Salon Goals

Lauren Lappin

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the decisions that matter once your business moves beyond survival mode. No trends, no aesthetics, no surface-level advice — just real insight based on what actually works in the day-to-day of running a salon. Some episodes are solo. Some are conversations with industry experts. All of them are designed to help you think more clearly, lead more confidently, and build a business that supports your life, not consumes it. If you want to run your beauty business properly — with structure, intention, and long-term sustainability — you’re in the right place. New episodes are released every Tuesday.

  1. 11 Jul

    12 Lessons from 12 Years of Business

    Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Twelve years ago, I opened the doors to Allure Lash and Beauty Bar. To celebrate the milestone, I'm sharing the 12 biggest lessons 12 years of business ownership has taught me. Some came the easy way. Most of them I learned the hard way, and I'm hoping I can save you from a few of them. This one is raw and honest, from being taken to small claims court over a $250 refund in my first year, to the ego trap of needing to be the "best" one in the salon, to the truth about making money versus actually keeping it. In this episode: [00:00] Happy 12th birthday, Allure [01:03] Lesson 1: you don't need to do it all yourself [02:23] The cleaner example and working out your hourly rate [05:30] Lesson 2: being the best in your salon is keeping you stuck [08:35] Lesson 3: everyone is replaceable [10:51] Lesson 4: hire for personality and work ethic, not skills [13:00] Lesson 5: your team only rises to the standard you set [14:47] Lesson 6: know your numbers [16:33] Lesson 7: making money and keeping money are different skills [18:56] Lesson 8: good communication skills are everything [22:46] Lesson 9: the customer is not always right [25:37] The time I got taken to small claims court over $250 [27:57] Lesson 10: stop buying more beauty education [30:52] Lesson 11: niche down to scale up [34:48] Lesson 12: business is lonely, find your people [37:26] Salon Goals Academy is open Salon Goals Academy is here. It's an ongoing monthly membership with all my Salon Goals course content, live coaching with me twice a month, and fresh AI education every single month to help you claw back hours of your week. Jump on the waitlist at https://www.laurenlappin.com.au/sg-academy-waitlist, or DM me the word academy on Instagram and I'll send you the link. Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast

  2. 1 Jun

    Listener Q&A - Maintaining Quality Across Your Team | Things To Do in Gaps | Salon Marketing Basics | Managing Long Waitlists

    Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's Listener Q&A episode, Lauren explores transitioning clients over to your team members, making use of gaps for the betterment of the business, marketing your salon business from scratch, and managing long Client waitlists. If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_. Listener Questions: How do we maintain consistency and quality when transitioning clients to team members? [01:28]How do we manage downtime and maximise team productivity? [12:55]What are some key strategies for attracting new clients? [17:43]How do I manage a long client waitlist? [31:40] Ep. 133: The Reasons Why Your Clients Don't Come Back (part 1): https://open.spotify.com/episode/2DvGaWNFfbE7sjkimRK9XP?si=4c567a49435f452c Ep. 134: The Reasons Why Your Clients Don't Come Back (part 2): https://open.spotify.com/episode/7a4iRWc4l4rhz4WbH5lgXo?si=9d18a76696ce415f .... Follow the Podcast: https://www.instagram.com/salongoals_podcast Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

About

Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the decisions that matter once your business moves beyond survival mode. No trends, no aesthetics, no surface-level advice — just real insight based on what actually works in the day-to-day of running a salon. Some episodes are solo. Some are conversations with industry experts. All of them are designed to help you think more clearly, lead more confidently, and build a business that supports your life, not consumes it. If you want to run your beauty business properly — with structure, intention, and long-term sustainability — you’re in the right place. New episodes are released every Tuesday.

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