "radical collaboration" behind Philips and Amazon's joint business planning Using shopping insights to personalize messaging across the customer journey Why consistent messaging does not mean using the same creative everywhere The role senior leadership must play in connected commerce and retail media How AI is shifting competition from a battle for visibility to a battle for recommendation Building brands that are both loved by humans and understood by machines   More See Rudi's Prior Apprearence: https://www.fmcgguys.com/quick-fire-shoptalk/  Listen to Marlies' other episode: https://www.fmcgguys.com/marlies-gebetsberger/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    335. Rudolf Schneider (Amazon Ads) and Marlies Gebetsberger (Philips) LIve in Cannes: Branding, Culture, Targetting Audiences, Retail Media

  6. 15. Juli

    334. Catalina Salazar, Global Head of Advertising at Wolt and Paul Dahill, MD Sales EMEA at Koddi: Frictionless Commerce Media, Buying at Scale, Sponsored Products, Germany as a Test Market

    Watch on YouTube: https://youtu.be/HXKeEQCrOa0 Catalina Salazar is the Global Senior Director of Retail Media at Wolt, a leading Rapid Delivery company in Europe and part of DoorDash and Paul Dahill is the MD of Sales EMEA at Koddi, one of the top Commerce Media Technology companies. We spoke with them at the show floor during Shoptalk Europe to discuss how they are working together to simplify retail media buying. From how the partnership enables brands and agencies to access Wolt's sponsored product inventory through the media-buying platforms they already use, to reducing fragmentation and connecting brand campaigns more directly with measurable purchases. Tune in to hear about Why retail media must become easier and more consistent to buy at scale How Wolt and Koddi are connecting commerce inventory with major demand-side platforms Why collapsing consumer journeys are bringing awareness and conversion closer together The complexity of operating across multiple European markets, currencies and languages Why Germany was selected as the first market for the collaboration How simpler integrations, connected measurement and automation could shape the future of commerce media More See Paul's other appearence on the podcast: https://www.fmcgguys.com/paul-dahill/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    334. Catalina Salazar, Global Head of Advertising at Wolt and Paul Dahill, MD Sales EMEA at Koddi: Frictionless Commerce Media, Buying at Scale, Sponsored Products, Germany as a Test Market

  7. 11. Juli

    333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity

    Watch on YouTube: https://youtu.be/LyXPFD3e7JU Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more.  Tune in to hear about: Creators, the most popular topic in Cannes 2026 Why relevance and distinctiveness matter more than simple brand visibility How Dove, Rexona and Axe are activating around the FIFA World Cup What should actually be a priority for Marketing Leaders How he's working around their key brands to engage with consumers and get people's attention His view on Retail Media and how Brands and Retailers partner more closely The impact of AI on product discovery and purchase and creativity More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity

  8. 8. Juli

    332. Octavie Gosselin, VP at Mirakl Ads Live from Cannes: Retail Media, AI, Marketplaces, Trade vs Media

    Watch on YouTube: https://youtu.be/LncJFGgNztI  Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retailers and Brands, Embracing AI and, of course, her own personal journey from McKinsey to her current P&L role. Tune in to hear about: Why marketplaces are becoming an important retail media growth lever How retailers can monetize thousands of sellers without adding operational complexity The difference between trade marketing and retail media, and why they can be complementary Why algorithms, relevance and personalization are core to retail media performance The challenge of fragmentation across retail media networks How omnichannel retail media is evolving through partnerships like Mirakl Ads and Broadsign Why AI and business agents could transform campaign optimization and execution Octavie's career journey from McKinsey to Mirakl

    332. Octavie Gosselin, VP at Mirakl Ads Live from Cannes: Retail Media, AI, Marketplaces, Trade vs Media
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The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

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  • Erstellt von
    Dwyer Partners
  • Jahre aktiv
    2020 - 2026
  • Folgen
    401
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    © Dwyer Partners SL
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    The FMCG Guys

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