Before the Launch with Brenna McGowan

Brenna McGowan

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

  1. 3 DAYS AGO

    When Should You Run a Launch Event?

    I got a listener question that hits on something so many people overthink: when should you actually run your launch event? In this episode, I’m walking through how to decide between list-building events, pre-launch content, and your actual launch timing (without defaulting to a one-size-fits-all strategy). Because the truth is, your audience (and how ready they are to buy) should be driving your decisions, not someone else’s launch formula. If you’ve ever wondered whether you’re doing “too much” or “not enough” before your launch, this is the episode for you! In this episode, I cover: When to use a list-building event vs. a launch eventWhy audience awareness matters more than your timelineWhat to consider if you’re bringing in cold vs. warm trafficHow much “warming up” your audience actually needsWhy skipping a pre-launch can make selling harderListen now to map out a launch sequence that actually fits your audience. If you have a question you’d like me to answer on the podcast, email me at brenne@brennamcgowan.co! Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    8 min
  2. 24 MAR

    Stop Wasting Money on the Wrong Things

    What should your next business investment be?  In this episode, I’m breaking down how to decide what to invest in next without falling into the cycle of buying things that don’t actually move your business forward. We’re getting real about what actually drives growth –  and what just keeps you busy. In this episode, we cover: The difference between needing information vs. needing implementationWhy your personality matters when choosing how to investThe question that will instantly reveal if your business is on trackWhat “stay close to the money” actually looks like in practiceThe hidden cost of waiting and figuring things out on your ownIf you’ve been second-guessing your next move (or wondering why your investments haven’t paid off), this episode is for you! And if you want your next launch to increase in revenue, pre-sell seats, call in better-fit clients, and take the stress and pressure off your next launch- …you need a plan that builds demand before you sell. That’s exactly what we do inside the Pre-Launch Plan Program. Get more info here: https://brennamcgowan.co/ppp/ Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    14 min
  3. 17 MAR

    The Pre-Launch Strategy That Generated $300K in Two Months

    In this episode, I chat with Paddy Johnson the founder of Network—a membership for mid-career visual artists—to talk about what happened when she added a pre-launch strategy to her marketing. At the time, Paddy’s business was facing a serious slowdown. Revenue had dropped by nearly 50%, launches weren’t performing the same way they once had, and buyer hesitancy was showing up everywhere. But after implementing a structured pre-launch strategy, something surprising happened: people started replying to her emails, engagement skyrocketed, and her Black Friday launch produced record-breaking results. Here’s what we unpack in this conversation. In this episode, you’ll hear: Why strong copy isn’t the same thing as strong pre-launch strategyThe difference between nurture content and true pre-launch contentHow audience research revealed Paddy’s most important customer problemsWhy pre-launch emails generated far more engagement than her normal emailsHow a two-month launch period generated $300K in revenueAnd if you want to know how you can rock the pre-launch during your next launch, join me for The New Launch Model for 2026: 3 Pre-Launch Moves that Build Demand, Pre-sell, and Take the Pressure Off of Cart Week. Your Next Steps: Want to plan your next launch in seconds? Grab my free AI Launch Calendar 🔹 Let’s work together! Book a strategy call 🔹 Join the Behind the Launch Facebook Group 🔹 Connect on Instagram Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

    36 min

About

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.

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