30 episodes

Talking fresh produce with Fruitnet's Chris White

Fruitbox Fruitnet

    • Business
    • 5.0, 2 Ratings

Talking fresh produce with Fruitnet's Chris White

    Fruitbox 30 – How are shopper habits changing?

    Fruitbox 30 – How are shopper habits changing?

    As the coronavirus outbreak pushes the world towards a very different kind of recession, Joe Shaw Roberts of consumer research company Kantar looks at how consumers are responding to the crisis and considers what lasting impact it is having on the way people buy fresh fruit and vegetables.

    Speaking on the latest episode of Fruitbox, Fruitnet’s series of fresh produce industry conversations, Shaw Roberts explains how the pandemic is reshaping the market and driving important consumer trends to do with health, convenience, organics, local sourcing, discounting, online shopping and home delivery services.

    Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    • 14 min
    Fruitbox 29 – How to manage a volatile category like cherries

    Fruitbox 29 – How to manage a volatile category like cherries

    Matt Hancock and Will Wolmer both see huge opportunities to grow the market for cherries.

    The managing directors respectively of British cherry importer and distributor Norton Folgate and Hampshire-based producer Blackmoor Estate speak to Chris White during the latest episode of Fruitnet’s conversation series Fruitbox.

    They admit that achieving the potential growth they can see ahead will depend on them effectively managing one of the most volatile product categories in the fresh produce business, as well as finding a way to have fruit in the market all year round.

    Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    • 14 min
    Fruitbox 28 – From Peruvian exporter to multinational supplier

    Fruitbox 28 – From Peruvian exporter to multinational supplier

    José Antonio Gómez, managing director of Peruvian company Camposol, is overseeing a significant transformation, one that could offer inspiration for other fresh produce suppliers hoping to future-proof their own business.

    As supermarkets look for even more dependable and more efficient procurement of fresh fruit and vegetables, Camposol is expanding its supply base beyond Peru so it can provide customers with year-round supply of key items like avocados and blueberries from multiple sources.

    “Most supermarkets that we serve are looking for a supplier [to which] they can assign a distribution centre year round and forget about looking for other suppliers. It comes really from them,” he explains in the latest episode of Fruitbox, Fruitnet’s bi-weekly conversation series.

    Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    • 20 min
    Fruitbox 27 – The power of premium produce

    Fruitbox 27 – The power of premium produce

    Tonie Fuchs is a firm believer in the power of premium. As managing director of South Africa’s Capespan Group, he says a commitment to top-quality products and the best levels of service is the right way forward as the company attempts to sustain growth in fruit markets all across the world.

    “We want to be important to a few customers and not just go and dump volumes of produce in those markets, because we’ve also seen how quickly those markets can turn against you when an industry and a certain supply region just goes and dumps a load of product into those markets,” Fuchs comments in the episode of Fruitbox, Fruitnet’s series of conversations with fresh produce industry leaders.

    “For us it’s [about] very selective, premium customers with whom we can build a long-term relationship from multiple supply regions in a wider basket of fruit.”

    Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    • 20 min
    Fruitbox 26 – The importance of being local

    Fruitbox 26 – The importance of being local

    Jan Doldersum, chain and retail manager at Dutch vegetable breeding and seed production company Rijk Zwaan, believes the concept of local is increasingly resonating with consumers.

    That’s not just because more of them want to eat fresh produce that has been produced a shorter distance away, but also because buying those items from somewhere closer to home, or having them delivered along a shorter distribution chain, has become more convenient and therefore more appealing.

    It’s a trend that was already in motion prior to the coronavirus outbreak, he says, but one that has also been accelerated by the pandemic.

    “In countries like Germany, UK, Switzerland and Austria we already saw before the corona crisis a trend towards more domestic production,” Doldersum tells Fruitnet’s Chris White in the latest episode of the conversation series Fruitbox. “This of course has a huge impact for export countries like Holland and Spain.”

    During the interview, Doldersum discusses the impact of coronavirus on the vegetable market, as well as the potential for lasting and permanent change in the global vegetable supply chain.

    Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    • 18 min
    Fruitbox 25 – The future of fresh vegetables

    Fruitbox 25 – The future of fresh vegetables

    Chris Groot is produce chain manager at breeding company Enza Zaden, one of only a handful of companies around the world that is developing the vegetables of tomorrow.

    As he explains in the latest edition of Fruitbox, Fruitnet’s series of conversations with leading members of the international fresh produce business, the outlook for these companies looks bright, especially with more and more consumers seeking out healthier and more nutritious diets.

    However, there are major challenges too in creating new products to satisfy that demand. In particular, developing new varieties that meet the requirements of consumers, retailers and growers alike means the whole process is far more complicated these days.

    Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis.

    Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

    To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

    To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

    • 14 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

LibertyB2 ,

Astounding Content

Can’t get enough, absolutely splendid! The episodes are engaging, insightful and thought provoking.

Neiliboy ,

THE go-to podcast for the fresh produce industry

Great podcasts, friendly language, really knowledgeable interviews with industry leaders. Essential listening if you’re in the fresh produce industry.

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