In Episode 3 of our series on vitamin K deficiency bleeding, we focus on one of the most challenging aspects of newborn care: talking with parents who are hesitant about vitamin K prophylaxis. Our host Paul Wirkus, MD, FAAP, and two experts, Kristan Scott, MD, MSHP, and Sarah Coggins, MD, MSCE, explore three key factors that shape parental decisions: personal beliefs, concerns about infant welfare, and outside influences. Throughout the conversation, they emphasize that parents genuinely want what is best for their babies and that listening with empathy is essential to building trust. The discussion addresses common concerns, including whether vitamin K is synthetic, the ingredients in available formulations, the use of small amounts of alcohol as a stabilizing agent, and fears about a possible link to leukemia. Our guests review the limitations of earlier studies suggesting a link and the lack of consistent findings in subsequent research. They also discuss how concerns about infant pain can be acknowledged and addressed, and why misconceptions about the need for vitamin K based on whether a procedure such as circumcision is planned can leave infants—including girls—unprotected. With parents having access to more health information online than ever before, pediatricians have an important role in helping families evaluate what they find and make informed decisions. This episode offers practical guidance for approaching difficult conversations with empathy, addressing misinformation, and reinforcing the pediatrician as a trusted resource throughout a child’s care.The Virtual Curbside is a podcast of the American Academy of Pediatrics, Utah Chapter (UTAAP), connecting pediatricians and subspecialists through practical, accessible pediatric education. Learn more about UTAAP at aaputah.org. ACCME Accreditation StatementThis activity has been planned and implemented in accordance with the accreditation requirements and policies of the Colorado Medical Society through the joint providership of Kansas Chapter, American Academy of Pediatrics and Utah Chapter, AAP. Kansas Chapter, American Academy of Pediatrics is accredited by the Colorado Medical Society to provide continuing medical education for physicians. AMA Credit Designation StatementKansas Chapter, American Academy of Pediatrics designates this live activity for a maximum of 1.0 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.