Operators

Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
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In the world of ecommerce, a legendary text group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world’s biggest brands have denied its existence for years, until now. Four titans known as the “Operators” are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Sean Frank (CEO, Ridge), Jason Panzer (President, HexClad), Mike Beckham (CEO, Simple Modern) & Matt Bertulli (Founder, Pela Case x Lomi).

  1. -8 h

    Every Step to Start an Ecommerce Business Revealed: Operators Build (E1)

    “We’ve done it before. Can we do it again?”  Five executives put half a million dollars on the line to start a new ecommerce brand. Operators Build follows every step, in public. You get the math, the disagreements, and the cost of launching an online business in 2026.  This is not dropshipping. We bought inventory, formed an LLC, and registered our domain name: https://getwinks.com The plan? Shopify and paid social (Meta) with online marketplaces like Amazon and new channels like TikTok added as the numbers earn it.  Powered By  Skio  https://9ops.co/skio-9operators  Aftersell  https://9ops.co/4i3bb5  Omnisend  https://www.omnisend.com/9operators  SARAL  https://calendly.com/maxx-getsaral/operators  Motion  https://9ops.co/motion-runneth  Shoplift  https://shoplift.ai/operators  Operators Portal  https://portal.9operators.com/dashboard  Operators Newsletter  https://9operators.com/  Curtis covers the category and the year they spent on the product + inventory management (sourcing, co-manufacturer, 3PL). Sean frames subscriptions and the CAC goal. Cody runs email and social-media marketing with AI to keep OpEx low. Mike pushes for constraints while Matt argues for high conviction, one big bet.

  2. -5 j

    Building Solo Past $1M in Only Year One: Help an Operator Out

    Help an Operator Out (HAOO) is a series where real business owners join the podcast with live questions. In this episode, Christopher Francis (Founder & CEO, Home Plunge) brings the hardest problem in year one: growing without doing every job himself. He turned a personal need into a $1.4 million business in a year and a half.  The conversation covers pricing and offer strategy. It also gets into Amazon, TikTok Shop affiliates, and AI support. Sean pushes for a sale structure built for a high-consideration purchase. Mike frames the manual support work as margin compression Christopher isn’t tracking. It’s the same problems most seven-figure founders eventually face.  Powered By  Fulfil  https://9ops.co/fulfil  Postscript  https://9ops.co/postscript  Aftersell  https://9ops.co/4i3bb5  Richpanel  https://9ops.co/richpanel  Northbeam  https://www.northbeam.io/  Saras Analytics  https://bit.ly/4a3gzVv  More from the Operators Operators Portal  https://portal.9operators.com/dashboard  Operators Newsletter  https://9operators.com/

  3. 13 août

    How Magic Mind Turned a Spreadsheet Into National Retail Domination

    “Everyone who said I was too early, they got on my investor updates.”  Can product market fit be created, or can you only position yourself to catch it?  William Hicks (Co-Founder & CEO, Magic Mind) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (CEO, Pela Case & Lomi) to unpack how a Silicon Valley spreadsheet of nootropics became a national retail brand. This episode gets into the real mechanics of product market fit at scale.  Raising a seed round took dozens of rejections. Hicks kept those investor relationships warm for years afterward. From there, DTC gave way to national retail distribution. Merchandising discipline mattered more than ad spend. Subscription retention gets a breakdown too, along with the honest math behind CAC payback and lifetime value.  Powered By  Fulfil  https://9ops.co/fulfil  AppLovin  https://www.9operators.com/paid-growth https://applovin.com/9operators Shoplift  https://shoplift.ai/operators  SARAL  https://calendly.com/maxx-getsaral/operators  ShipHero https://9ops.co/shiphero-titans

  4. 12 août

    Why People Buy: A Practical Guide to Consumer Behavior in Ecommerce

    “People buy things to fill gaps in their life.”  Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case & Lomi) unpack consumer behavior in ecommerce. They cover the emotional triggers behind buying, the offers that convert, and the buying journeys online shopping takes today. The real driver of your marketing strategies is the offer itself, not the checkout experience.  People buy out of convenience, fear of loss, identity, and scarcity … long before logic enters the picture. Ridge’s expansion from wallets into rings shows how one brand layered new customer angles onto a single product. Influencer partnerships, social media, user-generated content (UGC), and paid ads each serve a different role in building trust.  Powered By  Fulfil  https://9ops.co/fulfil  Aftersell  https://9ops.co/4i3bb5  Richpanel  https://9ops.co/richpanel  Northbeam  https://www.northbeam.io/  Saras Analytics  https://bit.ly/4a3gzVv  Postscript  https://9ops.co/postscript  Operators Newsletter  https://9operators.com/

