Estheticians in Business

Allyson Steinberg
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

  1. 3 DAYS AGO

    Burnout in Business: How to Know What’s Really Causing It (And How to Fix It)

    Mentioned resources: Instagram: @estheticianinbusiness Facebook Group: Estheticians in Business In this episode of Estheticians in Business, Allyson is back behind her desk for the first time since having her baby — matcha in hand, baby monitors on, and finally a quiet moment to record. And we’re talking about something that doesn’t get said enough: Burnout doesn’t always mean you hate your business. Sometimes it just means something is off. If you’ve been feeling unmotivated, overwhelmed, or like you just don’t want to show up right now… this episode will help you figure out why. Because the real question isn’t:“What should I do next?” It’s:“Why do I feel like this?” Inside this episode, Allyson breaks down the 3 real reasons estheticians burn out and exactly what to do depending on which one you’re in. • Why burnout happens even when you love your business• The difference between being tired vs being discouraged vs being overwhelmed• Why pushing harder is often the worst solution• How lack of results can kill motivation (and what to do about it)• Why consistency matters more than immediate traction in marketing• How poor scheduling creates unnecessary stress in your business• A simple system to organize your time and reduce overwhelm Most burnout falls into one of these three categories: Not lazy. Not unmotivated. Just tired. As a business owner, you’re constantly: seeing clients creating content answering messages handling admin thinking about your business 24/7 Rest is not a reward. It’s a requirement. If you’re exhausted, the solution isn’t more discipline.It’s recovery. You’re showing up… posting… trying…and getting little to no response. This leads to the thought:“Why am I even doing this?” But here’s the truth:Marketing works on repetition, not instant results. Clients need to: see you multiple times build trust understand your value Silence doesn’t mean failure.It usually means your audience is still warming up. If needed, adjust your messaging — not your consistency. If your days feel chaotic, it’s usually a structure issue. Signs of this: jumping between tasks all day forgetting important business actions feeling busy but not productive The fix isn’t “do more.”It’s organize what you’re already doing. If you feel overwhelmed, start here: Write down everything you need to do in a week Include both business + personal life Assign each task a time block Treat it like a non-negotiable appointment Optional:Create a daily Top 3–6 priorities list to stay focused. Burnout is feedback. It’s not telling you to quit.It’s telling you to adjust. You may need:• rest• better messaging• more consistency• stronger systems Your job isn’t to be perfect.Your job is to keep learning and adjusting. Want support, strategy, and real conversations like this? Join the Estheticians in Business Facebook group — the hub for education, marketing help, and community. 👉 Search “Estheticians in Business” on Facebook to join Instagram: @estheticianinbusinessFacebook Group: Estheticians in Business

    26 min

  2. 6 DAYS AGO

    Marketing Monday - Fix Your Service Menu for More Yeses

    🎙️ Episode Summary: If your DMs are full of “What’s the difference between these facials?” or if clients are ghosting after you send your service list… your menu might be the problem. In today’s Marketing Monday episode, Allyson walks you through the top 3 service menu mistakes solo estheticians make — and how to fix them without confusion, overwhelm, or cutting your prices. This is a must-listen if: Your menu reads like the Cheesecake Factory You’re constantly customizing facials on the fly You want to book faster and look more professional — ✅ The real reason clients aren’t booking (hint: it’s not always your price)✅ 3 common service menu mistakes that cost you money✅ How to simplify your menu without losing your creativity✅ Why clever facial names don’t always convert✅ What to say instead of “Clarify Me Facial” to actually book clients✅ How to structure your menu for first-timers, regulars, and upgrades✅ BONUS: How a “Start Here” service removes confusion and increases rebooking — “If your menu takes more than 10 seconds to explain, it’s probably too complicated.” — • Want fewer DMs and faster bookings• Are done customizing every facial from scratch• Need a service menu that sells for them — 🎓 Want help restructuring your menu? DM Allyson on Instagram @estheticiansinbusiness📩 Grab coaching or a menu audit here: [Insert Link]👯‍♀️ Know a solo esty who’s overwhelmed by their menu? Send them this episode! — If this episode helped you, leave a review and share it with your esty bestie.You're just one smart service menu away from more bookings and less burnout.

