App Marketing by App Masters Steve Young

In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months!

Topics Covered:

Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability.

Testing your app idea: Explore strategies and tools for validating app ideas, ensuring they meet user needs and preferences.

Portals to buy and sell apps: Discover platforms and resources for navigating the buying and selling process of mobile applications.

Keyword Research Strategy: Understand the importance of keyword research in app optimization and how to implement effective strategies.

How to understand what users want: Gain insights into user behavior analysis and techniques for gathering feedback to improve app performance.

How to design your app: Learn about app design principles, user interface considerations, and best practices for creating engaging and user-friendly experiences.

You can also watch the video: https://youtu.be/TjVXZVxSV4M
Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone!

Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success.

Don't just dream big – make it a reality. Join us live to make sure your questions are answered and let's turn your app into a lucrative venture!

Learn more:

https://bluethrone.io/

https://www.linkedin.com/in/alon-waller-902146140/

App Audits:

https://apps.apple.com/gb/app/shift-lift-learn/id1406183218

https://apps.apple.com/es/app/anki-flashcards-study-decks/id6443485322?l=en-GB

You can also watch the video: https://youtube.com/live/0QFbIJmh7VU

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue.

The app, launched in 2026, has quickly grown in popularity, receiving 200,000 downloads each month and generating an impressive monthly income of $80,000.

Watch the video to discover:

Which permissions to request: Learn how the app effectively balances user privacy and data collection, ensuring that necessary permissions are requested at the right stages of the user experience—both before and after the paywall is introduced.

A sneak peek into their paywall strategy: Gain insight into how the app implements its paywall, including the timing of its introduction, how it is communicated to users, and the strategies employed to encourage users to convert to paid plans while maintaining a positive user experience.

You can also watch the video: https://youtu.be/QtQtYHED6IU

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021.

You will discover:

- The process of bootstrapping to selling the app: struggles, successes, and lessons learned.

- The mindset shift needed to generate growth after an acquisition

- The early growth strategies that led to over 60M downloads

Learn more:

https://www.simonalexberube.com/

https://www.linkedin.com/in/saberube

App Audits:

https://apps.apple.com/us/app/we2-sexy-couple-games/id1613132394

https://apps.apple.com/ge/app/happus-couples-relationship/id1669465737

You can also watch the video: https://youtube.com/live/3NRbBKPI8-o

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users.

The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns

Learn the cost-effective approach of kickstarting machine learning with mobile app campaigns. Understand the significance of importing events from your mobile measurement partner (MMP) or Firebase into platforms like Google Ads to pinpoint user-triggered events and strategically detect drop-offs.

Evolution to App Event Optimization Campaigns

Explore the transition to advanced app event optimization campaigns, focusing on specific high-engagement events. Delve into the analysis of campaign performance against profitability goals and the importance of streamlining event selection for clarity and effectiveness.

Simplicity is Key: Streamlining Event Selection

Uncover the power of simplicity in event selection, with a spotlight on essential events like purchases. Avoid the pitfalls of unnecessary complexity to maintain campaign clarity and enhance profitability.

Instagram Ads Effectiveness: Target Audience Insights

Get insights into the effectiveness of Instagram ads by considering the age demographics of your target audience. Understand why Facebook might outperform Instagram for an older audience and how static banners influence algorithmic targeting.

In Conclusion: Navigating Complexity for Optimal Performance

Wrap up the discussion with a holistic view of navigating campaign optimization. From mobile app campaigns to sophisticated event-based strategies, learn how to refine your campaigns and achieve optimal performance.

You can also watch the video: https://youtu.be/9G_lK37G6Ys

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters.

In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store Optimization (ASO) and Universal App Campaigns (UAC) on Google Play.

You will discover:

Google Play ASO in-depth

Google UAC

More secrets to be revealed!

You can also watch the video: https://youtube.com/live/3NRbBKPI8-o

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message