Brandfathers

Brandfathers LLC
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  • UPDATED WEEKLY

Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.

  1. 17 HR AGO

    A Marketer's Guide to Licensing & Collabs

    From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport." 0:00 - Intro 0:18 - Frida Baby controversy 7:00 - Edgy copy gone wrong 10:35 - Werner Herzog on rumors 16:00 - Eileen Gu debate 20:00 - Meet Steve Starobinski 22:30 - Licensing 101 30:30 - Licensing vs. collabs 35:50 - Pitching IP holders 41:00 - Best value in licensing 44:30 - Biggest licensing mistakes 47:00 - Licensing Expo in Vegas 49:45 - Where to find Steve As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org

    50 min

  2. 16 FEB

    How YouTube Replaced ESPN for an Entire Generation

    This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it. 0:00 Intro 3:56 Today's Lineup 4:23 Waste Management Open 8:01 All-Star Game Is Broken 11:15 200 Creators, One Weekend 15:47 Sports Lost the Kids 16:49 Ja Morant vs Ant Edwards 19:39 World Cup Is Coming 20:03 Super Bowl Ads Flopped 24:57 Creator Exclusivity Deals 26:57 The AI Bowl 29:08 AI Mockups Going Viral 36:50 AI Adoption Is 95/5 39:48 PGA Tour Aura Edits As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org

    43 min

  3. 16 FEB

    How the Highest-Converting Brands Are Marketing in 2026 (real examples)

    This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

    21 min

  4. 11 FEB

    The Playbook for Selling Bold Ideas to Boring Bosses

    This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context 02:40 Understanding Influencer Marketing Approval 05:29 Measuring ROI in Influencer Marketing 08:32 Navigating Marketing Budgets and Approvals 11:20 Challenges in Social Media Marketing 14:18 Fringe Marketing Strategies 17:08 Structuring Communication for Buy-In As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

    20 min

  5. 3 FEB

    The 3 Tech Shifts Every Marketer Needs to Watch in 2026

    This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

    51 min

  6. 13 JAN

    The AI Marketing Strategies Top Brands Secretly Started Using in 2026

    This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intro 0:00 Nike x Maduro 0:40 Equinox AI New Year Campaign 2:14 Custom GPTs for Personal Use 13:30 Secret AI Marketing Strategies 25:00 Current State of NIL 37:25 Gen Alpha Insights 46:23 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org

    49 min

  7. 09/12/2025

    2025 Marketing Trends Explained (what we can learn)

    This week the fathers broke down running conferences, marketing trends and bantered about some recent events. Intro 0:00 Biggest running conference of the year 0:42 2025 Marketing Trends 7:28 Spotify Wrapped 27:58 Ronaldo x Perplexity 31:54 Photo/Video AI Model overload 34:14 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org

    45 min

  8. 12/11/2025

    How to make boring businesses go viral (real life playbook)

    This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media. Intro 0:00 Regional/New business marketing 1:15 Boring business marketing 24:00 Future of work and income for marketers 39:24 As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org

    48 min
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About

Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.

Information

  • Creator
    Brandfathers LLC
  • Years Active
    2025 - 2026
  • Episodes
    44
  • Rating
    Explicit
  • Copyright
    © Brandfathers LLC
  • Show Website
    Brandfathers

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