Ola Jewusiak, VP of Marketing at Jump Capital, is a generalist who tends to do her best work in environments that are a little undefined, where there’s real urgency and no clear playbook. At Jump, she leads brand, website, content, and events, and regularly advises founders on how to tell their story when it matters most. Her work has included launching a full website and brand refresh in 12 weeks, and building content and programs that translate complex AI and ML, trading, and research work into something people can actually understand. Earlier in her career, she launched Sharp Capital Advisors in six weeks, built an SDR function from scratch at Caremerge, and helped drive momentum and funding at the James Jordan Foundation. She also worked on three presidential campaigns, from Howard Dean to Hillary Clinton to Barack Obama in 2007, which is where she learned a lot about storytelling, urgency, and how momentum actually builds. What ties it all together is how she works: moving across functions, figuring things out quickly, solving problems with empathy, and caring a lot about making things that hold up in the real world. During this episode, we discuss: Ola’s unexpected path from politics and journalism into financial services, startups, investment banking, and venture capitalHow storytelling, narrative-building, and communications skills from politics translated into a career in marketing and VC platformThe role of serendipity, relationships, and networking in breaking into venture capital, including the recruiter conversation that led Ola to Jump CapitalWhy reframing networking as “meeting a new friend” can make relationship-building feel more natural and valuableA look inside Ola’s role at Jump Capital, where she leads brand, website, content, events, and advises portfolio founders on marketing strategyThe value of being a generalist marketer in lean startup and venture environmentsHow PR and marketing are changing for startups, including why trade publications may sometimes be more valuable than major national mediaOla’s perspective on AI adoption across startupsHow events, community-building, and experiential gatherings are becoming even more importantPractical marketing advice for early-stage foundersAdvice for people looking to break into venture capital or platform roles And more. Tune into this episode as we dive into all things marketing!