126 episodes

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

FINITE: B2B Marketing Podcast for Tech, Software & SaaS Alex Price

    • Business
    • 5.0 • 9 Ratings

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

    #126 - Align sales and marketing to ensure the successful repositioning of a B2B SaaS brand, with Inbar Yagur, Dir. Content and Product Marketing at Lusha

    #126 - Align sales and marketing to ensure the successful repositioning of a B2B SaaS brand, with Inbar Yagur, Dir. Content and Product Marketing at Lusha

    On this podcast episode, learn how Inbar Yagur, Dir. Content and Product Marketing, repositioned Lusha's brand for better B2B marketing success. To do this, she employed exercises in sales and marketing alignment to bring both teams on board.

    Throughout their planning phase of the project, she took both teams' understanding of sales and marketing data to inform their new Ideal Customer Profile. And once formed, she took time to educate both sales and marketing on their new target audience and strategy.

    The FINITE Podcast is made possible by:

    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.

    - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.




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    • 25 min
    #125 - The Digital Revolution was Just the Beginning: AI is the Future of Marketing with Vince Howard, Senior Fintech and Web3 Marketing Leader

    #125 - The Digital Revolution was Just the Beginning: AI is the Future of Marketing with Vince Howard, Senior Fintech and Web3 Marketing Leader

    Vince Howard is a Senior Marketing Leader working in the FinTech and Web3 space. He joins FINITE podcast host Alex Price to tell his story of entering the marketing world, his growth journey to becoming a marketing leader and offers his perspective on how AI may change the marketing landscape.

    The FINITE Podcast is made possible by:

    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.

    - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    Support the show

    • 24 min
    #124 - Building a world class marketing team with Caitlin Allen, VP of Marketing at OpenComp

    #124 - Building a world class marketing team with Caitlin Allen, VP of Marketing at OpenComp

    On this week's episode, our host Alex Price is joined by Caitlin Allen, VP of Marketing at OpenComp.  Listen as they discuss building high performance marketing teams based on Caitlin's vast experience in the marketing industry working in a variety of B2B businesses and team structures.

    The FINITE Podcast is made possible by:

    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.

    - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    Support the show

    • 28 min
    #123 - How marketing & finance can collaborate with Rowan Tonkin, CMO at Planful

    #123 - How marketing & finance can collaborate with Rowan Tonkin, CMO at Planful

    On this week's episode, our host Alex Price is joined by Rowan Tonkin, CMO at Planful. The topic of conversation is how marketing & finance teams can collaborate to achieve the outcomes that ultimately, everyone wants!

    The FINITE Podcast is made possible by:

    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.

    - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

    Support the show
    Support the show

    • 27 min
    #122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase

    #122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase

    Join FINITE podcast host Alex Price and guest Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee's love of product led growth, how PLG can vary in different companies and what PLG success looks like.

    The FINITE Podcast is made possible by:

    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.

    - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    Support the show

    • 26 min
    #121 - Startup to scaleup with Emma Mayer, SVP Marketing at BVNK

    #121 - Startup to scaleup with Emma Mayer, SVP Marketing at BVNK

    Join FINITE podcast host Alex Price and SVP Marketing at BVNK, Emma Mayer, as they discuss the keys to success when building marketing from scratch at a startup & why she enjoys this phase of B2B tech growth. 
    The FINITE Podcast is made possible by:

    - Clarity: the fast growing, global marketing communications agency working with leading technology brands.

    - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
    Support the show

    • 22 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Emma.Greenard ,

Super helpful!

Very useful tips and great content!

Julia R.D ,

Wow

This podcast really helps me with my marketing skills. The BEST b2b podcast there is. Thanks Finite!!!

Jodi pop???!!!**** ,

Super insightful

As a B2B marketer in tech it's great to have found a podcast that I can listen to, learn from and apply to my job! Always top quality content with experienced guests.

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