Estheticians in Business

Allyson Steinberg
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  • Entrepreneurship
  • Updated weekly

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

  1. 1 day ago

    The Real Reason Estheticians Don't Grow Their Business

    Have you ever posted on Instagram, gone to one networking event, or sent one email and thought, well, that didn't work? Same. This week I'm telling you why that's the wrong question entirely. I got real with you guys about my 75 Strong challenge, my postpartum body, and why I picked the stair stepper three times a week instead of quitting when everything else got hard. And then I connected it to the thing that's actually holding your business back: you're judging strategies after one try instead of giving them a real shot. One Instagram post won't change your business. A hundred and fifty might. One email won't build trust. Fifty-two might. One networking event won't get you referrals. Forty might. I also finally admit out loud what my actual ROI was from my BNI group (spoiler, it's a lot), and why it took six months of feeling like nothing was happening before it clicked. If you've ever quit something in your business because it "wasn't working," this episode is for you. Don't quit. Modify. Keep going. Episode description (Apple/Spotify): Most estheticians don't fail because their strategy is wrong, they fail because they quit before one strategy had enough time to work. In this episode, Allyson breaks down the compound effect of consistency in an esthetics business: why one Instagram post, one email, or one networking event will never move the needle, but showing up week after week for a year will. Using her own postpartum fitness challenge and a specific $1,000-to-$15,000 networking ROI story, she makes the case for staying in the game long enough to see results, and gives you a challenge to try for the next year. Links: Join Estheticians in Business Membership: [link]Estheticians in Business Facebook Group: [link]Follow @estheticiansinbusiness on Instagram: [link]Keywords: esthetician business coach, solo esthetician marketing, esthetician Instagram strategy, esthetician email marketing, esthetician networking, beauty business consistency, compound effect business growth, six figure esthetician, esthetician BNI networking, esthetician business podcast

  2. 4 days ago

    The Hidden Ways Solo Estheticians Lose Thousands Every Year

    You may think the only way to make more money is to bring in more clients. But sometimes, the money is already sitting inside your business. It is just leaking out through small habits and missed opportunities that add up over time. In this episode, I am breaking down six ways solo estheticians quietly lose thousands of dollars every year and what to focus on instead. Why not following up can cost you paying clients How letting clients leave without rebooking creates an unstable schedule Why increasing your average ticket can grow your income without adding more appointments How poor retention keeps you stuck constantly searching for new clients The long-term cost of underpricing your services Why every solo esthetician needs to start building an email list A small increase in your average ticket, stronger follow-up, better rebooking, and more returning clients can make a major difference in your yearly revenue. You do not have to fix everything at once. Choose the area that is costing your business the most money, work on that first, and then move to the next. GlossGenius: Use code EIB to receive 50% off your first two months of a Gold or Platinum plan. Estheticians in Business Membership: Get weekly business coaching, trainings, resources, and support created specifically for solo estheticians. Use code PODCAST when joining through the link below. Follow @estheticiansinbusiness on Instagram Join the Estheticians in Business Facebook community Share this episode with another esthetician who may be losing money without realizing it

  3. 30 Jul

    Your Clients Don't Actually Want a Facial

    Estheticians in Business Facebook Group Estheticians in Business Membership (use the code PODCAST to get $15 off your first month) Your Clients Don't Actually Want a Facial What if I told you your clients aren't actually booking you because they want a facial? It sounds a little backwards, but hear me out. People don't book facials because they love facials. They book them because of what they hope that facial will do for them. Confidence. Clearer skin. Relaxation. Looking younger. Finally feeling comfortable without makeup. When we market our services by listing everything that's included, we're talking about the treatment. Meanwhile, our clients are thinking about how they want to feel. In this episode, we're talking about how to stop marketing like an esthetician and start communicating like your ideal client. Why features don't sell, but emotions do The difference between marketing your service and marketing the outcome Real examples of how clients actually think about acne, anti-aging, waxing, and relaxation treatments Why your website, service menu, and Instagram might not be connecting with potential clients The exact words your clients are already using that should become your marketing A simple exercise to help you rewrite your messaging so it attracts more bookings If you've ever struggled to explain what you do or felt like your content isn't connecting with the right people, this episode will completely change the way you talk about your services. If you're ready to simplify your marketing, get more clients, and learn how to communicate in a way that actually makes people want to book, I'd love to help you inside the Estheticians in Business Membership. Inside, you'll get weekly business trainings, practical resources, live coaching, and my weekly Ask Al posts where you can ask me any business question and get personalized guidance. Use code PODCAST to get $15 off your first month. Instagram: @estheticiansinbusiness If this episode encouraged you, I'd love for you to subscribe, leave a review, and share it with another esthetician who could use this reminder today.

