53 episodes

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

FINITE: B2B Marketing Podcast for Tech, Software & SaaS Alex Price

    • Business
    • 5.0 • 7 Ratings

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

    #53 - The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

    #53 - The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

    B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts.

    On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google's BrandLab, Ruslan has a deep insight into the importance of emotional storytelling in marketing and why this holds true in B2B. 

    Listen to the episode to learn why emotion is relevant in B2B marketing, the neuroscience behind B2B decision making and how to find stories to market your B2B company. 
    Support the show (https://finite.community/)

    • 37 min
    #52 - Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe

    #52 - Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe

    Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation. 
    On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of Customer Advocacy at Adobe.

    Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s products.

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    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
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    To apply to join the FINITE community, head to finite.community. 
    Support the show (https://finite.community/)

    • 36 min
    #51 - Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout

    #51 - Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout

    Marketing ops encourages a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat? 
    On this episode of the FINITE Podcast, we’re joined by Adam Goyette who is currently VP Marketing at Help Scout and also an advocate for scrappiness in B2B tech marketing. 
    Adam dives into what scrappiness in marketing means, if it’s a culture or mindset, the upsides and downsides of scrappiness, and his favourite scrappy-friendly tools.

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    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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    To apply to join the FINITE community, head to finite.community. 
    Support the show (https://finite.community/)

    • 40 min
    #50 - Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

    #50 - Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

    Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration. 
    On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist - a global technology and innovative solutions provider of Atlassian apps. 
    Laura and Alex discuss key differences between marketing technical and non-technical products, and aspects a B2B marketer should assess in terms of channels, messaging and strategy.

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    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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    To apply to join the FINITE community, head to finite.community. 


    Support the show (https://finite.community/)

    • 32 min
    #49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

    #49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

    Buyer enablement can reduce the friction of a complex B2B buyer journey. 
    In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally and to get buy in from 10+ decision makers. 
    Listen to the episode to find out tactics you can use to encourage your leads to turn into customers. 
    Find more information about the complexity of the B2B buying journey by Gartner.

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    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

    ---

    To apply to join the FINITE community, head to finite.community. 
    Support the show (https://finite.community/)

    • 35 min
    #48 - Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly

    #48 - Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly

    Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey. 
    On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales, VP of Marketing at Go Nimbly. Go Nimbly is a Revenue Operations company that helps SaaS companies break down silos between their teams. 
    Lorena and Alex dive into the what, why and how of Revenue Operations so that you can start seeing revenue, marketing, sales and growth with a wide lens.

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    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

    ---

    To apply to join the FINITE community, head to finite.community. 


    Support the show (https://finite.community/)

    • 37 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Emma.Greenard ,

Super helpful!

Very useful tips and great content!

Julia R.D ,

Wow

This podcast really helps me with my marketing skills. The BEST b2b podcast there is. Thanks Finite!!!

Jodi pop???!!!**** ,

Super insightful

As a B2B marketer in tech it's great to have found a podcast that I can listen to, learn from and apply to my job! Always top quality content with experienced guests.

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