    8 min

  3. 12 MAR

    Your Business Isn’t Slow Because of the Economy (Here’s the Real Reason)

    Resources Mentioned: ⁠Free Class on how to get clients ⁠ ⁠Estheticians in Business Marketing Bundle⁠ In this episode of Estheticians in Business, Allyson records her first podcast after having her baby — newborn on her chest, sitting on the couch, and keeping it very real about what entrepreneurship and life can actually look like. But today’s topic is one that sparked a lot of conversation online. Allyson recently shared that the economy is not the sole reason many estheticians feel like their business is struggling right now… and let’s just say people had opinions. In this episode, she breaks down why slow bookings often have less to do with the economy and more to do with something that is completely fixable: visibility, consistency, and follow-up. If your business has felt slower lately, this episode will help you understand what may actually be happening — and what you can start doing this week to change it. You’ll learn: Why clients don’t disappear… they just stop hearing from you The difference between busy work and money-making work in your business Why inconsistent posting hurts bookings more than you think How lack of follow-up is leaving money on the table The simple visibility shifts that bring clients back into your books Most of the time, a slow week isn’t proof that your business is failing. It’s just feedback. And the good news? The things that usually cause slow bookings are completely fixable. • Free webinar to help you get more clients• Allyson’s marketing and business course bundle for estheticians

    14 min

  4. 9 MAR

    Monday Marketing- Offline Marketing That Actually Gets You Booked (Without Posting Every Day)

    Feeling burned out from posting nonstop and still not seeing bookings?In this Marketing Monday episode of Estheticians in Business, Allyson breaks down offline marketing strategies that still work and often convert faster than social media. If you’re a solo esthetician who’s tired of feeling chained to Instagram, this episode shows you how to redirect your energy into high-return, real-life marketing that fills your books without begging or burning out. ✔️ Why you don’t need 10,000 followers to be fully booked✔️ How to book clients without reels, trends, or daily posting✔️ Simple offline strategies you can do straight from your phone✔️ How to systemize referrals and client reactivation✔️ A realistic weekly booking goal that actually works 1️⃣ Referral Request Text (That Doesn’t Feel Awkward)A simple message you can send to just 3 favorite clients that turns word-of-mouth into actual bookings with a thank-you reward. 2️⃣ Bring-a-Friend Referral Cards or QR CodesHow to use physical cards, punch cards, or QR codes to make referrals easy, tangible, and repeatable. 3️⃣ Client Reactivation MessageA low-pressure “you popped into my head” text that brings past clients back without sounding salesy or desperate. ✔️ Send 3 referral texts✔️ Hand out or mention 5 bring-a-friend cards (or QR code)✔️ Reactivate 3 past clients✔️ Focus on booking 3 appointments per week (not necessarily for this week) Small, consistent actions > chasing the algorithm. Offline strategies: Take less time than editing a reel Feel more personal and human Convert warmer leads faster Create consistent bookings without content burnout You don’t need more visibility.You need intentional action. If this episode helped you, share it with another esthetician who’s tired of posting and still not booked.Have questions or want help implementing these strategies? DM Allyson on Instagram or Facebook 🎙 New Marketing Monday episodes drop weekly, with deeper dives every Thursday.

