PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
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PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. Why PT Clinics Need Metrics (And Clinicians Should Care)

    16 HR AGO

    Why PT Clinics Need Metrics (And Clinicians Should Care)

    Many clinicians feel tension between patient care and productivity targets. In reality, that tension often exists because clinicians were never taught how the business side of healthcare works. In this episode of PT Pintcast, Jimmy McKay talks with Katie Holterman about how clinics can bridge the gap between clinical excellence and operational performance. The discussion focuses on practical ways clinic leaders can introduce metrics without alienating clinicians — and how transparency, standardization, and communication help teams work toward the same goal. Key Insights From the Episode• Why clinicians often resist productivity metrics • The role of clinical guardrails in protecting care quality • Why every clinic needs clear performance metrics • How dashboards and scorecards improve clinician buy-in • The leadership mistake that causes teams to reject metrics • Why some clinical standardization actually improves autonomy • How value-based care is changing rehab expectations Practical Takeaways for Clinic Owners• Explain metrics using clinical language, not just business terms • Show clinicians how documentation protects their license and revenue • Use scorecards to make performance expectations visible • Limit KPIs to the few metrics that truly matter • Connect metrics directly to patient outcomes and clinic sustainability When clinicians understand why the numbers matter, the conflict between business and care becomes alignment instead of tension. SponsorsSaRA Health The remote care platform helping clinics boost revenue through automated patient check-ins and RTM support. EMPOWER EMR An EMR designed for rehab clinics with faster documentation and cleaner workflows. U.S. Physical Therapy A national network supporting clinic owners and clinicians with growth opportunities and leadership development. Subscribe & FollowApple Podcasts https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube https://www.youtube.com/@PTPintcast LinkedIn https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Instagram https://www.instagram.com/ptpintcast X / Twitter https://x.com/PTPintcast Website https://www.ptpintcast.com/

    28 min
  2. Authenticity Beats Hospital Marketing

    1 DAY AGO

    Authenticity Beats Hospital Marketing

    Healthcare organizations spend millions on marketing — yet patients often trust a clinician with a phone more than a polished hospital commercial. In this episode, Jimmy and Andrea unpack why authenticity beats traditional healthcare marketing and how PT clinics can leverage clinician voices to build trust with patients. They also dive into one uncomfortable truth: Many clinics believe they have a marketing problem when the real issue is operations and patient experience. From the “three T’s and three P’s” of clinician content to the role of authenticity in healthcare communication, this conversation gives clinic owners a practical lens for thinking about marketing, retention, and patient trust. Key TakeawaysAuthentic clinician content often outperforms corporate healthcare advertising. Clinicians should be empowered to create educational content. Most clinics underestimate the operational impact on patient retention. The “three T’s” for clinician content: Tools, Training, Time. The “three P’s” for clinic marketing: People, Process, Product. Why This Matters for PT ClinicsIf patients trust real clinicians more than traditional marketing, clinics should focus less on polished campaigns and more on empowering clinicians to communicate directly with patients. The result can be stronger trust, better patient education, and more sustainable growth.

    1 hr
  3. Why Physical Therapists Chase Credentials Instead of Expertise

    3 DAYS AGO

    Why Physical Therapists Chase Credentials Instead of Expertise

    Physical therapists often feel pressure to collect certifications and letters after their name. But does that actually make better clinicians? In this episode, Jimmy talks with Clint Serafino and Nate Henry about why the PT profession needs more mentorship, deeper clinical reasoning, and better collaboration across healthcare disciplines. They also share the story behind Global Physio Training, a nonprofit working to deliver hands-on clinical education to physical therapists in underserved communities like Cameroon. Instead of focusing on expensive equipment or healthcare infrastructure, their mission focuses on something simpler — training clinicians. Because better clinicians create better healthcare systems. Chapters00:00 — Why Credentials Aren’t Expertise 04:30 — Mentorship In Physical Therapy 10:00 — Building Global Physio Training 15:30 — Lessons From Cameroon PTs 21:30 — Interdisciplinary Healthcare Teams 27:00 — Diagnosing Movement Problems 33:30 — Future Of Physical Therapy In This Episode• The difference between technicians and clinicians in PT • Why mentorship matters more than credentials • What American PTs can learn from global clinicians • How interdisciplinary healthcare teams improve outcomes • Why PT clinics should collaborate with physicians and other providers • The vision behind Global Physio Training Resources MentionedGlobal Physio Training https://www.globalphysiotraining.com

    41 min
  4. The Systems That Burn Out Physical Therapists

    4 DAYS AGO

    The Systems That Burn Out Physical Therapists

    Most physical therapists feel stuck between productivity expectations, documentation requirements, and changing reimbursement models. But what if the problem isn’t clinicians — it’s the systems around them? In this episode, Jimmy talks with Katie Holterman about how healthcare systems, documentation processes, and compliance frameworks can either burn clinicians out or support them. Katie explains why efficiency and quality are not enemies, why most documentation is unnecessarily complex, and how clinics can design systems that protect clinicians while improving outcomes. The conversation also dives into the future of value-based care, the role of outcomes in physical therapy reimbursement, and why most continuing education fails to deliver practical clinical value. If you’re a physical therapist, clinic owner, or healthcare leader, this episode offers practical insight into building systems that actually work for clinicians. Key TakeawaysWhy documentation is often more complicated than necessaryThe three questions that simplify compliant documentationWhy productivity isn’t the enemy of good patient careHow clinic systems should protect clinicians instead of burning them outWhy most continuing education fails cliniciansHow outcomes will shape the future of physical therapy reimbursementWhy understanding the “why” behind metrics changes everythingGuestKatie Holterman

