The Healthpreneur Show with Yuri Elkaim

Yuri Elkaim

The Healthpreneur Show with Yuri Elkaim (formerly Profitable Practice Secrets) is all about helping you fill and scale your health practice by working smarter, not harder. You'll get the NO BS truth about what it takes to succeed in business and the strategies to help you do so. If you're ready to build a more profitable practice that transforms 10x as many lives, while working half as much, then subscribe today.

  1. -5 j

    Forget Instagram! Use This Instead to Attract More Patients.

    Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=ytaug2  Instagram is not building your practice. It's building someone else's algorithm. Every hour you spend making reels is an hour a stranger's business gets richer while yours stays invisible.  I'm going to show you why the platform you've been told to obsess over is the worst place to earn a patient's trust, and where that trust is actually being built right now, whether you're there or not. If you're serious about attracting patients who actually convert, not just people scrolling past you for five seconds, this changes how you think about content for good. This isn't a hot take. It's math. And once you see it, you can't unsee it. 🕰️CHAPTERS 0:00 The platform that's quietly killing your practice 1:24 The framework that exposes your invisible problem 4:10 Why Instagram followers will never become patients 7:06 9 uncomfortable truths about Instagram vs. YouTube 9:20 Why Instagram makes people feel worse after they leave 13:46 Why one view is worth 4x more than the other 16:04 Content that dies in a day vs. content that never dies 20:37 The link Instagram doesn't want you to have Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur 🔗RESOURCES AND LINKS: Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim Healthpreneur  Instagram: https://www.instagram.com/healthpreneur/  ABOUT: I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online. This channel shares the exact strategies, funnels, and frameworks we use with our clients every day.  New videos drop weekly

  2. 26 juil.

    Give me 35 minutes and I’ll make you dangerous in business

    Want to scale your health practice and get your life back?  Work with me 1-on-1 in our private advisory and mastermind - https://go.healthpreneurtraining.com/hp-mastery?el=July26 Most business advice is soft. This isn't. In this episode I share 5 painful business lessons so you don't have to make them. The same ones that separate people who actually build something from the 95% who talk about it and quit. If you're looking for comfort, this episode isn't for you.  If you're serious about building something real, listen to  this before you waste another year on the wrong lessons. 🕰️CHAPTERS 0:00 Intro  1:06 Why nobody actually cares how good you are  5:01 The offer that's secretly killing your business  10:47 The version of you that has to die to grow  17:25 Why "freedom" is ruining more businesses than it's saving  21:23 The people around you are quietly deciding your future  29:51 Most people quit right before it was about to work Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur 🔗RESOURCES AND LINKS: Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim Healthpreneur  Instagram: https://www.instagram.com/healthpreneur/  ABOUT:   I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online. This channel shares the exact strategies, funnels, and frameworks we use with our clients every day.  New episodes drop weekly #Healthpreneur #Entrepreneurship #BusinessMindset

  3. 19 juil.

    Views Don't Matter! Do This Instead to Grow Your Business With YouTube

    Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=July19 Turning YouTube viewers into paying patients has nothing to do with going viral.  In this episode, I break down the exact five step system that generated more than 21.4 million dollars in the past two years from a small YouTube channel serving a niche audience of health practitioners. I'll also share how to get found without competing against massive channels, the real psychology behind thumbnails that get clicks, the single most important metric on YouTube, and how to build a content funnel that gets viewers to show up to your practice already pre-sold. Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur RESOURCES AND LINKS  Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim  Healthpreneur Website: https://healthpreneurgroup.com  ❓COMMONLY ASKED QUESTIONS Why don't people work with me even if my content is good? Yuri explains that people do not work with you for one of two reasons. Either they don't know you exist, or they don't see enough value or trust in you yet. Trust is built by getting people to spend time with your content, which is why long form video works better than short clips or ads. Do I need to go viral to grow my practice on YouTube? No. Yuri says chasing viral views is the wrong goal. His own channel intentionally targets a small, specific audience of health practitioners, sometimes getting only a few hundred views per video, because those views come from the right people who are ready to take action. What is the most important metric on YouTube? Watch time. Yuri explains that YouTube rewards videos that keep people watching longer by showing them to more people. This is why the first few seconds of a video matter so much, and why filler intros or early promotional pitches often cause viewers to leave before the real content even starts. ABOUT I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online. This channel shares the exact strategies, funnels, and frameworks we use with our clients every day. New videos drop weekly.

  4. 5 juil.

