The Self Storage Show

The Storage Marketplace

Welcome to "The Self Storage Show," your ultimate resource for everything related to the self storage industry. Hosted by industry expert Jim Ross from 3 Mile Storage Management, this podcast delves into the latest trends, tips, and strategies to help self storage owners and managers optimize their operations and grow their businesses. Each episode features insightful interviews with leading industry professionals, practical advice on marketing, operations, and customer service, as well as innovative solutions to common challenges faced by self-storage facilities. From maximizing occupancy rates to enhancing security measures, "The Self Storage Show" covers it all. Whether you're a seasoned veteran or new to the self storage industry, tune in to "The Self Storage Show" to stay informed and inspired. Join us every week for engaging discussions and actionable insights that will help you take your self storage business to the next level.

  1. vor 6 Tagen

    5 Storage Marketing Experts Reveal What's Actually Working in 2026 | AI Overview #86

    This is an AI-generated episode of The Storage Marketplace Podcast, created from the live Storage Marketing Show & Tell at Storage Meetup #86, recorded on July 10, 2026. Instead of slides and theory, five of the self-storage industry's leading marketers pulled back the curtain and demonstrated the actual tools, dashboards, workflows, and strategies they use every day to help operators generate more rentals. In this episode, you'll hear the biggest takeaways from live demonstrations covering: • Using AI to transform BrightLocal reports into actionable local SEO insights • How Google Local Services Ads are changing lead generation with pay-per-call advertising and true ROI tracking • Why Google Search Console remains one of the most overlooked marketing tools in self storage • The conversion metrics every operator should be tracking in GA4 before spending another marketing dollar • How to eliminate friction in your online rental process by thinking like an e-commerce business • Why every owner should periodically rent a unit from their own website to uncover hidden conversion problems • An AI-powered marketing command center that combines Google data, advertising, SEO, websites, facility management data, competitive analysis, and brand guidelines into one intelligent workspace The biggest takeaway from this session: 👉 Modern self-storage marketing isn't about doing more marketing. It's about connecting the right data, measuring what matters, and using AI to make better decisions faster. This episode is an AI-generated overview of the live Storage Marketing Show & Tell. But the biggest value isn't hearing about the demonstrations... It's watching them live. Every Friday, self-storage owners, operators, managers, vendors, and industry experts gather to share ideas, demonstrate new technology, ask questions, and help each other build better businesses. Join us live, discover industry vendors, and become part of the fastest-growing self-storage community at: 👉 https://thestoragemarketplace.com/ The future of self-storage marketing won't be won by the biggest advertising budget. It will be won by the operators who learn the fastest, measure everything, embrace AI thoughtfully, and never stop improving. We'll save you a seat next Friday.

  2. 14. Juli

    AI Won't Fix Bad Operations... But It Can Supercharge Great Ones | AI Overview #85

    What you'd normally spend an hour experiencing live... condensed into minutes. This is an AI-generated episode of The Storage Marketplace Podcast, created from the live discussion at Storage Meetup #85, recorded on July 3, 2026. Every Friday, self-storage owners, operators, managers, vendors, and industry professionals come together live to share ideas, solve problems, and discuss what's actually happening in the industry. In this episode, we explore some of the biggest conversations from the meetup, including: • A live demonstration of an AI Smart Receptionist that answers calls, tracks unresolved issues, provides call transcripts, and continuously improves through human oversight • Why many operators hire for hospitality and sales skills instead of storage experience—and why that often leads to better teams • Revenue management strategies that uncovered thousands of dollars in missed rent increases across multiple facilities • Why successful marketing starts with understanding your customer before adding AI or automation • A discussion on what owners should expect from third-party management companies—and whether regular site visits should simply be standard practice • Updates to The Storage Marketplace, including community resources, founder booths, Show & Tell events, hot seats, and the growing Community Map One of the biggest takeaways from this session: 👉 AI is becoming an incredibly powerful tool—but it delivers the best results when it's built on solid operations, clear processes, and a great customer experience. This episode is an AI-generated overview based on the live Storage Meetup discussion. But the biggest value isn't listening to the recap... It's joining the conversation. Every Friday, self-storage professionals gather to exchange ideas, challenge assumptions, share what's working, and help each other build better businesses. Join future Storage Meetups, discover industry vendors, and become part of the growing self-storage community at: 👉 https://thestoragemarketplace.com/ The future of self storage won't be built by AI alone. It will be built by operators who combine great fundamentals with the right technology—and who never stop learning from one another. We'll save you a seat next Friday.

