Baltic Brand Talks

Baltic Brand

Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.

  1. #29: Arthur Analts. Designer and Creative Director behind Baltic Pavilion at World Expo 2025 in Japan. Deep Dive

    20/11/2025

    #29: Arthur Analts. Designer and Creative Director behind Baltic Pavilion at World Expo 2025 in Japan. Deep Dive

    In this episode of Baltic Brand Talks, we sit down with Arthur Analts, the creative mind behind the Baltic Pavilion at World Expo 2025 and multiple award-winning projects that have shaped Latvia’s brand. We explore his journey, international projects like the London Design Biennale and Eurovision, lessons learned from global stages, and his perspective on creativity, design, and pitching Latvia to the world. Listen now and get inspired by Arthur’s journey and creative insights!

    1 hr
  2. #28: Ben Richards from LEGO Company. Ways to play with ideas.

    10/10/2025

    #28: Ben Richards from LEGO Company. Ways to play with ideas.

    For the first time we present a podcast that was held in front of Live audience at the Baltic Brand Forum 2025 Meet & Greet event in Vilnius, September 25, 2025!

    53 min
  3. #27: What's up with Baltic advertising? Giedrė Vilkė from LiMA.

    24/09/2025

    #27: What's up with Baltic advertising? Giedrė Vilkė from LiMA.

    In this episode of Baltic Brand Talks, host Andris Rubīns is joined by Giedrė Vilkė, Board Member at LiMA - Lietuvos marketingo asociacija. A true marketing wolf with over 15 years of experience in tech, digital, e-commerce, and brand building, Giedrė shares her journey and insights from the Lithuanian marketing scene. They cover: Giedrė’s background and what led her to LiMAHow LiMA operates, its major events, and the growth into a 1,200+ strong marketing communityLithuanian brands and campaigns she is most proud ofThe current mood and challenges in Lithuania’s advertising industryWhat it takes to be recognized as CMO of the Year 2023 and European Marketer of the Year 2024Key marketing trends and the role of AI in transforming the industryWhy the Baltics should be more united in advertising and creative exportsLithuania’s country marketing today and the role of its fast-growing tech sectorThe importance of brands tapping into culture and connecting with what matters to people Plus, we end with three big questions every guest answers: Which brands do you admire and why?Where do you find inspiration – books, podcasts, or travel?What’s your moonshot goal and vision of ultimate success?Tune in for a masterclass in marketing leadership, creativity, and Baltic brand culture.

    1h 2m
  4. #26: What’s up with Baltic advertising? Ināra Šumeiko from LADC.

    19/09/2025

    #26: What’s up with Baltic advertising? Ināra Šumeiko from LADC.

    For this episode of Baltic Brand Talks, Andris Rubīns is joined by Ināra Šumeiko, Managing Director of LADC and Creative Executive Producer & Partner at naked. They dive deep into the Latvian advertising scene, sharing valuable insights, including: Ināra’s journey into the world of LADC and her dual role at naked;The game-changing AD School and its influence on Latvia’s creative talent;How LADC operates behind the scenes and their biggest events;A first-timer’s perspective on the Adwards festival and standout campaigns this year;Trends shaking up the Latvian advertising industry;The potential for a united Baltic creative force;Exporting creative services: A hidden opportunity for the Baltics?;How brands can connect with culture and truly resonate with people;Ināra’s favorite brands and where she draws inspiration from;What’s her moonshot goal and vision of ultimate success? Whether you’re in advertising, branding, or just passionate about creativity, this episode is packed with insights you won’t want to miss!

    1h 4m
  5. #25: What’s up with Baltic advertising? Anniken Haldna from Estonian Marketing Association.

    15/09/2025

    #25: What’s up with Baltic advertising? Anniken Haldna from Estonian Marketing Association.

    🎙️ In this episode of Baltic Brand Talks, Andris Rubins sits down with Anniken Haldna from TULI, the Estonian Marketing Association, to explore how culture and brands are deeply connected in Estonia - and how these stories fit into the bigger picture across the Baltics. They discuss how brands are no longer just creating short-term campaigns, but embedding themselves into cultural movements. Together, they cover: 🏀 Basketball in the Baltics - how this summer’s wave of fandom brought people together, with brands stepping in to amplify the passion in real time. ✨ TULI’s role as a marketing association - gathering members, hosting events, and even running its own media platform, something Latvia doesn’t have.🎶 The Estonian Song Festival - a sacred cultural tradition where brands played a meaningful role in supporting and elevating one of the country’s most important events.🛡️ National defense and reservist initiatives - showing that cultural relevance is not only about joy and entertainment, but also about responsibility, solidarity, and shared values.🤖 AI’s influence on marketing and advertising — and what makes Estonia’s approach stand out compared to its Baltic neighbors. ✨ …And much more, from unexpected collaborations to the broader lessons brands can learn when they align themselves with cultural moments that truly matter. 👉 As part of our Baltic marketing associations series, the Estonian perspective reveals how heritage and innovation come together - and why the rest of the region should be paying attention.

