Agency

Dain Walker
  • 5,0 (1)
  • Wirtschaft
  • Zweiwöchentlich

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

  1. vor 5 Tagen

    #128 - Navigating The 2026 Economy: Your Wealth Preservation Strategy | Scott Kuru

    Ready to build wealth, generate passive income, and achieve financial freedom in 2026? Stop waiting for the system to save you. In this episode, property investing expert Scott Kuru (Co-founder of Freedom Property Investors) reveals the exact strategies you can use to grow your net worth.The reality is that relying on the traditional path won't save you anymore. If you want true financial independence, you need a highly strategic, data-driven plan to reach your $3 to $5 million "Freedom Number".We bypass the generic financial advice and dive straight into the hardcore, unfiltered reality of wealth creation. Forget about taking crazy risks, jumping on the latest trend, or trying to copy Elon Musk, this episode is about the highly effective, and guaranteed strategy to build multi-generational wealth.In this episode, we break down:The 5-Step Wealth Strategy: The exact blueprint to build true wealth, starting with securing your income.The Property Tax Shield: How to legally and strategically leverage brand-new property to maximise your returns and keep the taxman out of your pocket.The Old vs. New Property Trap: Why holding an old property could drain you of $300–$600 a week, while new properties cost just $50–$150 to hold."Live Like A Monk": The mindset required to get rid of your bad debt, cancel unnecessary subscriptions, and find an extra $50,000 hiding in your household budget.The Leverage Playbook: How to beat the minimum repayment delusion, negotiate with banks, and use "safe debt" to multiply your returns without risking your family's future.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio 00:00 - Introduction 07:00 - From Sleeping on a Couch to Multi-Millionaire 14:50 - The May Budget & The Squeeze on Small Business 20:33 - Your $3 to $5 Million "Freedom Number" Explained 24:47 - The Hidden AI Data Center Crisis 36:50 - Why You Should Never Copy Elon Musk in Business 43:09 - The 5-Step Formula to Escape the System 49:30 - How to Ask for a Pay Raise (And Actually Get It) 56:26 - "Live Like a Monk": The War on Your Expenses 59:51 - How to Eliminate Your Bad Debt 01:15:50 - Using "Safe Debt" to Multiply Your Wealth 01:26:16 - Old vs. New Property: The Ultimate Tax Loophole

    1 Std. 38 Min.

  2. 19. Juni

    #127 - The AI Era: The Illusion Of AI Productivity | Frank Greeff & Marissa Kos

    Are you actually scaling your business with AI, or are you just addicted to the dopamine of prompt engineering and chasing the next generative AI trend? In this episode, we sit down with Frank Greeff (Co-founder of Kinso) and Marissa Kos (Founder of MXM and AI Technician) to expose the truth about the current AI gold rush and the future of artificial intelligence. We bypass the generic "how to use ChatGPT" and "AI productivity hacks" advice, diving straight into the terrifying, contrarian, and unfiltered realities of the new AI era. If you think you are seamlessly automating your business, replacing your entire team, and printing money with a few lines of code, you are falling for the ultimate tech startup trap. In this episode, we break down: • The "Slop Cannon" Epidemic: Why firing out automated, perfectly polished AI content is actually destroying your brand's value. • Spotting the "AI Smell": How to identify the visual and written giveaways of AI that expose your work as fake. • The Productivity Illusion: Why you aren't working faster, but just wasting 13 hours chasing a dopamine hit while shipping absolutely nothing. • The Premium on "Ugly": Why raw, unedited, and highly human content is the only true competitive advantage left in a sea of AI-generated noise. • The Digital Afterlife: The dystopian reality of generating AI clones. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:08) - Introduction (02:11) - The 5-Second AI Paradox Game (05:28) - What Happens to Founders Who Ignore AI? (09:10) - The Hype Cycle vs. The Reality of the "Slop Cannon" (15:58) - Can a 20-Year-Old with AI Outpace Real Experience? (19:10) - The Playbook of Big Tech (28:52) - The "AI Smell": Visual and Written Giveaways (39:44) - Re-Engineering Customer Support for a 400-Person Company (47:07) - Overcoming Internal Paranoia and Managing Stressed Teams (52:47) - The 13-Hour Prompting Trap & AI Dopamine Loops (01:08:18) - Endless Tool Hopping (01:18:25) - Why AI Output Disgusts Your Audience (01:24:48) - Why Imperfect Humanity Outperforms AI (01:41:31) - Quantum Computing and a Dystopian Sense of Self