  4. 27 Jul

    Just Remake the Matcha: What Every Esthetician Can Learn About Customer Service

    Sometimes the biggest lessons in business come from being the customer. In this episode, I'm sharing two experiences my family had while we were out over the weekend—one at a coffee shop and one at a restaurant—and why both completely changed whether I'd return. The lesson? Sometimes it's not the mistake that loses a client. It's how you respond to it. Whether it's a client who isn't happy with a service, has a reaction to a product, or simply asks for something a little different, your response can determine whether they become a loyal client or leave a review that keeps future clients away. Why customer service matters more than getting everything perfectThe hidden cost of becoming defensive instead of listeningWhen it's worth losing a little money to keep a client happyHow one bad experience can influence dozens of future clientsWhy reviews matter more than ever for local businessesThe importance of considering reasonable client requests before immediately saying noOne of my favorite reminders from this episode: Sometimes it's worth remaking the matcha. Not because the customer is always right, but because protecting your reputation, your reviews, and your client relationships is often worth far more than the cost of fixing a mistake. If you've ever wondered how to handle difficult client situations without damaging your business, this episode is for you. 🤍 Enjoyed this episode? Share it with another esthetician, leave a review, and tag me on Instagram with your biggest takeaway. Resources & Links Join the Estheticians in Business MembershipFollow me on Instagram: @estheticiansinbusinessJoin the Estheticians in Business Facebook Community

  5. 23 Jul

    Why Your Business Feels So Hard (And How to Simplify It)

    Why Your Business Feels So Hard (And How to Simplify It) If you're ready to simplify your business, get more clients, and build a business that supports your life, I'd love to help you inside the Estheticians in Business Membership. Use code PODCAST for $15 off your first month. Does your business ever feel like you have to do everything just to get clients? Post more.Learn another strategy.Buy another machine.Add another service.Try another platform. It's exhausting. In this episode, I'm sharing why I think so many estheticians accidentally overcomplicate their businesses and how simplifying a few key areas can help you feel less overwhelmed and more consistent. Business isn't easy, but it can be simpler. Why doing more isn't always the answer How an overwhelming service menu can hurt your business Simplifying your marketing without feeling like you're missing out Creating a weekly plan that helps you stay consistent Why you probably don't need another offer right now How to make your messaging easier for clients to understand Simple systems that save you time every week One challenge to help you simplify your business this week If you've been feeling like you're constantly chasing the next thing, I hope this episode reminds you that sometimes the best thing you can do is stop adding... and start getting really good at what you already have. If you're ready to simplify your business, get more clients, and build a business that supports your life, I'd love to help you inside the Estheticians in Business Membership. Use code PODCAST for $15 off your first month. Connect with me:Instagram: @estheticiansinbusiness If this episode encouraged you, I'd be so grateful if you subscribed, left a review, or shared it with another esthetician who needs to hear it. In this episode, we'll talk about:Join the Estheticians in Business Membership

  6. 20 Jul

    The Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business

    Resources & Links Join the Estheticians in Business Membership Use the code PODCAST for $15 off your first month The Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business "I'll do it later." It sounds harmless. But those four words can quietly cost you clients, income, and momentum. In this episode, we're talking about why putting off the small things in your business doesn't just delay your progress—it compounds. Whether it's posting on social media, following up with past clients, asking for the rebook, or finally writing that cancellation policy, every time you push it off, you're pushing your results further away. In this episode, you'll learn: Why "later" becomes a habit that keeps your business stuck How consistency—not motivation—is what actually grows your business The small actions that create momentum over time What to do when life feels overwhelming and business still needs your attention Why successful estheticians focus on doing the basics well, over and over again The truth is, your business isn't built by one big breakthrough. It's built by the small things you choose to do today instead of waiting until tomorrow. If you've been feeling stuck, overwhelmed, or waiting until you feel "ready," this episode is your reminder that progress starts with one completed action. 🤍 Enjoyed this episode? Share it with another esthetician who needs the reminder, leave a review, and tag me on Instagram with your biggest takeaway! Resources & Links Join the Estheticians in Business Membership Follow me on Instagram: @estheticiansinbusiness Join the Estheticians in Business Facebook Community