    6 min

  5. 5 MAR

    Websites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on Google

    Absolutely — here’s an Apple Podcasts + Spotify–optimized version that keeps your voice but tightens keywords, front-loads search terms, and improves discoverability without sounding spammy. I’ll give you: An SEO-optimized title An SEO-optimized description Why this works (brief, so you feel confident) Websites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on Google Why this works:• “SEO,” “Beauty Businesses,” “Estheticians,” and “Google” are high-intent keywords• Apple + Spotify index titles heavily• Still sounds human, not robotic In this episode of Estheticians in Business, Allyson sits down with Grant Kantsios, Chief Happy Officer and founder of Go Happy Beauty, to break down websites, SEO, and online visibility for beauty businesses heading into 2026. If you’re an esthetician or beauty professional wondering how clients actually find you online — especially through Google, SEO, and AI-driven search — this episode will bring clarity fast. We cover questions like: Do beauty businesses still need a website in 2026? What is SEO (in plain English)? Why some estheticians show up on Google and others don’t How Google Business Profiles impact local bookings Whether blogs still matter for SEO How AI and search engines pull information from websites Grant shares real-world insights from 10+ years in the beauty industry and nearly two decades in website design and SEO, all explained in a way that makes sense for solo estheticians, spa owners, and service-based beauty businesses. This episode is especially helpful if: Your website isn’t bringing in bookings You rely heavily on Instagram but feel invisible on Google SEO feels overwhelming or confusing You want long-term visibility, not just short-term content • Why having a website still matters for estheticians in 2026• How SEO works for local beauty businesses• The role of Google Business Profiles in getting booked• Common website mistakes beauty professionals make• Blogs vs video content for SEO• How long SEO takes and what affects rankings• What to focus on first if you’re overwhelmed• How AI uses website content in search results Grant created a special page just for Estheticians in Business listeners, including: ✔️ A free video website audit✔️ A website checklist for beauty businesses✔️ A limited-time discount for the first 10 listeners 👉 Access it here:https://gohappybeauty.com/eib/ 🌐 Website: https://gohappybeauty.com/📸 Instagram: https://www.instagram.com/gohappybeauty👥 Facebook Group: https://www.facebook.com/groups/spraytanmarketing Grant is also an official Estheticians in Business partner, where he helps beauty professionals understand websites, SEO, and how to get found online without overwhelm. If this episode made you realize your website might be holding your business back, start with the free audit linked above and take the guesswork out of it. Estheticians in Business Facebook Group

    45 min

  6. 2 MAR

    Monday Marketing - The Client Gap Audit: Why Clients Love Your Service But Don’t Rebook

    Your clients rave about the facial.They say “this was amazing.”And then… they don’t rebook. If this sounds familiar, this episode is your reality check and fix. In this Marketing Monday mini, Allyson walks you through a 5-step Client Gap Audit to identify exactly where clients are falling through the cracks — and how to close those gaps without being pushy, awkward, or salesy. Rebooking isn’t about pressure.It’s about professionalism, clarity, and leadership. Are you actually making clients feel seen? Why intake forms aren’t enough The follow-up questions that build trust instantly How rushed consults quietly kill rebooking Fix: Ask one clarifying question after every concern they mention. Are you educating during the service or working in silence? Why clients disengage when they don’t understand what you’re doing The simple question that sets expectations upfront How to educate without over-talking or being annoying Fix: Ask, “Do you want me to walk you through everything or let this be nap time?” Clients don’t need vibes. They need a roadmap. Why “we’ll see how your skin does” leads to ghosting How to confidently recommend the next visit When to introduce the future plan during the appointment Fix: Clearly explain when they should come back and why. Hinting is not rebooking. The biggest mistake estheticians make at checkout Why “let me know if you want to rebook” doesn’t work A simple rebooking script that feels natural and professional Fix: Lead the rebooking conversation instead of waiting for permission. You’re the business. They are not. Why clients expect a post-appointment check-in The 3–5 day follow-up that builds loyalty fast How follow-ups increase retention without discounts Fix: Send a quick text, email, or DM checking in and inviting them back. Clients don’t rebook because they’re confused, not because they didn’t love you. When you: Lead the consultation Educate intentionally Give a clear plan Ask confidently Follow up professionally Rebooking becomes automatic. Review your last 3 client appointments Identify one gap from the audit Fix it this week Track how it impacts your rebooking rate Small changes = massive results. Follow Allyson on Instagram: @EstheticiansInBusiness Explore coaching + systems inside the Booked Solid Framework Share this episode with your esty bestie who’s tired of chasing clients If this helped you rethink rebooking: Subscribe to the podcast Leave a quick review on Apple or Spotify Share it with another beauty professional New Marketing Monday episodes drop every week ✨

