My Amazon Guy

Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. HACE 7 H

    Your Amazon Launch Strategy Is Too Complicated, Here's Why

    Send us Fan Mail Kevin Sanderson shares expert advice on navigating Amazon PPC during a new product launch, especially in a crowded market. He emphasizes a smart amazon product launch ppc strategy that involves targeting longer-tail keywords to gain initial traction, rather than immediately competing for high-volume terms. This approach helps in how to beat competition by building competitiveness gradually and optimizing your overall ppc amazon strategy for sustained growth on amazon. Stop guessing your PPC strategy and get a clear action plan built for your product launch today: https://bit.ly/4jMZtxu #AmazonPPC #PPCStrategy #AmazonAds #EcommerceGrowth #productlaunches  Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:02 - PPC launch strategy in saturated categories 00:18 - Why long tail keywords matter first 00:42 - Paid ads vs organic clicks explained 01:15 - Why organic results are getting pushed down 01:42 - Simple PPC campaign structure that works 02:15 - Keyword grouping and budget control tips 02:45 - Why overcomplicating PPC hurts performance -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min
  2. HACE 1 D

    Good Product, Zero Sales? Here's What's Missing

    Send us Fan Mail Are you struggling with customer acquisition and growing your online business?  This video addresses the challenges of selling on Amazon and the need for effective strategies to drive sales. We explore how to improve your e-commerce growth by leveraging platforms like Impact Affiliate Program to acquire new customers and increase your revenue. Learn how to make money online by optimizing your sales process. Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSales #AffiliateMarketing #EcommerceTips #AmazonSeller #OnlineBusiness -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Seller Struggling With Sales 00:21 - Why Sales Are Not Coming In 00:54 - Using Small Creators for Promotion 01:11 - Low Cost Way to Start Growing 01:36 - Product Value and Customer Feedback 02:22 - Affiliate Marketing Platform Suggestion 02:46 - Pay Per Sale Strategy Explained 03:19 - Building Daily Discipline for Growth ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min
  3. HACE 2 D

    New Amazon MCF Beta Program

    Send us Fan Mail We're discussing a new Amazon MCF beta program, "Confidential Product," which allows merchants to offer direct-to-consumer sales on their own websites. This initiative aims to enhance the customer experience for DTC sales, potentially including benefits like zero additional fees and seamless Amazon Prime shipping. This program is a significant step for ecommerce and could foster considerable business growth. Stop losing customers to slow shipping and get a real plan to match Prime-level delivery on your store: https://bit.ly/4jMZtxu #AmazonMCF #EcommerceShipping #AmazonSellers #PrimeShipping #FulfillmentStrategy Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon MCF beta program explained 00:29 - Prime shipping on ecommerce websites 01:00 - Difference vs Buy With Prime 01:30 - Why Amazon is offering this feature 02:00 - Fees and June 2026 warning 02:32 - How it works with carts and subscriptions 02:52 - Eligibility and MCF requirements 03:06 - Amazon strategy behind the program 03:39 - Possible future pricing changes 04:03 - Should sellers test this beta -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min
  4. HACE 5 D

    Why This Mystery Box Disaster Revealed a Bigger Problem

    Send us Fan Mail This subscription box made one mistake that cost them customers.  In this episode, they break down what went wrong, how it affected churn and retention, and the exact changes they made to fix it. Learn how product testing, systems, and customer feedback shape a successful ecommerce subscription business like BattleBox. Get better sales and grow your brand. Book a call with us: https://bit.ly/4jMZtxu #EcommerceTips #SubscriptionBox #AmazonBusiness #CustomerRetention #DTCBrand -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps 00:00 - Subscription box challenges explained 01:45 - Subscription vs regular ecommerce difference 03:00 - Why mystery products still sell 05:25 - How products are selected and tested 08:00 - Internal voting and rejection process 10:10 - Supply chain risks and delays 12:45 - Planning inventory months ahead 14:20 - Biggest product failure story 16:00 - Customer reaction and churn impact 17:30 - How the business recovered 18:45 - Customer lifetime value explained 20:00 - Long-term customers and loyalty 22:00 - Building community and content strategy 24:30 - YouTube and content growth strategy 27:00 - Marketing attribution challenges 29:30 - Why content drives real sales ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    33 min
  5. HACE 6 D

