Building your Brand

Liz Mosley
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Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

  1. 2 DAYS AGO

    How I Prepare For Giving a Talk

    Over the last few years I have been lucky enough to speak at some incredible events including Adobe MAX London (in front of 750 people and Adobe MAX LA. This year I am speaking at Atomicon and OMR Festival in Hamburg.  In this episode I share how I prepare for the talks I give. Every talk is different but with the help of public speaking coach Charlotte Lewis who I have previously interviewed on the podcast I have managed to come up with a process that works well for me.  If you have done any public speaking I would love to hear your experience, and if there is anything else you would like to know from my experience let me know and I will try include it in a future episode!    Episode Highlights 00:39 – My public speaking experience 02:50 – Prepping my talk without writing a script 04:26– Adjusting my talk based on the vibe in the room 06:48 – How the talk is structured 09:09 – Putting the slides together 10:57 – Practicing the talk 15:33 – Considering your audience and what they need   Mentioned in the Episode My podcast episode with Charlotte Lewis - https://buildingyourbrand.net/episode/charlotte-lewis/ The Atomicon Conference - https://atomic.site/?aap=617 (affiliate link)  I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

    17 min

  2. 4 DAYS AGO

    The Truth About Professional Jealousy with Hannah Isted and Lois Seco

    Today on the podcast, I've invited two of my closest friends, Hannah Isted and Lois Seco, to chat about another vulnerable topic: dealing with professional jealousy. Last time we spoke, we tackled our fear of success, and this time we are diving into the messy feelings of comparison and envy. I am sure everyone has experienced professional jealousy at some point, and honestly, I feel it pretty regularly. In this episode, we chat about how to extract useful information from your jealousy, why taking action is the best antidote to comparison, and the danger of letting the social media algorithm dictate your self-worth. This is the perfect episode for you if you've ever experienced jealousy (which, let's face it, is most of us!) This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off. Key Takeaways: Jealousy is information: Jealousy often gives you information about what you actually want. However, sometimes you might realise you don't even want the specific thing someone else has; you are actually just jealous of the confidence with which they are showing up. Take action to shift the energy: Hannah shares how she felt jealous seeing videos of groups of girls hanging out, so she took action and started her own group, which now has around 200 people. Taking action is a great way to stop yourself from sitting and stewing in jealousy. The algorithm feeds comparison: Lois discusses how planning her "Creative Kin" events caused the algorithm to feed her content from everyone else doing similar things, which immediately made her feel like her own event wasn't good enough. It is important to remember that the algorithm doesn't know what is actually helpful for your mental health. A rising tide lifts all boats: Having successful people around you—even if you feel a pang of jealousy—is a good thing. If you choose to cheer your friends on, their success often opens doors for you and helps lift everyone up. You don't know the whole story: It is so easy to be jealous of someone's end result without realising the sacrifices, late nights, and completely different circumstances that got them there. We often quickly create our own stories around how someone's success came about, which aren't always true. Episode Highlights: 02:00 – Recapping the last episode on the fear of success and introducing today's topic of professional jealousy. 04:00 – Liz's revelation: sometimes you aren't jealous of the thing, you are just jealous of the confidence. 11:00 – Hannah explains how taking action shifts the energy of jealousy, using her 200-person friendship group as an example. 15:00 – Lois talks about how the algorithm fed her comparison when she started her Creative Kin workshops. 30:00 – Dealing with competitive feelings and reframing them so you can genuinely cheer other people on. 40:00 – Remembering that you rarely see the full story behind someone else's success on social media. 45:00 – Lois breaks down the psychological difference between jealousy and envy. About The Guests: Hannah Isted runs HiCommunications and is the author of The Best 90 Days Ever, a book that teaches business owners how to promote what they do in 10 minutes a day. She also runs a membership by the same name; sign up here (aff link) You can find her on Instagram at @hicommunications Lois Seco is a contemporary abstract artist and the host of the Creative Kin workshops in South Wales. You can find her on Instagram at @loisseco Mentioned in this episode: Silver Stag Type Foundry: Get 20% off beautiful, versatile typefaces using the code LizXSLTF at lizmosley.net/sltf Episode 178: Help, I'm Succeeding! (And Other Rational Fears) with Hannah Isted & Lois Seco I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