    Why “ROI” Is Actually Keeping Your Business Stuck

    Want to scale your health practice and get your life back? Work with me 1-on-1 in our private advisory and mastermind - https://go.healthpreneurtraining.com/hp-mastery?el=yt-july5 Most health practice owners eventually hit the same wall. The business is growing, revenue is up, and patients or clients are getting results, but too much still depends on you.  The next level isn't about doing more. It's about building something bigger than yourself. A business that scales without relying on you for everything. That's why we created Healthpreneur Mastery. Mastery is the private advisory board and mastermind for leading health professionals doing at least $500,000 per year who want to build a business that creates greater profit, freedom, and impact. This isn't for beginners. It's for practitioners, practice owners, and health entrepreneurs who know they're capable of building something much bigger and don't want to figure it all out alone. Learn more about Healthpreneur Mastery here: https://go.healthpreneurtraining.com/hp-mastery?el=july5 If the first question you ask before making a business investment is what is the ROI, you are already thinking too small.  The greatest business leaders in the world, from Bezos to Steve Jobs, never led with that question. In this Episode I am sharing six reframes that will help you make bigger, better decisions the same way they do. Most practitioners and business owners default to ROI thinking because it feels safe and logical.  But ROI measures what you can already predict, and the biggest opportunities in business are always the ones you cannot see yet.  I walk through real examples from Amazon Prime, Netflix original content, and Apple Stores, plus a personal story of how an $18,000 mastermind investment led to a New York Times bestseller, a multi-million dollar book deal, and business outcomes that could never have been forecasted in advance.  The six reframes I share in this video cover how to think about upside versus downside, the real cost of inaction, how to evaluate whether an investment builds an asset or increases your capabilities, and why almost every business decision you will ever make is completely reversible.  If you are a health practitioner or coaching business owner who wants to think and make decisions like a leader instead of playing it safe, this is the video that changes your framework. 🕰️CHAPTERS 0:00 Why Asking for ROI Is Small Thinking 1:30 How Bezos, Hastings, and Jobs Made Decisions Without Knowing the Return 4:30 The $18,000 Mastermind That Led to a New York Times Bestseller 7:30 Reframe 1: If This Works, What Is the Upside?  9:00 Reframe 2: What Is the Cost of Not Doing This? 11:30 Reframe 3: If All This Did Was Get Me From A to B, Is It Worth It? 13:30 Reframe 4: Is This Building an Asset? 15:30 Reframe 5: Is This Investment Increasing My Capabilities? 17:30 Reframe 6: Is This Decision Reversible? 19:00 Average Business Owners Ask What Is the ROI. Great Leaders Ask Who Do I Become. 🔔 Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur 🔗 RESOURCES AND LINKS  Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim  Healthpreneur Website: https://healthpreneurgroup.com ❓COMMONLY ASKED QUESTIONS Why do the best business leaders not focus on ROI when making decisions?  ROI thinking only measures outcomes you can already predict, which means it systematically undervalues the biggest opportunities because those opportunities have outcomes that cannot be foreseen in advance. The best leaders instead ask who their company gets to become as a result of a decision, which opens up possibilities that linear ROI calculations will always miss. What is the right way to evaluate a business investment if not by ROI? The most effective framework involves six questions: what is the upside if this works, what is the cost of not doing this, would going from A to B alone make it worth it, is this building a long-term asset, will this increase my capabilities, and is this decision reversible. Applying these six reframes shifts the focus from short-term prediction to long-term positioning and compounding returns. How do you overcome the fear of making a large business investment? The worst case scenario of almost any business investment is losing the money, and money can always be made back. Every significant decision in business is also reversible, which means the real risk is not the investment itself but the cost of inaction and the opportunities that are lost by playing it safe and staying where you are.

