The Matt Gray Show

Matt Gray
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I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

  1. how to grow your business with a personal brand I EP 147

    5 DAYS AGO

    how to grow your business with a personal brand I EP 147

    Work with me: https://fos.now/wGCjNE Get The Personal Brand Scorecard here: https://fos.now/EOJWtN In this video, I break down the 5 trust mechanisms that actually drive demand in a personal brand, and how they show up across your content, positioning, and distribution. After analyzing some of the most effective founder-led brands, I realized these mechanisms are always present (whether intentional or not). Today, we use these same principles to help founders turn their personal brand into a system that attracts inbound, authority, and high-quality opportunities. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/MbsEQC Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/KBWeil Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/3PF48YS Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:48 - Brand 1: McDonald's / Predictability 03:09 - Brand 2: Lego / Capability 05:16 - Brand 3: Hermes / Access 07:06 - Brand 4: Patagonia / Values 10:36 - Brand 5: A24 / Taste #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    14 min
  2. the brutal truth about personal branding no one wants to hear I 146

    31 MAR

    the brutal truth about personal branding no one wants to hear I 146

    Work with me: https://fos.now/jWaKIW Get The 48-Hour Content Ignition Plan here: https://fos.now/BfSNzY In this video, I break down the six psychological shifts that actually build a personal brand that lasts. You’ll learn how to define your values and convictions so you attract the right audience, how to become the niche by turning your identity and perspective into the asset, and how to use authenticity and vulnerability to build real trust. We’ll cover how to establish credibility through lived experience, how to create aspiration without falling into surface-level status plays, and how to build deep connection and resonance so your audience doesn’t just follow but stays. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yIKkQE Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/NDEQuj Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4s0eVKK Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:36 - Your Values & Conviction 04:35 - Becoming the Niche 05:50 - Authenticity & Vulnerability 08:30 - Trust & Credibility 11:16 - Aspiration & Status 13:01 - Connection & Resonance #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    16 min
  3. what makes you irreplaceable when AI kills most businesses? I EP 145

    27 MAR

    what makes you irreplaceable when AI kills most businesses? I EP 145

    Work with me: https://fos.now/NKSKdn Get The 2030 Founder Playbook here: https://fos.now/YxmQVV AI isn’t coming. It’s already here. And it’s collapsing entire business models faster than most founders can react. I’m talking to founders doing $30M+ a year who are genuinely worried about getting replaced by one person with a swarm of AI agents. The game has changed. It’s no longer about doing more. It’s about knowing exactly where you should play and where AI should replace you. In this video, I break down the 5 layers of the modern founder stack (awareness, inquiry, sales, delivery, and automation) and show you how to position yourself where your taste and judgment actually matter. You’ll see how to build a founder-led brand that drives awareness, how to deliver in a way that scales without chaos, and how to leverage AI across the rest of the stack so you’re not just surviving this shift, you’re becoming irreplaceable inside of it. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/nnRgkO Already doing $30K+/month? Come to my next free workshop, and I'll show you how to build a profitable personal brand → https://fos.now/DJpuQF Want to WORK with a team of A-players? Apply to Founder OS: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/47ny7ut Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 04:22 - Awareness 08:58 - Enquiry 12:50 - Sales 16:45 - Delivery 21:38 - Atomation #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    29 min
  4. how to manage your time like a CEO I 144

    25 MAR

    how to manage your time like a CEO I 144

    Work with me: https://fos.now/gsLiIM Get The Guide on How To Manage Your Time Like A CEO here: https://fos.now/vjoVob In this video, I break down the 5 habits that helped me go from 14-hour reactive days to running a portfolio of high-margin businesses with real time freedom. I walk through why most founders hire wrong (and how to fix it), how to use automation before headcount, the concept of Founder Flow and why it's worth thousands of dollars an hour, the power of a Not-To-Do list, and how designing your Ikigai changes everything about how you build. You'll also learn the delegation math formula to know exactly when a hire is worth it, Elon Musk's 4-step algorithm for eliminating waste, and the operating infrastructure top CEOs use to do less and scale faster. If you want to stop being the bottleneck in your own business, this is where you start. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/prUkmL Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/bLUDOQ Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4dyScBD Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 01:10 - Time Multipliers 04:40 - Automation First 07:01 - Founder Flow 11:01 - The Not-To-Do List 12:32 - Design Your Ikigai #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    17 min
  5. I posted 3,000+ times on social media (here’s what actually works) I EP 143