  3. 7. Juli

    AI Is Replacing Busywork. Is It Changing Self Storage Forever? | AI Overview #84

    This is an AI-generated episode of The Storage Marketplace Podcast, created from the live discussion at Storage Meetup #84, recorded live on June 26, 2026. Every Friday, self-storage owners, operators, managers, vendors, and industry professionals gather live to discuss what's working, what's changing, and what's next for the industry. In this episode, we explore some of the biggest conversations from the meetup, including: • A live demonstration of Lumio, an AI workforce designed to handle real operational tasks for self-storage facilities • How AI is evolving from simple chatbots into systems that learn your SOPs and improve over time • Whether AI customer service is beginning to outperform traditional call centers for routine tenant interactions • Why trade shows are seeing changing attendance patterns and how online communities are reshaping industry education • The growing importance of community, collaboration, and learning beyond annual conferences • A preview of the upcoming 3 Mile Challenge, a hands-on program covering Google Business Profiles, local marketing, AI, automation, pricing, websites, reviews, and the complete customer journey One of the biggest takeaways from this session: 👉 AI is no longer about replacing people. It's about giving operators a digital workforce that can handle repetitive tasks while humans focus on relationships, decisions, and growth. This episode is an AI-generated overview based on the live Storage Meetup discussion. But the biggest value isn't listening to the recap... It's being part of the conversation. Every Friday, storage professionals from across the industry come together to ask questions, share ideas, challenge assumptions, and learn from one another in real time. Join the next Storage Meetup and discover vendors, resources, and the growing self-storage community at: 👉 https://thestoragemarketplace.com/ The future of self storage isn't being written in boardrooms. It's being shaped every Friday by operators willing to share what's working. We'd love to see you in the room.

  4. 30. Juni

    What 60+ Storage Pros Are Talking About Right Now | AI Overview #83

    This is an AI-generated episode of The Storage Marketplace Podcast, created from the live discussion at Storage Meetup #83, recorded on June 19, 2026. Every Friday, self-storage owners, operators, managers, vendors, and industry professionals gather live to connect, learn, and grow together. There are no presentations. No webinars. No sales pitches. Just real people having real conversations about what's happening in self storage right now. In this episode, we explore some of the most interesting topics, ideas, challenges, and opportunities discussed during the meetup, including: • Operational strategies being used by storage operators today • Marketing ideas and customer acquisition trends • Technology, automation, and AI in self storage • Industry observations from owners, managers, and vendors • Lessons learned from real-world experiences • Emerging trends that may shape the future of the industry One of the biggest takeaways from this session: 👉 The best ideas often come from conversations, not presentations. The value isn't just hearing from experts. It's hearing what dozens of operators are experiencing in real time and learning from each other. This episode is an AI-generated overview based on the live Storage Meetup discussion. But the real value? Being in the room. Every Friday, self-storage professionals from across the industry gather to share ideas, ask questions, challenge assumptions, and help each other succeed. Join us live: 👉 https://thestoragemarketplace.com/ The best conversations in self storage aren't happening once a year at a conference. They're happening every Friday. We'll save you a seat.

  5. 23. Juni

    Storage Marketing Unpacked: SEO, Google Reviews, Apple Maps & More Rentals | Storage Meetup #82

    What actually drives more rentals today? In this AI generated episode of The Storage Marketplace Podcast, the hosts break down the biggest takeaways from Storage Meetup #82, a special Storage Marketing Meetup featuring some of the top marketing minds in self storage. The conversation covers everything from Google Business Profiles and reviews to SEO, website optimization, conversion tracking, Apple Maps, AI search, and the emerging tools operators should be paying attention to right now. Whether you own one facility or manage hundreds, this episode is packed with practical marketing insights you can apply immediately. Topics include: • Google Business Profile optimization • SEO strategies that actually move the needle • Google Reviews and reputation management • Apple Maps and what operators should do now • Website conversion tracking and attribution • How to evaluate marketing vendors and agencies • Rebranding a newly acquired facility • AI search, Ask Maps, and the future of local discovery • Common marketing mistakes storage operators make • Using customer reviews as marketing assets This podcast episode was generated using AI from the June 12, 2026 Storage Meetup discussion featuring: • John Reinesch (StorIQ) • Eva Chavez (Beacon Ave Marketing) • Tyler Suchman (The Storage Agency) • Cori Garrod (Garrod Self Storage Solutions) The Storage Meetup happens live every Friday and is where these conversations begin before becoming podcasts, videos, and resources for the self storage industry. Join us live each Friday: https://www.storagemeetup.com Explore vendors, tools, and resources: https://www.thestoragemarketplace.com Interested in showcasing your company at a future Storage Meetup Show & Tell? https://www.thestoragemarketplace.com/friday-show-and-tell Subscribe for more self storage conversations, technology, operations, marketing, and AI insights from across the industry.

