For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Dielle Charon
  • 5.0 (1)
  • Entrepreneurship
  • Updated weekly

For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

  1. 5 days ago

    358 - Million Dollar Niche: Why Burnout, Self Care, Time Management, And Confidence Isn't A Niche And What To Promise Instead

    Episode Description What if the coaching work you're most passionate about isn't actually the thing your ideal clients are ready to pay for? In this episode of the Million Dollar Niche series, Dielle Charon tackles one of the biggest niche mistakes she sees: building your niche around burnout, self-care, time management, confidence, identity, self-worth, or another feeling. She explains why these niches can be difficult to sell, why feelings aren't a clear result you can permanently promise, and why she believes the strongest niches are anchored in health, wealth, or relationships. But Dielle isn't telling you to abandon the deeper work you care about. Instead, she shows you how burnout, capacity, self-worth, and emotional healing can become part of the way you help someone achieve a tangible result they're already searching for. She also breaks down why fear of responsibility and lack of experience can cause coaches to water down their promises—and how to start smaller without giving up the niche you ultimately want to build. If you've been posting consistently but nobody is reaching out, or you've been afraid to promise a specific result because you can't control every outcome, this episode will help you rethink what you're selling, identify the expertise you already have, and stop throwing away a potential million-dollar niche because of fear. Timestamps 00:28 The niche mistake Dielle sees over and over again 02:35 Why burnout, self-care, and feelings aren't high-converting niches 04:55 Why every coach is already a burnout and time-management coach 07:00 Why feelings like confidence and self-worth aren't tangible results 09:20 The health, wealth, and relationships pattern behind successful niches 11:40 Why your own healing journey can mislead your niche decision 18:25 The deeper fear behind promising a specific client result 26:15 The Life Wins Audit: finding the million-dollar niche you may be overlooking Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche Join the membership: https://forthe23percent.com/everything-sales

  2. 1 Sept

    357 - Million Dollar Niche: How Multipassionates Can Still Niche Down

    Episode Description What if choosing a niche doesn't mean giving up your creativity, your passions, or all the other parts of who you are? In this episode of the Million Dollar Niche series, Dielle Charon breaks down how to niche down when you're multi-passionate. As a self-described "wild creative," Dielle shares how she's built a business with live events, memberships, workshops, podcasts, social media, and more—all while maintaining a clear niche that has helped her generate millions of dollars. She explains why boredom is a creativity problem, not a niche problem, and why your passions don't have to become your specialties. Dielle also challenges the popular "you are the niche" advice, revealing how many creators who claim they don't have a niche still have highly specific offers, content pillars, and audiences. You'll learn how to stay wildly creative without creating volatility in your income—and the four elements Dielle believes every high-converting niche needs. If you've been afraid that niching down will box you in, make you bored, or force you to leave parts of yourself behind, this episode will help you see that you can be multi-passionate and build a clear, profitable business. Timestamps 00:00 How to niche down when you're multi-passionate 02:20 The two real fears behind choosing a niche 03:15 Why boredom is a creativity problem—not a niche problem 05:25 How to stay wildly creative inside one clear niche 07:15 The difference between your passions and your specialty 09:10 Why "you are the niche" can be misleading business advice 11:25 The hidden niches behind creators who claim they don't have one 16:00 The four elements of a high-converting niche Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

  3. 25 Aug

    356 - Million Dollar Niche: How The Power Of Decision Making Will Helped Me Make 5.2 Million Dollars With A Clear Niche

    Episode Description What if choosing a niche isn't limiting your freedom—but actually the thing that could help you make more money? In this episode, Dielle Charon kicks off her Million Dollar Niche series by sharing how niching down took her from making $10K as a life and career coach to $40K as a side hustle coach, $300K as a general business coach, and eventually millions of dollars as a sales coach for women of color. She breaks down why a niche is simply a specialty—not a cage or an identity—and why getting more specific helped her grow her audience, get clients better results, and make more sales. Dielle also gets into the deeper reason so many entrepreneurs resist choosing a niche: making a decision can feel like giving up the freedom you became an entrepreneur to have. She shares why your resistance to niching may have nothing to do with your business, why constantly changing what you sell can create uncertainty for buyers, and how becoming a more decisive business owner can help you finally move forward. This is Part 1 of the Million Dollar Niche series. If you've been stuck between multiple niches, afraid you'll choose the wrong one, or wondering whether you even need a niche anymore, start here. Timestamps 00:33 Million Dollar Niche: How niching down made Dielle millions 01:30 From life coach to sales coach: Dielle's niche evolution 04:50 Why your niche should evolve as your business grows 05:30 Your niche is the beginning of your entire sales process 07:10 The beliefs that make niching down easier 09:35 Why choosing a niche is really about making a decision 13:45 The deeper reason you may feel restricted by your niche 17:20 Why constantly changing your niche can cost you sales Join Dielle for the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

