From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
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You've built a solid business and you're highly qualified. But the right clients aren't choosing you often enough. You know what makes you different. You just can't put it into words. And now AI is making everyone in your industry sound the same. From Click to Client is a website marketing and brand messaging podcast for coaches, consultants and service providers who want to get more clients. StoryBrand Certified Guide Kris Jones and her guests talk brand story, personal branding and lead generation in plain language. Kris co-wrote StoryBrand Your Coaching Business with Donald Miller.

  1. 6 days ago

    Ep. 86 | Personal Branding: Why Overly Polished Videos Turn Clients Off, with Heather Sager

    Polished personal branding can be the exact thing keeping people from connecting with you, and Heather Sager has spent 1,500 stages learning why. She shares how she traded a corporate voice for the way she talks in real life, why resonance beats getting it right, and how message development works as a trainable skill rather than a personality trait. Check out the full episode page: https://www.reddoorstories.com/why-polished-brand-messaging-falls-flat Meet Heather Sager Heather Sager is a high performance coach for visionary and visible leaders. A former corporate executive turned entrepreneur with more than 1,500 stages behind her, she helps high achievers show up at the level of their brilliance. She hosts the Hint of Hustle podcast from her log cabin in Bend, Oregon. Website: https://heathersager.com Podcast: https://heathersager.com/podcast Free Profitable Speaking Guide: https://heathersager.com/guide Instagram: https://www.instagram.com/theheathersager LinkedIn: https://www.linkedin.com/in/heathermsager YouTube: https://www.youtube.com/c/HeatherSager Facebook: https://www.facebook.com/theheathersager Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 86 | Personal Branding: Why Overly Polished Videos Turn Clients Off, with Heather Sager

  2. 8 Sept

    Ep. 85 | Brand Story: How to Find Your Unique Point of View in the Age of AI, with Dr. J.J. Peterson

    Your brand story is the one thing AI has to borrow, and Dr. J.J. Peterson knows why. He holds a PhD in communication and spent two decades inside StoryBrand, and he walks through the three sources of a point of view nobody can copy: the scars behind your best stories, the layers that make your brand story yours, and the research on joy. Check out the full episode page: https://www.reddoorstories.com/business-storytelling-ai-has-to-borrow Meet Dr. J.J. Peterson Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message and grow their business. He holds a PhD in Communication, has spent 20 years practicing and teaching communication theory, and is an adjunct professor in the Master of Marketing program at Vanderbilt University's Owen School of Business. As Head of StoryBrand he traveled the world facilitating workshops and keynotes, and companies like Microsoft and Certified Angus Beef along with thought leaders like Amy Porterfield and Donald Miller have worked with him to clarify their message. Website: https://drjjpeterson.com Instagram: https://instagram.com/drjjpeterson Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 85 | Brand Story: How to Find Your Unique Point of View in the Age of AI, with Dr. J.J. Peterson

  3. 1 Sept

    Ep. 84 | Get More Clients You Actually Want: The Astrology of Business, with Katherine Wehler

    If you want to get more clients, start with the ones you keep turning away. Professional astrologer and business coach Katherine Wehler joins me to explain why the ideal client definition you were handed can quietly stall service business growth, and how to build a better one from the people already showing up for you. Check out the full episode page: https://www.reddoorstories.com/astrology-dream-clients Katherine is offering listeners $100 off a one-to-one session with the code REDDOOR. Visit https://katherinewehler.com to redeem. Meet Katherine Wehler Katherine Wehler is a professional astrologer and new paradigm business coach who has been practicing and studying astrology since she was seven years old. She helps clients merge the mystical and the practical to create wealth, impact, and a legacy that outlasts them. She built a seven-figure business before turning thirty and has been featured in Bustle, The Daily Mail, and Yahoo. Website: https://www.katherinewehler.com Facebook: https://www.facebook.com/katherine.wehler Instagram: https://instagram.com/katherine_wehler Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 84 | Get More Clients You Actually Want: The Astrology of Business, with Katherine Wehler

  4. 25 Aug

    Ep. 83 | Lead Generation Through Community: Build a Network That Markets for You, with David Homan

    Your best lead generation strategy might be the network you already have. David Homan, founder of Orchestrated Connecting, explains why the people who advocate for you when you are not in the room do more for your business growth strategy than any pitch, and how to make an ask specific enough for someone to act on. Check out the full episode page: https://www.reddoorstories.com/build-a-community-that-markets-for-you Meet David Homan David Homan is the founder and CEO of Orchestrated Connecting, a global community of connectors, and of SOAR CONNECT, a startup built on the strength of authentic relationships. He hosts a podcast called Orchestrated, is an active classical composer, and is a proud father of two. From middle-class beginnings as the son of a college professor, he has built a network reaching into some of the most private circles in the world while holding to a code of purposeful community building. Website: https://davidhoman.com  LinkedIn: http://LinkedIn.com/in/davidrhoman Instagram: https://instagram.com/the_connection_orchestrator Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 83 | Lead Generation Through Community: Build a Network That Markets for You, with David Homan

