PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
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PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. The Stretch Lab Mirror Test: Are We Any Better?

    20 HR AGO

    The Stretch Lab Mirror Test: Are We Any Better?

    This solo episode digs into a simple but uncomfortable question: If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging. It’s not about lying. It’s about expectations. And the fact that marketing preloads belief before a patient even walks through the door. ???? Show Resources: Free download: 7-Question Website Audit Checklist (coming soon)Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms 00:00 – Intro: It’s not about Stretch Labs 00:20 – What this episode IS about: Your messaging 01:10 – The fair critique of assisted stretching 02:00 – Do PTs make similar promises? 02:30 – PTs don’t lie… but we do imply 03:15 – “Fix the root cause” vs “Eliminate pain” 04:05 – Green, Yellow, Red: Claim spectrum explained 05:10 – The 7-Question Website Audit 06:30 – Why expectations matter more than outcomes 07:20 – Stretch Studios aren’t evil — just better at messaging 07:50 – Closing thoughts & CTA ???? Sponsors: Brooks IHL → brooksihl.orgEmpower EMR → empoweremr.comU.S. Physical Therapy → usph.com???? Subscribe & Follow: Apple Podcasts → LinkSpotify → LinkYouTube → LinkInstagram → @ptpintcastLinkedIn → Jimmy McKayWebsite → ptpintcast.com

    7 min
  2. The $10,000 Evaluation: Why PTs Need to Think Bigger

    3 DAYS AGO

    The $10,000 Evaluation: Why PTs Need to Think Bigger

    Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now. What You’ll Learn: How to leverage content and podcasting like a proWhy "selling sessions" is outdated (and what to do instead)What PTs can learn from influencers, MRI clinics, and barbershopsHow to avoid the insurance trap and build premium offerings Guest Links: Tony Maritato: https://www.youtube.com/c/MedicareBillingDave Kittle: https://www.youtube.com/@thedavekittleshow/featuredSponsor Mentions: Pre-Roll: Brooks IHL — https://www.brooksihl.orgMid-Roll: Empower EMR — https://www.empoweremr.comPre-Parting Shot: US Physical Therapy — https://www.usph.comPSA Feature: Wounded Warrior Project — helping post-9/11 veterans and their families with rehab, mental health, and support???? Subscribe: https://www.ptpintcast.com/

    57 min
  3. Why PT Keeps Talking — But Nothing Changes

    6 DAYS AGO

    Why PT Keeps Talking — But Nothing Changes

    Physical therapy doesn’t lack ideas — it lacks follow-through. In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession. Topics CoveredWhy habits beat motivationThe danger of “safe rooms” where nothing leaves the roomWhy you are the profession — not “they”How chapters and sections could engage members year-roundWhy studying success beats obsessing over failure???? SponsorsEMPOWER EMR – Built by PTs, for PTs. Faster notes, better workflows.???? https://www.empoweremr.comU.S. Physical Therapy (USPH) – Helping clinics grow without losing identity.???? https://www.usph.comBrooks Institute of Higher Learning – Residencies, fellowships, and elite PT education.???? https://www.brooksihl.org???? Subscribe & Follow???? https://www.ptpintcast.com

    1h 2m
  4. Why You’re Overpaying to Get Underpaid in PT

    23/12/2025

    Why You’re Overpaying to Get Underpaid in PT

    Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table. ???? What You'll Learn: Why traditional reimbursement is broken — and what to do insteadHow to use social media and media monetization to scale beyond the tableThe mindset shift from practitioner to content-powered business ownerReal talk about fair pay, "quality care," and licensing fearsWhy some PTs still push back against innovation ????️ This episode is fire for: Cash-based PTsCreators in healthcareAnyone tired of billing gymnasticsClinicians wanting to scale without burning out ???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach

    1h 3m
  5. AI Literacy, Hybrid Care & the Future of PT

    23/12/2025

    AI Literacy, Hybrid Care & the Future of PT

    Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education. In this episode: What AI literacy actually means for PTs and studentsHow Hoda built a clinical-grade AI platform for remote monitoring and documentationWhere AI fits into simulation-based education and hybrid careWhy she believes AI will never replace PTs — but it will eliminate low-value care Guest Links: HemScap: https://hemscap.comEmail: hsalsabili@hemscap.inc.com Sponsor Shoutouts: ????️ Pre-Roll: US Physical Therapy — Learn how to grow without selling out: usph.com/partnerships???? Mid-Roll: Brooks IHL — Turn good clinicians into great ones: brooksihl.org???? Pre-Parting Shot: Empower EMR — AI-enhanced workflows that give you your time back: empoweremr.com ???? Subscribe & Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTube: https://www.youtube.com/@PTPintcastInstagram: https://www.instagram.com/ptpintcastWebsite: https://www.ptpintcast.com/

    27 min
  6. Why Your PT Marketing Isn’t Working (And What to Fix)

    22/12/2025

    Why Your PT Marketing Isn’t Working (And What to Fix)

    In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results. Topics Covered: Why visibility ≠ successThe danger of targeting “everyone”How to develop clear psychographic profilesCreating emotionally relevant content in healthcareExamples of content that converts (and doesn’t) Guest: Andrea Tager ???? LinkedIn: https://www.linkedin.com/in/andreatager/ Sponsor Shoutouts: ????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.com PSA: Support kids through Go Baby Go and their ride-on mobility projects → Learn More

    1h 4m
  7. Clinic Ownership Without Starting from Scratch: Matt Fain's First 90 Days

    22/12/2025

    Clinic Ownership Without Starting from Scratch: Matt Fain's First 90 Days

    In This Episode: Matt's path from employee to clinic ownerCreating cash-pay offers without alienating insurance patientsUsing school outreach and combines to drive youth athlete businessHow a “third place” clinic model beats traditional marketingBuilding a team your community trusts — and clinicians want to joinThe mindset (and coaching) that made ownership feel possibleSponsored By: ???? Pre-Roll: U.S. Physical Therapy – Practice partnerships for forward-thinking PTs???? Mid-Roll: Empower EMR – Streamlined documentation that just works???? Pre-Parting Shot: Brooks IHL – World-class clinical education + mentorship

    50 min
  8. The PT Funnel Is Broken: Why Patients Don’t Start

    19/12/2025

    The PT Funnel Is Broken: Why Patients Don’t Start

    Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding. What You’ll Learn: Where patients are dropping off — and whyWhy your intake form is probably working against youHow self-referral is flipping traditional marketingConcierge PT pricing and perception shiftsFixes that scale without hurting patient trust Sponsors: Pre-Roll: Brooks IHL → https://www.brooksihl.orgMid-Roll: EMPOWER EMR → https://www.empoweremr.comPre-Parting: U.S. Physical Therapy → https://www.usph.com PSA: Go Baby Go → Support mobility for kids: [Link Placeholder] Subscribe & Follow: Apple → https://apple.co/3IP8U0O Spotify → https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc Website → https://www.ptpintcast.com/

    1h 4m
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About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    291
  • Rating
    Explicit
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

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