Approaching Schools

Cerys Keneally

Tips for children's activity providers who want to learn how to approach schools and nurseries without cold calling so they can grow their business, earn a more stable income and have a bigger impact on children's lives.LoveAdmin are proud sponsors of the Approaching Schools Podcast.  Save time and step up your admin software.  Take your organisation to the next level with the only provider of advanced booking and club management software, with multi-award winning growth consultancy and personalised advice.  Get a free demo at https://loveadmin.com/get-a-demo/?utm_source=landing+page&utm_medium=Website&utm_campaign=cerys_keneally_loveadmin_partnership&utm_id=Cerys

  1. 22 Jun

    The £10,000 Mistake Most Providers Make After Sending Their First Email

    Now if today's episode has hit a nerve and you've realised your school or nursery outreach currently lives across notebooks, sticky notes, emails and your memory, I've put together something that can help. It's called the Fully Booked In Schools Roadmap and it walks you through the process of building a predictable pipeline of school and nursery opportunities. Get your copy here:  https://ceryskeneally.kartra.com/page/free-roadmap And once you've downloaded the roadmap, you'll also find a simple tool to help you track every conversation, follow-up and opportunity so nothing slips through the cracks. Because schools and nurseries aren't ignoring you as much as you think. The bigger question is: Are you keeping track of the opportunities already sitting in front of you With thanks to our sponsors at LoveAdmin If you run a children’s activity business, you’ll know this already.  The hard part isn’t the sessions. It’s everything that sits around them.  The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly.  That’s where our partner LoveAdmin comes in.  It’s not about being the simplest system on the market. It’s about having the right things in place.  The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow. So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable.  If admin is starting to feel like a blocker rather than a support, it’s worth a look… Go to LoveAdmin.com today to get started! Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/

    14 min

  2. 25 May

    Become An Essential Early Years Partner and Build Nursery Partnerships That Last

    In this episode of the Approaching Schools podcast, I share why relying only on public classes can keep your income unstable and how building long-term nursery partnerships can change that.  I talk about what nursery leaders are really dealing with right now – funding pressures, staff workload, and school readiness,  and why they don’t buy “activities”, they buy outcomes.  You’ll hear how to reframe what you do so you’re not just running sessions, but actively supporting communication, confidence, physical development and EYFS outcomes, becoming an essential part of a nursery’s provision rather than an optional extra. With thanks to our sponsors at LoveAdmin If you run a children’s activity business, you’ll know this already.  The hard part isn’t the sessions. It’s everything that sits around them.  The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly.  That’s where our partner LoveAdmin comes in.  It’s not about being the simplest system on the market. It’s about having the right things in place.  The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow. So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable.  If admin is starting to feel like a blocker rather than a support, it’s worth a look… Go to LoveAdmin.com today to get started! Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/

    15 min

  3. 20 Apr

    Why the Summer Term Is Your Biggest Opportunity (If You Understand What Schools Need Right Now)

    If you're an established children's activity or wellbeing provider and you're tired of: Sending emails schools and nurseries ignorePiecing together bookings term by termRelying only on public classes for incomeThen come and work with me and my team in the Approaching Schools Academy, where we will show you a better way. Inside this programme, you will learn a step-by-step strategy so you can implement my Position → Approach → Secure methods used by hundreds of providers in her programmes to build consistent school partnerships and long-term contracts. 👉 Find out more about our final enrolment of the academic year here. With thanks to our sponsors at LoveAdmin If you run a children’s activity business, you’ll know this already.  The hard part isn’t the sessions. It’s everything that sits around them.  The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly.  That’s where our partner LoveAdmin comes in.  It’s not about being the simplest system on the market. It’s about having the right things in place.  The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow. So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable.  If admin is starting to feel like a blocker rather than a support, it’s worth a look… Go to LoveAdmin.com today to get started! Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/

    11 min

  4. 16 Mar

    The 3 Stages That Turn Schools From “Maybe” Into Long-Term Partnerships

    If you're an established children's activity or wellbeing provider and you're tired of: Sending emails schools and nurseries ignorePiecing together bookings term by termRelying only on public classes for incomeThen the Get Fully Booked In Schools Masterclass will show you a better way. Inside this training, Cerys breaks down the Position → Approach → Secure method used by hundreds of providers in her programmes to build consistent school partnerships and long-term contracts. 👉 Book your free place here With thanks to our sponsors at LoveAdmin If you run a children’s activity business, you’ll know this already.  The hard part isn’t the sessions. It’s everything that sits around them.  The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly.  That’s where our partner LoveAdmin comes in.  It’s not about being the simplest system on the market. It’s about having the right things in place.  The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow. So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable.  If admin is starting to feel like a blocker rather than a support, it’s worth a look… Go to LoveAdmin.com today to get started! Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/