  5. 11 Aug

    Ep. 82 | Brand Messaging: Why Dream Clients Choose One Coach Over Another, with Adam Roach

    Dream clients choose one coach over another because of brand messaging most coaches never name. Adam Roach, founder of I Love Coaching Co., explains why so much coach marketing sells the identity from your last career instead of the one that serves people now, and how naming your beliefs turns a crowded market into a clear choice. Meet Adam Roach I’m the founder of I Love Coaching Co., where I help established coaches move from uncertainty to ownership. Most of the coaches I work with have momentum, but growth feels heavier than it should. I guide them to simplify their model, increase leverage, and build to $360K and beyond without adding more hours or complexity. My focus is clarity over hype and ownership over hustle. I create environments where real conversations happen and clear decisions get made.Connect with Adam Roach: learn more about I Love Coaching Co. at ilovecoachingco.com and follow him @adamrroach on Instagram. Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.

    Ep. 82 | Brand Messaging: Why Dream Clients Choose One Coach Over Another, with Adam Roach

  6. 28 Jul

    Ep. 81 | Personal Branding Starts With Positioning: The Work Most Owners Skip, with Charles Lee

    Personal branding starts with positioning, and it is the work most business owners skip. Charles Lee, founder of Ideation and author of Design Your Good Life, shares the three questions that clarify what you want to be known for, and why a clear value proposition changes everything downstream. Connect with Charles Lee: grab Design Your Good Life at charlestlee.com and follow him @charlestlee on Instagram. Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.

    Ep. 81 | Personal Branding Starts With Positioning: The Work Most Owners Skip, with Charles Lee

  7. 14 Jul

    Ep. 80 | Why Your Website Marketing Isn't the Problem: Managing Energy, with Debbie Heiser

    Your website marketing is solid, but something is still blocking clients from hiring you. Debbie Heiser spent 20 years in corporate before building The Lit Up Life around one fundamental truth: subconscious beliefs and identity patterns quietly sabotage even the best business growth strategies. In this episode, we dig into the invisible blocks that stall coaches and consultants who are already doing everything right—and how fixing what's running underneath changes how prospects perceive your brand story and value proposition. Meet Debbie Heiser Debbie Heiser is the founder of The Lit Up Life, where she helps purpose-driven women reconnect with their identity, reclaim their brilliance, and build businesses that are both financially abundant and deeply meaningful. With over 25 years of leadership experience and a background spanning corporate leadership, entrepreneurship, neuroscience, and transformational coaching, Debbie brings a whole-person approach to leadership and success. In addition to her private work, Debbie teaches leadership classes at Gonzaga University, where she guides students in values-based leadership, self-awareness, and conscious decision-making. Her work blends aligned strategy with emotional and spiritual intelligence, helping women move out of hustle and burnout and into embodied leadership, clarity, and sustainable joy. Her work isn’t about fixing women, it’s about activating them to lead, attract, and create from who they truly are. FREE Live Embodied CEO Masterclass https://thelituplife.com/attraction Join the Free BuildHER Community  https://thelituplife.com/buildher Website https://leadyourlituplife.com Instagram https://www.instagram.com/the_lituplife/ Facebook https://www.facebook.com/debbie.heiser.77 LinkedIn https://www.linkedin.com/in/debraheiser/ YouTube https://www.youtube.com/channel/UCpdSR741TAg4I2Vrd420viw — Connect with Kris Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple YouTube: https://bit.ly/clickpodcastyoutube

    Ep. 80 | Why Your Website Marketing Isn't the Problem: Managing Energy, with Debbie Heiser

  8. 30 Jun

    Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website Into Your Top Sales Employee, with Mindy Shotwell

    A StoryBrand website is the difference between a coaching site that gets clients and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool. Meet Mindy Shotwell Mindy Shotwell is a leadership coach who helps people communicate effectively, navigate growth, and lead with confidence. After nearly 30 years in Human Resources, she now works with leaders moving through self-doubt, identity shifts, and the often messy middle of change - helping them approach difficult conversations with clarity, ease, and grounded confidence.  https://www.linkedin.com/in/mindyshotwell/ Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday! Apple: https://bit.ly/clickpodcastapple Spotify: https://bit.ly/clickpodcastspotify YouTube: https://bit.ly/clickpodcastyoutube

    Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website Into Your Top Sales Employee, with Mindy Shotwell
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About

You've built a solid business and you're highly qualified. But the right clients aren't choosing you often enough. You know what makes you different. You just can't put it into words. And now AI is making everyone in your industry sound the same. From Click to Client is a website marketing and brand messaging podcast for coaches, consultants and service providers who want to get more clients. StoryBrand Certified Guide Kris Jones and her guests talk brand story, personal branding and lead generation in plain language. Kris co-wrote StoryBrand Your Coaching Business with Donald Miller.

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