63 episodes

Talking fresh produce with Fruitnet's Chris White

Fruitbox Fruitnet

    • Business
    • 5.0 • 2 Ratings

Talking fresh produce with Fruitnet's Chris White

    63 · Carles Doménech, AgroFresh

    63 · Carles Doménech, AgroFresh

    Finding a safe and sustainable way to extend the shelf-life of fruit and vegetables represents an important priority for anyone in the business of selling fresh produce.

    That’s why shelf-life extension technologies like SmartFresh, first launched around two decades ago to great acclaim in the apple business, have been so instrumental in driving up quality and reducing waste.

    Now, having had a major impact not just on apple supply chains but also on items like kiwifruit, plums, and pears, SmartFresh developer AgroFresh is introducing VitaFresh Botanicals, a set of edible, plant-based coatings that promise to have the same impact on other products such as citrus, avocados and mangoes.

    As Carles Doménech Rodríguez, the group’s global coatings and disinfectants product lead, explains in the latest episode of Fruitbox, the new range is an important step forward in terms of extending freshness.

    “VitaFresh gives retailers a much stronger opportunity to market the best-quality products, and also to improve consumer satisfaction while increasing profit potential,” he explains.

    Hosted by Chris White in London, Fruitbox attracts a big audience across the global fruit and vegetable business that tunes in every week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    Read the latest fresh produce industry news at www.fruitnet.com

    • 15 min
    62 · Inci Dannenberg, Bayer

    62 · Inci Dannenberg, Bayer

    Fresh fruit and vegetables have a central role to play in safeguarding the health of consumers all over the world.

    That’s the view of Inci Dannenberg, Head of Global Vegetable Seeds Strategic Marketing for the Crop Science division of Bayer.

    Speaking during Fruitnet’s World of Fresh Ideas, a free virtual event for the international fresh produce business which takes place on 26-27 May, Dannenberg outlined various sustainability challenges that the world’s food system faces.

    She referred in particular to climate change, limited natural resources, a growing population with diverse nutritional needs, and people’s varying abilities and opportunities to access fresh fruit and veg.

    She also underlined the potential for the produce business to work together and drive positive change.

    “There has never been a more important time for innovation and collaboration to tackle these challenges,” she commented.

    “Fruits and vegetables are an essential part of our nutritional needs as the World Health Organisation recommends five servings a day to prevent disease and to maintain health.”

    Hosted by Chris White in London, Fruitbox attracts a big audience across the global fruit and vegetable business that tunes in every week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    Read the latest fresh produce industry news at www.fruitnet.com

    • 13 min
    61 · Gilad Sadan, Navi Co Global

    61 · Gilad Sadan, Navi Co Global

    For Gilad Sadan, the term ‘box fresh’ has a real resonance. Not just for the fruit and vegetable products housed in the carefully designed packaging his Melbourne-based consultancy Navi Co Global helps to create, but for all kinds of consumer goods – including a newly delivered pair of green Adidas trainers (“sneakers!”) made from recycled materials.

    And in a world where environmental concerns mean that packaging’s place in the global supply chain is under more scrutiny than ever, the word ‘sustainability’ also has added significance for Sadan.

    As he explains in the latest episode of Fruitnet’s conversation series Fruitbox, buying things that are marketed as sustainable – be it fresh produce or indeed footwear – has emerged over as a way for people to show support for something they believe to be important.

    “I think what we’re seeing now is that sustainability is becoming something that consumers are talking about and engaging with, or they want to do the right thing as far as they are concerned,” he says.

    “But what the right thing is, is still to be determined. I think coronavirus has done a wonderful job bringing up to the surface what the true meaning of [sustainability] is.”

    Post-pandemic, Sadan sees even more of a shift ahead in terms of attitudes to packaging.

    “Packaging is still there, but the purpose that it fulfils is different now,” he comments. “The primary and secondary packaging is very different now, because if you’re selling direct to consumers [via e-commerce] then it doesn’t have to be as exciting as it is on the retail floor. The product gets delivered to your house after you’ve made the decision to purchase.”

    Hosted by Chris White in London, Fruitbox attracts a big audience across the global fruit and vegetable business that tunes in every week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    Read the latest fresh produce industry news at www.fruitnet.com

    • 23 min
    60 · Juan Gonzalez Pita, Salix Fruits

    60 · Juan Gonzalez Pita, Salix Fruits

    Long distances can always be overcome in the fresh produce trade.

    Juan Gonzalez Pita has proven that beyond doubt since he co-founded import-export firm Salix Fruits around ten years ago.

    From small beginnings in his home country of Argentina, the group has become a key player in several of the Northern Hemisphere’s fresh produce markets.

