FINITE: B2B Marketing Podcast for Tech, Software & SaaS Alex Price

B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts.

On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google's BrandLab, Ruslan has a deep insight into the importance of emotional storytelling in marketing and why this holds true in B2B. 

Listen to the episode to learn why emotion is relevant in B2B marketing, the neuroscience behind B2B decision making and how to find stories to market your B2B company. 
Support the show (https://finite.community/)

Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation. 
On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of Customer Advocacy at Adobe.

Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s products.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
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To apply to join the FINITE community, head to finite.community. 
Support the show (https://finite.community/)

Marketing ops encourages a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat? 
On this episode of the FINITE Podcast, we’re joined by Adam Goyette who is currently VP Marketing at Help Scout and also an advocate for scrappiness in B2B tech marketing. 
Adam dives into what scrappiness in marketing means, if it’s a culture or mindset, the upsides and downsides of scrappiness, and his favourite scrappy-friendly tools.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 
Support the show (https://finite.community/)

Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration. 
On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist - a global technology and innovative solutions provider of Atlassian apps. 
Laura and Alex discuss key differences between marketing technical and non-technical products, and aspects a B2B marketer should assess in terms of channels, messaging and strategy.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 


Support the show (https://finite.community/)

Buyer enablement can reduce the friction of a complex B2B buyer journey. 
In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally and to get buy in from 10+ decision makers. 
Listen to the episode to find out tactics you can use to encourage your leads to turn into customers. 
Find more information about the complexity of the B2B buying journey by Gartner.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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To apply to join the FINITE community, head to finite.community. 
Support the show (https://finite.community/)

Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey. 
On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales, VP of Marketing at Go Nimbly. Go Nimbly is a Revenue Operations company that helps SaaS companies break down silos between their teams. 
Lorena and Alex dive into the what, why and how of Revenue Operations so that you can start seeing revenue, marketing, sales and growth with a wide lens.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community. 


Support the show (https://finite.community/)