Field Notes from the Algorithm Audit #1 — The Phantom Effect

The Phantom Effect: Opening the Algorithm Audit Beta

Last month, I ran a small pilot study with seven professionals in the UK.

Five completed it.

Two dropped out.

One participant gained back seven hours in a single week.

Another became aware of how much of their attention was being consumed by content they had never consciously chosen to follow.

But the most surprising result came from someone who did everything right—and still spent more time on their phone.

In this episode, I share the findings from the first Algorithm Audit pilot, introduce the concept of Cognitive Capital, and explain why I am opening the next beta cohort.

If you've ever felt that your feed knows a version of you that no longer quite fits, this episode is for you.

→ [Start the Algorithm Audit Beta]

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