    7 min

  7. 26 FEB

    (4/4) How to Execute Promotions Without Burning Out or Resenting Your Business

    Resources Mentioned: Free Promo Playbook ChecklistA step-by-step guide to planning and executing promotions without panic Booked Solid FrameworkFull marketing system covering visibility, selling, retention, referrals, and promotions Episode Summary In week four of the Promotions Series, Allyson breaks down how to actually execute promotions in a way that supports your life, energy, and business instead of draining you. This episode is for solo estheticians who have ever: Felt exhausted during a promotion Over-posted and over-discounted out of pressure Finished a promo questioning their pricing or business Avoided promotions altogether because they felt overwhelming You’ll learn how to run promotions that feel clear, calm, and sustainable — without becoming someone you’re not or working twice as hard for less money. A promotion that leaves you exhausted, resentful, or questioning your business is not a successful promotion. Burnout usually happens when you: Over-explain Over-discount Over-post Overwork Expect results without actively selling Promotions should support your business, not drain it. The most sustainable promotions do not require you to: Be louder Be everywhere Act salesy Change who you are A promotion is simply a focused message, repeated calmly and consistently. One clear messageNot five angles. Not ten captions.Just clarity: Who it’s for What problem it solves What happens next If you can’t explain your promotion in one sentence, your clients won’t understand it either. One primary place to promoteYou do not need to be everywhere at once.Choose one main channel (Instagram, Facebook, email, in-room conversations, or text) and go deep instead of spreading yourself thin. A clear start and end datePromotions should never run forever.A defined window: Creates urgency for clients Reduces stress for you Prevents endless explaining and follow-up Before launching a promotion, ask: Can I realistically support this right now? Do I have the time and energy? Does this align with my current schedule and availability? If you’re already fully booked, a promo meant to bring in more clients may not be the right move. Retention or cash-flow focused promos may make more sense. Your nervous system is part of your business strategy. The most successful promotions are often: Simple Predictable Repeatable Clear Clients don’t need hype.They need certainty. Adding more discounts, more posts, or more work when bookings feel slow rarely fixes the issue. Consistency does. Every promotion should be followed by a debrief: What worked What didn’t What felt easy What felt heavy What needs refining This is how promotions get easier and more profitable year after year. Pick one promotion you’ll run this year and: Write one sentence explaining it Choose one place to promote it Set a start and end date Stop tweaking it Simple beats complicated. Always. Free Promo Playbook ChecklistA step-by-step guide to planning and executing promotions without panic Booked Solid FrameworkFull marketing system covering visibility, selling, retention, referrals, and promotions

    10 min

  8. 23 FEB

    Marketing Monday-How to Create an Irresistible Service Package (Without Confusing Clients)

    If you’ve ever tried service packages that looked good on paper but didn’t sell… this episode is your reset. In this Marketing Monday mini-episode, solo esthetician business coach Allyson Steinberg breaks down exactly how to create service packages that clients actually understand, want, and say yes to — without discounts, overwhelm, or awkward explanations. This episode is for you if: Your bundles flopped You’ve avoided packages because they feel confusing Clients keep asking “what’s the difference?” and still don’t book You want more predictable income without adding more hours The 3 biggest mistakes estheticians make with packages: Too many options that overwhelm clients Overstuffed services that are hard to explain No clear result or reason to buy now What actually makes a package irresistible: A clear outcome (what problem it solves) A simple structure clients can visualize Client-focused perks instead of discounts Built-in urgency that creates action How to build your next package step-by-step: Choose one client problem you solve best Set a realistic frequency and timeframe Add a bonus that feels special (not cheap) Name it in a way that makes the result obvious Promote it without pressure or confusion Real-world examples included: Acne boot camps Seasonal glow packages Waxing and brow maintenance series Event and wedding prep packages Packages are not about selling more services.They’re about delivering better results and creating consistent income. When your package has a clear outcome, simple structure, and a reason to commit, clients stop hesitating and start saying yes. Choose one client problem you solve repeatedly Name a package that clearly reflects the outcome Decide the timeframe and frequency Add one simple bonus or perk Talk about it with confidence this week DM @EstheticiansInBusiness on Instagram if you want help structuring your package Share this episode with another solo esthetician who needs simpler offers Subscribe so you don’t miss future Marketing Monday strategies Estheticians in Business is the go-to podcast for solo estheticians who want more clients, more confidence, and more cash — without burnout or guessing their way through marketing. New episodes every Monday (Marketing Mini) and Thursday (Deep Dive).

    10 min
See All (89)

About

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Information

  • Creator
    Allyson Steinberg
  • Years Active
    2025 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © Allyson Steinberg
  • Show Website
    Estheticians in Business

You Might Also Like