    1 Std. 46 Min.

  3. 12. Juni

    #126 - How LSKD Turned Customers Into a Massive Global Community | Jason Daniel

    How did a $30 motocross logo turn into a $150 million global fitness empire?In this episode, Jason Daniel, the CEO and Founder of LSKD, breaks down how a performance lifestyle brand exploded to 32 retail stores and a massive team of 700 employees. But the journey was far from easy.Jason opens up about the reality of being stuck at a $3 million revenue plateau for five straight years. The conversation covers the terrifying pivot that required walking away from 30% of wholesale revenue, dropping the biggest clients, and completely rebuilding the company's identity into what LSKD is today.This episode is an absolute masterclass in building a zero-ego company culture and cultivating a brand community that actually cares.You will learn:The Power of the Pivot: How LSKD escaped a 5-year growth plateau by cutting out wholesale and focusing entirely on direct-to-consumer community building.Zero-Ego Leadership: Why Jason refuses to have a private office, an assistant, or even a reserved car park at the company.The "Sweep the Sheds" Culture: How LSKD uses the "Hungry, Humble, Smart" framework to hire, and why they pay for their employees' audiobooks.Building True Community: Why chasing rapid scale backfires, and how going above and beyond for your community drives organic brand loyalty.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(02:28) - The "Loose Kid" origin story and early BMX days(03:42) - How a $30 garage sale logo started the brand(05:22) - Discovering functional fitness and the pivot to LSKD(10:02) - Dropping the magazine ad budget on a wakeboard boat(18:10) - The 3-day leadership course(26:15) - Launching the Rep Legging and focusing on E-commerce(31:09) - Bringing in a CFO to learn the financials(45:20) - Walking away from a retailer making up 30% of sales(54:12) - Why Jason refuses to have a private office or reserved car park(57:07) - Hiring with the "Hungry, Humble, Smart" framework(01:09:41) - Paying for employees' audiobooks to train future CEOs(01:13:25) - Breaking down LSKD's 6 Core Values

    1 Std. 27 Min.

  4. 5. Juni

    #125 - 11 Rules of Marketing And What Actually Works | Andrew Tindall

    In this episode, Andrew dismantles the 11 biggest rules in modern digital marketing strategy, starting with the hard truth that engagement rates have absolutely zero correlation to actual sales.If you are treating your marketing campaigns like a race for virality, you are hitting a performance plateau. Andrew reveals why ROI is the most overvalued metric in the industry, and why forcing your logo into the first two seconds of a video will actually ruin your brand awareness. From replacing A-list celebrities with brand mascots to surviving the "tax" of retail media, this is a masterclass in driving undeniable business growth through data-backed advertising strategy.You will learn:The ROI Trap: Why optimising for short-term efficiency will eventually stall your entire business.The "Logo Hook" Myth: Why slapping a logo on the first two seconds of a TikTok ad increases skip rates by 50%.The Power of Characters: Why brand mascots are twice as effective at building distinctiveness compared to celebrities.The Organic Delusion: Why paid media will always outscale organic reach, no matter how viral your content gets.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00:00) - Introduction(00:02:46) - Engagement Rates Are Rubbish(00:16:36) - Creators Are Brand Builders, Not Salespeople(00:29:08) - Digital Media Can Grow Brands, But Bad Creative Can't(00:35:52) - We Can No Longer Ignore Creativity and Focus Solely on Media(00:42:15) - We Are Giving Too Much Media Spend to Our Worst Work(00:44:52) - Why ROI is the Most Overvalued Marketing Metric(00:51:16) - Lazy Marketers Use Celebrities as One-Offs(00:59:58) - We Have Reduced Creativity to Distinctiveness and a Logo(01:08:30) - Moo Deng is Not Culture Strategy(01:15:07) - Only Marketers Get Bored of Ads(01:19:59) - Media Plans Are Still Full of Marketers' Bias(01:24:20) - Half of Global Advertising is Dull, and Dull is Expensive(01:35:33) - What Does Taking Agency MeanFOLLOW DAIN WALKER - Instagram: https://www.instagram.com/dainwalker/Youtube: https://www.youtube.com/channel/UCz1eMJcjy8HfyvWJ_U1_WxQTikTok: https://www.tiktok.com/@dainwalkerLinkedIn: https://www.linkedin.com/in/dainwalker/Website: https://www.dainwalker.com/FOLLOW ANDREW TINDALL - Instagram: https://www.instagram.com/andrewtindall/TikTok: https://www.tiktok.com/@andrew.tindall?lang=enLinkedIn: https://www.linkedin.com/in/andrew-tindall/FOLLOW AGENCY -Instagram: https://www.instagram.com/agencypodcast_/Spotify: https://open.spotify.com/show/6EXJ0ZBN1oPiPfquu0YXhK?si=bccac787f10c4d45&nd=1Apple Podcast: https://podcasts.apple.com/au/podcast/agency/id1568032804FOLLOW RIVYL -Instagram: https://www.instagram.com/rivyl.co/?hl=enYoutube: https://www.youtube.com/channel/UChfY2uu9UF8m2tWrz2loTzwLinkedIn: https://www.linkedin.com/company/rivylWebsite: https://www.rivyl.com/