    38 min
  5. What Wendy’s Can Teach Physical Therapists About Growth

    5 DAYS AGO

    What Wendy’s Can Teach Physical Therapists About Growth

    Physical therapy clinics don’t struggle because they lack skill. They struggle because they lack attention. In this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato explore how PT clinic owners can rethink marketing using lessons from unexpected places — viral videos, restaurant chains, and real-world business strategy. Instead of chasing trends or expensive advertising, the conversation focuses on creating authentic attention through simple ideas, repeatable content, and engaging storytelling. They also dig into leadership inside PT clinics — including how to hire the right people, how culture impacts performance, and why insecure leadership can quietly destroy organizations. The result is a practical conversation about how clinics can grow without complicated marketing systems. Key Topics DiscussedWhy one-star reviews can actually help credibilityThe marketing strategy behind Wendy’s viral campaignsWhy authenticity beats polished marketingHow small clinics can win attention faster than large companiesTurning patients and staff into authentic content creatorsThe “content hackathon” strategy for clinicsWhy most physical therapists misunderstand marketingHiring people who take initiativeThe hidden cost of insecure leadershipGuest Links & ResourcesTony Maritato YouTube: Total Therapy Solutions Dave Kittle Website: ConciergePainRelief.com YouTube: The Dave Kittle Show SponsorsSupport for PT Pintcast comes from: SaRA Health – AI-powered patient engagement for rehab practices EMPOWER EMR – Built for modern rehab clinics U.S. Physical Therapy

    1h 1m
  6. When EBITDA Becomes the Mission

    6 DAYS AGO

    When EBITDA Becomes the Mission

    If you've worked inside a healthcare organization you've probably heard the question: “What's the EBITDA impact?” But what happens when a financial reporting metric slowly becomes the mission of the entire organization? In this conversation, Jimmy McKay and Larry Benz unpack: • What EBITDA actually measures • How "Adjusted EBITDA" becomes a fiction contest • Why chasing the metric can distort clinical care • The Soviet nail factory problem in healthcare • What a healthier dashboard for PT organizations should look like Larry also explains the four pillars every physical therapy organization should measure instead of obsessing over EBITDA. If you lead a healthcare organization, this conversation will challenge how you think about metrics, culture, and what actually drives sustainable performance. Chapters 00:00 The phrase every healthcare leader hears 00:40 EBITDA explained simply 02:40 When the tool becomes the mission 03:20 The “Adjusted EBITDA fiction contest” 05:40 How metrics change behavior 07:40 Why clinicians are the real business 10:20 The Soviet nail factory story 13:30 What healthcare should measure instead 14:00 Larry’s four pillar dashboard 18:00 Culture is the engine of EBITDA

    18 min
  7. The 7 KPIs Every Physical Therapy Practice Owner Needs to Run a Smarter Clinic

    6 DAYS AGO

    The 7 KPIs Every Physical Therapy Practice Owner Needs to Run a Smarter Clinic

    Private practice physical therapy owners: learn the KPIs that drive clinic growth, PT marketing ROI, and revenue forecasting. This MBA for the DPT lesson shows PT clinic owners how to track leads, visits per case, and key business metrics that predict success. Most physical therapists open a clinic without ever learning how to read the business numbers behind it. In this **MBA for the DPT** episode, Jimmy talks with **Sturdy McKee** about the key performance indicators (KPIs) that successful physical therapy clinic owners use to run smarter businesses. You’ll learn which numbers actually matter, how to build a simple KPI dashboard, and why one overlooked metric — **leads** — can predict your clinic’s revenue 30–60 days ahead. Sturdy also explains how to translate data into action so your staff understands what drives results, improves patient outcomes, and creates a healthier practice. If you run a **private practice physical therapy clinic**, this episode will help you stop guessing and start managing with clarity. 00:00 KPI Basics For PT Owners 03:12 Why KPIs Matter In Clinics 09:45 Building A KPI Dashboard 16:30 Personnel Vs Overhead Costs 23:40 Predicting Revenue With Leads 31:10 KPI Mistakes Clinic Owners Make 38:20 Translating Data To Staff 45:10 How Often To Review Metrics 51:00 The KPI That Surprised Me 58:40 Connecting Numbers To Outcomes Guest: Sturdy McKee https://sturdycoaching.com Question for clinic owners: Which KPI has helped you make the biggest business decision in your practice?

    1h 2m
  8. Stop Selling. Start Teaching Patients

    10 MAR

    Stop Selling. Start Teaching Patients

    Most physical therapy clinics approach marketing backwards. Instead of teaching and building trust, they try to promote services — and patients can see through it instantly. In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato discuss what actually works when it comes to content and clinic growth. They break down how attention drives patient acquisition, why authenticity beats corporate messaging, and how clinics can build authority by consistently publishing valuable content. If you're trying to grow your practice without feeling like you're constantly selling, this conversation provides a practical framework. What You'll Learn• Why educational content builds trust faster than promotional content • How authenticity helps clinics stand out online • Why over-filtered marketing fails • The value of transparency with patient feedback and reviews • How attention compounds for long-term clinic growth Guest LinksDave Kittle https://conciergepainrelief.com Dave Kittle YouTube https://youtube.com/@thedavekittleshow Tony Maritato https://totaltherapysolutions.com Tony Maritato YouTube https://youtube.com/@totaltherapysolutions SponsorsSaRA Health https://sarahealth.com EMPOWER EMR https://empoweremr.com U.S. Physical Therapy https://usph.com

    1h 2m
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About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    294
  • Rating
    Clean
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

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