    49 min

  3. 20 MAR

    3 Memberships I Love as a Freelancer (and Why They Matter)

    In this solo episode, (recorded in my hotel room in London!) I'm sharing three memberships I'm currently part of and genuinely love; and why I think memberships can be such a powerful way to build community as a freelancer or small business owner. When you run your own business, it can often feel like the people around you don't fully understand what you do. That's why finding spaces where people get it can make such a difference; not just for practical advice, but for encouragement, accountability, and support. I talk through three memberships that have supported me in different ways, from helping me stay consistent with marketing, to finding community, to navigating the realities of running a business alongside family life. If you've been craving more connection or support in your business, this episode will give you a few great places to start.   Key Takeaways Surrounding yourself with people who truly understand your work changes everything. When you're in the right community, you feel supported, encouraged, and far less alone in your business. Simplifying your marketing makes consistency possible. When the actions feel manageable, you're far more likely to show up; and those small, regular efforts add up over time. Visibility matters most when you feel busiest. Staying consistent, even in small ways, helps you break out of the feast-or-famine cycle and build long-term stability. The rooms you put yourself in shape the opportunities you receive. When you're connected to the right people, referrals, collaborations, and clients tend to follow naturally. Your business becomes more sustainable when your support fits your life. The right community will meet you where you are; whether you're growing, freelancing, or balancing work alongside family life.   Episode Highlights 00:20 – Why memberships matter as a freelancer or business owner 01:27 – "The Best 90 Days Ever" & 10-minute marketing 06:43 – Being Freelance membership & community support 08:04 – Doing It For The Kids membership & balancing business with family 10:28 – Final thoughts & how to find the right community   Mentioned in the Episode The Best 90 Days Ever (Aff link) https://april-2026-the-best-90-days-ever.teachery.co/90-day-membership?a=pjaDmq4T Being Freelance https://www.beingfreelance.com/ Doing It For The Kids https://doingitforthekids.net   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

    11 min

  4. 18 MAR

    Form Over Function: Why Your Beautiful Branding Doesn't Work with Melin Edomwonyi

    Today on the podcast, I am chatting about such an important topic: inclusivity and accessibility within branding. I'm joined by my friend and fellow designer Melin Edomwonyi to dig into what this actually looks like in practice which is a lot deeper than I realised.  We cover so many different aspects of inclusivity and accessibility, from the colours we choose to how we format our emails. I feel like some of these topics could be a whole episode by themselves! The biggest reminder from this conversation is that we are never going to get this stuff perfect 100% of the time. It'a about curiosity and a willingness to learn and make improvements bit by bit and Melin shares some SUPER practical tips you can implement straight away to make your brand more accessible. This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off. Key Takeaways: Inclusivity is more than just imagery: While showing a diverse range of people in your photography is important, inclusive branding also covers typography, colour contrast, accessibility, and your tone of voice. The problem with the "Beige Aesthetic": We discuss the trend of "aesthetic" design (often beige, low contrast, tiny text) and how, while it might look "luxury", it often excludes people with visual impairments and makes your content hard to consume. Don't make your audience work for it: If your text is hard to read (e.g. centre-aligned body copy), people will simply switch off. Accessibility isn't just a legal or moral requirement; it's smart business. If people can't read your offer, they can't buy it. Context matters for content: We chat about the accessibility of long-form captions on platforms like Instagram versus platforms designed for reading like Substack or LinkedIn. Providing a summary (TL;DR) is a great way to be inclusive of different neurotypes and time constraints. Designing for the "drunk user": Melin shares a fascinating UX perspective—if your website is usable by someone who is distracted, tired, or even "under the influence", it is likely accessible to everyone. Episode Highlights: 03:30 – What does inclusive branding actually mean? (Hint: It's not just about photos). 10:00 – The frustration with the "Instagram Aesthetic" and why form should not win over function. 14:00 – A plea to stop centre-aligning your newsletter body copy! 17:00 – Accessibility in copywriting: Why wall-of-text captions can be a barrier for neurodivergent audiences. 25:00 – Testing your website for different scenarios (including the "drunk test"). 27:00 – Tools and resources to help you check your colour contrast.   About The Guest: Melin Edomwonyi is a designer and the Co-founder and UX Director of Seedable Studio, a digital agency that validates, designs, and builds digital products. With over 20 years of experience, she is passionate about building inclusive and sustainable products and helping founders bring brilliant ideas to life.  You can find Melin on Instagram @melin_edo or visit Seedable Studio   Mentioned in this episode: SilverTag Type (Discount link/Sponsor)  Color Palette Studio: The Instagram account mentioned that fixes low-contrast colour palettes Coolors / Adobe Color: Tools recommended for checking contrast. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