    1 Std. 39 Min.

  5. 29. Mai

    #124 - Ignore Corporate Rules: How Raw Chaos Built Australia's #1 Beer | DJ McCready

    Stop pretending to be the perfect CEO. Discover how DJ McCready used severe childhood trauma, radical vulnerability, and a massive appetite for risk to build a $50M business empire, turning out to be Australia’s #1 Beer.If you are trying to play it safe, your business growth is already finished. In this episode, Mountain Culture co-founder DJ McCready drops the polished CEO act and reveals the raw, unfiltered reality of scaling a startup and developing an unbreakable entrepreneurial mindset. DJ opens up using profound trauma as the ultimate fuel to conquer the craft beer industry.Instead of listening to stuffy business advisors or relying on a comfortable financial safety net, DJ proves why embracing chaos and making terrifying decisions is the only way to achieve true business success. From sweeping brewery floors for free to making a blind $750,000 gamble without bank approval just to survive, this is a masterclass in overcoming adversity. (edited)  Book Rivyl in for a free 30-minute call, here: ⁠http://l.rivyl.com/JUPbkj⁠Level up your agency with Wix Studio today: ⁠https://www.wix.com/studio (00:00:00) - Introduction(00:02:10) - Winning the GABS Hottest 100 Four Years Running(00:03:38) - Dealing with Childhood Trauma & Using It as Fuel(00:04:49) - Sweeping Floors & Learning to Brew for Free(00:12:12) - The Failed $100k Brewery Buyout at 25(00:17:34) - Why Unglamorous Processes Make the Best Products(00:23:02) - Empowering a Team of 200 People(00:45:15) - Why You Must Operate Best When Chaos Hits(00:51:15) - The "Katoomba Gamble": Risking $750k Without Approval(01:03:15) - Living in a Mezzanine to Keep the Business Alive(01:21:36) - The Truth About Ignoring Business Advisors(01:29:38) - The Transition from Hustling Founder to Visionary CEO(01:38:25) - Defying Trends: The Launch of 'Juice Trip'(01:43:47) - The $600 Marketing Budget That Beat the Giants(01:58:41) - The Ultimate Goal: Buying Out the Corporate Competition

    2 Std. 6 Min.

  6. 22. Mai

    #123 - Turn LinkedIn Into A Lead Machine With The 3-Layer Tribal Formula | Matthew Lakajev

    Stop losing B2B sales to outdated LinkedIn advice and generic content marketing. B2B expert Matt Lakajev reveals the exact "Tribal Content" strategy to dominate organic reach, drive massive inbound lead generation, and book high-ticket clients on demand.The social media marketing landscape has completely shifted into interest-based algorithms. If you are still relying on traditional Ideal Client Profiles (ICPs), spammy outbound sales, or chasing viral follower counts for LinkedIn growth, your digital marketing strategy is finished. In this episode, Matt dismantles standard B2B marketing strategies, exposing why there is absolutely zero correlation between vanity metrics and a profitable sales pipeline.Instead of fighting massive creators for the top 1% of generic attention, Matt reveals how to weaponise "Tribal Recognition" for maximum conversion rates. By targeting specific micro-tribes and layering their insider language into your social selling posts, you can force the LinkedIn algorithm to serve your content directly to your target audience and ideal buyers.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkjLevel up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(02:02) - The TikTokification of Algorithms & Social Media(03:22) - Why Follower Count Has Zero Correlation to Leads(05:41) - Tribal Recognition: MrBeast vs. Your Childhood Home(11:33) - Why "Ideal Client Profiles" (ICPs) Are Lost(16:03) - The Three Types of Tribes You Must Target(26:49) - The Danger of Generic Content & Competing With Giants(32:51) - The "Five-Word Test" for Nailing Your Content(43:10) - Stop Starting From a Blank Page: Using Content Formats(53:49) - Masterclass: Building an AI Content Machine on Claude(58:16) - The "Whisper Flow" Hack to 10x Your Writing Speed(01:24:26) - Creating "Skill Files" to Automate B2B Sales(01:28:15) - The 2x2 Content Matrix(01:39:41) - Why Cold DMs Are Just Highly Targeted Micro-Content(01:48:43) - The 7-Step Framework for the Perfect Cold DM

