Breakthrough SaaS Growth with The Jasons

Jason Whitehead & Jason Noble
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SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware. Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways. Subscribe and explore more at breakthroughsaasgrowth.com.

  1. 4 DAYS AGO

    Why treating every customer the same hurts SaaS growth - with Christine Day

    Most SaaS companies say they understand the 80/20 principle. Far fewer use it to make better decisions about Customer Success, retention and growth. The result is predictable. Teams spread effort evenly across the customer base. High-value customers are often under-supported. Lower-value customers consume disproportionate time, attention and resource. That might feel fair. But it can quietly damage growth. In this episode of Breakthrough SaaS Growth, we speak with Christine Day, growth strategist and founder of Results 2Day, about why treating every customer the same is a costly mistake. We explore how SaaS leaders can use better customer segmentation, real customer data and sharper prioritisation to improve retention, expansion and post-sale growth. We discuss: Why MRR and deal size alone can be misleadingHow to identify high-value customers using real dataWhy SaaS companies struggle to operationalise the 80/20 principleWhat leaders should stop doing immediatelyWhat to do with the "other 80%"How smarter prioritisation improves retention and expansion This is a practical conversation for SaaS CEOs, CROs, CCOs and Customer Success leaders who want to focus resources where they create the greatest commercial value. Connect with Christine on LinkedIn Go to the Result2Day site for more details Find out about Christine's book Click here for more information on 80/20 Growth Strategy

    32 min

  2. 11 MAY

    Why embedded finance is the next growth lever for vertical SaaS - with Patrick O’Donnell

    Most SaaS platforms have spent the last few years adding payments. But payments alone are no longer the breakthrough. They are the baseline. In this episode of Breakthrough SaaS Growth, we speak with Patrick O’Donnell, Global Commercial Director for Payments and Embedded Finance at Phorest Salon Software, about what comes next for vertical SaaS platforms. Pat has spent 25 years in payments across Citi, Mastercard and dLocal. He is now building payment and financial capabilities inside a vertical SaaS business, giving him a practical view of where embedded finance creates real customer value. We explore why payments have become table stakes, what financial friction customers still face and how vertical SaaS companies can use data, trust and customer context to create better financial experiences. We discuss: Why payments are now expected, not differentiatingWhere embedded finance creates value beyond monetisationHow vertical SaaS platforms can reduce financial friction for customersWhy customer trust matters when adding financial productsHow data can unlock better customer experiencesWhat customers should be able to do tomorrow that they cannot do today This is a practical conversation for SaaS CEOs, CROs, CCOs, product leaders and payments teams thinking about embedded finance, customer value and the next stage of SaaS growth. Connect with Pat on LinkedIn

    32 min

  3. 4 MAY

    Is AI killing SaaS or exposing weak products?

    Is AI killing SaaS, or is it exposing products that were always more convenience than substance? In this episode of Breakthrough SaaS Growth, The Jasons explore what AI really changes in SaaS and what it does not. The market is nervous. Some SaaS categories look vulnerable. Many products are being challenged by AI agents, automation and lower switching costs. But not every SaaS business is equally exposed. Systems of record, process depth, workflow ownership, customer trust and embedded business value still matter. Possibly more than ever. We discuss: Why AI is forcing SaaS leaders to rethink defensibilityWhich SaaS categories are most vulnerableWhy convenience-led products may struggleWhy systems of record still matterHow CRM, adoption and agentic AI change the debateWhere SaaS companies can still build durable value This is a practical conversation for SaaS CEOs, founders, product leaders, CROs, CCOs and Customer Success leaders trying to understand where AI creates risk, where it creates opportunity and what stronger SaaS businesses need to prove next.

    34 min

  4. 7 APR

    Why Customer Success must become Customer Growth

    Customer Success was built for a different phase of SaaS. It helped companies improve adoption, protect renewals and support customers after the sale. But the market has changed. Budgets are tighter. CFO scrutiny is higher. Buyers expect clearer ROI. SaaS companies can no longer rely on adoption activity and relationship management as proof of value. In this episode of Breakthrough SaaS Growth, Jason Whitehead and Jason Noble explore whether Customer Success is evolving into something bigger: Customer Growth. We discuss what this shift really means for SaaS companies, including how teams move from activity-based customer relationships to outcome-driven value creation, from defending renewals to driving expansion and from support-style engagement to a commercially confident growth engine. We cover: Why the original Customer Success model is under pressureHow the SaaS subscription model changed vendor accountabilityWhy adoption alone is no longer enoughHow Customer Success can drive retention, expansion and NRRWhy metrics, incentives and ownership need to evolveHow Sales, CS, Product and Finance need to align around customer value The breakthrough challenge: If your sales team stopped selling tomorrow, would your existing customers grow your business, or would revenue slowly decline? This is a practical episode for SaaS CEOs, CROs, CCOs and Customer Success leaders who want to turn post-sale execution into a real growth engine.