    At the time, together with co-founder Luis Elortondo, Gonzalez was encouraged by what he describes as untapped opportunities for growers in lots of emerging markets, such as the Middle East, Asia, and Latin America.

    “People were not paying attention to this,” he tells Chris White in the latest episode of Fruitnet’s conversation series Fruitbox, “so I just focused there, and relying on technology first we started with email marketing campaigns.”

    Operating from a tiny office in Buenos Aires, the universal accessibility of new online platforms was instrumental in the company’s initial expansion. But in contrast with previous advances in global communications like the telephone or fax machine, the internet gave Gonzalez a chance to reach people he didn’t even know existed.

    “I started making Google AdWords,” he recalls, a move which was relatively unheard of at the time. Soon, this began to generate “a lot of leads for very little money” from interested parties in places like India, Bangladesh, Sri Lanka and the Middle East.

    Gonzalez goes on to explain how the company, now a major international player with offices in the US, South Africa and Argentina, intends to keep growing in the years to come.

    He talks about the importance of people and trust in the business, the challenges of international travel, the pressures of dealing with perishable products, and effect of changing demand in the business.

    Hosted by Chris White in London, Fruitbox attracts a big audience across the global fruit and vegetable business that tunes in every week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    Read the latest fresh produce industry news at www.fruitnet.com

    • 21 min
    59 · Professor David Hughes, Imperial College London

    59 · Professor David Hughes, Imperial College London

    David Hughes, known to many as Dr Food, has just been handed a hypothetical shopping trolley stuffed with several billion dollars, then asked where in the food industry he wants to invest the money.

    “Where would I put it? High-value horticulture,” he replies. “I would pick the highest value crop that I can find, and one that is coming over the horizon now at pace.”

    Listeners to this week’s episode of Fruitbox can discover the single horticultural product that Hughes, Emeritus Professor of Food Marketing at Imperial College London and a renowned food business expert, regards as the most promising.

    That revelation comes at the end of a fascinating discussion about the way we eat and drink, focusing on areas relevant to the fresh fruit and vegetable business like health, sustainability, commoditisation, pricing, and the recent dramatic rise in the number of different retail and distribution models.

    “The big change, which is not Covid-19 related, is the increasing number of routes to the consumer,” Hughes comments. “In a relatively short period of time, we’ve seen those proliferate. Yes, there’s a supermarket. Yes, you can get it online. You can be a pure-play Ocado, or a multichannel Tesco or Walmart. And then there are meal boxes, for example.”

    Companies that would have been beyond our imagination ten years ago – the likes of HelloFresh, DoorDash, or Deliveroo – are rerouting the supply chain, he adds.

    “Suddenly that’s another route to the consumer that’s taking market share from traditional retailers. I think that’s the big struggle and the challenge for traditional supermarkets. If they’re not on these new routes, including online, then it’s bye-bye for them I think."

    Hosted by Chris White in London, Fruitbox attracts a big audience across the global fruit and vegetable business that tunes in every week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    Read the latest fresh produce industry news at www.fruitnet.com

    • 23 min
    58 · Ruth McLennan, Dairy Farm Group

    58 · Ruth McLennan, Dairy Farm Group

    Even in Asia, a market with a deserved reputation for being at the cutting edge of grocery ecommerce, the past year has seen major advances in the development of this new retail arena.

    That’s the view of Ruth McLennan, commercial director for south-east Asia at Dairy Farm, one of Asia’s largest food retailers with annual sales of more than US$12bn.

    “Like all markets, the pandemic has brought online to the forefront for both customers and retailers alike,” she tells Chris White in the latest episode of Fruitnet’s weekly conversation series Fruitbox.

    “In Asia, the progress is mixed. Some markets have established online businesses and some others are quite new to the arena. Online is very progressed in Hong Kong, China and Singapore, so in some of our other markets, such as Malaysia, Indonesia and Cambodia, this channel has seen a meteoric rise as customers shift their shopping habits.”

    With growth in online grocery shopping as high as 20 per cent in some of those countries, there have been rapid changes to the food retail landscape, McLennan says.

    “What’s also interesting is the move from the wet markets to online, as they were closed during the height of the pandemic.”

    The pandemic has also highlighted the importance of supply chains, and maintaining supply of the freshest products for customers, she adds.

    Hosted by Chris White in London, Fruitbox attracts a big audience across the global fruit and vegetable business that tunes in every week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    Read the latest fresh produce industry news at www.fruitnet.com

    • 10 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

LibertyB2 ,

Astounding Content

Can’t get enough, absolutely splendid! The episodes are engaging, insightful and thought provoking.

Neiliboy ,

THE go-to podcast for the fresh produce industry

Great podcasts, friendly language, really knowledgeable interviews with industry leaders. Essential listening if you’re in the fresh produce industry.

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