    53 min

  5. 13 MAR

    My Different Income Streams as a Creative Business Owner

    In this solo episode, I'm sharing a transparent look at the different income streams in my business right now. Over the years my work has grown beyond just branding and design clients, and today my income comes from a mix of things; including client work, brand sponsorships, affiliate income, public speaking, teaching, and digital products. Recently Katie Chappell was talking on her instagram about how she actually feels more secure being self-employed than working a traditional job, and it made me reflect on how having multiple income streams has created that same sense of security for me. In this episode I walk through each income stream, explain how they developed over time, and share why I personally enjoy having variety in my business. If you're self-employed, freelancing, or building a creative business, this episode might give you some ideas for how your income could evolve over time. Key Takeaways Multiple income streams can create stability in an unpredictable job market. When one area slows down, another can often grow; giving you more flexibility and resilience as a business owner. Your business model should match your personality. Some people thrive by focusing on one thing. Others enjoy variety and creativity across multiple streams. Opportunities often grow naturally from the work you're already doing. Affiliate income, sponsorships, speaking and teaching often develop organically once your platform grows. Not every opportunity needs to be purely financial. Speaking, teaching, and collaborations can create visibility, relationships, and future opportunities. You can evolve your income streams over time. What starts as "pocket change" or a small side income can become something meaningful as your audience and business grow. Episode Highlights 00:00 – Why I'm sharing my current income streams 02:30 – Branding and design client work 03:15 – Brand sponsorships and partnerships 04:20 – Affiliate income and passive earnings 07:00 – Public speaking, workshops, and products   Mentioned in the Episode Rich Webster Episode https://buildingyourbrand.net/episode/build-your-brand-by-working-less-with-rich-webster/ The Best 90 Days Ever Membership (Aff link) https://www.hicommunications.co.uk/best90daysever ATOMICON - Marketing Conference (Aff link) https://atomic.site/atomicon/ Flodesk - Email Marketing (Aff link) www.flodesk.com/c/WAHXHX Katie Chappell - https://www.instagram.com/katiedraws/ Designer Boss Summit https://designerboss.co/ Adobe Express (Aff link) https://www.adobe.com/express/pricing?clickref=1011lAx7g2et&mv=affiliate&mv2=pz&as_camptype=&as_channel=affiliate&as_source=partnerize&as_campaign=lizmmosley The Lucky Ones Mentorship https://annadower.com/the-lucky-ones/ The Sticker Chart https://www.lizmosley.net/rejection-sticker-chart Get Your GIF On Course https://www.lizmosley.net/get-your-gif-on Lets Get Rejected Challenge https://lizmosley.thrivecart.com/lets-get-rejected/   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

    12 min

  6. 11 MAR

    Transforming your business using Big Fish Energy with Hannah Isted

    This episode was recorded live at my first ever Building Your Brand live podcast event. Before my conversation with Gavin Strange, I sat down with one of the most frequent guests on the podcast and my number one business bestie; Hannah Isted. Hannah is the founder of HI Communications and author of The Best 90 Days Ever. In this short but powerful conversation we talk about the idea of "Big Fish Energy"; a mindset that has helped both of us go after bigger opportunities in our businesses. We discuss how the concept started as a voice note between friends, how Hannah experimented with embracing "big fish energy" for a whole year, and the surprising opportunities that followed; including speaking on bigger stages and pitching more confidently. Hannah also shares a refreshing perspective on growth: sometimes the most powerful move isn't chasing the next shiny opportunity, but focusing deeply on the things you already have. Key Takeaways When you start asking "what would a big fish do?" your decisions change. When you approach opportunities with confidence and intention, you begin showing up differently and people respond to that energy. If you treat your business like a serious business, it will start to grow like one. Small foundational changes; systems, structure, and organisation, can unlock much bigger results. If you allow yourself to experiment, opportunities will appear. Hannah treated a whole year as an experiment in being bolder, and it led to speaking opportunities and career growth she hadn't expected. Stop comparing yourself to others; you can define success on your own terms. "Big fish energy" isn't about competing with others, it's about deciding what growth looks like for you. If you focus on strengthening what already works, your business becomes more sustainable. Sometimes the biggest move isn't chasing the next opportunity; it's investing in the foundations you already have. Episode Highlights 00:00 – Introduction to the live podcast event and Hannah's segment 01:36 – Meet Hannah Isted and the idea behind "Big Fish Energy" 03:00 – How adopting a "big fish" mindset changed opportunities 07:25 – Comparison, confidence and recognising your own achievements 10:00 – Why Hannah's next "big fish move" is focusing on what already works   Event Sponsors Matt Joyce https://matt-joyce.com/ Studio Cotton https://studiocotton.co.uk/ Adobe Express https://adobe.com/express (Aff link) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was recorded live by Kingsbane Studios and it was written and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

    17 min

  7. 6 MAR

    How I Hosted My First Live Podcast Event (Debrief + What I Learned)