  6. 16. Juni

    Inside Self Storage AI: Real Demos, Real Automations, Real Results | AI Overview

    This is an AI-generated episode of The Storage Marketplace Podcast, created from the first-ever Storage Meetup Show & Tell: AI & Automations, recorded live on June 5, 2026. Unlike a traditional webinar full of slides and talking heads, this event featured live demonstrations of AI tools, automations, and workflows that self-storage operators, managers, and vendors are using right now. In this episode, we explore: • AI-powered customer service and communication tools • Marketing automations designed to generate more leads and rentals • Operational workflows that reduce manual work and increase efficiency • Revenue management and optimization opportunities powered by AI • Real-world examples of automation being implemented inside self-storage businesses today • The biggest themes and takeaways from the industry's first AI-focused Show & Tell event The biggest takeaway: 👉 AI is no longer a future conversation in self storage. Operators are already implementing it today. This episode is an AI-generated overview based on the live event discussion and demonstrations. About Storage Meetup Every Friday, self-storage owners, operators, managers, vendors, and industry professionals gather live to share ideas, ask questions, discuss challenges, and explore what's working in self storage right now. Join future Storage Meetups, Show & Tell events, and discover industry vendors at: 👉 https://thestoragemarketplace.com The tools are changing. The technology is evolving. The operators who learn fastest will have the advantage. See you inside The Storage Marketplace

  7. 9. Juni

    Why Storage Trade Shows Are Changing + AI Tools Reshaping Operations | AI Overview #80

    What you'd normally sit through for an hour… broken down in minutes. This is an AI-generated podcast episode from The Storage Marketplace Podcast, created from the live discussion at Storage Meetup #80 (05-29-26). Every Friday, self-storage owners, operators, managers, and vendors jump into a live Zoom room to talk shop, debate ideas, share experiments, and discuss what's actually happening in the industry right now. In this episode, we break down some of the biggest conversations from the meetup, including: • A live demo of Proof Work, a contractor management platform using photo verification and secure task tracking • Why attendance at self-storage trade shows may be declining and how digital communities are replacing traditional networking • The growing tension between automation and real human interaction in business • Alternative revenue opportunities for storage owners including cell towers, solar canopies, and truck parking • How operators are thinking about AI integration, operational efficiency, and future marketing strategies • The importance of community, collaboration, and staying adaptable as the industry evolves One of the biggest takeaways from this session: 👉 The future of self storage is shifting toward connected digital communities, smarter automation, and creative new revenue streams. This AI Overview gives you the highlights… but the real value is joining the live conversations and networking every Friday. Learn more, join future meetups, and explore vendors at: 👉 https://thestoragemarketplace.com/ If you're in self storage and want to stay ahead of what's actually working right now… this is where those conversations are happening. See you Friday.

Info

Welcome to "The Self Storage Show," your ultimate resource for everything related to the self storage industry. Hosted by industry expert Jim Ross from 3 Mile Storage Management, this podcast delves into the latest trends, tips, and strategies to help self storage owners and managers optimize their operations and grow their businesses. Each episode features insightful interviews with leading industry professionals, practical advice on marketing, operations, and customer service, as well as innovative solutions to common challenges faced by self-storage facilities. From maximizing occupancy rates to enhancing security measures, "The Self Storage Show" covers it all. Whether you're a seasoned veteran or new to the self storage industry, tune in to "The Self Storage Show" to stay informed and inspired. Join us every week for engaging discussions and actionable insights that will help you take your self storage business to the next level.

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