  4. 20 Aug

    355 - Decolonizing Somatics: Nervous System Support for Women of Color Entrepreneurs with Brenda Lomeli

    Episode Description What if the nervous system practices you've been taught weren't actually created with women of color—and our lived experiences—in mind? In this episode, Dielle Charon sits down with somatics practitioner Brenda Lomeli for a conversation about decolonizing somatics and reconnecting with the wisdom of your body. Brenda explains what somatics actually means, why nervous system work can look different for people from marginalized identities, and how many popular healing practices have been removed from the cultural and ancestral contexts they originated from. They also explore what this means for entrepreneurship: how to support your body while still selling, showing up, making money, and taking action toward your goals. From building safety without shutting down your business to using your body's wisdom as a coach, this conversation offers a different way to think about nervous system healing—one rooted in relationship, context, ancestral resilience, and collective liberation. About Brenda Lomeli Brenda Lomeli is a first-generation Mexican-American decolonized somatics coach. For over 10 years, she has supported 500+ women in reclaiming their bodies — first through TL10, and now through Reclaiming the Body™ Decolonized Somatic Certification. She is a Master Certified Life Coach, Advanced Feminist Coach, and practitioner in nervous system regulation, emotional processing, and ancestral healing. She holds degrees in Music Therapy and a Master's in Occupational Therapy — and is a confirmed descendant of Mesoamerican healers, herbalists, and curanderas. Timestamps 00:01 Why relationship-based selling can be so powerful 09:20 How Dielle + Brenda's relationship came full circle 16:30 What somatics actually means—and why your body matters 19:20 What it means to decolonize somatic and nervous system work 25:30 Why somatics matters when you're building a business 33:10 When nervous system work becomes a reason to stop taking action 36:45 How to honor your nervous system without shutting down your business 43:40 Reclaiming the Body + Brenda's somatic certification for coaches of color Reclaiming the Body™ is a decolonized somatic certification for coaches of color who want to learn how to work with the body, emotions, and nervous system in their coaching practice. Rooted in a decolonized and anti-oppressive approach to somatics, the certification unlocks what becomes possible when we stop treating the body as something to override—and recognize it as powerful, intelligent, and unique source of wisdom. The founding cohort of Reclaiming the Body™ kicks off October 1, 2026. Learn more about Reclaiming the Body™: www.brendalomeli.com/reclamation Join the membership: https://forthe23percent.com/everything-sales

  5. 18 Aug

    354 - How To Support Your Nervous System While Hitting Business Goals

    Episode Description What if supporting your nervous system to hit bigger business goals has less to do with meditation and breathwork—and more to do with how you're actually living, working, and managing your money? In this episode, Dielle Charon breaks down five practical ways to support your nervous system while still taking action toward your business goals. She shares why financial safety is one of the biggest pieces of nervous system support, how business shame can keep you from selling again, why simple routines reduce anxiety, and why taking action might actually feel better in your body than waiting until you feel completely ready. If you've been blaming your nervous system for why you can't sell, show up, or go after your next income goal, this episode will help you create safety without stepping away from your business. You'll learn how to work with your body while continuing to make money, get visible, and move toward the results you want. Timestamps 00:26 How your nervous system impacts your business goals 05:45 Why financial safety comes before nervous system work 12:30 The basics your body actually needs: food, movement + sleep 16:30 How business shame keeps you from taking action again 22:30 Why simple routines can dramatically reduce business anxiety 25:40 Creating morning, evening + stress-reducing routines that actually work 29:30 Why taking action can feel safer than waiting 32:25 Stop waiting for better circumstances to go after your goals Join the membership: https://forthe23percent.com/everything-sales

