How I Used Low-Cost Paid Workshops to Launch and Convert at 25%

In this episode, I reveal a powerful and refreshingly different approach to launching: paid workshops that deliver massive value and real results. I shared how this strategy helped me to achieve a 25% conversion rate, outperforming many traditional launch methods. Rather than running standard webinars or free masterclasses, I focused on creating a high-impact, paid experience that dives deep into a specific piece of a larger offer. This not only attracts more committed attendees but also lays the groundwork for better engagement and sales. If you're a course creator, membership site owner, or coach, this episode is packed with actionable insights to help you create a more authentic, profitable, and connection-driven launch strategy.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Paid Workshops Attract More Committed Leads

Charging for your workshop (even a small amount) helps filter for serious, engaged participants—resulting in higher-quality leads and better conversion rates than free webinars or masterclasses.

1. Depth Creates Trust and Sales

By focusing your workshop on one specific, valuable topic, you can go deep and deliver real results. This builds trust and positions your offer as the natural next step, making selling feel seamless and aligned.

1. A Launch is an Experience, Not Just an Event

Theresa emphasizes that a successful launch should feel like a guided journey for your audience. Strong community support, intentional content, and a structured experience all work together to increase connection—and conversions. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

Transcript

Today I'm gonna share with you an amazing strategy that I have used to launch my big grow launch sale program. That has converted at 25%. And this strategy is something that I love doing. It feels super easy and it doesn't feel sleazy or salesy, and I think it's something that you can use in your business too. Welcome to the Your Dream Business Podcast. I'm your host, Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in [00:01:00] your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I'm your host, Teresa Heath Wareing. In today's episode, I'm gonna talk you through one of the launch methods that I've been using this year. Now, this is a little bit different to what I normally do, but it's working really, really well. And actually the last time I used it, and I've used it three times this year. It converted at 25%. Now, if you followed me for a while, if you know me, if you've seen my content, you know that on average a conversion from your launch list. So let's just go back. I feel like I'm rushing into things. So if you don't know, you have your email list. And then when you promote a launch, you have a launch list. So the people who. Are on your emails that sign up to take part in the launch. And normally from your launch list, you can expect between one and [00:02:00] 8% and that's on average what you will get to buy one to 8%. And this launch method that I used converted for me at 25%, which is awesome. And not only is it awesome, but it actually feels really good. It feels really nice. It feels like a very easy way to connect with my audience, to connect with my customers, and then to give them an offer in a really lovely, non-salesy, non sleazy way that they then make a decision whether they want or not. So let me kind of take you back and talk about what we are doing in terms of this launch method. When I talk about launching, we talk about launch experiences, and it's really important as a online business owner, so someone who has a course, a membership, or a group program that you create some kind of experience around the launch that you're doing. So ordinarily these are webinars or masterclasses, same thing, just [00:03:00] different names. These are things like boot camps and challenges. And also I teach on a method called the Open House, which you have a membership is a really, really cool method. In fact, I think I've probably done an episode about it. So if I had, I'll link it in the show. So we have these different ways of launching, and I've done a new way, and it's not new to me. Lots of people have done it before. It just seems to be working really well for me. So this way is about doing workshops. So your first question might be, well, what's the difference between a workshop and a webinar slash masterclass? Normally with a webinar or masterclass, you are teaching them something for an hour. You, there's the whole thing around. You teach them the what and the why and not the how. The how is the thing that you are selling. So let me explain that a little bit deeper. So you're teaching them, let's say I'm going to be teaching you how to do an open house. So I am in, if I was doing a webinar about how to do an open house train, this all sounds a little bit better. [00:04:00] 'cause obviously I teach launching. If I was doing a webinar about how to do an open house, I would teach you what an open house is. I would then teach you why you need an open house. But I wouldn't necessarily go heavily into the how to do an open house. Okay. That's what you tend to do in a webinar and a master class. You give them the what and the why and a little bit of the how, like a tiny, tiny bit, and then your main program is the how. With a workshop, it's different. And with a workshop, what you are doing is you are going deep, but you are going deep on one aspect of the whole thing that you teach. So obviously, I'm gonna give you examples of my stuff because this is what I've done. I have Grow Launch Sale, which is a big program, and in this program we go through how to grow your audience, and I go into what makes a good lead magnet, how to make a lead magnet, how to get in front of other people's audiences. And lots of other things in that growth section, in the launch section, I [00:05:00] take you through every way that you can launch. So I talk you through how to do webinars. I tell you how to do challenges and boot camps. I tell you how to do open houses. I tell you how to get people to turn up to your launches. I talk about launch numbers, I talk about launch debriefs, and then in the sale part on the sell bit, I do the, the kind of, you know, how you do a sales page and what you put in sales emails and how to sell. Now that is a big program and it comes as support and it's, it's a big program. So instead of trying to do, and, and again, a webinar would kind of be over the top, right? It wouldn't deep dive into any one of those things. It would be generally about how to launch or generally about online businesses. Whereas when I do a workshop, I take one aspect and I go deep on that aspect. So the ones that I've done so far, I did list building, but unfortunately for me, it wasn't specific enough to my audience. So I ended up having people on who wouldn't be right for my program. So that was a really interesting test for [00:06:00] me. The next one I did, and I've done a couple of times now, is on how to actually do a webinar, IE when you get on the webinar, when you are literally on screen. What do you do? What do you say? What order did you put it in? And then the, the third one I've done is on how to do an open house. So let me talk to you about the webinar one. And, and like I said, this, this feels hard for me to keep up, let alone if you're watching this or listening to this. So for me. When I'm doing a, a webinar one, like I said, my workshop is I am teaching you exactly what to do on the webinar. And the thing that I love about this method so much is that I get to give, now one of my biggest problems with anything that I do is I'm an over giver. Like I can't help but want to share all the things and sometimes. As business owners, we have to be careful about that because actually that can be, that can stop people buying because you give them so much and then they go, well, I don't need to [00:07:00] buy. So that bit is is really difficult for me. What I'm able to do with the workshop is one, sorry, I should have said this. It's a paid workshop. It's a low cost paid thing, so normally my workshops are around 49 pounds or dollars, and that's kind of where they would stay. They get to work with me for a set amount of time. So I've tested various things and the thing that's working really well for me is to do. Four sessions. And