  5. 5 août

    How Ecommerce Founders Get Rich: Exits, Dividends, Debt & Salary

    What are the five ways ecommerce owners actually get paid? Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Mike Beckham (CEO, Simple Modern), and Curtis Mastko (CEO, Portland Leather Goods) break down five real ways ecommerce operators get paid. Each path trades speed for risk, and none of them is easy money.  Valuation sets the ceiling, and buyers lean on EBITDA multiples to get there. Distributions are where most operators get paid, if they resist reinvesting too much. Debt speeds that timeline up, though it comes loaded with risk. The episode ends on salary, pitting one founder’s restraint against another’s ambition.  Powered By Fulfil https://9ops.co/fulfil  Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/9OP-Ytdesc Postscript https://9ops.co/postscript Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/

  6. 30 juil.

    Inside the Affiliate Marketing Strategy Behind BK Beauty’s Growth

    “We ended up selling twenty-two thousand units that day.”  How did two founders build a multi-million-dollar brush brand without outside investors? Lisa Jauregui and Paul Jauregui, Co-Founders of BK Beauty, join Matt Bertulli (CEO, Pela Case and Lomi) and Katy Mimiari (CEO, Caden Lane) to break down the affiliate marketing strategy that took a makeup brush brand from a living room operation to millions in sales. No outside funding. No paid influencer deals.  Lisa built a beauty audience on YouTube for five years before BK Beauty launched. A brand focused entirely on brushes for years before expanding into new categories. That focus led the brand to handle twenty two thousand orders in a single day, all fulfilled in house. The conversation covers creator tiers inside TikTok Shop, and why margin matters more than almost anything else in ecommerce.  Operators Titans is brought to you by AppLovin and Fulfil.  Fulfil: The ERP built specifically for DTC and ecommerce brands, integrated with over 400 3PLs so your inventory, purchasing, and financials never fall out of sync. Ridge runs its entire operation on it. See why here: https://9ops.co/fulfil  AppLovin: Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth. Or launch your ads today with our exclusive link: https://applovin.com/9operators.

  7. 29 juil.

    How to Build a $100M Brand: 8 Rules from Leaders Who Did

    “The scale is not going to fix your problems.”  What separates a hundred million dollar ecommerce brand from the rest?  Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) break down the eight rules to build a hundred million dollar ecommerce brand in 2026. These are not theories: each host has built a brand at this exact scale.  Mike breaks down why Trevi chased profitable unit economics for a year before scaling. Sean calls reorder revenue the ultimate cheat code, and explains why he built Ridge around chasing it. Jason closes on hiring rigor, where a LinkedIn check now decides every offer.  Powered By Fulfil https://9ops.co/fulfil  Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/9OP-Ytdesc Postscript https://9ops.co/postscript Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/

  8. 22 juil.

    Why Founders Have to Become Their Own Best Marketer

    Help an Operator Out (HAOO) is a series where real business owners join the podcast with live questions. In this episode, Elaine Tran (Founder & CEO, Dippin’ Daisy’s) brings the hardest problem in owning a factory: keeping the lines running without drowning in inventory.  The conversation covers owning a factory versus buying from suppliers, managing excess off-season capacity, and launching a new category without it flopping. Sean makes the case that contract manufacturing for other brands can keep the lines running without adding to her own glut. And everyone lands on the same fix nobody’s using: better ecommerce marketing + merchandising.  Powered By  Fulfil  https://9ops.co/fulfil  Richpanel  https://9ops.co/richpanel  Northbeam  https://www.northbeam.io/  Saras Analytics  https://bit.ly/9OP-Ytdesc  Postscript  https://9ops.co/postscript  Aftersell  https://9ops.co/4i3bb5  Operators Newsletter  https://9operators.com/

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À propos

In the world of ecommerce, a legendary text group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world’s biggest brands have denied its existence for years, until now. Four titans known as the “Operators” are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Sean Frank (CEO, Ridge), Jason Panzer (President, HexClad), Mike Beckham (CEO, Simple Modern) & Matt Bertulli (Founder, Pela Case x Lomi).

Informations

  • Création
    Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
  • Années d’activité
    2023 - 2026
  • Épisodes
    205
  • Classification
    Contenu explicite
  • Copyright
    © Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
  • Site web de l’émission
    Operators

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