  5. 28 juin

    You've Been Lied to About Social Media

    Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=pod-june28 Grow your health business online → https://go.healthpreneurtraining.com/hba?el=pod-june28 Social media gurus have been lying to you, and if you are a health practitioner trying to grow your authority online, those lies are costing you time, energy, and real business.  I am breaking down the six biggest social media myths and showing you exactly what to focus on instead. Most practitioners are stuck on the social media hamster wheel because they have been told that views, followers, virality, and posting volume are the metrics that matter.  They are not.  In this episode, I walk through all six lies one by one, including why a post with 633,000 views added almost no real business, why short attention spans are a myth for the right audience, and why a big following and a big income are two completely different things.  Whether you are exhausted from posting daily or just starting to think about content strategy, this video will change how you approach your entire online presence. 🕰️ CHAPTERS 0:00 Why Social Media Is a Soul-Sucking Black Hole for Practitioners 1:00 Lie 1: Vanity Metrics Like Views and Followers Actually Matter 3:30 What to Optimize for Instead of Virality 5:00 Lie 2: Short Attention Spans Mean You Need Short Form Content 7:30 Lie 3: A Big Following Equals a Big Business 10:30 Why Your Sales Mechanism Matters More Than Your Follower Count 12:00 Lie 4: Going Viral Is Good for Your Business 14:00 Lie 5: Posting More Frequently Grows Your Authority 15:30 Why YouTube Revenue Per View Is Four Times Higher Than Instagram 16:30 Lie 6: Social Media Grows Your Business Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur RESOURCES AND LINKS  Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim  Healthpreneur Website: https://healthpreneurgroup.com COMMONLY ASKED QUESTIONS Should health practitioners focus on social media or YouTube to grow their business? For health practitioners trying to build authority and generate real business rather than just followers, YouTube significantly outperforms social media platforms like Instagram and TikTok. YouTube content builds a permanent asset that appreciates over time, the average user session is 40 minutes compared to seconds on Instagram, and the revenue value per view on YouTube is four times higher, making it a far more efficient platform for trust-building and client conversion. Does going viral on social media help grow a health practice? Viral posts typically attract a broad, general audience rather than the specific type of patient or client a practitioner wants to work with. A post with over 600,000 views and more than 2,200 new followers, for example, may add very few actual ideal clients to your audience, while diluting your following with people who have no intention of ever booking a consultation or investing in your services. Why does a big social media following not always lead to more revenue for practitioners? A large following and a profitable business are two separate systems that do not automatically connect. Without a dialed-in sales mechanism or enrollment process on the back end, no amount of followers will reliably convert into paying patients or clients. What matters is not the size of the following but the quality of the audience and the clarity of the next step you invite them to take. ABOUT I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online. This channel shares the exact strategies, funnels, and frameworks we use with our clients every day. New videos drop weekly. #SocialMediaMyths #YouTubeForDoctors #HealthPractitionerMarketing #ContentStrategy #AuthorityBuilding

  6. 21 juin

    Every Stage of Growing a Medical Practice Explained

    Want to scale your health practice and get your life back? Work with me 1-on-1 in our private advisory and mastermind - https://go.healthpreneurtraining.com/hp-mastery?el=yt-june21 Most health practice owners eventually hit the same wall. The business is growing, revenue is up, and patients or clients are getting results, but too much still depends on you. The next level isn't about doing more. It's about building something bigger than yourself. A business that scales without relying on you for everything. That's why we created Healthpreneur Mastery. Mastery is the private advisory board and mastermind for leading health professionals doing at least $500,000 per year who want to build a business that creates greater profit, freedom, and impact. This isn't for beginners. It's for practitioners, practice owners, and health entrepreneurs who know they're capable of building something much bigger and don't want to figure it all out alone. Learn more about Healthpreneur Mastery here: https://go.healthpreneurtraining.com/hp-mastery?el=yt-june21 Your health practice is generating millions but your margins keep shrinking, your cost to acquire a patient keeps climbing, and ads do not work the way they used to.  There is a specific reason this is happening, and it is not the one most practitioners think. In this episode, I walk through a real $4 million practice case study where revenue is strong but cost per consult, cost to acquire a client, and shrinking ad efficiency are quietly eating into profit.  I break down exactly how to diagnose where the leaks are in your funnel, why simply increasing ad spend makes the problem worse, and what creative mix and campaign structure actually mean for your Meta ads performance.  🕰️CHAPTERS 0:00 The $4 Million Practice With Shrinking Margins 1:30 Breaking Down the Numbers: Cost Per Consult, CAC, and LTV 4:00 Why Rising Ad Costs Are a Permanent Trend, Not a Temporary Problem 6:00 Creative Mix vs Campaign Structure: What Actually Moves the Needle on Meta Ads 9:00 Why Ad Visibility Does Not Equal Trust 11:30 How Long-Form Content Builds the Trust That Lowers Your CAC 4:00 Why YouTube Content Outperforms Ads for High-Ticket Conversion 16:30 Turning Your Sales Team Into Order Takers With Time on Brand 18:30 The Long-Term Fix for Rising Acquisition Costs in Your Practice Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur 🔗 RESOURCES AND LINKS Website: https://healthpreneurgroup.com Podcast: The Healthpreneur Show with Yuri Elkaim Healthpreneur Website: https://healthpreneurgroup.com ❓COMMON QUESTIONS  Why is my cost to acquire a patient increasing even though my practice is profitable? Rising acquisition costs are largely driven by a lack of creative diversity in your ad accounts, which causes ad fatigue and pushes costs up over time. This is a permanent market trend rather than a temporary issue, since advertising costs almost always trend upward similar to real estate and other commodities, which means the long-term fix is improving conversion and lifetime value rather than chasing cheaper leads. What should I fix first if my Meta ads are getting more expensive? Creative mix and messaging diversity account for roughly 80 percent of the improvement available in a Meta ad account, while campaign structure accounts for only about 20 percent. You should focus on testing more diverse creative angles and hooks before increasing ad spend, because spending more money into an inefficient account will only make the underlying cost problem worse. How does long-form content lower the cost to acquire a client in a health practice?  Long-form content builds trust through time on brand, which is the bridge between getting attention and generating business. When prospects consume hours of your content before booking a consult, they arrive pre-sold and pre-qualified, which dramatically increases close rates and turns your sales team into order takers rather than people who have to convince someone from scratch. ABOUT I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online. This channel shares the exact strategies, funnels, and frameworks we use with our clients every day. New videos drop weekly. #PracticeGrowth #CostToAcquireAClient #HealthPracticeMarketing #ContentMarketing #ScaleYourPractice

