CEO Glow Show

Sheila Bella: 7 Figure Beauty Business Coach

Welcome to the CEO Glow Show, Formerly known as Pretty Rich Podcast where beauty entrepreneurship meets personal growth and spirituality! Hosted by Sheila Bella, a 7-figure beauty business coach and microblading mogul, this podcast is your go-to source for industry-specific strategies, marketing wisdom, spiritual insights, and a healthy dose of inspiration. Each episode is crafted with the beauty entrepreneur in mind, offering actionable advice to help you grow your business, enhance your personal well-being, and deepen your spiritual journey. Join us as Sheila brings in guest speakers, industry experts, and thought leaders to discuss topics ranging from business and marketing to self-awareness, community building, and the integration of faith in entrepreneurship. Whether you're just starting your beauty business or looking to elevate an established brand, the CEO Glow Show empowers you to shine brightly in all aspects of your life. Tune in to transform your entrepreneurial journey into a fulfilling, purpose-driven experience. #CEOGlowShow #BeautyEntrepreneurship #SpiritualGrowth #BusinessWisdom

  1. 4 HR AGO

    Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams

    Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Lindy Williams, Founder of EBL In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts? In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing longevity over hype, discipline over dopamine, and brand equity over quick wins. If you are a lash artist, product line owner, salon owner, or beauty entrepreneur who wants to build something sustainable instead of something trendy, this episode will reset your standards. They break down what most beauty pros get wrong about branding, why consistency beats spikes of attention, and how to create trust that compounds over time. This is about building a real company, not just a social media moment. If you are tired of chasing trends and ready to build authority, credibility, and long term revenue,  🔑 5 Key Points From This Episode Hype fades but brand equity compounds. Viral moments do not equal sustainable revenue. Trust and consistency do. Discipline builds longevity. Showing up consistently, refining your offer, and protecting standards matter more than chasing attention. Authority is built through positioning. Clear messaging, niche clarity, and brand alignment create trust. Community creates staying power. Brands that last are built on relationships, not transactions. Long term thinking wins. Decisions made for durability outperform decisions made for quick cash. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

    9 min
  2. 24 FEB

    Double Your Income in 60 Days!

    What would you do if your income tripled in just 60 days? In this powerful episode of the CEO Glow Show, Sheila Bella sits down with beauty boss Rui Zamarripa, owner of Heaven's Touch Spa in Atwater, California, to break down exactly how she went from inconsistent $10K months to nearly $30K in her biggest month — in just three months after joining Pretty Rich Bosses. But this episode isn't just about numbers. It's about visibility. Belief. Sales conversations. Paid ads. Coaching. And becoming the kind of woman who trusts herself enough to invest before she sees the proof. Rui shares how shifting from transactional selling to relationship building changed everything, how running ads created consistent inquiries, and why mentorship helped her finally stop feeling lost in her business. If you are stuck at the same income ceiling and wondering what it actually takes to double or triple your revenue, this episode is your blueprint. 🔑 5 Key Points From This Episode Visibility creates sales. You cannot sell if people do not see you first. Building real relationships with clients increases conversions and loyalty. Running strategic paid ads creates consistent, predictable inquiries. Coaching eliminates guesswork and accelerates results. Belief in yourself is the first investment before money follows. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

    8 min
  3. 17 FEB

    Fixing A Stranger's Beauty Business In Under 20 Minutes: Marketing Strategies

    CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you're relying mostly on word-of-mouth… If you're 60–70% booked but not consistently full… If you want to double your income but don't know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable. 🔑 5 Key Points From This Episode Most beauty pros don't build teams because they don't have predictable marketing. Renting feels "safer" than leading — but it limits income potential. There are 3 Machines in Every Beauty Business: Visibility Machine (awareness) Booking Machine (conversion) Service Machine (retention) Instagram is now searchable like Google. Your name, bio, keywords, and verification directly impact discoverability. Paid Ads = Reach Engine. Organic Content = Trust Engine. You need both to grow consistently. Email marketing is the lowest hanging fruit. Most beauty pros already have the leads — they just aren't nurturing them. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella

    15 min
  4. 3 FEB

    If You Feel Like Quitting… Watch This! with host Sheila Bella, Founder of Pretty Rich Bosses

    If you're in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you. In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don't fail because they're bad at business—but because they panic at the exact moment they need to think like a CEO. This isn't a motivational pep talk. It's a leadership recalibration. Sheila explains why the "middle" of business feels so uncomfortable, how panic thinking quietly destroys businesses, and what real CEOs do differently when pressure hits. If you've been questioning yourself, your business, or your capacity to keep going—this conversation will help you reframe what's actually happening and show you how to lead through it instead of burning everything down. You're not failing. You're being forged. 🎧 Listen if you're ready to stop chasing relief and start building something sustainable. 🔑 5 Key Points from the Episode Most entrepreneurs don't fail—they panic. Panic leads to reactive decisions that trade long-term stability for short-term relief. The "middle" of business isn't failure—it's compression. This season exposes gaps in systems, standards, and thinking, not your worth or ability. Panic thinking vs. CEO thinking is the real divide. Panic seeks fast fixes. CEO thinking prioritizes trust, delivery, and optimization. Growth comes from simplification, not expansion. Plug leaks, raise standards, and tighten your core offers instead of adding more. Discomfort isn't a sign to quit—it's a signal to lead. This is where professionals are made and businesses become real assets. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

    18 min
  5. 21 JAN

    The 8 Psychological Milestones of Selling

    Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch. But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple "heartbeat check" and the only decision left is payment plan or paid-in-full. Sheila breaks down the exact "pre-sales engineering" behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you're tired of "pitching harder," this episode will show you how to build a pre-sold buyer before they ever book. ⭐ 5 Key Points From the Episode Marketing should do 85% of the selling Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation. Pre-sales is the real game (and it's engineered) If they don't believe you can solve their problem before the call, you "lost the sale days ago" in your content, funnel, and lead magnet. Your marketing must simulate a sales call The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you. Lead generators are not "one and done"—they're iterations Most entrepreneurs quit too early. Sheila explains why your first freebie likely won't be your best, and why volume + data is how you build an 85%-converting lead generator. The 8 milestones create the "psychological yes" before checkout She breaks down how your content must shift someone's psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear. // BEAUTY BIZ SECRETS FACEBOOK GROUP!  // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com |  // Instagram: @CEOglowshow & @realsheilabella //  YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

    29 min

About

Welcome to the CEO Glow Show, Formerly known as Pretty Rich Podcast where beauty entrepreneurship meets personal growth and spirituality! Hosted by Sheila Bella, a 7-figure beauty business coach and microblading mogul, this podcast is your go-to source for industry-specific strategies, marketing wisdom, spiritual insights, and a healthy dose of inspiration. Each episode is crafted with the beauty entrepreneur in mind, offering actionable advice to help you grow your business, enhance your personal well-being, and deepen your spiritual journey. Join us as Sheila brings in guest speakers, industry experts, and thought leaders to discuss topics ranging from business and marketing to self-awareness, community building, and the integration of faith in entrepreneurship. Whether you're just starting your beauty business or looking to elevate an established brand, the CEO Glow Show empowers you to shine brightly in all aspects of your life. Tune in to transform your entrepreneurial journey into a fulfilling, purpose-driven experience. #CEOGlowShow #BeautyEntrepreneurship #SpiritualGrowth #BusinessWisdom