CX Today

CXToday.com

News and Insights for Today, and Tomorrow CX Today reports on the latest customer experience technology news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.  Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team.  Subscribe to our weekly newsletter.If you're seeking editorial coverage, connect with our news desk.

  1. 5 hr ago

    HubSpot Got the Blame, But Does the Whole Industry Have the Same Problem?

    The HubSpot data enrichment controversy generated plenty of heat. Alexi Hatch, CMO of Acoustic, is more interested in the light. Speaking with CX Today's Rhys Fisher, Hatch reframes the episode not as a one-company scandal but as a symptom of a wider industry habit she calls "signal debt" — the over-reliance on borrowed, static enrichment data that tells you what a contact's job title was last quarter but nothing about what they actually want today. "Piling on more enrichment and external data feels like deeper customer understanding, but it's just an illusion of intelligence," Hatch says. "The antidote to signal debt isn't borrowing more consumer signals, it's having the in-house capabilities to analyze better ones."The conversation covers where brands typically go wrong, with Hatch pointing to declining open rates and flat engagement as the clearest early signs that a CRM built on static data is running out of road. She also draws a hard line on consent — opt-in, she argues, is black and white, and brands that rely on "fuzzy" opt-ins are storing up a trust problem that no amount of enrichment will fix. The discussion then shifts to the activation gap: collecting behavioral data is one challenge, but acting on it fast enough to be relevant is another. If the insight and action layers of your tech stack can't talk to each other in real time, the window closes before the message lands. For CX and marketing leaders trying to make sense of where the industry goes from here, it's a grounded and practically useful conversation.

  2. 1 day ago

    AI Handoffs Are Breaking Trust, Concentrix Warns

    AI agents are handling more customer conversations than ever, but what happens when automation reaches its limit? In this CX Today interview, Nicole Willing speaks with Craig Cotton, Global VP of Product Management at Concentrix, about one of the most important moments in the modern customer journey, the handoff from AI to a human advisor. Cotton explains why brands risk damaging customer trust when customers have to repeat information after a failed bot interaction, and why even a small failure rate can create millions of poor experiences at scale. Cotton also explores the operational gaps behind broken handoffs, from telephony and CCaaS integrations to missing AI summaries, poor queue visibility, and a lack of ongoing quality assurance. The discussion covers what a well-executed handoff should look like, why AI agents need the same onboarding, coaching, QA and brand training as human advisors, and how real-time sentiment analysis can help companies recover a negative customer experience before it becomes a loyalty problem.

  3. 1 day ago

    AI Is Breaking Contact Center Security — Are You Ready?

    AI is making cyber attacks easier to scale, more personalized, and harder to spot, and that’s showing up directly in the contact center. In this CX Today panel, Nicole Willing is joined by Miguel Fornes, Information Security Manager at Surfshark, Randy Layman, CTO at AVOXI, and Ron Zayas, CEO at Ironwall by Incogni. Together, they unpack how attackers are using agentic AI to accelerate social engineering, exploit the vast amount of personal data online, and increase account takeover attempts through higher volume and higher accuracy tactics. The discussion also explores a fast-approaching shift: genuine customers using AI agents to contact support on their behalf, blurring the line between authorised and malicious automation. The panel argues that CX leaders need to rethink authentication as a risk-based continuum, not a binary pass or fail, with “graduated” security steps that increase as actions become more sensitive. The goal is to protect customers and frontline teams without turning every interaction into an obstacle course.  Packed with vivid analogies, the panel makes complex AI-driven cyber risk feel real, practical, and urgent. Watch the full video now to catch every takeaway.

  4. 1 day ago

    Adobe Summit 2026: Liz Miller Calls Out the Market on AI Strategy – and She's Not Holding Back

    From agentic AI to brand intelligence and Firefly's trust-first model, Constellation Research's Liz Miller drops unfiltered insights from the Vegas floor. In this on-the-ground dispatch from Adobe Summit 2026, CX Today Associate Editor Rhys Fisher sits down with Liz Miller, VP and Principal Analyst at Constellation Research. Liz is one of the sharpest voices in the CX and marketing technology space – and she's not here to sugarcoat anything.  From the buzz around Shantanu Narayan's succession to Adobe's evolving agentic AI platform strategy, this conversation cuts through the noise and gets into what actually matters for enterprise marketers right now.  Adobe Summit is buzzing... and not just about leadership transitions. Liz Miller joins Rhys Fisher to break down what's actually moving the needle for CX leaders on the ground in Vegas.  🔴 Adobe CX Enterprise reframed: It's not a new product, it's a clarified story. Liz explains how Adobe Experience Platform (AEP) has always been the foundation, and why this rebranding is about helping enterprises understand how all the pieces connect in an agentic world.  🔴 Brand Intelligence is the standout: Adobe's new solution lets marketers track how their brand appears across LLMs and AI search, not just the traditional web. As agent-to-agent engagement becomes real, knowing how your agents get found is mission-critical.  🔴 Firefly's trust-first architecture: Adobe didn't bolt on safety after the fact. Liz walks through why Content Authenticity and invisible watermarking aren't lip service; they're structural, and they matter deeply for enterprise brand security.  🔴 The radiologist moment: Jensen Huang's story from the keynote – AI can now read 100% of CT scans, yet demand for radiologists is rising – perfectly captures why Adobe's decade-long AI investment is a strategy, not a slogan. For more Customer Experience tech news visit https://www.cxtoday.com

  5. 1 day ago

    CRMs and customer data platforms (CDPs) can store a mountain of customer data, but that does not automatically translate into better experiences. In this CX Today panel, Ben Robinson, Head of Technology at Fair Finance, Amory Somers Vine, Head of Custo