    16 min

  5. 16 Feb

    Why Schools Don’t Say Yes (Even When They’re Interested)

    Approaching Schools LIVE: The Offer Approval Experience On March 28th in central Birmingham, the goal isn’t just to help you create an offer. It’s to help you create an offer that feels safe for schools to approve. An offer that aligns with how schools and nurseries actually make decisions. An offer that reduces risk in the mind of the decision-maker before you ever press send. Because when your offer feels safe to approve, everything changes. Conversations become easier. Responses become more likely. And relationships become possible. If you’d like to join us for this half-day workshop, we’re currently releasing 10 non-member tickets at the early bird rate here now: https://ceryskeneally.kartra.com/page/ApproachingSchoolsLIVE (Approaching Schools Academy members, go to your support group for your members only ticket code) With thanks to our sponsors at LoveAdmin If you run a children’s activity business, you’ll know this already.  The hard part isn’t the sessions. It’s everything that sits around them.  The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly.  That’s where our partner LoveAdmin comes in.  It’s not about being the simplest system on the market. It’s about having the right things in place.  The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow. So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable.  If admin is starting to feel like a blocker rather than a support, it’s worth a look… Go to LoveAdmin.com today to get started! Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/ Read the transcript here

    13 min

  6. 19 Jan

    Why Schools & Nurseries Can Actually Be Easier to Sell to Than Parents

    To grow your partnerships this year, you need to align with how school and nursery decision makers think.  This is exactly why I run the Approaching Schools Challenge… because in this free one week training, we don’t just tweak your emails - we retrain your brain from parent-selling to education-partner thinking. That’s when schools and nurseries stop feeling intimidating…and start feeling logical instead! If you’ve ever thought: “I know schools and nurseries need what I do, but I don’t know how to position it”“I freeze when it comes to outreach”“I’m great with parents but stuck with schools”Then the Approaching Schools Challenge is the best place to start! Come and join us at https://www.ceryskeneally.co.uk And once you’ve felt that shift? That’s when working with me and my team this year in the Approaching Schools Academy becomes the natural next step… because it’s where this thinking becomes repeatable, professional and measured, so you can grow your business sustainably this year. With thanks to our sponsors at LoveAdmin If you run a children’s activity business, you’ll know this already.  The hard part isn’t the sessions. It’s everything that sits around them.  The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly.  That’s where our partner LoveAdmin comes in.  It’s not about being the simplest system on the market. It’s about having the right things in place.  The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow. So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable.  If admin is starting to feel like a blocker rather than a support, it’s worth a look… Go to LoveAdmin.com today to get started! *Access Your Free ThriveHub Course Exclusively For Approaching Schools Podcast listeners Here* Read this week's Transcript here

    12 min

  7. 15/12/2025

    The Invisible Infrastructure - Why Most Providers Build Their School Partnership Strategy Upside Dow

    If this episode resonated with you and you’re ready to lead your business in schools at the next level,  Click to open WhatsApp, type “VIBE” and press send.  I’ll let you know if Q1 of my mastermind is the right level for you. This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking  management software! Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals. Save time and step up your admin software with a free demo  Read this week's Transcript here

    22 min

  8. 24/11/2025

    The Permission Gap - CEO Thinking & Leadership in School Partnerships

    Having worked with 8,551 providers in the Approaching Schools Challenge, I’ve realised that following up is actually the biggest challenge most people have.  If that’s you, I want to share something with you.  Click to open WhatsApp, type “Follow Up” and press send.  I’ll let you in on the biggest difference I see between providers who get schools and nursery contracts after the challenge and those who don’t! This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software! Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals. Save time and step up your admin software with a free demo  Read this weeks Transcript here

    12 min
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Trailer

5
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About

Tips for children's activity providers who want to learn how to approach schools and nurseries without cold calling so they can grow their business, earn a more stable income and have a bigger impact on children's lives.LoveAdmin are proud sponsors of the Approaching Schools Podcast.  Save time and step up your admin software.  Take your organisation to the next level with the only provider of advanced booking and club management software, with multi-award winning growth consultancy and personalised advice.  Get a free demo at https://loveadmin.com/get-a-demo/?utm_source=landing+page&utm_medium=Website&utm_campaign=cerys_keneally_loveadmin_partnership&utm_id=Cerys

Information

  • Creator
    Cerys Keneally
  • Years Active
    2023 - 2026
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © 2026 Approaching Schools
  • Show Website
    Approaching Schools

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