How to Grow a CMO

The Marketing Practice
  • 5.0 (3)
  • MARKETING
How to Grow a CMO

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

  1. 02/10/2024

    Building teams with the right mentality | Aruna Ravichandran | CMO, Webex by Cisco 

    On this episode of How to Grow a CMO, host Alastair Hussain is joined by Aruna Ravichandran, CMO at Webex by Cisco.    Aruna transitioned from a successful engineering career to marketing, driven by a passion for understanding customer needs and the creative aspects of the discipline. In their conversation, she explains how her team navigated the challenges posed by the pandemic – including a major Webex rebrand –  and the importance of leveraging innovative marketing strategies and partnerships, referencing Webex’s recent collaboration with McLaren Formula One.    How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

    45 min

  2. 18/09/2024

    The importance of curiosity and collaboration | Unnikrishnan KP | CMO, Palo Alto Networks 

    On this episode of How to Grow a CMO, host Alastair Hussain is joined by Unnikrishnan KP, CMO at Palo Alto Networks.    In a wide-ranging conversation, Unni and Ali discuss how to make sectors like cybersecurity more relatable and engaging (with some help from Keanu Reeves). Unni also emphasizes the need for marketers to be adaptable, curious, and collaborative, and the importance of engaging with both external and internal sources for fresh ideas.    How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

    35 min

  3. 04/09/2024

    Remembering the ‘why’ of marketing | Claire Hockin | CMO, Splunk

    On this episode of How to Grow a CMO, host Alastair Hussain is joined by Claire Hockin, CMO at Splunk.    In a fascinating discussion, Claire reflects on a career spent working across the globe, and the lessons learned from exposure to different cultural perspectives and business environments. Claire and Ali also discuss the importance of explaining the strategic ‘why’ behind marketing activities, and why fostering a sense of community within a brand is critical.    How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

    42 min

  4. 14/08/2024

    The importance of effective partner marketing | Kelly Hopping | CMO, Demandbase 

    On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kelly Hopping, CMO at Demandbase.  In a wide-ranging discussion, Kelly and Ali talk about why brand identity is like a goalkeeper, what Kelly says is the fastest way to increase marketing efficiency, and how getting the ways of working right between clients and agencies is crucial in creating the best work.  How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

    49 min

  5. 31/07/2024

    Creating an emotional connection in B2B marketing | Kevin Sellers | CMO, Ping Identity 

    On this episode of How to Grow a CMO, host Alastair Hussain is joined by Kevin Sellers, CMO at Ping Identity.  Kevin and Ali discuss how CMOs can get their CFOs on board, and what it's like to lead marketing at a company that has transitioned from public to private.  Kevin also recalls asking his team to break down the buyer journey for a large deal in an impressive level of detail, and shares what he learned from a memorable meeting he once had with a certain Mr. Steve Jobs.  How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

    41 min

  6. 18/07/2024

    The importance of collaboration in marketing | Amy Heidersbach | CMO, DHI Group

    On this episode of How to Grow a CMO, host Alastair Hussain is joined by Amy Heidersbach, CMO at DHI Group.  Amy and Ali discuss the evolution of marketing as a discipline in recent decades, and the impact of digital transformation and the speed of decision-making in today's industry. She delves into her current role at DHI, highlighting the importance of understanding both B2C and B2B growth dynamics within a marketplace business.  Amy also emphasizes the importance of structure and collaboration in achieving marketing goals, while providing insights on fostering effective partnerships with agencies to ensure mutual success.  How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

    44 min

  7. 03/07/2024

    The gradual journey to your North Star | Brett Hannath | CMO, Intel 

    On this episode of How to Grow a CMO, host Alastair Hussain is joined by Brett Hannath, CMO of Intel.  Brett and Ali discuss the complexities of aligning marketing efforts with sales and partner organizations, emphasizing the importance of integrated campaigns, effective content, and leveraging champions within the organization for successful execution.  Brett shares his excitement about advancements in AI and entertainment technologies, and reflects on the value of maintaining an openness to new ideas and opportunities throughout his career.  How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

    50 min

  8. 20/06/2024

    Driving efficiency and effectiveness in marketing | Paula Darvell | CMO, formerly of Snow Software

    On this episode of How to Grow a CMO, host Alastair Hussain is joined by Paula Darvell, ex-CMO of Snow Software.  Paula and Ali discuss the evolution of the approach to marketing that she led at Snow Software, a shift which contributed to a doubling of revenues and the company's successful acquisition.  Paula also offers practical advice for marketers, stressing the importance of impact, customer focus, embracing change, and transparent communication with teams and stakeholders - including fostering strong relationships with CFOs and IT departments.  How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

    33 min
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3 Ratings

About

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

Information

  • Creator
    The Marketing Practice
  • Years Active
    2K
  • Episodes
    46
  • Rating
    Clean
  • Copyright
    © The Marketing Practice
  • Show Website
    How to Grow a CMO

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