Fruitnet Podcast Network

•

Channel • 4 Shows

Business

Business

Monthly
Business News

Business News

Monthly
Entrepreneurship

Entrepreneurship

Updated 30 Apr
Marketing

Marketing

Monthly

28 APR

Price wars and production costs

Nina Pullman is joined by Michael Barker to debate the pros and cons of the Easter price battle between Morrisons, Aldi and Lidl, with all three retailers cutting British veg lines to 4p. They consider the industry reaction at a time of rising production costs, how retailer strategies vary from discounting to loyalty, and the UK’s unique position on produce pricing compared to other markets, such as the US. Meanwhile, tomato growers have been all over the mainstream news making the case for more support as they face a litany of rising costs, from the Iran war and new increases to domestic electricity standing charges. Nina visits FlavourFresh, a tomato and soft fruit producer based in Lancashire, to hear more of the short-term challenges and longer-term outlook for protected horticulture. We are also celebrating the 10th episode of the Fresh Produce Journal Podcast. We hope you enjoy listening! Get in touch to ask a question, suggest a guest or share your views on a recent discussion by emailing podcasts@fruitnet.com. Relevant articles to this episode · Aldi joins Easter price war with 4p veg lines. Read more. · Morrisons cuts British veg in time for Easter. Read more. · Horticulture left out of energy exemption list. Read more. · Fears of price rises and shortages without action. Read more. More info Don’t forget to hit subscribe so you never miss a show. To find out how to sponsor the Fresh Produce Journal Podcast, email us at podcasts@fruitnet.com. The Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.

28 Apr

•

22 min
20 JAN

117 · Hein Deprez, Greenyard

In the latest episode of Fruitnet's conversation series Fruitbox, Chris White speaks to Hein Deprez, founder and executive director of Greenyard, one of the world's biggest fresh produce suppliers. Deprez recently took the company he started more than 40 years ago back into private ownership, completing a full takeover and privatisation with the help of investor Solum Partners. Now, as he prepares to help shape the next chapter in its history, he explains why it made sense for the group to leave the stock exchange and what this means for its customers and growers. He also talks about the need to champion healthy eating – with fresh fruit and vegetables at its core – in order to fix a food system he describes as "broken". And he shares his views on the need for better institutional support for the fruit and vegetable business, especially when it comes to things like the regulation of packaging. Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com Produced by Fruitnet Media International, Fruitbox part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.

20 Jan

•

33 min
6 JAN

Behind the scenes of the FPJ Big 50 Companies

Nina, Fred and Michael dissect this year's exclusive FPJ Big 50 Companies ranking of the UK's biggest fresh produce companies. Who came out top? Who were the biggest risers and fallers? And what surprising new entries made the list? The team also share behind the scenes insights from poring over Companies House accounts and reveal the decisions, cross-referencing and hours of scrutiny that go into making this unique industry publication. More info: Subscribers can read the FPJ Big 50 Companies in print or via the App. To buy a copy for £25, you can email subscriptions@fruitnet.com. Don’t forget to hit subscribe so you never miss a show. To find out how to sponsor the Fresh Produce Journal Podcast, email us at podcasts@fruitnet.com The Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.

6 Jan

•

28 min
10/12/2025

Mergers, acquisitions and American ownership

With big recent acquisitions like the sale of Burgess Farms and Natures Way Foods, Nina, Michael and Fred discuss whether companies are running out of options to find capital funding and ask what further consolidation could mean for the future of fresh produce? Plus: how the recent Autumn budget will impact the fruit and veg industry. More info about this episode Read the following articles about the M&A deals discussed in this episode: Burgess Farms sale Natures Way Foods sale Delifresh acquisition by Musgrave Greencore & Bakkavor deal Don’t forget to hit subscribe so you never miss a show. To find out how to sponsor the Fresh Produce Journal Podcast, email us at podcasts@fruitnet.com The Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.

10/12/2025

•

24 min
04/08/2025

Beyond the FPJ Big 50: Are people really buying more fruit and veg?

From mango to mange tout, sales of fruit and veg are thriving, with the category reaching £14bn in sales for the first time ever last year. But while inflation is a big driver, it is far from the only explanation. Fresh Produce Journal Podcast host Nina Pullman is joined by Michael Barker and Fred Searle to lift the lid on what’s really happening in the category, charting the risers and fallers in the latest FPJ Big 50 Products, the definitive list of the top-selling fruit and veg. Plus: what does the government’s new food strategy mean for fruit and veg sales? And is Joe Wicks’ recent post about expensive healthy food a sign of wider consumer discontent about rising prices? More info… Want to read the FPJ Big 50 Products? Subscribers to the magazine can find it through the FPJ App on the App Store or Google Play. For anyone else, copies are available for sale – email podcasts@fruitnet.com. Don’t forget to hit subscribe so you never miss a show, and follow us on LinkedIn. You can also download the FPJ App for a premium listening experience. For sponsorship or advertising opportunities, visit the FPJ Podcast page. The Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network. Artwork by Simon Spreckley and Mai Luong for Fruitnet. For more great content that can help you grow your business, visit fruitnet.com. Hosted on Acast. See acast.com/privacy for more information.