  6. 11 Aug

    353 - How To Do "New" Things In Your Business :The Power of Transferable Belief

    Episode Description What if the only thing standing between you and your next level is the belief that you've never done it before? In this episode, Dielle Charon introduces the concept of transferable belief—a mindset framework for building confidence in new skills by borrowing evidence from the successes you've already created. She explains why you're never truly starting from scratch, how to stop overvaluing strategy and start trusting yourself, and why the same strengths that helped you succeed before can help you master your next chapter in business. Whether you're launching a new offer, changing your niche, learning a new marketing strategy, or scaling your business in a completely different way, this episode will show you how to stop fearing "new" and start believing in yourself. Timestamps 00:00 Intro + What is transferable belief? 03:00 It's not the wand—it's the wizard 06:45 Why your success comes from you, not the strategy 09:00 How to identify your transferable strengths 12:30 You're not starting over—you're applying the same skills differently 15:30 Three things you can always transfer: work ethic, support, and resilience 18:00 Stop making "new" bigger than it is 20:00 Final thoughts: You've already proven you can do hard things Join the membership: https://forthe23percent.com/everything-sales Katherine Morrison's It's the Wizard, not the Wand Podcast Episode: https://podcasts.apple.com/us/podcast/37-its-the-wizard-not-the-wand/id1524491131?i=1000513232486

  7. 4 Aug

    352 - Why You Are "Trying" Things In Your Business And They Aren't Working: The True Definition Of Trying

    Episode Description What if the reason your business isn't growing isn't because you're not trying—but because you're trying the wrong way? In this episode, Dielle Charon introduces her powerful "Trying Framework" and explains why so many entrepreneurs mistake being busy for making progress. She breaks down the three ingredients every business owner needs to actually master a skill, create results, and stop abandoning strategies that could have worked if they had been tested correctly. If you've ever said, "I tried Instagram," "I tried webinars," or "I tried selling and it didn't work," this episode will completely change how you think about effort, experimentation, and business growth. Timestamps 00:00 Intro + Why "trying" isn't the same as creating results 05:00 The biggest mistake entrepreneurs make when they say, "I tried" 07:10 The 3-part Trying Framework that actually produces growth 12:30 How Dielle finally cracked her paid ads after a year of experimentation 16:00 Why your failed attempts might not actually count 18:00 The power of weekly coaching and 10 experiments 22:00 Why mastering one skill changes your business forever 25:00 Stop chasing quick wins and start building lasting results Join the membership: https://forthe23percent.com/everything-sales

  8. 28 Jul

    351 - Tripling Your Business With Belief And Confidence With Kyla Mitsunaga

    Episode Description What if the reason you're stuck at your current income level has nothing to do with your strategy—and everything to do with your relationship to money, marketing, and yourself? In this episode, Dielle Charon sits down with Family and Business Constellations facilitator Kyla Mitsunaga to unpack how she shattered her $50K income ceiling and grew to over $140K by healing the beliefs she didn't even realize she was carrying. They dive into the power of family constellations, why your limiting beliefs may not actually be yours, and how changing your relationship with marketing transformed the way Kyla sells. If you've ever felt like you're doing all the "right" things but still can't break through to your next level, this conversation will introduce you to an entirely new way of thinking about growth, healing, and entrepreneurship. Timestamps 00:00 Intro + How Kyla broke through her income ceiling 01:00 Why sharing—not selling—is Kyla's favorite sales strategy 02:00 What are Family Constellations? 05:30 Why healing isn't one-size-fits-all 07:30 How Family Constellations reveal what's really holding you back 10:15 The power of healing in community 11:00 From $50K to $140K: Kyla's business evolution 13:30 Why she thought she couldn't sell spiritual work 15:30 The growing demand for healing and embodiment work 17:30 Rebuilding your relationship with marketing 19:00 The 30-Day Sales Challenge that changed everything 20:30 Building a new relationship with your income goals 21:30 How one client inspired Kyla to triple her own revenue 24:30 Curiosity: the entrepreneurial skill no one talks about 27:00 Confidence after rejection and selling premium offers 29:00 The surprising source of your limiting beliefs 32:00 Why your relationship with the goal matters more than the goal itself 34:00 How to know a limiting belief isn't actually yours 37:00 Using coaching frameworks without losing yourself 42:00 Creating spaces where women of color can heal and lead 46:00 Final reflections + where to connect with Kyla Follow Kyla on Instagram: https://www.instagram.com/withwarriors/ Join the membership: https://forthe23percent.com/everything-sales

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For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

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