    1 Std. 56 Min.

  7. 15. Mai

    #122 - 18 Years On Camera: The Power Of Being Your Own Biggest Fan | Brittney Saunders

    Why your obsessive work ethic is destroying your company's growth. Fashion CEO Brittney Saunders breaks down the painful reality of scaling a business and why you must step out of your own way to survive. Scaling a multi-million dollar brand requires more than just a good product, it requires an entirely new founder psychology. In this episode, Fayt founder and omnichannel CEO Brittney Saunders reveals the truth about stepping back, letting go of control, and building a leadership team that can actually scale your vision.Alongside her ruthless business insights, Brittney unpacks her incredible personal backstory. Going from a 16-year-old high school dropout with zero family safety net to an industry powerhouse, she explains how she turned 20 failed jobs and a fractured childhood into an unstoppable drive to win. Book Rivyl in for a free 30-minute call, here: ⁠http://l.rivyl.com/JUPbkj⁠Level up your agency with Wix Studio today: ⁠https://www.wix.com/studio (00:00) - Introduction(01:49) - The Reality of Running a Multi-Million Dollar Fashion Label(06:18) - The Founder Bottleneck: Why Being "Hands-On" is Destroying Your Scale(12:49) - The CEO vs. Influencer Dilemma (Navigating Office Politics)(20:41) - The Content-First Rule: Why Launching Without an Audience is Failure(26:25) - Stop Throwing Cash on Meta Ads(28:05) - The Real Definition of Organic Content(39:00) - The Snowball Effect of Taking Blind Risks(46:20) - The Pain of Scaling: Why More Money Equals More Chaos(54:34) - Why You Can't Fake Authenticity(01:00:19) - The "Sparkly Jeans" Strategy: How to Sell a Vibe, Not a Product(01:13:14) - Do You Actually Need Passion to Succeed in Business?(01:22:34) - Turning Childhood Trauma Into Entrepreneurial Fuel(01:38:23) - Fayt Estate: Dominating the PR Industry(01:45:18) - FOMO & Engineering Cult-Like Loyalty

    2 Std.

  8. 8. Mai

    #121 - The Digital Mind: Have We Outsourced Human Intelligence? | Jeremy Tang

    The search landscape has fractured, and chasing shiny AI Optimisation trends is a guaranteed path to obscurity. Programmatic SEO authority Jeremy Tang dismantles the myth that ChatGPT requires a new playbook, exposing how AI engines essentially run hyper-fast Google searches using it as the Master Index for information retrieval.Jeremy rips apart standard marketing, proving why fighting industry giants for the top 2% of "head terms" is a complete waste of time. Instead, he reveals the hidden mechanics of the "Query Fan Out" and how to "content momentum." By publishing up to 50 pieces of long-tail content a month, you can beat crawl budget limits and force the algorithm to notice you. Plus, he uncovers the uncontested "outer rim" search paths your customers actually use.Whether you suffer from the "direct traffic" glitch hiding your true AI visitors, or you want to dominate the hidden 98% of online search, this episode breaks down the exact mechanics to conquer your market.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkjLevel up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(02:36) - The Three Phases of Search & Why Systems Hallucinate(09:12) - How Search Engines Actually Operate(13:35) - The "Query Fan Out" Effect Explained(15:13) - The September 10th Update: 100 Results to 10(25:42) - The Reddit Traffic Illusion(33:16) - The 2.3% Trap: Why Fighting for Core Keywords is Bankrupting You(58:00) - Targeting "White Space": How to Steal Uncontested Traffic(01:02:15) - The Content Momentum Rule: Why Volume Beats Perfection(01:11:47) - The Algorithmic Echo Chamber & The Danger to Independent Thought(01:28:11) - The 2,000-Page "Crawl Budget" Stress Test(01:32:37) - The 1,000-Keyword Blueprint for Hyper-Scaled Traffic(01:37:52) - The Analytics Glitch Hiding Your Most Valuable Visitors(01:54:26) - Can You Actually Compete Without Paying for Ads?(02:03:12) - Uncovering the "Outer Rim" With 30 Customer Interviews

    2 Std. 13 Min.
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Info

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

Informationen

  • Erstellt von
    Dain Walker
  • Jahre aktiv
    2021 - 2026
  • Folgen
    130
  • Bewertung
    Anstößig
  • Copyright
    © Dain Walker
  • Sendungswebsite
    Agency

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