137 episodes

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

FINITE: B2B Marketing Podcast for Tech, Software & SaaS Alex Price

    • Business
    • 5.0 • 9 Ratings

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

    #137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

    #137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

    As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing?

    This episode goes through Davor Kolenc's experience as Head of Growth at Treblle, and how he has successfully grown the brand in the DevTech space. Jodi and Davor cover tips for building trust, which channels to avoid and when sly tactics enter into manipulation.

    The FINITE Podcast is made possible by:
    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.
    - 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    - And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 
    Support the show

    • 22 min
    #136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

    #136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

    From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution.

    On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing.

    For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform. 

    The FINITE Podcast is made possible by:
    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.
    - 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    - And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 
    Support the show

    • 30 min
    #135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

    #135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

    This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC.

    Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how they can tackle challenges that arise when businesses utilise artificial intelligence, so you'll gain his insider knowledge on this as well.

    The FINITE Podcast is made possible by:
    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.
    - 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    - And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 
    Support the show

    • 23 min
    #134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery

    #134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery

    This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration.

    Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT. 

    Listen to learn: 
    Go-to-market strategiesHow to break through the noise How to evolve an AI product to meet the needs of customersThe FINITE Podcast is made possible by:
    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.
    - 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    - And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 
    Support the show

    • 27 min
    #133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

    #133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

    In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success.

    This episode features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can't get off the ground without immense trust from their customers. So listen to gain tips on building trust with your audience, and keeping it.

    The FINITE Podcast is made possible by:
    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.
    - 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    - And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 
    Support the show

    • 20 min
    #132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

    #132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

    This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise.

    We're joined by Edgar Rouwenhorst, a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His opinions will lead you to think about conventional approaches from a new perspective, with tangible takeaways for your own strategy.

    The FINITE Podcast is made possible by:
    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.
    - 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    - And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 



    Support the show

    • 23 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Emma.Greenard ,

Super helpful!

Very useful tips and great content!

Julia R.D ,

Wow

This podcast really helps me with my marketing skills. The BEST b2b podcast there is. Thanks Finite!!!

Jodi pop???!!!**** ,

Super insightful

As a B2B marketer in tech it's great to have found a podcast that I can listen to, learn from and apply to my job! Always top quality content with experienced guests.

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