    33 min

  5. 31 MAR

    Why SaaS companies need Revenue Kickoffs, not Sales Kickoffs - with Kristi Faltorusso

    Revenue is a team sport. So why do so many SaaS companies still run Sales Kickoff as if revenue belongs to Sales alone? In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Kristi Faltorusso to explore the shift from Sales Kickoff to Revenue Kickoff. This is not about changing the name of an event. It is about changing how SaaS companies align teams around revenue, retention, expansion and customer value. We discuss what real revenue alignment looks like across Sales, Customer Success, Marketing, Services and Support, and why too many companies invite CS into the room without truly integrating them into the strategy. We cover: Why Sales Kickoff can reinforce the wrong behavioursWhat Revenue Kickoff should mean in a SaaS businessHow to align Sales, Customer Success, Marketing, Services and SupportWhy retention and expansion need to be part of revenue planningHow shared metrics, incentives and enablement change the conversationWhat leadership teams need to do differently This is a practical conversation for SaaS CEOs, CROs, CCOs, Revenue leaders and Customer Success leaders who want to build a genuinely revenue-aligned business. Connect with Kristi on LinkedIn

    34 min

  6. 24 MAR

    Why AI is putting SaaS retention under pressure - with Josh Schachter

    Is AI making SaaS churn worse, or is it exposing weak customer value that was already there? In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Josh Schachter, SVP of AI Strategy & Market Development at Gainsight and host of the Unchurned podcast, to explore what is really putting SaaS retention under pressure. The conversation covers why AI is changing customer expectations, how build versus buy is becoming a bigger threat and why tighter financial scrutiny is changing renewal conversations. We also discuss what Customer Success needs to do differently if it wants to protect GRR, improve retention and remain commercially relevant in the AI era. We cover: Whether AI is increasing churn risk or exposing weak valueWhy build versus buy is becoming a bigger issue for SaaS vendorsHow CFO scrutiny is changing renewal conversationsWhy GRR is under pressureWhat Customer Success must do differently to protect retentionHow SaaS leaders can prove value more clearly in the AI era This is a practical conversation for SaaS CEOs, CROs, CCOs, Customer Success leaders and revenue teams trying to understand what really threatens retention and what to do about it. Connect with Josh on LinkedIn:

    32 min

  7. 17 MAR

    How CSMs stay strategic in the AI era - with Chad Horenfeldt

    AI is changing Customer Success. As automation takes on more admin, reporting and repetitive work, the CSM role is shifting. Staying busy is no longer enough. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Chad Horenfeldt, one of the most recognised voices in Customer Success, to explore what strategic Customer Success really looks like in the AI era. We discuss how CSMs can move beyond product usage, adoption metrics and reactive account management, and become more focused on business outcomes, executive conversations and measurable customer value. We cover: How AI is changing the role of the CSMWhat separates a strategic CSM from a busy CSMWhy product usage is not the same as customer valueHow to move customer conversations towards business outcomesWhy executive engagement matters more in the AI eraWhat Customer Success leaders need to change now This is a practical conversation for CSMs, Customer Success leaders, CCOs and SaaS executives who want CS to stay relevant, commercial and valuable as AI changes the work. Connect with Chad on LinkedIn

    39 min

  8. 10 MAR

    How SaaS companies can scale smarter, not harder

    The era of growth at all costs is over. SaaS companies now have to scale with more discipline, stronger customer outcomes and a clearer route to profitable growth. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead explore what sustainable SaaS growth looks like now. We discuss the shift from chasing speed at any price to building healthier, smarter and more resilient growth. That means paying closer attention to retention, efficiency, customer value, hiring, tooling and the metrics that actually show whether the business is scaling well. We cover: Why growth at all costs no longer worksThe warning signs of unhealthy SaaS scalingThe classic traps companies fall into as they growWhy retention and efficiency matter more nowHow leaders can balance ambition with disciplineWhich metrics show whether growth is genuinely healthy This is a practical conversation for SaaS CEOs, founders, CROs, CCOs and Customer Success leaders who want to scale with more clarity, stronger customer outcomes and fewer costly mistakes.

    30 min
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About

SaaS growth isn’t owned by a single team - it’s a cross-functional sport. Each week, hosts Jason Noble (UK) and Jason Whitehead (US) dig into what actually drives sustainable growth across product, pricing, onboarding & adoption, customer success, sales, marketing, finance, and leadership. Expect candid conversations, practical playbooks, and board-level perspectives on topics like AI (beyond the hype), data quality & trust, in-product guidance, value realization, renewals, expansion, and customer experience. You’ll hear from founders, investors, product and revenue leaders who’ve built real results - not just slideware. Formerly known as The Jasons Take On, the show has evolved to reflect a broader mission: turning insight into action that breaks through silos and accelerates SaaS growth. Same Jasons. Bigger vision. Sharper takeaways. Subscribe and explore more at breakthroughsaasgrowth.com.

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