Brain Behaviour Business PRISM Brain Mapping

David Mellor, mentor and entrepreneur with over 25 years experiences in the commercial and investment banking world joins Alex Ede from PRISM Brain Mapping to discuss the sequel to his 'From Crew to Captain' trilogy of books.  Retirement or even semi-retirement may be a pipe dream but David's Changing Tack books create a fun and engaging bible to support reflection and planning.  Based on his own extensive experience, David's insights and advice will help fast track the transition frrom working to semi-retirement, or from semi-retirement to full retirement.

Welcome to the 'Brain Behaviour Business' podcast brought to you by PRISM Brain Mapping, the online behavioural profiling tool. According to recent research, 42% of people withheld ideas or problems from their manager during the past 12 months because they think it's a "waste of time to speak up".  Does your company culture discourage speaking up?  If so, how many ideas are lost, how much talent is wasted, what do your employee satisfaction ratings look like?
In this podcast, 'Shaping Culture Holistically' Alex Ede of PRISM chats to Susie Guthrie from 42Think.  Susie and her team at 42Think specialise in growing leaders and building high performance teams and a huge part of this work is helping companies shape a culture that isn't just a nebulous list of values but shaping a holistic, organic culture that employees can live, breathe, support and challenge.  This organic and holistic ways of shaping culture is more fitting for the world of work and ensures the company attracts and retain employees who are the best fit not only for the fole but understand and choose operate within that culture, so great ideas are not lost, and talent is recognised and built upon.
If you would like to discuss how Susie and 42Think can help your business, then you can email susie@42think.co.uk and visit their website, www.42think.co.uk.
This podcast was brought to you by PRISM Brain Mapping, where we believe that self-awareness is key to the success of every individual and that successful people drive business success.  Contact us at www.prismbrainmapping.com. 

This podcast discusses the challenges facing sales organisations and how PRISM can help.
Alex Ede, Business Development Director at PRISM Brain Mapping is joined by Anna Britnor Guest of Alate Business Growth.  Anna's company, which is currently celebrating 20 years in business, targets revenue and people growth by focusing on the critical ingredients of process and behaviour.  By developing frameworks, skills sets, and raising awareness of behaviour, they ensure business growth is underpinned by the right systems and the right actions.
The question, this podcast hopes to answer is how you grow your revenues? But more importantly how do you grow your people to capitalise on your greatest asset.
Some of the challenges facing sales organisations today...
Global economic & political environments War for talent The complexity of technology Long & protracted sales cycles Dealing with multiple stakeholders Articulating the business value of your product and how can PRISM help?
Alex and Anna discuss 5 key areas where PRISM can help:
Empowering leaders to be the best they can be Developing and supporting existing talent Recruiting the right people Onboarding new talent for maximum impact Really working as a team Empowering leaders to be the best they can be
There are many facets to leadership and many ways to lead, PRISM helps leaders understand their behavioural preferences, and how they can be the best they can by leading and coaching their team.  PRISM provides a language for leaders to understand their behaviour and the behaviour of those around them, this awareness being crucial to recognising the impact they have as a leader and what areas they may need to change.  PRISM helps leaders lay a framework to build sales skills and capability, by moving reactive 'deal' coaching to more pro-active behavioural and performance-based coaching.
Developing and supporting existing talent
Using PRISM across your team allows leaders to understand what leadership style is appropriate for each individual and the situation, and what coaching input will have the best effect.  Team members gain a raised awareness of their preferences and understand how they can use these to have maximum impact, both internally with their team and colleagues, and externally with clients and stakeholders.
Having the right person in the role does not automatically drive results, however by reviewing each stage of the customer buying journey you can identify stages where the person has a strong behavioural fit and the stages where they might struggle. Targeting the right development needs and the appropriate level of challenge and support ensures a stronger probability of sales success.
Using knowledge gained from PRISM combined with targeted coaching can help your salespeople determine the cluese that identify their customers' preferences and flex their behaviour accordingly.
Recruiting the right people
This is a key area where PRISM can help.  Standard job titles often mean different things and lead to differing expectations from the employer and the applicant.  Understanding the role is the first step to getting the right person, it is crucial that both you and any potential employee really understand what the job requires and whether there is a good overall fit.
Using the PRISM benchmark process employers can create clearly defined and accurate benchmarks and then match applicants against this to reveal exactly how suitable they are for role.  Information gained from PRISM highlights key areas that may need more explanation during the selection process.
Onboarding new talent for maximum impact
Once recruited new employees need a well-defined 'path to performance', this is not a standard generic framework but a route focused and fine-tuned framework for each individual.  There will undoubtedly be areas of comfort where they can hit the ground running and likewise areas of discomfort.  PRISM can help identify your new employees' comfo

David Mellor, mentor, entrepreneur & PRISM Practitioner with over 25 years experience in the commercial and investment banking world joins PRISM Brain Mapping for the third and final podcast focusing on his books,  in 'The Crew to Captain' trilogy, 'Commander of the Fleet'.
This podcast explores how once you have set up your own business, proved to yourself and the market that your model works, and now are looking to take it to the next level.
The podcast contains practical tips and hints and looks at the important aspects of early business growth:
Assessing the situation - what does the business look like today, and whey do you want to change it?
Achieving transformation - how do you go about creating and implementing a change strategy?
Assessing the outcome - how do you evaluate success?
Building a consultancy practice - how do you move from a sole practitioner to a multi-consultancy practice?
David is joined by Alex Ede and Lisa de Garston from PRISM Brain Mapping.

David Mellor, mentor and entrepreneur with over 25 years' experience in the commercial and investment banking world joins PRISM Brain Mapping for the second podcast focusing on his books the 'From Crew to Captain' triology.
'A Privateer's Tale' explores the transition from working for a big institution to setting up as a sole practitioner consultant or similar.  We discuss the 3 important aspects of successful consultancy:
1. The consultant role - what does it look like in practice?
2. Selling consultancy services - how do you go about winning the customers you want?
3. Delivering consultancy services - what can you do to build a viable book of business?
David is joined by Alex Ede and Lisa de Garston from PRISM Brain Mapping.

David Mellor, mentor and entrepreneur with  25 years experience in the commercial and investment banking world talks to PRISM Brain Mapping about his book 'From Crew to Captain'.
'From Crew to Captain' helps people understand the transition from working for a big institution to working for themselves.  A journey David himself has made.   The book takes the reader through 3 important phases:
Reflecting - what does it take to make this transition, and is it for you?
Planning - how do you go about preparing to launch your business.
Doing - what attributes are going to be really important in the early days postlaunch.
David is joined by Alex Ede and Lisa de Garston from PRISM Brain Mapping.
This podcast is the first in a series of 3 exploring moving from working within a big institution to working for yourself.
David Mellor Mentoring 
PRISM Brain Mapping