Baltic Brand Talks

Baltic Brand

Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.

  1. #25: What’s up with Baltic advertising? Anniken Haldna from Estonian Marketing Association.

    15/09/2025

    #25: What’s up with Baltic advertising? Anniken Haldna from Estonian Marketing Association.

    🎙️ In this episode of Baltic Brand Talks, Andris Rubins sits down with Anniken Haldna from TULI, the Estonian Marketing Association, to explore how culture and brands are deeply connected in Estonia - and how these stories fit into the bigger picture across the Baltics. They discuss how brands are no longer just creating short-term campaigns, but embedding themselves into cultural movements. Together, they cover: 🏀 Basketball in the Baltics - how this summer’s wave of fandom brought people together, with brands stepping in to amplify the passion in real time. ✨ TULI’s role as a marketing association - gathering members, hosting events, and even running its own media platform, something Latvia doesn’t have.🎶 The Estonian Song Festival - a sacred cultural tradition where brands played a meaningful role in supporting and elevating one of the country’s most important events.🛡️ National defense and reservist initiatives - showing that cultural relevance is not only about joy and entertainment, but also about responsibility, solidarity, and shared values.🤖 AI’s influence on marketing and advertising — and what makes Estonia’s approach stand out compared to its Baltic neighbors. ✨ …And much more, from unexpected collaborations to the broader lessons brands can learn when they align themselves with cultural moments that truly matter. 👉 As part of our Baltic marketing associations series, the Estonian perspective reveals how heritage and innovation come together - and why the rest of the region should be paying attention.

    1h 8m
  2. #23: Might Delete Later on making music from voicemails. Deep Dive.

    22/08/2025

    #23: Might Delete Later on making music from voicemails. Deep Dive.

    What happens when you let strangers leave you voicemails - and then turn them into electronic music? In this episode of Baltic Brand Talks, Andris Rubīns sits down with Might Delete Later (Anna Madara Pērkone) - the Latvian-born female artist, producer, and singer now based in the Netherlands - whose project has grown from a handwritten post-it in Amsterdam into thousands of voicemails from 33+ countries, festival shows, and even CGI billboards in London and Riga. Every voicemail tells a story. Some are funny, some are painful, some are whispered in the middle of the night-out. Might Delete Later takes those stories and turns them into beats that thousands can dance to. She opens up about her homecoming performance at Summer Sound in Liepāja, where locals’ messages became part of the set, and reflects on the journey from her ANNNA era and Supernova debut, to becoming the first Latvian artist to perform at Tomorrowland. We dive into the most resonating, unexpected, emotional, and mysterious voicemails, her bold use of branding (yellow visuals, the iconic beep, and “one new message”), the challenges of standing out in today’s crowded music scene, and her take on AI, social media, and the future of content. Might Delete Later isn’t just a music project - she’s a cultural phenomenon, turning anonymous voices into global anthems. And in this episode, she even plays back exclusive voicemails that have inspired her most. Don’t miss the chance to hear the voices behind the beats - maybe even your own.

    54 min

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Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.