    1h 8m
  6. #24: Raitis Beķeris from MÁDARA Cosmetics. Deep Dive.

    11/09/2025

    #24: Raitis Beķeris from MÁDARA Cosmetics. Deep Dive.

    For this episode of Baltic Brand Talks, we were joined by Raitis Beķeris, Social Media Team Lead and Brand Creative at Latvian organic skincare brand MÁDARA Cosmetics. It’s our longest episode so far, but one you won’t want to miss, because we are talking about:   How to knock on the door to land your dream job;The power of an in-house brand agency;Social media team shaping product ideas and their growing role inside companies;B Corp certification and what it means;A sunrise rave with Kalve and birch sap coffee;Creating global brand content from Latvia; MÁDARA taking over the Paris metro during the Olympic Games;The Latvian & Lithuanian expo pavilion with Arturs Analts and a new product from MÁDARA;How a single word from a brief can inspire an entire creative concept;Raitis’ own and MÁDARA creative process and approach to brand storytelling; Why long-term formats are making a comeback;The “messy realism” trend in the cosmetics industry;Backlash against brands that chase every trend and how to do it right;Raitis’ favorite social media platforms and sources of inspiration. This episode is truly inspiring for everyone working in the creative industry.

    1h 45m
  7. #23: Might Delete Later on making music from voicemails. Deep Dive.

    22/08/2025

    #23: Might Delete Later on making music from voicemails. Deep Dive.

    What happens when you let strangers leave you voicemails - and then turn them into electronic music? In this episode of Baltic Brand Talks, Andris Rubīns sits down with Might Delete Later (Anna Madara Pērkone) - the Latvian-born female artist, producer, and singer now based in the Netherlands - whose project has grown from a handwritten post-it in Amsterdam into thousands of voicemails from 33+ countries, festival shows, and even CGI billboards in London and Riga. Every voicemail tells a story. Some are funny, some are painful, some are whispered in the middle of the night-out. Might Delete Later takes those stories and turns them into beats that thousands can dance to. She opens up about her homecoming performance at Summer Sound in Liepāja, where locals’ messages became part of the set, and reflects on the journey from her ANNNA era and Supernova debut, to becoming the first Latvian artist to perform at Tomorrowland. We dive into the most resonating, unexpected, emotional, and mysterious voicemails, her bold use of branding (yellow visuals, the iconic beep, and “one new message”), the challenges of standing out in today’s crowded music scene, and her take on AI, social media, and the future of content. Might Delete Later isn’t just a music project - she’s a cultural phenomenon, turning anonymous voices into global anthems. And in this episode, she even plays back exclusive voicemails that have inspired her most. Don’t miss the chance to hear the voices behind the beats - maybe even your own.

    54 min
  8. #22: Dovile Banyte from Polaroid

    08/08/2025

    #22: Dovile Banyte from Polaroid

    We couldn’t miss this one.Polaroid’s latest campaign is making waves - emotional, bold, and deeply human. Everyone’s talking about it, and we’re proud to be one of the first podcasts to speak with someone behind it - Dovile Banyte, Senior Manager of Global Brand Strategy at Polaroid.In this episode, we go deep into Polaroid’s evolving brand story and the thinking behind the campaign that proves one thing: people don’t just buy cameras - they buy emotion, nostalgia, and real-world moments.We discuss: – The emotional shift behind Polaroid’s latest campaign – Why people still choose instant photography in a digital world – Nostalgia, authenticity, and the cultural rebellion against screen fatigue – Dovile’s global journey in branding, from agency life to shaping strategy at Polaroid – Her favourite brands, sources of inspiration, and ultimate moonshot goal Learn more about the campaign here: https://press.polaroid.com/251772-polaroid-s-new-campaign-pushes-back-against-the-reign-of-screens-and-ai-and-celebrates-analog/

    1h 10m
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About

Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.

Information

  • Creator
    Baltic Brand
  • Years Active
    2024 - 2025
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Baltic Brand
  • Show Website
    Baltic Brand Talks