47 min
A strategist talks with Byron Sharp On Strategy Showcase
-
- Marketing
Byron is the author of How Brands Grow and Director of The Ehrenberg-Bass Institute for Marketing Sciences. Some refer to him as the dark lord of effectiveness. He’s blunt and unapologetic. And I like that about him. He lives in a black and white world, so no apologies to those who live in the gray.
Byron is the author of How Brands Grow and Director of The Ehrenberg-Bass Institute for Marketing Sciences. Some refer to him as the dark lord of effectiveness. He’s blunt and unapologetic. And I like that about him. He lives in a black and white world, so no apologies to those who live in the gray.
47 min