    Amazon News: Stranded Inventory with live listings

    Send us Fan Mail Wondering when Amazon Prime Day 2026 will be? This video shares insights into the anticipated date, with a major hint coming from Amazon's announcement for submitting deals. Discover key information about this highly-anticipated amazon sale, helping you plan your amazon shopping experience. Stay ahead to find the best amazon deals today and grab those amazon must haves! Stop guessing your Prime Day plan and get a clear strategy built for your listings before deadlines hit:  https://bit.ly/4jMZtxu #AmazonPrimeDay #AmazonFBA #EcommerceStrategy #AmazonSellerTips #PrimeDay2026 -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Prime Day 2026 question and early hint 00:30 - Deal submission and deadline breakdown 01:10 - Inventory deadlines and FBA shipment rules 01:50 - Why Prime Day may be earlier this year 02:30 - Calendar breakdown and July 4th impact 03:05 - Expected Prime Day 2026 date prediction 03:35 - Promotion rules and pricing mistakes to avoid -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min
  6. HACE 6 D

    Amazon Sellers Keep Asking This After Brand Registry

    Send us Fan Mail Amazon sellers often ask if Amazon Transparency or Project Zero can stop hijackers after getting Amazon Brand Registry. This video details the process for an existing FBA listing to enroll in Amazon's Transparency program after a brand is registered. We guide you through the enrollment for product tracking on the Transparency website, which is essential for every amazon seller. Understanding this process is key for selling on amazon and protecting your products via brand registry on amazon. Need help protecting your listings or growing your Amazon sales? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu -------------------------------------------------------------------------- 2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOd Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:03 – How to Enroll Products in Amazon Transparency 00:36 – What Happens to Existing FBA Inventory Without Codes 01:00 – Should Sellers Use Transparency or Project Zero 01:21 – Why Most Brands Regret Using Transparency 01:33 – When Transparency Actually Makes Sense 02:05 – How Brand Registry Protects Most Sellers 02:41 – Why Your Trademark Shows as Pending 03:16 – Amazon Toys Compliance and ASIN Blocking 04:26 – Reporting Competitors Copying A+ Content ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

    5 min
  7. 24 MAR

    Amazon Sellers Missing This AI Shift Will Fail in 2026

    Send us Fan Mail AI search is changing how Amazon agency services rank, get found, and win new clients online. This video explains AI SEO ranking, keyword strategy, website audits, and client acquisition changes. Learn how AI tools impact Amazon marketing, lead generation, client communication, and growth strategy. If AI search is not bringing you clients yet, fix it now before your competitors take every deal: https://bit.ly/4bnpFMZ #AmazonAgency #AISEO #EcommerceGrowth #AmazonMarketing #leadgeneration  Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why AI search is changing Amazon agency discovery 00:12 - Ranking number one for Amazon agency on AI and Google 00:29 - How client behavior changed with AI search results 00:42 - AI use cases for strategy and keyword research 01:04 - AI website audit and SEO issues breakdown 01:24 - Missing keyword strategy and weak website content 01:42 - Small agencies outranking bigger competitors 02:02 - AI lead generation limits and data challenges 02:30 - Using AI for cold email campaigns 03:13 - AI context advantage in communication and data 03:44 - Predicting client churn using AI signals 04:24 - Combining data points for smarter AI insights 04:37 - Solving bottlenecks with AI tools 05:03 - Hiring vs AI for managing client calls 05:42 - Using AI to replicate email responses 06:05 - AI future and long term growth decisions -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    7 min
  8. 23 MAR

    How to rank #1 on Amazon without ads - 2026 SEO Guide

    Send us Fan Mail Rank #1 on Amazon without ads using a 2026 SEO guide focused on title optimization, bullet points, and backend keywords. Learn Amazon SEO strategy with keyword research, competitor analysis, and listing structure that improves ranking, impressions, and organic traffic. Step by step Amazon listing optimization using A+ content, alt text, and main image strategy to increase clicks, conversions, and sales organically. If your ads are doing the heavy lifting, it is time to fix the real problem, get expert help to rebuild your listing the right way: https://bit.ly/4jMZtxu #AmazonSEO #AmazonFBA #AmazonListing #amazonsellertips  #amazonsellertips  Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why sales drive more sales on Amazon 00:18 - Ads vs SEO misunderstanding 00:40 - Core areas of Amazon SEO explained 01:08 - How to structure your product title 01:40 - Using high relevancy keywords in titles 02:12 - Adding extra search terms and product details 02:45 - Avoid keyword stuffing in titles 03:29 - How customers actually read listings 04:22 - When to use brand name in titles 05:04 - Bullet points SEO strategy explained 05:48 - Using bullet points for keyword coverage 06:18 - Title vs bullet point ranking impact 07:23 - A+ content and description indexing 08:05 - Alt text and hidden SEO value 09:13 - Keyword research using competitors 10:03 - Using Helium 10 and tools for keywords 11:02 - Filtering high relevancy keywords 12:07 - Finding non-branded keyword opportunities 13:32 - Building a master keyword list 15:23 - Aligning SEO with ad campaigns 16:25 - Competitor strategy and keyword relevance 17:36 - Why main image impacts clicks and sales -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    19 min

Información

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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