68 épisodes

Stef Hamerlinck is your host in this weekly show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

Let's talk branding Stef Hamerlinck

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Stef Hamerlinck is your host in this weekly show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

    Katie Streten - Brand experiences

    Katie Streten - Brand experiences

    In this episode, I talk with Katie Streten, head of strategy at Imagination, a global experience company. We talk about creating branded experiences that have an emotional impact. Enjoy the ride!

    • 49 min
    Stef Hamerlinck - Mistakes in brand strategy

    Stef Hamerlinck - Mistakes in brand strategy

    In this solo episode, I walk you through some of the biggest mistakes I've made or see other people make in brand strategy. How can we spot them, avoid them and create a better, more actionable brand strategy? Have fun!

    • 26 min
    Julius Støback - Understanding distinctive brand assets

    Julius Støback - Understanding distinctive brand assets

    In this episode, I talk with Julius Støback, brand strategist and specialized in distinctive brand assets. We take a deep dive into the world of brand assets, how to asses them & how to develop them.

    • 52 min
    Els Raemdonck - Lessons from advertising

    Els Raemdonck - Lessons from advertising

    In this episode, I talk with Els Raemdonck. Besides being my aunt, Els is a bit of an Ad rockstar, having worked with a lot great people in advertising, she has won numerous awards and really understands brand strategy and advertising on a deeper level. We take a deep dive into researching and building brands in the long term.

    • 47 min
    Stef Hamerlinck - How to learn brand strategy

    Stef Hamerlinck - How to learn brand strategy

    In this solo episode, I take you through the 4 levels of learning brand strategy and some of my thoughts on how to learn brand strategy gradually over the years.

    • 28 min
    Tom Hamling - Let brands entertain you

    Tom Hamling - Let brands entertain you

    In this episode, I talk with Tom Hamling, SVP Group Creative Director at GSD&M. Tom runs brands like Popeyes, Dodge, Jeep, Chrysler, ... We talk about how to create 'entertaining' ideas and advertising that have a huge impact. We take a deep dive into the Popeye 'Chicken wars'.

    • 54 min

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