The Difference Between Pre-Launch & Launch Content

What’s the actual difference between your everyday marketing, the content you should be creating before a launch, and your actual launch content. 

In this episode, I break down the three phases of marketing — regular marketing, consideration (pre-launch), and launch — and why skipping the middle stage is the reason so many launches underperform and don’t reach goals. 

Inside this episode, I share:

• The 3 distinct marketing phases and how they work together
• Why educational content doesn’t belong in pre-launch
• What “silent seller posts” are — and how to use them
• The biggest mistake course creators make during launch
• How to build anticipation without fake hype

If selling and launching feels heavier than it should, this episode will show you why.

Listen now.

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