58 episodes
FINITE: B2B Marketing Podcast for Tech, Software & SaaS Alex Price
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- Business
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5.0 • 7 Ratings
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Alex Price sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips.Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
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#58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your audience.
On this episode of the FINITE Podcast, you'll hear from Amisha Gandhi who works with B2B influencers as SVP Marketing at Tipalti - a global payables automation solution.
Amisha and Alex discuss what B2B influencer marketing looks like in practice, common misconceptions and how to get started with an B2B influencer strategy.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
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To apply to join the FINITE community, head to finite.community.
Support the show (https://finite.community/) -
#57 - Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation.
On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech Women. Lucy has an informed background in diversity in B2B, knowing how it should be implemented and why.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
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To apply to join the FINITE community, head to finite.community.
Support the show (https://finite.community/) -
#56 - The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
Do you have your eyes on a seat at the executive table?
As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success.
On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares - end-to-end contract lifecycle management powered by AI.
Juliette talks us through her journey from sales at HubSpot to CMO. Learn how she did it with takeaways you can apply to your own B2B marketing career path.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
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To apply to join the FINITE community, head to finite.community.
Support the show (https://finite.community/) -
#55 - Why should B2B marketers be selective of their website host? With David Leichner, CMO at Strattic & Miriam Schwab, Co-Founder/CEO at Strattic
In a digitally transforming B2B marketplace, a website host can determine whether an organisation thrives or fails.
On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CMO at Strattic - the leading WordPress hosting platform that converts websites to static.
Alex, Miriam and David dive into the website hosting space, how it has evolved, where it's going, and why marketers should pick their website host in the interest of speed, SEO and security.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
---
To apply to join the FINITE community, head to finite.community.
Support the show (https://finite.community/) -
#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
Podcasts are a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way.
On this episode of the FINITE Podcast, you'll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful production tips.
Our guest is Ari Applbaum, VP Marketing at Audioburst - an AI-based Voice Search platform that connects audio content and users. Ari has experience-backed insights into the world of B2B podcasting.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
---
To apply to join the FINITE community, head to finite.community.
Support the show (https://finite.community/) -
#53 - The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat
B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts.
On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google's BrandLab, Ruslan has a deep insight into the importance of emotional storytelling in marketing and why this holds true in B2B.
Listen to the episode to learn why emotion is relevant in B2B marketing, the neuroscience behind B2B decision making and how to find stories to market your B2B company.
Support the show (https://finite.community/)
Customer Reviews
Super helpful!
Very useful tips and great content!
Wow
This podcast really helps me with my marketing skills. The BEST b2b podcast there is. Thanks Finite!!!
Super insightful
As a B2B marketer in tech it's great to have found a podcast that I can listen to, learn from and apply to my job! Always top quality content with experienced guests.
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