    19 MAR

    I posted 3,000+ times on social media (here’s what actually works) I EP 143

    Work with me: https://fos.now/gsBjut Get The Signal vs. Noise Decision Tree Exercise here: https://fos.now/EQKLLh In this video, I show you the exact filtering system I use to find ideas that already have demand built into them before I waste a single hour creating. You'll see the research process that sources amazing ideas, how to validate that demand exists, the testing framework that takes 30 minutes to an hour max, and the content waterfall system that scales proven ideas across platforms. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/PHogef Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/klBMea Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4sm6LNO Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:48 - Section 1: Why Ideas Fail 02:19 - Section 2: The Sweet Spot 04:00 - Section 3: Noise to Signal 07:36 - Section 4: Test Before Invest 09:10 - Section 5: The Content Waterfall #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    13 min
  6. why the smartest creators focus on packaging first I EP 142

    17 MAR

    why the smartest creators focus on packaging first I EP 142

    Work with me: https://fos.now/FjaIff Get the The Idea-to-Click Translation Exercise here: https://fos.now/CMNHGo You can have something genuinely valuable and still feel like nobody cares. Not because your work is wrong, but because it never gets chosen. On YouTube, if nobody clicks, the video doesn't matter yet. That's why I don't start by filming or scripting. I start by designing the packaging: the title and the thumbnail. In this video, I show you why we generate hundreds of titles and thumbnails for one idea, the exact system we use to pressure-test packaging before we create anything, and the testing process that can revive even your worst-performing videos after they're published. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/zJrLvO Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/lCtOCU Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/3Nd9xFJ Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:53 - Internal Ideation 02:50 - Research Validation 03:26 - 1of10 08:30 - Data Driven 09:05 - Conceptualization 11:09 - Creation 12:34 - Experimentation 14:50 - Performance Indicators #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    18 min
  7. once you understand this, you’ll get more done with less effort I EP 141

    15 MAR

    once you understand this, you’ll get more done with less effort I EP 141

    Work with me: https://fos.now/KPNNDD Get the Work Reduction System Self-Audit here: https://fos.now/lsPrhZ In this video, I show you the Work Reduction System, 5 rules that remove the exact pressure points that make work expand and pull you back into overworking yourself. You'll see the Value Test to identify what actually creates value, the Replacement Law for redesigning where your work lives, the Finish Line Rule to define what done looks like, the Calendar Reality Check to align your time with your priorities, and why longevity is the only requirement that matters. This system keeps output high even when you step back. If you want content that actually drives business results, not just views, this framework will show you how. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/DmWPNJ Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/zzxfzB Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/3NdzlkQ Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:39 - The Value Test 02:18 - The Replacement Law 04:53 - The Finish Line Rule 06:29 - The Calendar Reality Check 07:51 - Longevity is The Requirement #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    12 min
  8. how to make millions from content without going viral I EP 140

    13 MAR

    how to make millions from content without going viral I EP 140

    Work with me: https://fos.now/BNcxfX Get Content ROI Reality Check here: https://fos.now/DiAwII The creators with millions of followers have one thing in common: boring structure. Not boring content, boring systems. Repeatable frameworks that consistently deliver value without chasing trends or flashy ideas. In this video, I break down the content framework that helped me build a personal brand with over 3 million followers and a business generating more than $700K per month. I walk through why entertainment rarely converts into customers, how proof-led content builds instant credibility, the three repeatable formats behind sustainable growth, and the SELL framework for creating content that compounds over time. You'll also see how to distribute one idea across multiple platforms, use customer surveys to generate profitable content ideas, and build the infrastructure that turns attention into revenue. If you want content that actually drives business results, not just views, this framework will show you how. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/JBhpCh Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/xgIdmk Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4rSSkAi Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 01:09 - Kill the "Entertainment" Myth 02:35 - Proof-Led Content 05:37 - Master Repeatable Formats 08:35 - Consistency Cadence 11:12 - Distribution Over Creativity 14:08 - Build the Infrastructure #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    18 min
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About

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Information

  • Creator
    Matt Gray
  • Years Active
    2023 - 2026
  • Episodes
    147
  • Rating
    Explicit
  • Copyright
    © Matt Gray
  • Show Website
    The Matt Gray Show

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