FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Jodi Norris
  • 5.0 (10)
  • MARKETING
  • EVERY TWO MONTHS
FINITE: B2B Marketing Podcast for Tech, Software & SaaS

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

  1. 26 MAY

    #167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global

    After a short break, the FINITE Podcast is back with a must-listen episode!  This week, we hear from Valeria Bouchoueva, a marketer who’s been through an incredible six acquisitions in six years while at Rizing, an SAP partner. Valeria shares practical lessons learned, mistakes to avoid, and the key metrics that drive successful acquisitions.  Whether you’re facing an acquisition or just curious about what happens behind the scenes, tune in for real-world insights and honest advice from someone who’s been there.  The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

    35 min

  2. 14 APR

    #166 - Growing a team with Johnathan Grzybowski, Founder of Penji

    In this interesting episode, we sit down with Johnathan Grzybowski, the visionary founder of Penji, an on-demand design service. Johnathan shares his journey of growing and leading a dynamic team in a new tech category.  We delve into the impact of artificial intelligence on graphic design, exploring both opportunities and challenges it presents.  The conversation then shifts to the importance of aligning your team with clear metrics. We question the objectivity of these metrics and discuss strategies to ensure they truly reflect success.  Whether you’re a team leader or a business leader, this episode is packed with valuable insights and thought-provoking ideas. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

    31 min

  3. 24 MAR

    #166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert

    In this episode, Jodi talks to Benjamin Bargetzi, a leading expert in AI and brain interaction, about the convergence of neuroscience, artificial intelligence, and product innovation.  They explore how these advancements are influencing marketing strategies and the development of SaaS platforms. Benjamin shares his insights on the future of platforms, shifts in buyer behavior, and the impact of technological innovation on the industry.  Find Benjamin's book here.  The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

    33 min

  4. 10 MAR

    #165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable

    In this episode, we dive into the remarkable journey of Miruna Dragomir, the pioneering marketing force at Planable. From being the first marketing hire to steering the company through three significant growth stages—and a fourth in progress—Miruna's story is one of resilience and transformation. Miruna candidly shares the challenges she faced at each stage of growth, the innovative strategies she employed to overcome them, and how these experiences reshaped her approach to marketing. Whether you're in the midst of scaling your business or looking for fresh perspectives, Miruna's journey offers valuable lessons for marketers at all levels. Tune in for a dose of inspiration and practical wisdom that will inform your perspective! The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

    29 min

  5. 17 FEB

    #164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)

    Stand out in a competitive market with market intelligence insights.  On this episode, we're joined by Zach Golden and Steve Stano, the dynamic duo behind Morgan Stanley's market intelligence program, to explore how market intelligence can be the key to your growth strategy. Discover how leveraging market insights can propel your business forward and provide a competitive edge. Zach and Steve share their expertise on gathering and interpreting critical data, offering valuable perspectives that can help you navigate and thrive in your industry.

    29 min

  6. 3 FEB

    #163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA

    Get insight into the next evolution in marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA.  Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You’ll learn how AI and data analytics are transforming marketing from a traditional practice into the data heart of businesses. Gain cutting-edge insights on aligning sales and marketing and making impactful forecasts using data.  Whether you've got a team of 2 or 50, a budget of £10 or £1m, this episode promises to enlighten and inspire, offering practical takeaways for teams of all structures.  The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

    43 min

  7. 20 JAN

    #162 - Why marketing trends won't work for you, with Jodi Norris

    There are mountains of marketing advice available to B2B marketers, including this podcast! But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up? This episode dives into a theory of extrapolation, looking at how variables impact whether someone else’s marketing will work for your brand. If you’d like to connect with me, please do! I’d love to hear your thoughts and feedback. Add me on LinkedIn here. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

    9 min

  8. 30/12/2024

    #162 - How to think about marketing strategy with Colin Lewis

    This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade.  The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

    34 min
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5
out of 5
10 Ratings

About

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

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