    CRMs and customer data platforms (CDPs) can store a mountain of customer data, but that does not automatically translate into better experiences.  In this CX Today panel, Ben Robinson, Head of Technology at Fair Finance, Amory Somers Vine, Head of Customer Experience at Expereo, and John Cheney, CEO of Workbooks, discuss what it takes to move from systems of record to systems of action. The conversation digs into why many CRM programs still fall short, including heavy customisation, siloed ownership, and metric choices that prioritise internal efficiency over customer outcomes. The panel also explores how automation and generative AI can help teams act on insights faster, from proactive service monitoring and case creation to summary-driven support experiences that reduce agent effort and speed up resolution. If you are rebuilding your CRM strategy, aligning CX and IT, or figuring out where humans must stay in the loop, this is a practical, grounded discussion with clear takeaways for enterprise CX and contact center leaders.

  6. 1 day ago

    CX Experts Expose the Ugly Truth Behind Customer Journey Orchestration

    Why connected journeys remain broken in 2026, and what it actually takes to fix them.  CX Today's Rhys Fisher is joined by Adrian Swinscoe (Punk CX), Jeannie Walters (Experience Investigators), and Robert Bradshaw (WiserOwl) to tackle one of CX's most persistent frustrations: the gap between the promise of orchestrated customer journeys and the fragmented reality most customers still live with.  The technology is often ready; the organizations aren't. This roundtable cuts through the noise on why journey orchestration keeps failing, and what leaders need to do differently.  Data misalignment is the root cause. CX metrics and actual cost structures rarely line up, making it nearly impossible to accurately value or fix broken journey stages.  AI amplifies what's already there. Layer it onto a fragmented journey and you accelerate the damage, not the fix.  Ownership is the elephant in the room. Until financial accountability is tied to journey performance, CX loses the internal prioritization battle — even when every team's KPIs are green.  Brilliant basics beat big promises. Consistency and reliability build the trust foundation that makes orchestration actually stick.  Map a real customer journey with your data team — find where friction lives.  👉 Visit cxtoday.com for more on CX strategy, AI, and journey orchestration.

  7. 1 day ago

    CX Leaders Can’t Ignore This Agentic AI Lesson From the Pocket OS Outage

    A production database deletion and 30-hour outage at Pocket OS has become a cautionary tale for any organization bringing agentic AI into critical systems. In this interview, Nicole Willing speaks with Alex Gallego, CEO of Redpanda Data, about what went wrong and why blaming the model misses the point. They unpack the enterprise basics that still get skipped: separating development from production, tightening authentication and authorization and scoping agent permissions away from dangerous root access. Gallego also explains why governing agents is harder than governing humans. Agents can be more capable, less predictable and execute at machine speed. That combination makes traditional controls feel too slow. Gallego outlines practical guardrails, the need to reduce the “search space” of tools an agent can access, and why many organizations will need proxy layers to enforce fine-grained permissions when legacy systems cannot. The conversation closes with the bigger stakes, from customer trust and regulatory exposure to the risk of catastrophic failure in human-critical systems. For CX and contact center leaders evaluating autonomous agents, the takeaway is clear: speed and automation are only valuable if governance is designed in from day one. For more Customer Experience tech news visit https://www.cxtoday.com

  8. 1 day ago

    Hot Takes or Hard Truths? The 2026 AI & CX Reality Check with Transcom

    Eight of the biggest assumptions about AI and customer experience — tested, challenged, and corrected by two of the industry's most experienced voices Everywhere you turn, the conversation about AI and customer experience sounds the same. AI will replace the contact center. Customers don't want to talk to humans anymore. Automation will fix everything. But how much of that is actually true — and how much of it is costing brands real customers, real revenue, and real trust?   In this CX Today reality check, Nicole Willing sits down with Jeff Blair, Chief Growth Officer, and Cortney Jonas Burnos, VP of AI and Digital at Transcom, to put the industry's boldest AI and CX assumptions under the microscope.   Eight hot takes. Two experts with decades of frontline CX and AI experience between them. Zero tolerance for hype. What emerges isn't a defence of AI or a rejection of it. It's something more useful: a clear-eyed, evidence-backed challenge to the assumptions quietly shaping — and in some cases, quietly damaging — CX strategy in 2026.   You'll find out why 78% of customers now attempt self-service first — and why self-service is simultaneously ranked the least effective channel for resolving issues. You'll hear why the brands seeing the biggest returns from AI are actually spending more on customer experience, not less. And you'll understand why the biggest barrier to AI transformation isn't technology at all.   The conversation covers the moments that matter most — when digital tools fail, when customers escalate, when a bot loop turns a manageable issue into a brand reputation problem. It challenges the idea that outsourcing means losing control. It reframes what great agents actually do in an AI-powered environment. And it draws a straight line between poor automation decisions and the customer churn that follows.   If your 2026 CX strategy is built on any of these assumptions, this is the conversation you need to have before your next budget decision.   The real question, as Jeff Blair puts it, isn't whether AI will replace the contact center. It's whether organisations are ready to rethink how customer experience actually operates in an AI-powered world.   The hot takes are provocative. The hard truths are harder to ignore.

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News and Insights for Today, and Tomorrow CX Today reports on the latest customer experience technology news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.  Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team.  Subscribe to our weekly newsletter.If you're seeking editorial coverage, connect with our news desk.

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  • Creator
    CXToday.com
  • Years Active
    2021 - 2026
  • Episodes
    535
  • Rating
    Clean
  • Copyright
    © 2026 Today Digital Ltd - CX Today
  • Show Website
    CX Today

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