    Last week, I hosted my first ever live podcast event; recording two episodes in front of a real audience. In this solo episode and debrief, I'm breaking down everything that went into it: from finding the right guest and venue, to selling tickets, securing sponsors, managing logistics, and handling the emotional pressure of hosting something entirely on my own. I share the real numbers, the fears I had (including "what if no one shows up?"), the lessons I learned about marketing, and why I'm already planning the next one; this time in London. If you're building a brand and wondering what your "next level" looks like, this might just spark something. Key Takeaways Your next level will feel uncomfortable;that's the point. Growth often looks like responsibility. Hosting the event wasn't scary because of the interview; it was scary because it rested fully on you. Give yourself more time than you think you need. Pushing the event back meant it wasn't rushed; and that made all the difference. You probably need to market 10% more than feels comfortable. Consistent promotion works; but you can almost always talk about it more. Don't rush past your wins. Big milestones deserve to be absorbed. Pride isn't arrogance; it's acknowledgement.   Episode Highlights 00:10 – Why I hosted my first live podcast event (and how it felt) 02:27 – Planning timeline, choosing the guest & pushing the date back 05:15 – Ticket sales, pricing, attendance numbers & marketing 08:22 – Behind the scenes: team, venue, tech & goodie bags 11:07 – Guest impact, sponsors (including Adobe Express) & what's next (London event) Mentioned in the episode: Adobe MAX Gavin Strange Episode Aardman Animations Hannah Isted Kingsbane Studios Cardiff   Event Sponsors Matt Joyce https://matt-joyce.com/ Studio Cotton https://studiocotton.co.uk/ Adobe Express https://adobe.com/express (Aff link) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

    16 min

  8. 4 MAR

    Make It Anyway: Live with Gavin Strange on Creativity, Courage & Making For the Joy of it

    In this special live recording, my first ever, I'm joined by director, designer and relentless maker Gavin Strange (Director at Aardman Animations and creator of Jam Factory) for a joyful, honest and deeply inspiring conversation about creativity, consistency and carving out your own path. From building a 25-year personal project alongside a full-time creative career, to teaching himself electronics to build a life-sized virtual pinball machine, Gavin shares what it really looks like to stay creatively alive over decades; not just seasons. We talk about stop-frame animation, side projects, public speaking, learning in public, raising creative kids, and why it's not your employer's job to make you creatively fulfilled. If you've ever felt like you're "not the naturally talented one," or you're waiting for permission to start; this episode will give you the nudge you need. Key Takeaways If you don't get the opportunity; build your own version of it. When the door doesn't open, make something anyway. If you practise the thing before you're chosen for it, you'll already be ready when the moment comes. When you treat your side projects like a playground, you'll grow without fear. When you create a space where you can experiment, break things and try again, you remove the pressure; and that's where real growth happens. Repeating the work, builds strength. Creativity isn't about waiting for a breakthrough. It's about repetition. Do the work over and over; and one day you'll look back and realise you've built creative muscle you didn't know you had. When you take responsibility for your own creative fulfilment, you stop waiting. It's not your job, your clients or your industry's responsibility to keep you inspired. When you own your growth, you unlock momentum. If you protect your creativity with rhythm and routine, it will flourish. Even two hours in the evening, consistently, can change everything. Creative energy doesn't need endless time; it needs intention. When you stay curious, you stay alive. Falling down rabbit holes, learning new tools, trying something "unnecessary" is not distraction; that's how you stay creatively awake.   Episode Timestamps 03:48 – Live recording begins & Gavin's creative journey (Aardman + 25 years of Jam Factory) 08:41 – How stop-motion animation actually works (pre-production to post) 14:33 – Getting bored, long projects & taking responsibility for your creativity 17:54 – The origin of Jam Factory & learning in public 25:53 – Building a life-sized virtual pinball machine (and why side projects matter) 31:04 – Balancing creativity, family life & routine 36:20 – Public speaking, fear & putting yourself forward 44:43 – Generative AI, creative fear & what still excites him about animation   Mentioned in the Episode Wallace & Gromit: The Curse of the Were-Rabbit Chicken Run Strange Kids Toys (creative project Gavin has with his son) OFFF Festival (creative conference mentioned) Signalnoise (James White)   About the Guest Gavin Strange is an award-winning Director and Designer for the UK's beloved creative studio Aardman. Working there for over seventeen years, Gavin's creative output ranges from title sequences to channel idents, short films to Christmas ads and everything in-between. His work is diverse in nature but all held together of a common thread of fun and high energy. By night he goes under the alias of 'Jamfactory', indulging in all manner of passion projects, from filmmaking to illustration, pinball to photography. He even puts out wonky music under the (other) alias of 'Project Toy'. Event Sponsors Matt Joyce https://matt-joyce.com/ Studio Cotton https://studiocotton.co.uk/ Adobe Express https://adobe.com/express (Aff link) -------------------------------------------------------------------------------------------- I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and edited by me and recorded live at Cornerstone in Cardiff with Kingsbane Studio If you like to watch your podcasts you can watch this and all of my solo episodes YouTube. If you enjoyed this episode please leave a 5* rating and review!

    1hr 2min
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About

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

Information

  • Creator
    Liz Mosley
  • Years Active
    2021 - 2026
  • Episodes
    243
  • Rating
    Explicit
  • Copyright
    © Liz Mosley
  • Show Website
    Building your Brand

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