  7. 16 Jul

    The Habits That Made Me a Six-Figure Solo Esthetician

    How do you build a six-figure solo esthetics business? Was it luck? A huge Instagram following? Knowing the right people? Not even close. In this episode of Estheticians in Business, Allyson shares the real habits that helped her grow a six-figure solo esthetics business in less than 18 months after moving to a new city where she knew almost no one. These weren't flashy marketing hacks or overnight success stories. They were simple, repeatable habits that she practiced consistently until they became part of how she ran her business every day. • Why treating your business like it's already successful changes everything • How talking about your business every day creates more opportunities • The follow-up habit that generated thousands of dollars • Why asking clients to rebook, upgrade, refer friends, and purchase retail isn't pushy • The importance of learning business, marketing, sales, and communication—not just esthetics • Why successful business owners don't quit every time something doesn't work • How protecting your mindset helps you stay focused on your own goals • Why relationships are more valuable than chasing the algorithm • The power of consistency over perfection • What building a six-figure business actually looked like behind the scenes One of the biggest takeaways from this episode is that success rarely comes from one big moment. It's built through small, consistent actions repeated over and over again. The estheticians who continue showing up, learning, following up, building relationships, and improving their business are often the ones who create long-term success. In this episode, Allyson shares the eight habits that made the biggest impact on her business: ✨ Treat your business like it's already successful. ✨ Talk about your business every day. ✨ Follow up consistently. ✨ Ask for the booking, rebooking, retail sale, referral, or upgrade. ✨ Continue learning beyond esthetics. ✨ Don't quit just because one strategy doesn't work. ✨ Protect your mindset and stop comparing yourself to others. ✨ Build genuine relationships with clients and your community. Estheticians in Business Membership If you're ready to build better business habits and want weekly business training, marketing support, Ask Al coaching, guest experts, and a community of solo estheticians who are growing together, check out the Estheticians in Business Membership. Use code PODCAST for $15 off your first month. If this episode encouraged you, share it with another esthetician who's working toward building a thriving business. And if you're enjoying the podcast, I'd love for you to leave a review—it helps more estheticians find the show and grow businesses they love. 💛

  8. 13 Jul

    This is what is slowing your business down

    The Hidden Cost of Waiting: Why "I'll Do It Later" Is Slowing Down Your Business "I'll do it later." It sounds harmless. But those four words can quietly cost you clients, income, and momentum. In this episode, we're talking about why putting off the small things in your business doesn't just delay your progress—it compounds. Whether it's posting on social media, following up with past clients, asking for the rebook, or finally writing that cancellation policy, every time you push it off, you're pushing your results further away. Why "later" becomes a habit that keeps your business stuck How consistency—not motivation—is what actually grows your business The small actions that create momentum over time What to do when life feels overwhelming and business still needs your attention Why successful estheticians focus on doing the basics well, over and over again The truth is, your business isn't built by one big breakthrough. It's built by the small things you choose to do today instead of waiting until tomorrow. If you've been feeling stuck, overwhelmed, or waiting until you feel "ready," this episode is your reminder that progress starts with one completed action. 🤍 Enjoyed this episode? Share it with another esthetician who needs the reminder, leave a review, and tag me on Instagram with your biggest takeaway! Resources & Links Join the Estheticians in Business Membership use code PODCAST for $15 off your first month Follow me on Instagram: @estheticiansinbusiness Join the Estheticians in Business Facebook Community

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About

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Information

  • Creator
    Allyson Steinberg
  • Years Active
    2025 - 2026
  • Episodes
    129
  • Rating
    Clean
  • Copyright
    © Allyson Steinberg
  • Show Website
    Estheticians in Business

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