  7. 7 juin

    The Most Profitable Page in My Business That Nobody Sees

    Want to work with me to scale your health practice? DM me “mastery” on instagram https://instagram.com/healthpreneur Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=YT-june7 Most coaches and practitioners are losing sales in the follow-up, not on the call itself. This one page changed that completely for our business, and in this video I am walking you through exactly how to build it and install it into yours. If your prospects are leaving calls saying they need to think about it and then going silent, the problem is not your offer and it is not your copy. In this episode I walk through the full anatomy of our sales process, the nine elements that build proof, transparency, and trust without you having to chase anyone, and the exact email to send immediately after the call.  Whether you are a health coach, a practitioner, or a clinic owner, this is the most underused sales conversion tool in the industry right now. 🕰️CHAPTERS 0:00 The One Page That Stopped Us From Losing Sales in the Follow-Up  1:30 Why Prospects Do Not Buy and the Only Three Real Objections  3:00 How Proof and Transparency Build the Trust That Closes Sales  4:30 How the Post-Call Yes Page Fits Into Your Enrollment Process  6:00 The Follow-Up Email to Send Within 10 Minutes of Every Call  7:30 The Welcome Video: How to Coach Prospects Through Their Fear of Deciding  9:30 Testimonial Screenshots and How to Stack Social Proof for Maximum Impact  11:30 The Skeptical Client Interview and Why It Converts Better Than Polished Testimonials  13:30 Data-Driven Proof: How to Quantify Client Results Even When They Are Qualitative  16:00 Behind the Scenes: How to Show Your Open Kitchen and Build Transparency  18:30 Meet the Team Video, Product Demo, and the Differentiator Section  20:30 Google Reviews, Video Testimonials, and Organizing Proof by Client Type  22:00 The Nine-Element Framework for Building Your Own Yes Page Subscribe for weekly strategies on growing your health coaching or practice-based business: https://youtube.com/@Healthpreneur 🔗RESOURCES AND LINKS: Website: https://healthpreneurgroup.com  Podcast: The Healthpreneur Show with Yuri Elkaim Healthpreneur  Website: https://healthpreneurgroup.com COMMONLY ASKED QUESTIONS What is a post-call yes page and how does it improve sales conversions?  A post-call yes page is a single web page sent to prospects within minutes of an enrollment call that compiles proof, testimonials, behind-the-scenes content, and trust-building assets in one place. It works by giving prospects everything they need to feel safe and confident in their decision before a follow-up call, dramatically increasing the likelihood they say yes without requiring any chasing. Why do prospects say they need to think about it after a sales call?  The three core reasons people do not buy are lack of desire, lack of belief that they can get results, and lack of trust in the solution or provider. Smoke-screen responses like needing to think about it or talking to a spouse almost always mask one of these three underlying objections, which is why addressing proof and trust proactively between the first call and the follow-up is so effective. What should a post-call yes page include?  The most effective post-call yes pages include a welcome video that addresses fear and identity, testimonial screenshots with the strongest results most prominently placed, a skeptical client interview, data-driven proof of client outcomes, a behind-the-scenes product demo, a meet-the-team video, a clear statement of your number one differentiator, Google or third-party reviews, and video testimonials organized by client type or profession. How do you quantify client results to use as proof in your marketing?  Even subjective improvements can be tracked on a simple one-to-ten scale measured at day zero, day thirty, and day sixty. Once you have that data across enough clients, you can create averages and aggregates such as our clients reduce their symptoms by 55 percent in thirty days on average, which turns qualitative outcomes into compelling, credible, data-driven proof that builds trust with skeptical prospects. ABOUT:   I am Yuri Elkaim, founder of HealthPreneur. For over 20 years I have helped health coaches, practitioners, and wellness experts build seven and eight figure businesses online. This channel shares the exact strategies, funnels, and frameworks we use with our clients every day.  New episodes drop weekly. #SalesConversion #EnrollmentStrategy #HealthCoaching #PostCallPage #ClosingClients

À propos

The Healthpreneur Show with Yuri Elkaim (formerly Profitable Practice Secrets) is all about helping you fill and scale your health practice by working smarter, not harder. You'll get the NO BS truth about what it takes to succeed in business and the strategies to help you do so. If you're ready to build a more profitable practice that transforms 10x as many lives, while working half as much, then subscribe today.

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