04/08/2025

•

36 min
10 MAR

The Middle East, resilience and the future of UK fresh produce

In this episode, Nina is joined by the chair of the NFU’s Horticulture and Potatoes Board, Martin Emmett, to discuss the government’s Horticulture Sector Plan, fears around standing charges and the new SPS deal with the EU. FPJ’s Tom Joyce also swings by the studio to analyse the potential impact of the Middle East conflict on the fresh produce industry and longer-term significance for resilience in the sector in the face of turbulent geopolitics. About our sponsor: This episode of the Fresh Produce Journal Podcast is brought to you in partnership with the Association of Moroccan Nadorcott Producers (APNM). Proud of the exceptional quality of the Nadorcott mandarin grown in Morocco, the grower-members of the Association of Moroccan Nadorcott Producers (APNM) are committed to offering their customers a mandarin with an exceptional taste, and to guaranteeing the consistency of its visual and taste characteristics throughout the season. APNM’s mission is to promote the variety internationally. This development involves the implementation of actions and a strategy common to all producers, aimed at establishing and enhancing the reputation of the Nadorcott of Morocco worldwide. Articles relevant to this episode: Iran conflict could raise fertiliser pricesMiddle East conflict threatens European exports Don’t forget to hit subscribe so you never miss a show. To find out how to sponsor the Fresh Produce Journal Podcast, email us at podcasts@fruitnet.com The Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.

10 Mar

•

26 min
2 FEB

How can fresh produce make the most of a new era in health?

As weight loss jabs take off and the government and retailers begin to respond, what is the fresh produce industry doing to make the most of the step change in health? Dan Parker, CEO of the Veg Power campaign, joins Nina Pullman to explore how can fruit and veg benefit from a once-in-a-lifetime disruption to junk food sales, thanks to the rise of GLP-1 medication. Plus: how can the industry focus on growth at a time when margins and costs threaten business viability, and why are the stars aligning for fresh produce and health marketing in 2026? FPJ editor Fred Searle and Nina Pullman introduce this week’s episode by discussing health marketing efforts past and present, and ask how can the industry connect with the cultural and policy shift in the conversational around health? Articles discussed in this episode: Junk food advertising restrictions come into forceFocus on fibre brings fruit and veg into spotlightAnalysis: A new era for appetite (subscribers only) Don’t forget to hit subscribe so you never miss an episode. To find out how to sponsor the Fresh Produce Journal Podcast, email us at podcasts@fruitnet.com. The Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.

2 Feb

•

40 min
23 APR · BONUS

How can the fresh produce business boost demand?

What can the fruit and vegetable business do to boost consumption of its products? At its 25th annual meeting in Sicily, European association Freshfel Europe published a new manifesto that calls for all industry stakeholders to do their part in helping people to eat more produce. During the event, Fruitnet spoke to four people who are likely to play a major role in that renewed marketing effort: Jan Doldersum, chain and retail manager at Rijk Zwaan (Netherlands)Piedad Coscollá, head of marketing at Anecoop (Spain)Frédéric Rosseneu, group sustainability director at Greenyard and president at Freshfel Europe (Belgium)Philippe Binard, general delegate at Freshfel Europe (Belgium) This episode is brought to you by Dole, the number one name in global fresh produce. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. For more great content that can help you grow your business, visit www.fruitnet.com You can also be part of The Fresh Ideas Show! For editorial suggestions, contact editorial@fruitnet.com To sponsor or advertise in an episode, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

23 Apr · Bonus

•

10 min
26 FEB

Fruit delays, AI fears and why mascots should take to the streets

Nina Pullman is joined by Eurofruit deputy editor Carl Collen to digest the gossip and goings on at this year's Fruit Logistica in Berlin. After fruit was held up due to winter storms and port operations, which exporters are now considering court action? Why are some tech companies telling us AI is going too fast? And has the fresh produce industry finally clocked that sampling and theatrical marketing might be the best way to engage consumers, at trade events, but also on the streets? Fruit Logistica is an intense few days, filled with meetings and post-show networking. But the conversations on the show floor offer a glimpse into major talking points for the industry for this year and beyond. Following interviews with sector leaders throughout the week, Nina and Carl take stock of the major talking points and share their insights to make sense of it all. Don’t forget to hit subscribe so you never miss a show. To find out how to sponsor the Fresh Produce Journal Podcast, email us at podcasts@fruitnet.com The Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.

26 Feb

•

24 min
30/01/2024

100 · Franka Rodriguez and Michael Fellner, Aldi South Group

In this special episode of Frutibox, Franka Rodriguez and Michael Fellner of the Aldi South Group talk to Chris White about how the retailer is making some big changes to how they procure pineapples. And, having already started the process with bananas too, they reveal that they’re going to extend the strategy to other tropical fruits. Fruitbox is essential listening for everyone in the fresh produce business. It is presented by Fruitnet's Chris White who has been reporting on the global fresh produce business for more than 35 years. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

30/01/2024

•

26 min

The home of great audio and video content for the international fresh produce business.

Website

Fruitnet Podcast Network

Top Shows

Top Episodes

About